2008年第三届“中国元素”国际创意大赛隆重揭晓

中国尚红,古今皆然：从朱门红墙到五行赤色,从满堂红鞭炮到大红灯笼,从红色的春联到压岁红包,从婚庆红双喜到新房红绸红蜡烛,从五星红旗到红色的北京奥运会徽。 “中国红”是中国人的魂,尚红习俗的演变,记载着中国人的心路历程,经过世代承启、沉淀、深化和扬弃,传统精髓嬗变为中国文化的底色,弥漫着浓得化不开的积极入世情结,象征着热情、奋进、团结的民族品格。 “中国红”意味着光明、生机、希望、平安、吉祥、喜庆、福禄、康寿、尊贵、和谐、团圆、热情、成功、忠诚、勇敢、兴旺、繁盛、革命、温暖、浪漫、性感、热烈、浓郁;意味着喜庆欢聚、百事顺遂、驱鬼避邪、祛病除灾、逢凶化吉、弃恶扬善。 中国正迎来政治、经济、文化全面崛起的盛世,以“中国红”为主题,用现代的眼光挖掘中国本土文化元素,从而绘制出一幅幅今天中国人与自然、人与社会和谐共处的美好景象,在当今国际舞台上,让“中国红”成为华夏民族的代表。     

技术拔萃引潮流 百万富翁出茅庐

<正>十年磨一剑疗效更神奇爱美是女人的天性,然而,皮肤黑、皮肤黄、粗糙、暗淡、毛孔粗大、色斑、皱纹、痘印、红血丝、肥胖等,却困扰着爱美的女人,它不仅影响找对象、找工作,也影响家庭幸福。让自己的肌肤晶莹剔透、洁白无暇、光彩照人,亭亭玉立,就成了她们的梦想,也是当今女性的追求。女人开名贵的汽车、戴名贵的首饰、穿名贵的衣服、拿名贵的包、烫染漂亮的头发,不如拥有一张白净、无暇、年轻的     

要想发 做日化

<正>洗衣粉、洗洁精、洗衣液等是家家必备,人人需要的消费品,市场永不饱和。创办小型日化厂,投资千元,无需设备,手工操作,原料易购,技术好掌握。散装洗洁精是饭店、宾馆餐具消毒中心等场所的大量消费品,散装洗发水是美发厅的专用品,散装洗衣液是干洗店的洗涤用品,洗车液是洗车场的专属品。除送货上门的低端产品外,小区门口、小超市、农贸、批发市场等都是促销的好地方。我厂传授如下技术:洗洁精、洗衣粉、洗衣液、洗衣膏、衣领净、洗衣透明皂、香皂、皂粉洗手粉、漂白水、84消毒液、洁厕灵、沐浴露、油烟净、花露水、香水、固体空气清洗剂、果蔬净、去污膏、去污     

湖南省农产品出口地域与技术壁垒分析

笔者在动笔之前,对我省2003年——2005年农产品出口国别及出口累计总额的前15位作了详细调查和统计,统计得知: 2003年出口前15名的国家分别是:1、香港;2、日本,3、美国,4、俄罗斯,5、德国, 6、波兰,7、澳门,8、朝鲜,9、科特迪瓦共和国,10、比利时,11、韩国,12、新加坡,13、泰国,14、加拿大15、墨西哥     

饭店的低碳化(二):如何实现低碳化

饭店的低碳化是指低碳饭店的实现方式,它涉及到饭店的设计、施工、建设、原材料、管理、服务、采购、营销、文化等方方面面,是一个复杂、系统、艰辛而又长期的工程,不同性质、不同业态、不同区域、不同等级、不同类别的饭店,低碳化的方法和途径是不一样的,同一饭店的不同发展阶段、不同季节、不同营业时间,以及不同的客源层次,都有不同的低     

《成功营销——国际知名品牌在中国》

杨明刚编著华东理工大学出版社出版本书精选国际知名品牌成功营销中国案例41个,真实且具有代表性。它涉及的行业面宽,既有热门行业、新兴产业,如 IT 业的微软、IBM、诺基亚、英特尔、惠普、索尼、戴尔、摩托罗拉等计算机与移动通信品牌的个案,也有支柱行业、制造业,如 GE、福特、大众、本田等汽车品牌的实例,还有服务业、零售业、物流业、金融业、传媒业,如可口可乐、宝洁、麦当劳、肯德基、雀巢、百事、花旗、贝塔斯曼以及即将上市的公司,如柯达、联合利华等品牌的案例。具体案例的编写,都以"事实说话",即把各具特色的国际品牌在中国的历程,如实地"搬"到读者面前,透视国际品牌在中国市场的营销足迹,披露国际品牌在中国市场运作的商业机密,揭密国际品牌成功营销中国的战略、战术与管理之道。     

财政部 证监会 审计署 银监会 保监会关于印发《企业内部控制基本规范》的通知

中直管理局,铁道部、国管局,总后勤部、武警总部,各省、自治区、直辖市、计划单列市财政厅（局）、审计厅（局）,新疆生产建设兵团财务局、审计局,中国证监会各省、自治区、直辖市、计划单列市监管局,中国证监会上海、深圳专员办,各保监局、保险公司,各银监局、政策性银行、国有商业银行、股份制商业银行、邮政储蓄银行、资产管理公司,各省级农村信用联社,银监会直接管理的信托公司、财务公司、租赁公司,有关中央管理企业： 为了加强和规范企业内部控制,提高企业经营管理水平和风险防范能力,促进企业可持续发展,维护社会主义市场经济秩序和社会公众利益,根据国家有关法律法规,财政部会同证监会、审计署、银监会、保监会制定了《企业内部控制基本规范》,现予印发,自2009年7月1日起在上市公司范围内施行,鼓励非上市的大中型企业执行。执行本规范的上市公司,应当对本公司内部控制的有效性进行自我评价,披露年度自我评价报告,并可聘请具有证券、期货业务资格的会计师事务所对内部控制的有效性进行审计。     

工程机械市场前景广阔

据有关部门分析预测,随着我国经济的持续、健康、调整发展,对工程机械的需求将迅速增加。 在电力方面,“八五”到“九五”期间开工的项目有:长江流域的三峡枢纽工程,黄河流域的公伯峡、大峡、小峡、万家寨、拉西瓦水电站,四川的二滩、桐子林、彭水水电站,贵州的洪家渡、三板、构皮滩水电站,湖北的高坝洲、棉花滩水电站,东北的莲花、金坑、高岭水电站,另外还有几个特大型火电、核电项目,这些     

科学广告系列谈之三

如今奢侈品在中国的市场份额越来越大,各种各样的奢侈品纷纷进入中国市场,如汽车中的奔驰、宝马、保时捷、凯迪拉克、悍马等,时装的范思哲、香奈儿、古驰、迪奥等,手表有劳力士、伯爵、奥米茄等,酒类产品有马爹利、轩尼诗、百加得等,还有路易威登皮具、箱包等。这些奢侈品不像普通产品那样,到处可见,人人皆用,它们的产量、销量都是有限的,尽管如此,它们的利润仍然十分丰厚。这种利润的来源就是高额的产品附加值。,可见提高附加值是增加利润的重要途径。     

多功能数码彩印机 出奇制胜赚大钱

<正>我厂开发成功的多功能数码彩印机,广泛应用于建材装饰领域,可在石板、陶瓷、玻璃、金属板、木材、布料等任何材质上一次印刷,无论是板块色图、全彩图案、多彩过渡图画,无需制版,不用晒版,不必重复套色,一次成功,色彩靓丽,立体感突出。产品防水、防晒、耐磨,可定制各类电视背景墙、护栏、橱柜、推拉门、屏风、金属照片、金属装饰画、青瓷盘、窗帘、吊顶、各类工艺品,上百元的瓷砖打印后卖到上千元,普通的玻璃瞬间提     

吡啶的生产应用及市场前景分析

本文介绍了国内外吡啶的生产、应用概况，并对吡啶的市场前景作了分析。     

2-氯-5-甲基吡啶的合成及应用研究

2-氯-5-甲基吡啶是生产吡虫啉、吡氟禾草灵等高效、低毒、低残留新农药的关键中间体。综述了2-氯-5-甲基吡啶的7种主要合成方法:3-甲基吡啶氧化法、3-甲基吡啶一步氯化法、重氮化法、熔融盐法、苄胺环合法、环化法及吡啶酮法,并简单介绍了2-氯-5-甲基吡啶在农药和生物化学品合成中的应用、研发现状及发展趋势。     

Cross‐border Economic Activities,Human Capital and Efficiency: A Stochastic Frontier Analysis for OECD Countries

We study the growth effects of outward‐ori,ented econ,o,mies by using sto,chas,tic fron,tier anal,y,sis to mea,sure the effi,ciency exter,nal,i,ties of three forms of eco,n,omic cross‐bor,der activ,i,ties – inter,na,tional trade, for,eign direct invest,ment (FDI) and migra,tion – for OECD coun,tries. The study also exam,ines whether the effi,ciency of these cross‐bor,der activ,i,ties is affected by the level of human cap,i,tal in the host coun,try. We find that inter,na,tional trade and FDI are impor,tant chan,nels for improv,ing effi,ciency, as is human cap,i,tal accu,mu,la,tion, and that the positive effects of inter,na,tional trade, FDI, and migra,tion depend cru,cially on the level of accu,mu,lated human cap,i,tal. Our results show that the impact of human cap,i,tal is impor,tant for increas,ing effi,ciency via inter,na,tional trade flows and FDI flows, while immi,gra,tion into coun,tries that are richer in human cap,i,tal enhances their effi,ciency rel,a,tively more than immi,gra,tion into coun,tries with lower human cap,i,tal. These results remain robust to alter,nate mea,sures of human cap,i,tal, con,trols on edu,ca,tion lev,els among immi,grants, and to a non‐para,met,ric esti,ma,tion of the model.     

Factors Associated with Opinion Seeking

Abstract

This study examines the relationship between opinion seeking and cultural values and individual characteristics in the context of electronic products by surveying cosmopolitan adults of 15 nationalities, namely, American, Australian, British, Dutch, Filipino, German, Hong Konger, Indian, Italian, Japanese, Malaysian, New Zealander, Singaporean, Swedish, and Thai. It finds (i) positive correlation between opinion seeking and power distance, category knowledge, category purchase intention, category innovativeness, opinion giving, market maven, brand loyalty, and susceptibility to interpersonal influence, (ii) negative correlation between opinion seeking and the masculinity and uncertainty avoidance cultural dimensions, category ownership, self-esteem, education, and age, and (iii) no correlation between opinion seeking and individualism, long-term orientation, and risk taking. It then discusses the managerial implications of the findings.     

Book review

Bayard, Thomas O., and Kimberly Ann Elliott, Reciprocity and Retaliation in U.S. Trade Policy, Washington, DC: Institute for International Economics, 1994, 503 pages.

Rugman, Alan M. (Ed.), Foreign Investment and NAFTA, Columbia, SC: University of South Carolina Press, 1994, xii + 340 pages.

Zahra, Shaker A., and Abbas J. Ali (Eds.), The Impact of Innovation and Technology in the Global Marketplace, Binghamton Haworth Press, 1994, 222 pages.

Connolly, Michael, and Jaime de Melo (Eds.), The Effects of Protectionism on a Small Country: The Case of Uruguay, Washington, DC, The World Bank, 1994, 172 pages.

Andersson, Thomas, Managing Trade Relations in the New World Economy, New York: Routledge, 1993, 183 pages.

Rondinelli, Dennis A. (Ed.), Expanding Sino-American Business and Trade: China's Economic Transition, Westport, CT: Quorum Books, 1994, ix + 270 pages.

Chukwumeiue, Okezie, Choice of Law and International Commercial Arbitration, Westport, CT: Quorum, 1994, xii + 218 pages.

Welford, Richard, and Kate Prescott (Eds.), European Business: An Issue Based Approach, 2nd Edition, Philadelphia, PA: Trans Atlantic Publishers, Inc., 1994, 384 pages.

Copeland, Laurence, Exchange Rates and International Finance, Second Edition, Reading, MA: Addison-Wesley, 1994, xiv + 455 pages.

Surajaras, Patchara, and Richard Sweeney, Profit-Making Speculation in Foreign Exchange Markets, Boulder, CO: Westview Press, 1992, 280 pages.

Esty, Daniel C., Greening the GATT: Trade, Environment, and the Future, Washington, DC: Institute for International Economics, 1994, 319 pages.

Scherer, F. M., Competition Policies for an Integrated World Economy, Washington, DC: The Brookings Institution, 1994, xxii + 133 pages.

Safarian, A. E., Multinational Enterprise and Public Policy: A Study of the Industrial Countries, Hants, England: Edward Elgar Publishing Limited, 1993, 581 pages.     

International Franchising Decision-Making: A Model for Country Choice

The present study examines how a number of market conditions may drive diffusion of franchising. It considers a sample of 63 Spanish franchisors operating through 2321 franchisee outlets across 20 different Latin American countries: Argentina, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, and Venezuela in January 2011. Results conclude that geographical and cultural distance between the host and home country, as well as the level of the host country's uncertainty avoidance, individualism, political stability, unemployment rate, market potential, and efficiency of contract enforcement, may drive the spread of international franchising. Results reinforce previous research on country choice as to the association between international franchising and the host country's unemployment rate and cultural distance, but also identify differences from other regions in some issues such as political stability. Moreover, new insights relative to the effect of market potential, individualism, uncertainty avoidance, and the efficiency of contract enforcement on international franchise diffusion are also shown.     

自动顶空-气相色谱法测定胶囊中9种残留溶剂

[目的]建立自动顶空-气相色谱法测定胶囊中9种残留溶剂的分析方法。[方法]准确称取样品于顶空瓶中,加入N,N二甲基乙酰胺,加盖密封,放入自动顶空进样器,供气相色谱分析,外标法定量。对不同极性色谱柱进行选择性实验,最终采用DB-624毛细管柱和氢火焰离子化检测器测定,同时对平衡温度和平衡时间等顶空条件以及色谱条件进行优化。[结果]9种溶剂在各自的浓度范围内呈良好的线性关系,相关系数为0.9847-9986,平均回收率为84%-105%,相对标准偏差为0.29%-1.72%。[结论]该方法简便、快速、灵敏、准确,适合胶囊中9种残留溶剂的测定。     

Book Reviews

Caves, Richard E., and Associates, Industrial Efficiency in Six Nations, Cambridge, MA: MIT Press, 1992, xii + 492 pages.

National Research Council, Panel on Foreign Trade Statistics, Behind the Numbers: U.S. Trade in the World Economy, Washington, D.C.: National Academy Press, 1992, xi + 297 pages.

Fischer, Klaus, and George J. Papaioannou (eds.), Business Finance in Less Developed Capital Markets, Westport, CT: Greenwood Press, 1992, xi + 391 pages.

Krugman, Paul R., Currencies and Crises, Cambridge, MA: The MIT Press, 1992, xix + 219 pages.

Howell, Thomas R., Alan Wm. Wolff, Brent L. Bartlett, and R. Michael Gadbaw, Conflict Among Nations: Trade Policies in the 1990s, Boulder, CO: Westview Press, 1992, xiv + 633 pages.

Starr, Martin K., Global Corporate Alliances and the Competitive Edge: Strategies and Tactics for Management, New York: Quorum Books, 1991, xiii + 236 pages.

Liesch, Peter W., Government Mandated Countertrade, Aldershot, England: Avebury, 1991, xv + 172 pages.

Kotabe, Masaaki, Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces, New York: Quorum Books, 1992, xviii + 237 pages.     

高职院校校史馆育人功能的发挥障碍及其解决

高职院校校史馆担负传承优良传统、宣讲校情校史、表彰优秀教师、记录优秀校友、呈现职教魅力的基本职能,发挥承载集体记忆、弘扬学校精神、倡导端正教风、宣扬奋斗品格、熔铸职业精神的育人功能。然而,这些功能受制于版面、板块,场地、时段,途径、方法等因素,面对育人内容少、育人频次低、育人层面窄三重障碍。有鉴于此,应通过明确办馆目的,凸显职教宗旨、创新办馆思路,强化育人主题、优化管理方式,提升育人效能来清除障碍。     

Corruption: the corporate perspective

Corruption (bribery, extortion, blackmail, favor-currying, abuse of insider information, nepotism, favoritism, mafias, protection rackets, siphoning off funds, laundering illicit money) is a source of concern for governments, entrepreneurs, private individuals, non-governmental organizations, companies – indeed, for society as a whole, on a number of levels; economic, sociopolitical, and ethical. The purpose of this article is primarily to explain why corruption is a cause for concern for companies. It begins by explaining what corruption is, describing how it occurs and offering a causal explanation, and then goes on to describe how it occurs in companies and why it is a cause of concern for them.