强化公司社会责任

公司社会责任是经济全球化公司发展的主潮流。本文通过对跨国公司以及国内公司的社会责任现状进行分析,并从公司自身建设与加强政府职责两方面提出对策来强化公司的社会责任。     

An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry

This case study explores the experience of a company in a controversial industry sector and its efforts to act in a socially responsible manner when establishing a presence in a regional market. We examine the management of stakeholder relationships and communication, and identify the challenges associated with implementing corporate social responsibility (CSR) initiatives. Our findings highlight the importance of ongoing and broad stakeholder identification, prioritization and management. This case study demonstrates the key role of commitment from senior management and front‐line employees and the importance of a CSR champion. Commitment must be demonstrated at a local level to facilitate community engagement, feedback and monitoring. Finally, the findings highlight the externality of stakeholder networks and their non‐centric relationship with the company. Thus, a company is not the centre of the stakeholder network; the network has a life of its own, regardless of a company's involvement or non‐involvement. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment.     

我国上市公司社会责任信息披露的现状分析

文章首次对我国上市公司社会责任信息的披露现状进行了描述性研究。研究发现，公司社会责任信息披露表现不同的公司在规模和盈利能力上存在显著的差异，同时还发现，我国上市公司社会责任信息的披露在《上市公司治理准则》出台后有了明显的改善，但是在披露内容和披露方式上有很大的随意性和不一致性，尤其是在信息披露数量提高的同时，披露的质量并未有相应的提高。     

Temporal Orientation and Corporate Social Responsibility: Global Evidence

There has been a growing emphasis on the importance of a long-term perspective in academia and practice. Yet understanding of the interdependency of those factors – the temporal preferences embedded in organizations and in societal values as well as the influence of temporal orientation of investors – remains limited. We theorize whether and how a firm's corporate social responsibility (CSR) is affected by the societal temporal orientation, its time horizon, and its investors' time horizon. Using a global sample, we confirm that CSR activity is higher when a country has a long-term orientation culture, when the firm has a long-time horizon, and when the controlling institutional investor has a long-term investment horizon. We also find that the national culture's long-term orientation heightens the effect of a firm's long-time horizon on its CSR. Further, our results show that the effects of temporal orientation are more pronounced in environmental than in social CSR.     

中国物流行业企业社会责任报告体系研究

通过对中国物流行业较有代表性的两家企业的CSR报告内容分析,提出中国物流行业企业社会责任报告体系编写方法,其内容主要包括报告背景、公司治理、责任管理、责任绩效披露、第三方审验说明等。     

企业社会责任与竞争优势

本文多视角的观点探讨企业竞争优势的构建机理,将企业社会责任作为契合点,详细论述企业社会责任如何影响企业内外部环境因素进而构建企业的竞争优势。     

基于企业社会责任的供应链利益相关者关系研究

剖析了企业社会责任及其内涵,阐明了基于企业社会责任的新型供应链管理模式,并通过对供应链内部的博弈分析,解释了供应链的稳定性;分析了随需应变动态供应链的发展特征,构建了新型的供应链运行框架。将利益相关者理论应用于企业社会责任,依据供应链企业利益相关者在社会责任中的不同作用,提出了供应链企业利益相关者关系架构,并围绕企业社会责任揭示了三者之间循环改进、提升供应链企业社会责任的机理。     

Corporate Responsibility and Identity: from a Stakeholder to an Awareness Approach

Firms are encouraged to manage their corporate responsibility and identity in accordance with the popular stakeholder theory. Managers are, however, confronted with the complexity of the praxis and related ethical dilemmas, as the expectations of their external stakeholders may be myriad, ambiguous and self‐contradictory, or even non‐existent in the global and dynamic business contexts. Therefore, the purpose of this paper is to (a) review and critically discuss the stakeholder approach in striving for a responsible identity and (b) introduce an alternative approach that can address its inadequacies and shortcomings. The study outlines an alternative theorem, the awareness approach to responsible identity. In the conclusions, the article proposes how firms can adopt a responsible identity that leads to a desired image and reputation, and maps out further research opportunities. Copyright © 2011 John Wiley & Sons, Ltd and ERP Environment     

Enhancing the Credibility of Reporting on Corporate Social Responsibility in Europe

This paper studies variables that have an effect on the choice of whether or not reports on corporate social responsibility are assured and who is selected to provide assurance. Such assurance reports increase the credibility of environmental and social reporting. In a European sample we observe some differences from previous research. Overall, industry effects seem small, but size and media visibility have a significant impact on assuring CSR reports. It seems that companies differentiate less between auditors and consultants. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment     

Conformance and Deviance: Company Responses to Institutional Pressures for Corporate Social Responsibility Reporting

This paper analyses how large Danish companies are responding to new governmental regulation which requires them to report on corporate social responsibility (CSR). The paper is based on an analysis of 142 company annual reports required by the new Danish regulation regarding CSR reporting, plus 10 interviews with first‐time reporting companies and six interviews with companies that failed to comply with the new law. It is concluded that coercive pressures from government have an impact on CSR reporting practices. Further, the analysis finds traces of mimetic isomorphism which inspires a homogenisation in CSR reporting practices. Finally, it is argued that non‐conformance with the new regulatory requirements is not solely about conscious resistance but may also be caused by, for example, lack of awareness, resource limitations, misinterpretations, and practical difficulties. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment.     

企业财务关系与企业社会责任——小议企业财务关系中企业社会责任的缺失

本文从企业财务关系中企业社会责任意识的缺失对社会和谐、社会主义市场经济秩序、企业文化等五个方面的影响讨论了企业社会责任的重要性及其缺失可能带来的后果。     

企业社会责任、企业声誉对员工满意度影响的实证研究

构建了企业社会责任、企业声誉和员工满意度的关系模型,以西北工业大学深圳地区和西安地区MBA班工程硕士学员为调研对象,欲探讨现阶段企业员工对企业社会责任的认知状况。通过构建结构方程模型,实证分析发现:企业社会责任对企业声誉有显著正向影响;企业声誉对员工满意度有显著正向影响;企业社会责任不直接对员工满意度产生影响,而是通过影响企业声誉后对员工满意度产生作用。     

企业社会责任对组织韧性创新的影响——基于中国制造业上市公司的多维实证分析

组织韧性是指企业能够积极应对外部环境的动荡,并通过销售的可持续增长和财务稳定性来提高运作能力。本文以2016—2020年467家中国制造业上市公司面板数据为依据,通过实证分析从企业社会责任的股东、员工和社会三个具体维度研究其对组织韧性的影响。研究结果表明,三个维度都对企业绩效可持续增长有显著的正向影响,而股东和社会维度的企业社会责任与企业财务波动之间存在显著的负相关关系。基于此,本文提出:要进行外部评价体系创新、内部财务组织架构创新和社会意识创新,以促进企业整体评价体系的重构,提升企业履行社会责任的内生需求,引导企业强化履行社会责任的自觉意识。     

关于企业社会责任内涵综述的研究

通过查阅文献发现,关于企业社会责任的内涵主要有两种代表性的理论观点:层级论和利益相关者理论。本文即对这两种观点进行了归纳与总结。     

现代企业中的企业社会责任价值

近年来,企业社会责任(CSR)成了一个热门话题。从企业社会责任的定义出发,论述了企业社会责任价值,提出了有利于实现企业社会责任的三种措施。     

Stakeholder Engagement and Sustainable Corporate Community Investment

This paper presents the findings of research exploring the value and impacts of corporate community investment (CCI) through community partnerships. The research considered the community partners' perceptions of the value and impact of CCI. We adopted an inquiry paradigm utilising constructivist ontology, interpretivist epistemology and a case study method. In dialogue with Wesfarmers Ltd's community partners, the ‘realities’ presented by these beneficiary stakeholders were interpreted and understood (verstehen). While the CCI programmes with each of the not‐for‐profit organisations had different objectives, we were able to classify, under broad headings, the nature of the benefits to the community. One question highlighted is whether all corporate investing is the same? We found two aspects to this: the strategic fit for the community organisation of proposed investment and whether the corporate partner sought a relational as opposed to transactional approach to funding provision. Recommendations can be made for the funding structure deemed to be most effective from the community partners' perspectives. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment     

企业社会责任工作实施举措探析

企业社会责任（简称社会责任）近年来已逐渐成为世界性共识，得到了社会的普遍认可。企业如何在维持企业正常运营的同时，更好地履行社会责任是我们探讨的问题。文章以中国移动通信集团广西有限公司（以下简称中国移动广西公司）为例，对企业通过打造区市两级一体的矩阵式虚拟管理团队，强化日常管理、员工志愿活动等各方面的工作作了初步的探讨，以期为企业更好地推动企业社会责任工作的顺利开展提供思路与做法。     

基于企业社会责任观的国企改革目标

在关于国企改革的大讨论中,人们对改革的方式、方法争论不休,但却忽略了一个更重要的环节,那就是我们为何进行国企改革——改革的最终目标。国企改革作为我国市场经济体制改革的关键一环,其改革的最终目标无疑是增加社会利益,而不是单纯地保值增值。     

Corporate Social Responsibility in China: a Preferential Stakeholder Model and Effects

Research interest in examining corporate social responsibility (CSR) in developing economies is on the rise; however, our knowledge of the role of government in CSR remains limited. The aim of this paper is therefore to bridge this gap with an investigation into the specific CSR strategies that global firms have developed in the world's largest emerging economy and a nominally communist country, namely China. Drawing on institutional theory and a relational governance perspective, we posit that rather than adopting a canonical holistic CSR stakeholder model as typically observed in Western countries, these firms adopt a preferential stakeholder model using government‐aimed and consumer‐aimed CSR strategically. Our empirical study sampled 17 global retailers operating in China, with a dataset compiled to include their CSR web announcement data and firm performance data. The results of partial least squares modelling suggest that only government‐aimed CSR plays a salient role in enhancing retailers' performance. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment     

战略性企业社会责任研究

战略性企业社会责任(SCSR,Strategic corporate social responsibility)是将企业社会责任与公司战略管理相融合的新研究方向,近年来引起了学术界的广泛关注。SCSR以企业的长远利益为出发点,强调"共享价值",是既不同于CSR战略管理,又不同于传统型CSR的新议题。本文在区别传统型CSR和战略性CSR的基础上对后者进行了系统的研究,尝试从概念界定、价值创造途径、实证研究三个方面对SCSR进行综述,并提出SCSR的价值创造动力机制模型,以期为今后的相关研究提供一条思路。