Book Review

Books reviewed:
Ira A. Jackson and Jane Nelson, Profits with Principles: Seven Strategies for Delivering Values with Values .     

Book Review

Abstract

Introduction to Typewriting, Self-Paced, (216 p., 1980 and Handbook for Typists, (78 p., 1980, $6.95) Ellen Pate and Barbara Spengler, Dubuque, Iowa, Kendall/Hunt Publishing Company. Reviewed by Virginia McKenzie     

Book Review

This article presents the findings of an investigation into issues related to product standardisation in service industries. A brief review of existing literature on the subject is followed by a presentation of the findings of parallel surveys carried out at two UK holiday villages owned and operated by a leading European leisure company. The conclusions reached were that a service product can be successfilly standardised in the mind of the consumer but only if a clear positioning strategy is adhered to.     

Book Review

Media fragmentation and proliferation, in concert with declining television advertising efficacy, has engendered interest in developing more effective ways to reach consumers – particularly non-users of a brand. This study explores the effect of active product placement in computer games on both brand attitude (A_brand) and recall. Findings suggest that exposure to a particular brand in a computer game can increase A_brand among consumers whose pre-existing attitude towards the brand in question is fairly low. We conclude that product placement within computer games is an effective means of fostering high spontaneous brand recall and even of influencing consumers less positively predisposed towards a brand (analogous to non-users). These findings have promising managerial implications for firms looking to grow their customer base through acquisition and conversion.     

Book Review

Book reviewed David Butcher and Martin Clarke, Smart Management: using politics in organisations     

Book Review

Kindleberger, Charles P., The International Economic Order: Essays on Financial Crisis and International Public Goods, Cambridge, MA: MIT Press, 1988, xi + 235 pages.

Root, Franklin R., International Trade and Investment (6th ed.), Cincinnati, OH: South-Western Publishing Co., 1990, viii + 696 pages.

Krugman, Paul, Rethinking International Trade, Cambridge, MA: The MIT Press, 1990, viii + 282 pages.

Schmiegelow, Michele, and Henrik Schmiegelow, Strategic Pragmatism: Japanese Lessons in the Use of Economic Theory, New York: Praeger, 1989, 212 pages.

Lynn, Leonard H., and Timothy J. McKeown, Organizing Business: Trade Associations in America and Japan, Washington, DC: American Enterprise Institute for Public Policy Research, 1988, xviii +191 pages.

Patterson, Seymour, The Microeconomics of Trade, Kirksville, MO: Thomas Jefferson University Press, 1989, vii + 223 pages.

Whalley, John, The Uruguay Round and Beyond—Final Report from the Ford Foundation Project on Developing Countries and the Global Trading System, Ann Arbor: MI: The University of Michigan Press, 1989, xi + 211 pages.

Baumol, William J., Edward N. Wolff, and Sue Anne Batey Blackman, Productivity and American Leadership: The Long View, Cambridge, MA: The MIT Press, 1989, x + 395 pages.

Carter, Barry E., International Economic Sanctions: Improving the Haphazard U.S. Legal Regime, Cambridge, UK: Cambridge University Press, 1988, xiv + 290 pages.

Dornbusch, Rudiger, The Road to Economic Recovery: Report of the Twentieth Century Fund Task Force on International Debt, Background Paper, New York: Priority Press, 1989, vi + 123 pages.

Edwards, Sebastian, Real Exchange Rates, Devaluation and Adjustment, Cambridge, MA: The MIT Press, 1989, xi + 371 pages.     

Book Review

Fred Catherwood, The Creation of Wealth: Recovering a Christian Understanding of Money, Work, and Ethics . Wheaton, IL: Crossway Books, 2002. 208 pages, ISBN 1581343523, $14.99     

Book Review

Book reviewed:
Josep M. Lozano, Ethics and Organizations. Understanding Business Ethics as a Learning Process     

Book Review

Abstract

West, Leonard J. Acquisition of Typewriting Skills: Methods and Research in Teaching Typewriting and Word Processing, Second Edition. Indianapolis: Bobbs-Merrill Educational Publishing, 1983, $26.95, 442 + xxi. Reviewed by Gary N. McLean     

新书评介

<正>书名:当中国统治世界(When China Rules the World)作者:(英)马丁·雅克/Martin Jacques译者:张莉出版社:中信出版社出版日期:2010年1月定价:39.00元本书是一部探讨中国经济发展模式的书。本书的开篇讨论的是全球的现代发展模式这个主题。第二章探讨了欧洲的崛