快递服务顾客满意度影响因素分析

顾客满意度成为考核快递业服务的重要指标,2011年顾客对快递服务的主要申诉问题依然是快递不快、快件损毁、服务态度差等问题,本文对主要问题进行了分析,并从行业环境和企业自身角度提出提升顾客满意度的对策建议。     

外卖快递服务质量对消费者满意度的影响实证研究

为了研究外卖快递服务的消费者满意度,文章基于价值感知理论和外卖快递服务质量,构建外卖快递服务消费者满意度研究模型,并且通过调查问卷收集数据,借助SPSS和Smart PLS进行统计分析和假设检验。研究表明,外卖快递服务的及时性、便利性、安全性和可靠性显著影响用户的功能价值和享乐价值,进而影响用户的满意度。研究结果对于提高外卖快递服务质量和消费者满意度具有重要作用。     

顾客让渡价值分析：逆向营销视角

随着社会经济和科学技术的发展,逆向营销从根本上改变了传统营销的观念和方式,消费者成为整个营销过程的主导者。通过逆向营销的组合方式消费者能够获得更大程度的顾客让渡价值和顾客满意,并使企业能够在日趋激烈的竞争中更好地开展营销活动。     

内部营销对酒店员工工作满意的影响研究——以组织承诺为中介变量

内部营销将员工视作企业的内部顾客,以员工工作满意为核心,通过营造各种体验来刺激企业员工反馈以形成一定程度的组织承诺。文章以员工组织承诺为中介变量,探讨酒店内部营销对员工组织承诺和员工工作满意影响,研究结果显示:酒店内部营销对员工组织承诺、员工组织承诺对员工工作满意、内部营销对员工工作满意均有正向影响,但酒店内部营销对组织承诺的五个构面影响不一致,组织承诺的五个构面对员工工作满意的影响也不一致。组织承诺在内部营销与员工工作满意中起部分中介作用。     

工作满意度、组织承诺与工作绩效之间的实证研究

在现代高强度的工作环境下,企业竞争越来越依靠于人才的配置。为了吸引和留住人才,越来越多的企业更加关注公司员工的感受和需求,在提高员工满意度的同时提高员工的工作绩效,保障企业的高效低成本运作。员工满意度、组织承诺、工作绩效是企业能否长时间留住人才的主要指标,对于企业人力资源管理有着重要意义。从理论上来说,通过实证研究可以具体量化三者之间的关系;从实践上来说,对三者之间影响关系的清楚认识可以为企业人力资源部门提供制度和政策上的指导,从而降低企业的人力成本、提高企业运作的效率。研究的主要内容为通过问卷收集的方法,以各类企业员工为研究对象,探究员工满意度、组织承诺和工作绩效之间的相关关系,建立员工满意度、组织承诺和工作绩效三者之间的量化研究模型。根据研究结果,给企业人力资源管理部门提出具有建设性的建议,以在减少成本的同时促进企业的高效运作,使企业更具凝聚力。     

福利满意度对员工工作态度的影响机理分析

福利满意度作为员工对企业福利制度和措施的一种感受和评价,对员工的工作态度和行为产生很重要的影响。文章分析了福利满意度对企业员工工作态度及行为的影响机理,并指出人力资源管理者在提高员工福利满意度,端正员工的工作态度,减少员工离职行为的过程中应当注意的问题。     

What is the joint effect of employee satisfaction and customer orientation on the organizational culture in metalworking manufacturing?

It is a known fact that culture is an important element for the organizations. In this context, a research has been carried out in which the main subject is about to investigate the organizational culture depending on the factors of employee satisfaction and customer orientation in metalworking manufacturing firms. To perform the study, we constructed an original model and conducted research with 578 employees of metalworking organizations. After the data analysis, we determined that organizational culture has positive-significant correlation with employee satisfaction and customer orientation (at the 0.000 level). Additionally, the total explained variance of organizational culture – depending on employee satisfaction and customer orientation – has come out as a satisfying value (0.53). According to the results of our research, we are able to conclude that employee satisfaction and customer orientation has a mid-level effect on creating a substantial organizational culture.     

Treating employees fairly and organizational citizenship behavior: Sorting the effects of job satisfaction,organizational commitment,and procedural justice

A study was conducted to measure the relative contribution of perceptions of procedural justice toward predicting organizational citizenship behavior (OCB) controlling for the effects of job satisfaction and organizational commitment. Employees in a national cable television company completed a survey containing measures of work satisfaction, affective and continuance commitment, and perceptions of fairness, while their managers completed an OCB survey. Results using LISREL 7 indicated support fpr relationships between procedural justice and commitment, satisfaction, and OCB. However, no individual relationships between commitment and OCB nor between satisfaction and OCB were found once the relationships between justice and citizenship were controlled. These findings are discussed using the group value model of procedural justice.     

浅论一线管理者提高工作满意度和组织承诺水平

本文认为易被忽视的一线管理者在企业处于作业管理中心的位置,对企业的发展起着十分重要的作用。提高工作满意度和组织承诺水平是释放一线管理者对企业贡献的潜能的重要途径和手段。     

工作满意度、组织承诺与离职倾向间关系问题的研究进展

文章对工作满意度、组织承诺与离职倾向的国内外研究的历史沿革、研究成果进行了概括和总结,并进行了深入评述。研究结果对于企业的人力资源管理具有一定的启发意义,并且对后续研究有一定的指导意义。     

感知服务质量与顾客满意和顾客忠诚关系的实证研究

在实践中,中国服务业发展迅速,但营销水平有待提高,很多管理人员对营销以及服务管理的理解有限。在理论中,对感知服务质量各个维度、顾客满意和顾客忠诚之间的关系讨论很多,尚无定论。实证研究发现,是顾客满意正向影响感知服务质量各个因子,而不是相反,说明基于交易的顾客满意会影响对服务进行长期综合评价的感知服务质量。只有忠诚度一个因子影响顾客忠诚,因此企业在培养忠诚顾客上应该有所侧重。顾客满意和顾客忠诚的关系被验证并非线性关系,在线性方程模型中未能验证成功。     

员工满意度、服务质量和顾客满意度之间的关系综述

在商品日益趋近同质化的今天,企业通过产品质量和技术优势等来赢得竞争已变得越来越困难,因此从顾客方面来入手越来越受到企业的重视。从顾客方面入手,即是让顾客满意,顾客满意主要是通过顾客感知的服务质量来衡量的。而服务的提供者是企业的员工,从而企业要使员工满意。     

Employees are satisfied with their benefits,but so what? The consequences of benefit satisfaction on employees’ organizational commitment and turnover intentions

Firms are increasing their efforts to offer benefits that satisfy their employees. However, the attitudinal and behavioral consequences of such satisfaction remain unclear. This article draws on the social exchange perspective and organizational support theory to examine the consequences of three dimensions of employees’ benefit satisfaction on organizational commitment and turnover intention, by considering the mediating effect of perceived organizational support (POS). A hypothesized model is developed and tested using partial least squares analysis on a sample of 870 employees working in Spanish firms. The results show that three dimensions of benefit satisfaction contribute to the development of POS, and that POS mediates their effects on organizational commitment. However, only benefit determination and benefit administration satisfaction have an effect on turnover intention, through the mediation of POS and organizational commitment.     

基于顾客满意的第三方物流服务质量评价体系

服务质量关乎企业的成败,而服务质量体系的不完善会影响第三方物流进行有效的服务质量考核．无法有效提升企业的整体竞争力。从服务质量理念研究影响我国第三方物流服务质量顾客满意的主要因素．以此来构建第三方物流企业服务质量体系,为第三方物流企业改进服务水平提供有效的依据。     

Compensation or Right: An Analysis of Employee “Fringe” Benefit Perception

Past research suggests that employee perceptions of the benefits provided to them by their organization can influence employee attitudes. Three factors that appear to influence the perception of benefits by employees are benefit satisfaction, benefit importance, and the perceived motive of the organization in providing the benefit to employees. However, it also appears that some benefits are perceived as rights that are owed to employees by the organization. This study proposes and tests a model of benefit perception that incorporates all of these factors. Results suggest that benefit satisfaction and the perceived motive of the organization in providing a benefit both have a direct relationship with employee attitudes. The perceived right status of a benefit appears to moderate this relationship.     

基于客户价值和满意度的第三方物流服务模式分析

首先综述和探讨了物流企业客户价值和满意度的相关理论,接着从顾客抱怨管理系统、顾客流失评估系统和顾客满意度调查机制三个方面构建了第三方物流服务模式中客户价值和满意度评价系统,最后重点研究了客户价值和满意度管理在第三方物流企业物流服务中的应用模式,构建了第三方物流企业客户价值和满意度创造模型,并提出了第三方物流企业客户价值和满意度的测量评价方法.     

基于顾客满意度的酒店服务质量提升研究

本文从酒店的服务现状出发,分析酒店服务质量存在的问题及存在问题的原因,并针对存在的问题提出提升酒店服务质量的具体对策,以不断满足顾客优质服务的需求。