旅游驱动乡村社会重构的特征与机制研究——以湖州顾渚村为例

乡村旅游是推动乡村重构的重要驱动力量,乡村社会重构是乡村重构研究的重要内容。本文以典型旅游村落湖州市顾渚村为案例地,从乡村居民视角出发,分析乡村社会重构的特征,并通过扎根理论方法构建了旅游驱动下乡村社会重构机制理论模型。结果表明：（1）乡村旅游发展改变了乡村居民的原有身份,乡村居民从农民、打工者转变为旅游经营者,实现了社会身份的重构。（2）乡村旅游发展带来了大量外来人员进入乡村,乡村社会关系格局逐渐从“差序格局”转变为“多元格局”,实现了社会关系的重构。（3）乡村旅游发展使乡村居民与乡村环境之间的关系发生改变,乡村从传统乡土社区转变为旅游服务社区,实现了社会空间的重构。（4）旅游要素的介入是旅游乡村社会重构最重要的驱动力量,乡村经济重构、乡村空间重构、资源环境驱动、旅游市场驱动、政策制度驱动、行为主体参与6个方面分别构成了乡村社会重构的空间载体、物质基础、支撑机制、引导机制、促进/约束机制和引擎机制,各作用机制之间相互影响、动态耦合共同推动了乡村社会的重构。     

The evolution of tourist arts

Tourist arts with ethnic content are at the nexus of changing tourism, ethnicity and art in the modern world. This paper explores the range of varieties of tourist arts, the dynamics of change between various types of artifacts, and the interaction between tourist arts and notions of ethnic self-perception. The analogy between language and art is pursued to illuminate the nature of the various communication codes embodied in tourist and ethnic arts. The paper concludes by stressing that tourist arts are not an end-point, but one possibility within the fluid relationships between material symbols, outsiders' demand, and the defense and reformulation of ethnicity. It also concludes that the evolution of ethnic awareness, combined with increased education and travel opportunities, is bringing a uniformity of attitudes towards tourism, material heritage, and museums among the middle classes of all nations. Thus minority ethnic symbols have become the manipulated “totems” of touristic identity.     

北京798艺术区旅游发展背景下的边缘化现象及其解释

对于国内蓬勃发展多年的艺术区而言,及时总结其迅猛发展过程中所出现的社会问题和潜在矛盾,将成为制定合理的社会政策的必要前提.文章以北京798艺术区发展过程特别是其旅游商业化进程中的原厂工人的遭遇为例,分析了他们在活动空间、利益分配、文化认同、决策参与等多方面遭遇的“边缘化”,并使用社会交换理论对边缘化的成因给出了初步解释.     

Political implications of Chinese tourism policy

This study is an examination of the political objectives and probable consequences of the decision to open the People's Republic of China to mass tourism. Through personal interviews and other reports, this article traces the organizational and political dimensions of the abrupt reversal of nearly three decades of restricted and selective foreign access. The author found several anomalies: more “market” oriented cost structure than in most non- socialist developing nations; a hierarchy of tourist classes in a supposedly classless society; liberalization in tourism itineraries along with a freezing of contacts between tourist and Chinese. The article concludes that while China has reaped few tangible political benefits and has incurred some new political vulnerability with its new tourism policy, Chinese tourism has avoided many of the social and economic costs associated with tourism development elsewhere.     

Tourism planning : The case for ‘market failure’

Tourism planning has been looked upon as a means of maximizing benefits from tourism development; however, there has been limited research on the accomplishments of tourism plans. This paper provides a longrun analysis of tourism planning in Pacific island destinations, using Hawaii, French Polynesia and the Cook Islands as case examples. A major conclusion of the study is that government tourism plans have little probability of influencing market forces to achieve economic success in destination areas. In view of this, future government planning efforts should be redirected to focus on issues such as the negative social and environmental impacts which are not ameliorated by market forces, leaving the private sector to assume the planning and financial risks of developing specific tourist areas. In order to achieve this, government tourism organizations may have to be restructured from economic development and/or marketing organizations to incorporate broad social responsibilities.     

旅游企业社会责任对目的地形象及游客忠诚的影响研究

在旅游市场竞争日趋激烈的背景下,由旅游企业经营所引发的社会责任问题受到广泛关注,但学界关于旅游企业社会责任的影响研究还不够系统和深入.文章将旅游企业社会责任划分为6个方面,将目的地形象划分为认知形象和情感形象两个方面,并构建了旅游企业社会责任对目的地形象及游客忠诚的影响模型.实证研究表明,旅游企业社会责任在目的地形象及游客忠诚形成中发挥非常重要的作用,其中,经济责任、环境责任、游客责任、员工责任和法律责任对认知形象有正向影响,游客责任、员工责任和慈善责任对情感形象有正向影响;认知形象和情感形象不仅对游客忠诚产生直接影响,而且通过游客满意对游客忠诚产生间接作用.相比认知形象,情感形象对游客满意和忠诚的影响作用更大.     

Site and situation strategy in tourism planning: A Mexican case study

Mexico has experienced all the effects, good and ill, of a large and expanding tourist trade. Tourism's negative consequences--economic dependency, crime, cultural erosion--have manifested themselves in tourist ghettos along Mexico's northern border, on the Mexican Riviera, and in the capital. This study is an assesment of contemporary Mexican tourism planning as it relates to these problems, and further as it seeks to make tourism a stimulus to economically depressed areas of the nation. A case study approach is utilized to identify the strategy of site and situation selection for the new programmed resort complex at Cancun on the Caribbean coast of the Yucatan peninsula. It is concluded that Cancun embodies, at least for Mexico, a radical departure in tourism development. The resort is situated to attract a large foreign clientele and to create the greatest possible positive economic and social impact on a resident Mexican population that has suffered chronic underdevelopment.     

Evolution of tourism in the Scottish highlands

The evolution of the tourist industry of the Scottish highlands is discussed from the early eighteenth century until the beginning of the nineteenth century. Five stages of development are identified, which reflect the social, economic and technological changes occuring in Britain during those periods. The importance of fashion and taste and transportation improvements are given special emphasis. The early pattern of development of infrastructure structure and land use has significantly influenced the present characteristics of the tourist industry in the area.     

The influence of artistically recreated nature on the image of tourist destinations: Lanzarote's art,cultural and tourism visitor centres and their links to sustainable tourism marketing

Can distinctive natural assets in tourist destinations be artistically recreated and used to improve destination image and attract more visitors? This paper analyses the formation of the tourist image based on artistically recreated local nature icons, and shows how those images can enhance the overall destination image. It focuses on the island of Lanzarote, a destination with its development based on promoting an environmental image founded on the creation of a network of multifunctional, high-quality art, culture and tourism centres exhibiting artistic recreation of its unique environmental assets. The methodology utilizes a questionnaire (n = 453) structural equations modelling approach in which the overall image of the destination is directly dependent on the image of the environmental conditions and indirectly influenced by the image of the artistically recreated centres. Results show that the destination's image is significantly grounded on the image of the art, culture and tourism centres using art based on Lanzarote's natural assets. They suggest that destinations have relevant opportunities to artistically enhance natural assets to improve their tourist image and marketing, that quality multi-functional visitor centres can be important within a sustainable tourism policy, and part of the emerging breadth of approaches taken by sustainable tourism marketing.     

Food and Tourism: Towards an Understanding of Sustainable Culture

Studies of the social significance of food and eating have mostly been left to social anthropologists and social historians. Often it has not appeared as part of the cultural environment that is offered as a tourist package. If a culture is to prove sustainable in the face of tourism, then traditional and ethnic foods must be preserved along with other art forms. This pilot study shows that in a tourist area of Bali (a) visitors are not necessarily being offered what they want, and (b) traditional food is not being preserved.     

Tourism in multi-ethnic districts: the case of Porta Palazzo market in Torino

More and more often, cities compete with each other focusing on tourist attractions based on multi-ethnicity. Some of them, with a growing success, are street and food markets. This paper is focused on Porta Palazzo, the largest existing street market in Europe, located in Torino (Italy), which is becoming, from 2006 on, a tourist attraction, without losing its popular character. Our goal is to identify the characteristics of this touristification process and show how it has averted those aspects of ‘retail gentrification’ which often affect street and food markets: it has happened thanks to the role played not only by the economic stakeholders of the market but also by social and religious stakeholders, that everyday work in order to integrate the different social components of the area concomitant with new waves of migrants.     

基于灰色关联的节事活动游客参与体验研究——以华侨城文化旅游节为例

企业节事活动作为一种特殊的文化旅游形式,对旅游市场具有显著的带动作用。文章以华侨城文化旅游节为例,从游客参与感知视角,测评华侨城文化旅游节的节事效应,探究企业节事活动中游客体验评价的具体表现。研究设计并构建了节事活动游客参与体验评价指标体系,然后应用灰色关联分析测度游客参与体验。研究结果显示:文化旅游节带来的效率价值、功能价值具有竞争优势,可进一步强化;基于认知价值的游客参与体验评价亟需提升。在之后组织节事活动的过程中,要进一步增强创新性和特色性。     

旅游发展下客家妇女的地位变迁研究--成都龙泉洛带古镇的个案调查

关注旅游发展下客家妇女地位变迁状况,有益于深化旅游对东道主女性影响研究和客家文化变迁研究。以四川龙泉洛带古镇为例,采取问卷调查与个案访谈法,综合采用定量和定性分析,探究旅游发展下洛带古镇客家妇女家庭地位和社会地位的变迁状态、变迁特点和变迁原因。研究表明,旅游发展影响洛带客家妇女地位变迁;旅游对洛带客家妇女家庭地位变迁影响强度大于社会地位变迁,且更易于被感知;旅游参与方式对洛带客家妇女地位变迁程度无明显影响;旅游影响洛带客家妇女地位变迁的原因集中表现在生计、自由空间和家庭分工的改变。     

Behavioural adaptation to climate change among winter alpine tourists: an analysis of tourist motivations and leisure substitutability

Understanding market responses to climate change impacts has important implications for the sustainability of Australia's winter tourism destinations. Utilising a framework incorporating push–pull tourist motivations and the theory of leisure substitutability, this study sought to explore how winter tourists in Australia will adapt to changes in snow cover in Australia's alpine regions under future climate change scenarios. The results of a questionnaire completed by 231 respondents indicated that tourist motivations were related to behavioural adaptation, and that there is a general preference among the current winter market for spatial substitution in the event of poor snow. Those motivated by recreation specialisation or snow-related attributes were likely to opt for spatial substitution, while tourists motivated by self-expression and après ski activities displayed resilience to poor snow conditions. The results demonstrate a clear division between leisure-driven tourists who valued participation in sport, and experience-driven tourists, who displayed higher resilience to reduced snow under projected climate change scenarios. These results have practical implications for winter tourism destinations, both in terms of targeting experience-driven tourists in the case of reduced snow as well as the longer term sustainability and viability of winter tourism destinations.     

基于无助理论的残疾人旅游障碍与旅游参与意图关系研究——结构方程式模型的应用

残疾人是社会的重要组成部分,残疾人旅游市场是我国一块有待开发的处女地,开发残疾人旅游市场有利于完善我国的旅游市场。本研究以残疾人为调查对象,利用无助理论对其旅游障碍、旅游参与意图等进行了实证分析。通过结构方式模型发现:残疾人的旅游障碍因子有3项(本能障碍、交流障碍、环境障碍);旅游障碍因子与旅游参与意图之间无直接显著性影响;残疾人旅游障碍因子中除了交流障碍因子外,本能障碍、环境障碍对无助感有正(+)的显著性影响;无助感对旅游参与意图间有反(-)的显著性影响。最后,在分析本研究结论的基础上提出了本研究的不足和未来的研究方向。     

The tourist guide: The origins,structure and dynamics of a role

The two lines of origin of the modern tourist guide are the pathfinder and the mentor. These are the antecedents, respectively, of the leadership and the mediatory spheres in the guide's role. Since each has an inner and an outer directed aspect, four major components of the role are distinguished: the instrumental, social, interactionary, and communicative. The dynamics of development of the role from the Original to the Professional Guide is represented as a transition of emphasis from the instrumental to the communicative component. Aside from this main line of development, two new role types have differentiated: the Animator and the Tour-leader, emphasizing, respectively, the social and the interactionary components. The Original Guide's function is to produce attractions in the marginal regions of the ecological tourist system, while that of the Professional Guide is to reproduce the attractions in the central regions of the system.     

旅游吸引物属性之辨

旅游吸引物在旅游系统中扮演着基础性作用,但却面临着语义的不明和来自理论内部与旅游实践的双重挑战。文章从边界与内涵出发,借助"旅游吸引物"与"旅游资源"的比较、旅游吸引物与旅游吸引物系统的转变,剖析旅游吸引物之为吸引物的意义生成与社会建构过程,重新思考旅游吸引物之属性及其在当下旅游实践中的作用,探讨其社会建构所反映的旅游与社会的关系问题。文章认为,旅游吸引物兼具自然属性、社会属性和符号属性等多重属性,吸引力特性是其本质属性;旅游吸引物属性及其社会建构有深刻的社会基础。旅游吸引物边界及其属性的理论反思,在旅游席卷全球的当下,兼具学理价值与现实意义;在火热的乡村旅游实践中,对守护乡土景观亦有特殊意涵。     

社区旅游参与视角下民族村寨旅游地居民地方感生成研究

居民地方感领域的研究在深化“人-地”关系认识、旅游目的地地方性塑造、旅游资源开发与保护以及旅游规划等方面具有特殊意义。已有研究主要探讨人口统计学特征、物理环境和社会环境等影响因素,缺乏对旅游世界中人与场的积极互动而产生的地方感等问题的讨论。本研究从社区旅游参与视角,通过田野调查的方法收集郎德上寨村民主诉的旅游参与实践,对民族旅游村寨居民地方感的生成问题进行分析。研究发现:郎德上寨村民的社区旅游参与主要表现为“合作激励型”“自我激励型”“机械被动型”和“利益激励型”4种类型;在社区旅游参与过程中,村民获得了强烈的地方感,并由自然地理和人文物理环境、社会文化特性、经济制度、乡土认同、血缘认同、文化认同、房屋归属感和生活便利性等内容体现。本研究还发现,居民地方感在不同的社区旅游参与形态中表现出差异性;社区旅游参与和地方感之间是双向、交互式的影响关系,其中,旅游效益感知因素在二者的关系中起着重要的中介作用。     

Tourists,black markets and regional development in West Africa

Currency brought into West Africa by tourists is strong support for black market operations. The positive as well as the negative effects of illicit currency exchanges are evaluated for their social and economic significance for the region. The black market is not only an index of economic conditions, but is important for individual and group survival and the maintenance of social structure in countries having long term weakened economies. Anthroplogical data provides Third World planners a broadened base for decisions dealing with the role of tourism in regional development.