Strategies for building effective virtual teams: Trust is key

The impressive growth in web-mediated organizational relationships has created an escalating interest in how to manage virtual teams successfully. As organizations increasingly expect their managers to lead employees in these online groupings, it becomes imperative to identify and train them in the skills to do this effectively. The purpose of this article is to organize and present strategies that organizations have found successful in helping their managers lead virtual teams. While all successful managers must ensure that they have provided the basic organizational support for their employees, especially effective leaders also ensure they build trustworthy relationships. Thus, we emphasize how each strategy contributes to building and sustaining a climate of trust in virtual teams.     

Familiarity and competence diversity in new product development teams: Effects on new product performance

When developing new products, most firms use cross-functional teams, but research on the effect of functional diversity on new product performance returns heterogeneous results. We propose a measure of competence diversity that is more comprehensive than the common functional diversity proxy. Empirical findings, based on a survey of 142 product and sales managers, support the improved predictive validity of our scale. We further observe a mediating effect of the instrumental use of information in the competence diversity–new product performance relationship. Finally, we discuss the moderating effect of familiarity among team members on the relationship between competence diversity and the instrumental use of information. All authors contributed equally to this article and are listed in random order.     

Empirical investigation of the domain knowledge and team advertising creativity typology: The case of Nescafe coffee

This study proposes and tests a typology of domain knowledge and team creativity by empirically assessing the effects of varying levels of domain knowledge on the creative outcomes of the team members. Two separate studies were conducted to address this inquiry. Study one aimed at determining the level of domain knowledge of each team member in the teams. Eleven groups comprising of thirty-three business students designed eleven advertisements for the products of their own choices. Utilizing the situation judgment test and the grade earned in the advertising course, four teams were formed comprising two balanced and two imbalanced domain knowledge teams. To test the hypotheses of the study, these teams were asked to develop a print advertisement for Nescafe for the summer season (Study Two). Upon creativity assessment of the final ads by twenty-six independent creative personnel in a total of seven advertising agencies in Pakistan, the results revealed that a balanced team with low domain knowledge outperformed the other balanced team with high domain knowledge. Further, unexpectedly, one of the imbalanced domain knowledge teams also outperformed the balanced high domain knowledge team. The study in the light of extant literature presents worthwhile implications for academia and practitioners.     

团队精神型领导与研发团队创新行为的关系——团队自省性和团队外部社会资本的影响

研发团队创新行为对企业获取竞争优势至关重要。以往研究相对忽略了精神性因素对团队创新行为的动力机制。文章借鉴创新成分理论和创造力系统理论,聚焦于精神性因素对团队创新行为的动力机制以及团队外部社会资本的调节效应。通过对106个研发团队329名研发团队成员数据的统计分析表明：团队精神型领导对团队创新行为具有显著正向影响;团队自省性在团队精神型领导和团队创新行为之间具有部分中介作用;团队外部社会资本调节了团队精神型领导对团队创新行为的正向影响,团队外部社会资本越高,团队精神型领导对团队创新行为的正向影响也越强,反之越弱。团队外部社会资本还调节了团队自省性在团队精神型领导和团队创新行为之间的中介效应,团队外部社会资本越高,团队精神型领导通过团队自省性的中介进而对团队创新行为的影响也越强,反之越弱。研究结论拓展了中国组织情景下精神型领导在团队层次的影响效应研究,也拓展了团队创新行为的精神性动力因素及其动力机制的实证研究。     

认清形势，突出重点，切实加强四川高校领导班子思想政治建设

在实施科教兴国和人才强国战略的历史背号下，在全国高等教育进行管理体制和结构布局战略性大调整的重要时期，我省高等教育实现了连续多年的超常规、跨越式发展。但与此同时，我省高校领导班子和领导干部的整体理论素质，尤其是思想政治素质有待进一步提高；高校领导班子驾驭全局。科学决策和解决重大问题的能力尚需进一步培养；高校领导班子民主集中制和党委领导下的校长负责制需进一步完善；高校领导班子的党风廉政建设需进一步加强。对此。我们认为，必须深刻认识高等教育的发展趋势和面临的巨大挑战，以提高领导现代大学的能力为重点，切实加强我省高校领导班子思想政治建设。进一步推动我省高等教育事业全面、协调、可持续地向前发展。     

Health marketing communications: An integrated conceptual framework of key determinants of health behaviour across the stages of change

Despite the development of many health behaviour theories across various topics, the inconsistency in empirical support for their propositions and the on-going criticism about their limitations highlight the need for an adjusted and integrated approach. These theories have never been ‘abandoned’ or altered significantly to address their limitations, since their conceptualisations. The aim of this paper was to make a conceptual contribution by integrating distinct health behaviour theories (i.e. Health Belief Model, Extended Parallel Process Model, Transtheoretical Model), with a popular information-processing and attitude change theory from the marketing communications arena (namely, the Elaboration Likelihood Model). The specific objectives of this paper were: (1) to address limitations of prevailing health behaviour theories, by identifying key determinants of health behaviour across the most commonly used health behaviour theories; (2) to identify source, consumer, channel, and message characteristics, in addition to executional/situational factors and attitudinal variables, which may influence health behaviour; and lastly, (3) to explain under which conditions (i.e. stage of change) these determinants and factors are likely to impact health behaviour change and maintenance. In doing so, four assumptions and several propositions are developed. Future research directions and practical implications for creating health marketing communication messages are also discussed.     

Strengthening the Leadership of Rites and Ceremonies for Reconciliation and Truth: The Case of Socorro Mosquera,Manager and Human Rights Defender in Colombia

This article proposes a tool to strengthen the leadership of rites and ceremonies for reconciliation and truth, using a multidisciplinary approach and bringing together political topics (reconciliation and truth), anthropological concepts (rites and ceremonies), and management sciences issues (leadership) in a special urban context that requires reconciliation and truth after a long, irregular war with multiple violations of human rights. After formulation of the research problem, we were able to relate reconciliation and truth with leadership, rites, and ceremonies. Once so related, we analyzed the historical evolution of rites and ceremonies, with special emphasis on the organizational context, to finally propose a tool to strengthen the leadership of rites and ceremonies for reconciliation and truth. The utility of this tool was confirmed in the case of Socorro Mosquera, a manager and human rights defender in Medellín, Colombia. The eclectic and integrative approach brings originality to the study, while the methodological application of mixed approaches increases its value.     

Measuring the shopper's attitude toward the point of sale display: Scale development and validation

In Europe alone, marketers invest several hundred million of Euros in marketing activities at the point of sale every year. A prominent role is assigned to display promotions. However, despite their large practical importance, surprisingly, there is no measure to pre-evaluate different displays and their design facets so that the display which reached the best pre-evaluation results may be identified and, if poor rated facets were found, those may be altered before production and rollout of the display in question. Therefore, this paper develops and validates a scale to measure the shopper's attitude toward a point of sale display reflecting all relevant facets of a display from the shopper's point of view. Examination of the scale led to satisfactory results in terms of reliability, validity, and its predictive power for purchase intention. Summarizing, the scale can help to improve display designs prior to rollout, thus, enhancing the efficiency of display promotions.