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西安房地产企业在新的市场形势下,必须重新调整企业的发展战略,创新战略应作为企业战略的核心,尤其要突出制度创新、技术创新、管理创新;人才战略要以人本管理作为出发点;营销战略应把重点放在纵向一体化战略、品牌战略和营销组合策略上。 相似文献
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西安房地产企业在新的市场形势下,必须重新调整企业的发展战略.创新战略应作为企业战略的核心,尤其要突出制度创新、技术创新、管理创新;人才战略要以人本管理作为出发点;营销战略应把重点放在纵向一体化战略、品牌战略和营销组合策略上. 相似文献
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陶宇红 《无锡商业职业技术学院学报》2004,4(3):70-71,74
针对我国房地产企业营销中呈现出品牌房地产不多,项目开发中营销战略规划不足等现象,文章重从员工管理、产品创新、绿色营销三个方面探讨培育房地产企业的市场营销力。 相似文献
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尹丽 《吉林省经济管理干部学院学报》2011,(5):46-49
在房地产业迅猛发展的过程中,体验营销的成功在于把握了消费者需求与行为发展变化的趋势。然而,由于体验与传统营销差别显著,使得体验营销这一新兴不久的营销思想变革与方法创新愈发不易被房地产企业把握和运用。分析当前房地产体验营销存在的问题并探讨房地产体验营销策略尤为迫切。 相似文献
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房地产营销策略的有效应用成为房地产企业在竞争中制胜的关键。然而从现实的房地产业营销策略的应用来看,主要存在市场调查不充分,缺乏市场细分,且营销策略的控制与实施不到位,缺乏策略创新等问题,由此一定程度上导致了房地产业的盲目扩张。因此房地产企业在选择应用营销策略时,应从市场调查和需求特点的分析着手,结合房地产商品的特点与企业自身的优势,选择适合企业的营销策略,并注重策略的创新,推动整个房地产业的健康、持续发展。 相似文献
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本文首先分析了营销战术创新的价值和意义,之后研究了部分领域的创新行为,发掘了其对营销战术创新的借鉴意义,结合创新心理的研究理论,设计了创新性营销战术的产生机制。通过创立该营销战术创新机制,为开展营销创新提供了一种新的选择。 相似文献
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Fang Wu Vijay Mahajan Sridhar Balasubramanian 《Journal of the Academy of Marketing Science》2003,31(4):425-447
Across industries, firms have adopted e-business initiatives to better manage their internal business processes as well as
their interfaces with the environment. In this study, a unified framework that captures the antecedents of e-business adoption,
adoption intensity, and performance outcomes is proposed and empirically tested using data collected from senior managers
in four technology-intensive industries. Applying a framework that captures the intensity of e-business adoption across four
business process domains, the authors find that the antecedents and performance outcomes of e-business adoption are best studied
in a process-specific context. They find, for example, that while the communication and internal administration aspects of
e-business positively affect performance outcomes, the more high-profile activities related to online order taking and e-procurement
do not. The authors' findings provide the foundation for a more rigorous study of e-business.
Fang Wu (fangwu@msu.edu) (Ph.D., University of Texas at Austin) is an assistant professor of marketing at the Eli Broad College of
Business, Michigan State University. Her current research interests include e-business adoption strategy, knowledge transfer
in new product alliances, interfirm learning dynamics, and marketing knowledge management.
Vijay Mahajan (vijay.mahajan@bus.utexas.edu) (Ph.D., University of Texas at Austin) is the John P. Harbin Centennial Chair in Business
and a professor of marketing at the McCombs School of Business, University of Texas at Austin, and dean of the Indian School
of Business at Hyderabad, India. He has written extensively on product diffusion, marketing strategy, and marketing research
methodologies. He has written and/or edited eight books. His research appears in journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, Management Science, andHarvard Business Review. He has received the Best Research Paper Award from theJournal of Retailing (1982, 1985), theJournal of Marketing (Maynard Award, 1990), and theInternational Journal of Research in Marketing (Prentice Hall Award, 1995). He also received the American Marketing Association (AMA) Charles Coolidge Parlin Marketing
Research Award (1997) and the AMA Marketing Research Special Interest Group Gilbert Churchill Award in 1999, recognizing lifetime
achievement in marketing research.
Sridhar Balasubramanian (balasubs@bschool.unc.edu) (Ph.D., Yale University) is an assistant professor of marketing at Kenan-Flagler, the University
of North Carolina Business School. His research interests cover multiple areas including marketing strategy, channel portfolio
management, e-commerce and m-commerce, direct marketing and customer relationship management, game theory and the management
of competition, digitization, and strategic compensation. His research has been published or is forthcoming in journals such
asMarketing Science, Management Science, Statistica Neerlandica, theInternational Journal of Electronic Commerce, Decision Support Systems, and theJournal of Retailing. He received the John D. C. Little Award for 1998 from the Institute for Operations Research and the Management Science (INFORMS)
for the best marketing paper inMarketing Science andManagement Science. He has worked as a marketing strategy adviser to start-up companies and served as guest coeditor of the Centennial Issue
of theJournal of Retailing. 相似文献
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从我国房地产金融市场现状和房地产市场良性发展要求的角度出发,分析了我国房地产市场金融创新的方向、必要性与发展路径,以期为我国房地产资金要素市场的充分竞争和整个房地产市场良性的发展提供理论支持. 相似文献
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Studies that rank the relative quality of scholarly marketing journals have relied primarily on expert opinion surveys and
citation analyses. The authors use a new approach that combines elements of these two alternatives and compile a database
of 6,294 citations (representing 3,423 different articles) from 109 syllabi obtained from a broad sampling of AACSB-International-accredited
schools with marketing doctoral programs. The five most citedjournals (Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, andJournal of the Academy of Marketing Science) account for 66.5 percent of citations in the syllabi. Rankings of journals other than the top five vary markedly from previous
journal quality studies. Few articles are cited in common across programs, and the authors find considerable variation even
within individual seminar types. The findings provide a new basis for assessing the quality of journals and provide new insights
about the content of doctoral programs.
Ronald J. Bauerly (RJ-Bauerly@wiu.edu; DBA, Southern Illinois University) is a professor at Western Illinois University. His research focuses
on marketing education and online auctions. His work has appeared inManagerial Finance, College & Research Libraries, and theJournal of Marketing for Higher Education.
Don T. Johnson (DT-Johnson@wiu.edu; Ph.D., University of Georgia) is a professor at Western Illinois University. His research interests
are varied but are largely concentrated in the area of real estate. His work has appeared in theJournal of Real Estate Portfolio Management, Financial Services Review, and theJournal of Investing. 相似文献
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Innovation generation in supply chain relationships: A conceptual model and research propositions 总被引:5,自引:0,他引:5
Subroto Roy K. Sivakumar Ian F. Wilkinson 《Journal of the Academy of Marketing Science》2004,32(1):61-79
Innovation generation has increasingly been recognized as an outcome of interaction between a firm and various outside entities.
According to this view, supplier involvement and alliances are routes to innovation generation. Despite this realization,
there is a dearth of research, both conceptual and empirical, focusing on innovation generation in buyer-seller relationships
in supply chains. In an attempt to fill this void, this article develops a conceptual model of innovation generation in buyer-seller
relationships in upstream supply chains. The authors propose that innovation generation in supply chain relationships, both
incremental and radical, is a consequence of interactions between buyers and sellers. They also delineate factors internal
and external to the relationship that moderate the link between interaction and innovation generation. Finally, the authors
discuss managerial implications of their research and offer guidelines for future empirical research.
Subroto Roy (sroy@newhaven.edu) (Ph.D., University of Western Sydney, 2002) is an assistant professor of marketing and international
business at the University of New Haven since 2001. Prior to his Ph.D., he had more than 12 years of experience in packaging
industry (Tetra Pak) marketing and sales. Involved with several upstream industrial new product development projects he helped
clients launch more than 100 brands. Current research interests include global supply chains, technology adoption, and knowledge
outsourcing. His work has appeared inAmerican Marketing Association Educators Conferences and is forthcoming inIndustrial Marketing Management, among others. He is a co-guest editor of a special issue of theJournal of Business and Industrial Marketing and has consulted with leading companies in Australia and Asia. See http://www.newhaven.edu/faculty/roy.
K. Sivakumar (k.sivakumar@lehigh.edu) (Ph.D., Syracuse University, 1992) is the Arthur Tauck Professor of International Marketing & Logistics
and a professor of marketing at Lehigh University. His research interests include pricing, global marketing, innovation management,
and supply/value chain management. His research has been published in theJournal of the Academy of Marketing Science, theJournal of Marketing, theJournal of International Business Studies, Marketing Letters, theJournal of Business Research, International Marketing Review, Pricing Strategy & Practice: An International Journal, and other publications. He has won several awards for research. He is on the editorial board of six journals. Home page:
www.lehigh.edu/~kasg.
Ian F. Wilkinson (i.wilkinson@unsw.edu.au) is a professor in the School of Marketing at the University of New South Wales since 2001. His
current research focuses on interfirm relations and networks in domestic and international markets and the dynamics and evolution
of markets, including applications of complexity theory. His research has appeared in many journals including theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of World Business, theJournal of International Marketing, theEuropean Journal of Marketing, Industrial Marketing Management, theJournal of Industrial and Business Marketing, and theJournal of Applied Psychology. He is on the editorial board of 12 scholarly journals. See http://www.marketing.unsw.edu.au/PEOPLE/HTML/IWilkinson.html. 相似文献
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林建荣 《山西财经大学学报》2005,27(4):107-115
房地产税收在社会经济发展过程中发挥着重要作用。我国现行房地产税收已不适应市场经济发展的要求,需要进行改进。通过分析国内外房地产税收政策,完善保有税收制度,提出房地产税收制度创新的政策建议:(1)统一简化、规范税制,科学合理地设计税种结构;(2)建立并完善房地产税收制度体系,规范并降低流转环节的税赋,强化收益税收;(3)统一内外税制,放宽住房分配货币化税收政策;(4)科学地确定税费体系,合理地清费改税,改革行政事业收费体制。 相似文献
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初蓓 《无锡商业职业技术学院学报》2002,2(2):40-41,44
技术创新应以市场营销为目标,应体现市场导向。只有以市场为导向进行技术创新,才能给企业带来新的活力,增强企业的竞争实力,并给企业带来丰厚的利润回报。 相似文献
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Re-examining salesperson goal orientations: Personality influencers, customer orientation, and work satisfaction 总被引:1,自引:0,他引:1
Eric G. Harris John C. Mowen Tom J. Brown 《Journal of the Academy of Marketing Science》2005,33(1):19-35
Several scholars have noted the importance of relationship marketing and the critical role that salesperson knowledge plays
in the formation of buyer-seller relationships. However, research on salesperson learning motivations has been relatively
scarce compared with research on firm-level learning orientations. One promising stream of research in this area is salesperson
goal orientation. Drawing from previous work in control theory, the authors extend previous research in this area by proposing
relationships between personality influencers, goal orientations, customer/selling orientation, and overall work satisfaction.
Their hypotheses are tested using data obtained from a sample of 190 real estate agents. The results provide support for their
hypothesized model. Specifically, learning orientation is shown to positively influence customer orientation, while performance
orientation is shown to positively influence selling orientation.
Eric G. Harris (eharris@lklnd.usf.edu Ph.D., Oklahoma State University) is an assistant professor of marketing at the University of South
Florida. His current research interests include goal orientation, customer orientation, and personality models applied to
consumer and employee behavior. He has published articles in theJournal of the Academy of Marketing Science, Psychology & Marketing, theJournal of Consumer Marketing, theJournal of Business & Psychology, Services Marketing Quarterly, theJournal of Services Marketing, and theJournal of Marketing Management.
John C. Mowen (jcmmkt@okstate.edu) Ph.D., Arizona State University) is Regents Professor and holds the Noble Chair of Marketing Strategy
at Oklahoma State University. He has published articles in numerous leading journals, including theJournal of the Academy of Marketing Science, theJournal of Marketing Research, theJournal of Marketing, Decisions Sciences, theJournal of Applied Psychology, theJournal of Personality and Social Psychology, Psychology and Marketing, and theJournal of Consumer Psychology. He is a past president of the Society for Consumer Psychology. His teaching and consulting interests focus on consumer behavior
and motivating the workforce. His research focuses on the factors that motivate and influence the decisions of consumers and
employees.
Tom J. Brown (tom.brown@okstate.edu; Ph.D., University of Wisconsin) is Ardmore Professor of Business Administration and an associate
professor of marketing at Oklahoma State University. His articles have appeared in leading marketing journals, including theJournal of Marketing Research, the Journal of Marketing, theJournal of Consumer Research, and theJournal of the Academy of Marketing Science. His current research interests include causes and effects of corporate reputation and the customer orientation of service
workers. He is cofounder of the Corporate Identity/Associations Research Group. Teaching interests include marketing research,
services marketing, and corporate communications. He is coauthor (with Gilbert A. Churchill Jr.) ofBasic Marketing Research (5th ed.). Consulting interests include marketing research, corporate reputation, and the customer orientation of service
workers. 相似文献
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谢维营 《上海市经济管理干部学院学报》2007,5(6):45-51
解读10年来的《政府工作报告》,可以发现中国政府对房地产经历了一个从鼓励、扶植、提倡到适度限制、调控、理性对待的过程。中国的房地产价格上涨有充分的客观原因,政局稳定、现代化进程中的城市化效应、宏观经济提速、政府对土地供应严控都是房价上涨的政治因素,但房价暴涨则与政府特别是地方政府调控不力有关,与制度漏洞有关。因此,解决中国的房地产价格问题需要制度创新。 相似文献
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汪五一 《安徽工业大学学报(社会科学版)》2003,20(6):32-35,150
营销策略创新已成为中国企业国际市场营销的主题。中国知名企业在国际市场营销中主要采取竞争策 略创新、全球化策略创新及品牌策略创新。解决中国企业国际市场营销策略制订中存在的问题,完善营销策略的创 新机制,需要政府和企业的共同努力。 相似文献