我国ASP新型运营模式探讨及案例分析

如何在我国成功地实施ASP模式,带动更多的中小企业实现信息化一直是当前我国政府与IT供应商关注的重点.本文通过对ASP内涵的分析,提出了ASP运营需要有多方参与的基本模型,并通过上海某ASP中心运营模式成功变迁过程的分析,具体探讨一个新型的ASP运营模式,并且在案例分析的基础上总结了我国ASP运营模式取得成功的关键要素.     

Practice Makes Profit: Business Practices and Firm Success

Which business practices set successful firms apart from others? We address this question using data from an official survey of almost 3000 New Zealand firms. Questions cover: leadership, planning practices, customer and supplier focus, employee practices, quality and process monitoring, benchmarking, community and social responsibility, innovation, IT use, business structure and the competitive environment. Some of these are internal practices reflecting a firm’s resources and capabilities; some are characteristics of the external environment. We find that capital investment choices, R&;D practices, market research and a range of employee practices are positively associated with firm success; industry structure is also a key determinant of success. The association between specific business practices and firm success is mostly independent of firm size, age and industrial sector, other than for export marketing.     

The Role of Business and Friendships on WeChat Business: An Emerging Business Model in China

ABSTRACT

WeChat business is an emerging way of doing business in China, which can be considered as a marriage between traditional e-business and social networking communications. In WeChat business, firms have developed customer relationships along two distinct ways: business relationships and friendships. However, research on the combination of business relationships and friendships is relatively nascent, and there are contradictory findings. In this study, we examine the effectiveness of the two relationship strategies using data from a field experiment through the WeChat platform by an apparel firm. Results from the field experiment suggest that development of friendships with new customers can help the strategy of developing business relationships; but developing friendships and business relationships with experienced customers negates each other. The study contributes to the literature on relationship marketing and role theory, and helps WeChat managers clarify how new social networking relationships with customers can be effectively leveraged.     

Business model risk and uncertainty factors: Toward building and maintaining profitable and sustainable business models

Business models and business model innovation—and particularly their opportunities—have been a popular topic recently, but we find the extant literature on the subject lacking. The risk and uncertainty aspect typical of business models has not been sufficiently addressed. We draw upon the existing literature and triangulate results with an extensive expert group interview to identify 28 risk and uncertainty factor groups, creating a checklist that can be used as the first step in an integrative business model risk management process for existing and new iterations. With an established process for managing and identifying risk in business models, managers can make more conscious and well-informed decisions.     

Business Incubators in China: A Financial Services Perspective

The business incubation industry in China has been booming since the mid-1990s. However, the lack of a well-developed financial services sector has become a major bottleneck to the growth of the industry. Based on our visits to 12 Chinese business incubators around the country and interviews with their executives, we present our perspective on the state of the incubator industry in China with special emphasis on incubators' financial services for their incubatees.     

Implementing new business models: What challenges lie ahead?

What strategic choices do business leaders make when implementing new business models? This study tries to answer this question by analyzing the development of several business model innovations that were new to the industry. We find that business model innovators face four strategic trade-offs and accompanying tensions during the implementation of their business model innovation process: (1) the level of independence granted to the developer (independence vs. dependence), (2) the degree to which the roadmap is planned in advance (discovery vs. planned execution), (3) the degree to which the value proposition challenges the status quo (challenging vs. maintaining status quo), and (4) the rigor to which business model innovators preserve the logic of the initial value proposition (solid vs. fluid logic). Our in-depth analysis reveals that business model innovators make pragmatic decisions that may deviate from the guidelines offered by existing literature, and we offer insights into the drivers behind these decisions.     

服务业商务模式创新对潜在需求的激活机制研究——以旅游集散中心为例

文章在对潜在需求、商务模式及其创新简要回顾基础上,分析了商务模式创新内涵及类型,结合潜在需求结构层次性及影响因素,提出了服务业商务模式创新对潜在需求激活的一般性机制.并通过对旅游集散中心对旅游潜在需求的激活机制的系统分析,论证了服务业商务模式创新对潜在需求的一般性机制的适用性和合理性.     

我国城市商圈内的零售业态趋同现象研究

本文从我国城市商圈内存在的零售业态趋同现象入手,运用真空地带理论、生命周期理论等多个理论对城市商圈内存在的业态趋同现象进行了分析,并提出了在业态趋同环境下,商圈内的零售业态经营者应采取的相关对策。     

Disruptive framing in value creation and price setting: Transforming value with strategic frames of reference

Framing in business is frequently found in the digital economy with dramatic and innovative new products and disruptive value propositions. However, framing in business is not an exclusively digital economic strategy. Creating or revising frames of reference, value propositions, and pricing based on either new or newly framed offerings is a basic strategy skill that brings new differential value creation to customers and new price-setting models to firms. In this article, I define framing and explain its influence on managerial cognition as well as its application to value-based marketing and price setting. Using economic value theory and behavioral economics, I propose steps managers and decision makers can take in an effort to achieve framing innovation as a way to leverage the disruptive competitive advantages that flow from strategic frames of reference in the marketplace.     

创业板中小企业商业模式创新效率评价

随着网络经济的飞速发展,有关商业模式的研究成为企业家和学者共同关注的焦点,特别是商业模式创新在全球商界已经引起前所未有的重视。作为高成长中小企业的代表,创业板中小企业在商业模式创新方面有明显的特点,同时商业模式的创新性也成为中小企业保持高成长性的基础和保障。     

跨国公司在华业务整合研究

近年来，较早进入中国的一批跨国公司开始对其在华业务进行全面整合。本文首先提出了跨国公司在华业务整合的现象和问题，随之介绍了跨国公司在华业务整合的主要方式，最后对跨国公司在华业务整合的内涵进行了分析。     

基于商业模式创新的企业能力发展研究

企业能力是企业获得和维持竞争优势的重要条件,其价值是通过商业模式体现出来的。商业模式创新需要企业能力的支持,同时也为企业能力的发展指明了方向。在企业能力与商业模式关系分析的基础上,分析了基于商业模式创新的企业能力发展方向决定机理,以及商业模式创新的不同类型对价值界定、流程管理和资源整合三种基本能力的不同要求。     

Integrating Business Ethics in Classroom Teaching: Some Preliminary Considerations

Some practical suggestions for the integration of business ethics in teaching disciplinary business topics are provided. Primarily, the tensions between ethical theory and disciplinary applications and those between abstract reasoning and practical actions provide the context for an exploration of pedagogical content and methods in teaching business ethics at the disciplinary level. Issues and considerations in the nature of business ethics, their justification and pedagogical tools are discussed along with a recommendation for normative business ethics.     

资源拼凑对商业模式创新的影响——一个有调节的中介模型

创新资源的有限性是制约企业进行商业模式创新的重要因素,虽然资源拼凑被认为是突破企业资源限制的有效途径,但资源拼凑与商业模式创新间的影响机制尚不明确。通过引入即兴能力作为中介变量、环境动态性作为调节变量,构建有调节的中介效应模型,依此分析资源拼凑对商业模式创新的影响。研究结果表明:资源拼凑对即兴能力和商业模式创新存在显著的正向影响,即兴能力在资源拼凑和商业模式创新之间起中介作用,环境动态性在即兴能力与商业模式创新之间起正向调节作用,同时调节了即兴能力在资源拼凑与商业模式创新之间的中介作用。因此,企业应注重"拼凑"思维的培养,着力开发资源的多种用途,并对其进行创造性重组;企业应进一步提升自身的即兴能力,以促进企业"创造性"的提升。     

我国商业银行表外业务发展战略研究

我国商业银行表外业务与发达国家相比起步比较晚,占银行总收入的比重比较低,经营品种少,金融创新能力不足。加入WTO后,国外银行的激烈竞争促使我国商业银行在发展表外业务上必须尽快完善组织管理,强化产品开发,实施有效市场营销,优化服务手段,完善人才培养机制,防范市场风险,强化内控体系,加强金融监管部门的监管。     

我国商业银行表外业务发展战路研究

我国商业银行表外业务与发达国家相比起步比较晚，占银行总收入的比重比较低，经营品种少，金融创新能力不足。加入WTO后，国外银行的激烈竞争促使我国商业银行在发展表外业务上必须尽快完善组织管理，强化产品开发，实施有效市场营销，优化服务手段，完善人才培养机制，防范市场风险，强化内控体系，加强金融监管部门的监管。     

"义乌商圈":形成机理与发展趋势--三论"义乌模式"

本文是作者研究“义乌模式”的新作,系1999年、2002年发表的“一论”、“再论”的续篇。文章提出,“义乌商圈”是国内外所有与义乌中国小商品城市场或企业有着紧密经济联系的经济主体或区域,以及由此形成的区域经济分工合作与交流网络。目前,“义乌商圈”已具雏形,其今后演进的必然趋势,就是再经过一、二十年的发展,使义乌成为浙江中西部地区的商务中心(即中央商务区),可简称为浙中商务中心。为了促进浙中商务中心的建设和义乌商圈的健康发展,必须采取提高自主创新能力、改善软硬环境等举措,实现“义乌模式”的创新。     

Business Ethics: A Helpful Hybrid in Search of Integrity

What sort of connection is there between business ethics and philosophy? The answer given here: a weak one, but it may be getting stronger. Comparatively few business ethics articles are structurally dependent on mainstream academic philosophy or on such sub-specialities thereof as normative ethics, moral theory, and social and political philosophy. Examining articles recently published in the Journal of Business Ethics that declare some dependence, the author finds that such declarations often constitute only a pro forma gesture which could be omitted without detriment to the paper's content and conclusions. He also finds, however, that some authors do draw on solid philosophical work in ways that are establishing ever more meaningful interconnections between business ethics and academic philosophy. These cross-disciplinary studies, he concludes, are ground-breaking and invite creative imitation.     

商贸类专业学生创新能力与创业模式的探索

商贸类专业是培养经营管理类人才的基地,学生的创新意识和创新能力对他们未来职业的发展有着重要的影响。主要阐述了商贸类专业学生创新能力的现状,列举出若干例在校学生成功创业的模式,提出了商贸类专业学生创业能力的培养方式。     

基于价值模块理论的商业银行中间业务创新管理模式研究

中间业务传统的一体化创新模式存在开发周期长、创新信息不能及时共享等弊端,难以适应知识经济敏捷化需求。根据经济发展环境和消费者的个性化对金融需求的特点,运用模块化理论,构造商业银行中间业务创新管理模式和与之相适应的管理组织结构,使商业银行在市场竞争中,通过模块的动态组合形成竞争优势,提升其市场力。