Book Review

Fred Catherwood, The Creation of Wealth: Recovering a Christian Understanding of Money, Work, and Ethics . Wheaton, IL: Crossway Books, 2002. 208 pages, ISBN 1581343523, $14.99     

Book Review

Kindleberger, Charles P., The International Economic Order: Essays on Financial Crisis and International Public Goods, Cambridge, MA: MIT Press, 1988, xi + 235 pages.

Root, Franklin R., International Trade and Investment (6th ed.), Cincinnati, OH: South-Western Publishing Co., 1990, viii + 696 pages.

Krugman, Paul, Rethinking International Trade, Cambridge, MA: The MIT Press, 1990, viii + 282 pages.

Schmiegelow, Michele, and Henrik Schmiegelow, Strategic Pragmatism: Japanese Lessons in the Use of Economic Theory, New York: Praeger, 1989, 212 pages.

Lynn, Leonard H., and Timothy J. McKeown, Organizing Business: Trade Associations in America and Japan, Washington, DC: American Enterprise Institute for Public Policy Research, 1988, xviii +191 pages.

Patterson, Seymour, The Microeconomics of Trade, Kirksville, MO: Thomas Jefferson University Press, 1989, vii + 223 pages.

Whalley, John, The Uruguay Round and Beyond—Final Report from the Ford Foundation Project on Developing Countries and the Global Trading System, Ann Arbor: MI: The University of Michigan Press, 1989, xi + 211 pages.

Baumol, William J., Edward N. Wolff, and Sue Anne Batey Blackman, Productivity and American Leadership: The Long View, Cambridge, MA: The MIT Press, 1989, x + 395 pages.

Carter, Barry E., International Economic Sanctions: Improving the Haphazard U.S. Legal Regime, Cambridge, UK: Cambridge University Press, 1988, xiv + 290 pages.

Dornbusch, Rudiger, The Road to Economic Recovery: Report of the Twentieth Century Fund Task Force on International Debt, Background Paper, New York: Priority Press, 1989, vi + 123 pages.

Edwards, Sebastian, Real Exchange Rates, Devaluation and Adjustment, Cambridge, MA: The MIT Press, 1989, xi + 371 pages.     

Book Review

Books reviewed:
Ira A. Jackson and Jane Nelson, Profits with Principles: Seven Strategies for Delivering Values with Values .     

Book Review

Media fragmentation and proliferation, in concert with declining television advertising efficacy, has engendered interest in developing more effective ways to reach consumers – particularly non-users of a brand. This study explores the effect of active product placement in computer games on both brand attitude (A_brand) and recall. Findings suggest that exposure to a particular brand in a computer game can increase A_brand among consumers whose pre-existing attitude towards the brand in question is fairly low. We conclude that product placement within computer games is an effective means of fostering high spontaneous brand recall and even of influencing consumers less positively predisposed towards a brand (analogous to non-users). These findings have promising managerial implications for firms looking to grow their customer base through acquisition and conversion.     

Book Review

Book reviewed David Butcher and Martin Clarke, Smart Management: using politics in organisations     

Book Review

This article presents the findings of an investigation into issues related to product standardisation in service industries. A brief review of existing literature on the subject is followed by a presentation of the findings of parallel surveys carried out at two UK holiday villages owned and operated by a leading European leisure company. The conclusions reached were that a service product can be successfilly standardised in the mind of the consumer but only if a clear positioning strategy is adhered to.     

Book Review

Privatisation in Bangladesh, Economic Transition in a Poor Country. Boulder, San Francisco and Oxford: Westview Press, 1990). World Development Report 1990 - Poverty (New York and Oxford: Oxford University Press for World Bank, 1990) Trade Policy and Corporate Business Decisions by Tamir Agmon and Christine Hekman (New York and Oxford: Oxford University Press, 1989) International Commodity Markets Handbook 1990–91 by Philippe Chalmin and Jean Louis Gombeand (New York, London: Woodhead Faulkner, 1990) Panormnu o f EC Industry 1990 by The Commission of the European Communities (Brussels, Luxembourg: Office for Official Publications of the European Communities, 1990)     

Book Review

Book reviewed in this article: How Developing Countries Trade: The Institutional Constraints by SHEILA PAGE Expanding Membership of the European Union by RICHARD BALDWIN, PERTTI HAAPARANTA and JAAKKO KIANDER The Political Economy of Hunger, Selected Essays by JEAN DREZE, AMARTYA SEN and ATHAR HUSSAIN (eds.) Inflation Targets by LEONARDO LEIDERMAN and LARS E. O. SVENSSON (eds.)     

Book Review

Book reviewed in this article
Anthony Neuberger
Andreas R. Prindl and Bimal Prodhan eds., The ACT Guide to Ethical Conflicts in Finance , 1994, 260pp, £19.99, ISBN 0 631 19264 6
Anthony Neu berger London Business School