基于社会资本的企业家群体研究

本文基于社会网络理论,通过研究温州和宁波两地企业家集群产生的过程,分析社会资本如何促进大规模的企业家集群产生。研究表明:企业家个人的社会资本在区域文化、共同价值观和群体信任的发酵下结成社会网络,并促使更多企业家产生且形成企业家集群;温州企业家社会网络具有强联系、同质性和自组织的特点,创业倾向集体行动,依赖本地资源,产业升级代际锁定;宁波企业家社会网络具有弱联系、异质性和他组织的特点,外部资源掌控力强,容易引发产业升级。     

A complementary perspective on business ethics in South Korea: Civil religion,common misconceptions,and overlooked social structures

Following the recent call for advancement in knowledge about business ethics in East Asia, this study proposes a complementary perspective on business ethics in South Korea. We challenge the conventional view that South Korea is a strictly collectivist country, where group norms and low trust determine the norms and values of behavior. Using the concept of civil religion, we suggest that the center of the South Korean civil religion can be seen in the affective ties and networks pervading the economic, political, and social institutions, embedded in and guided by Confucian ideals. We argue that South Korea should be seen not as a collectivist low‐trust society, but rather as an affective‐relational society, in which the relational context determines whether collectivism or individualism prevails. Further, we assert that trust, the cohesive factor of affective ties and networks, has until now been inadequately captured by conventional surveys. Our proposed perspective contributes to a more holistic picture and a more firmly grounded understanding of business ethics in South Korea.     

Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital

Using social capital theory, this study investigates members' perceptions of socially beneficial initiatives on collective social capital. A total of 359 valid surveys were collected from two types of online brand communities (OBCs). The results demonstrate that high levels of empathy can lead to increased prosocial behavior. In both product and social OBCs, social trust affects affective and cognitive engagement, while reciprocity impacts affective and behavioral engagement. Moreover, our findings show that the link between prosocial behavior and reciprocity is partially mediated by social trust. This study provides several implications for the management of OBCs.     

Industry associations as facilitators of social capital: The establishment and early operations of the Melbourne Woolbrokers Association

Relocation of the selling of Australia's wool clip from London to cities in Australia in the late nineteenth century led to the creation of wool selling industry associations, such as the Melbourne Woolbrokers Association (MWA). Highly successful in fostering competitive collaboration that improved market efficiency, the Association rested on the social capital brought to it and further developed by the participants, individuals with extensive connections in the pastoral, banking and transport industries. The collective social capital vested in the Association enabled the earning of economic rents, firstly from the high trust created through internal cohesion reinforced by formalised sanctions, and secondly from a capacity to span ‘structural holes’ between networks outside of the Association.     

The effects of motivations, trust, and privacy concern in social networking

This study proposes and tests a model that uses privacy concern, trust, and motivations to explain the process leading to information disclosure and the intensity of social network services (SNS) use. Use of SNSs has been shown in our investigation to be negatively correlated to a user??s privacy concern but positively correlated to a user??s trust and motivations. Furthermore, by using a hierarchical regression model, we show that trust accounts for a significant additional amount of variance in SNS use after controlling the variance explained by privacy concern. In addition, motivation accounts for a significant additional amount of variance in SNS use after controlling the variance explained by both privacy concern and trust.     

The Contingent Value of Entrepreneurs’ Political Capital: Evidence from China

ABSTRACT

Who benefit from a transitioning economy, entrepreneurs who are politically connected or disconnected? Market transition theory and power conversion theory offer two divergent answers. Our study seeks to contribute to this debate by examining the contingent value of entrepreneurs’ political capital. We draw from social network theories and investigate whether and how entrepreneurs’ social networks influence the relationship between their political capital and social mobility. Using the data on Chinese entrepreneurs, we find that the impact of political capital on entrepreneurs’ social mobility is contingent on their network centrality. Practical implications and suggestions for future research are also discussed.     

Ethical Managerial Behaviour as an Antecedent of Organizational Social Capital

There is a need of further research to understand how social capital in the organization can be fostered. Existing literature focuses on the design of reciprocity norms, procedures and stability employment practices as the main levers of social capital in the workplace. Complementary to these mechanisms, this paper explores the impact of ethical managerial behaviour on the development of social capital. We argue that a managerial behaviour based on the true concern for the well-being of employees, as well as their motivational and ethical development, can be particularly important for the generation of social capital in the organization. It is suggested that manager’s behaviour should be based on three principles: following exemplary behaviour, helping the employees to value the consequences of their actions in other persons, and not betraying employee’s trust. When the manager conforms to those principles, he can ease the process through which employees develop associability and identification-based trust with the firm, the two main components of ?Organizational Social Capital’. Bringing ethics into the debate of social capital creation seems to us fundamental, as social capital in the firm is likely to be influenced by the ethical and motivational development of its members.     

Exploring social change through social media: The case of the Facebook group Indignant Citizens

This study examines the role of social media in facilitating the network of a social movement, the novel forms of exchange networks that are fashioned by participants of this movement and the drivers and effects of individuals’ engagement therein. Specifically, using the lens of political consumerism, we look at the movement of self‐described Indignant Citizens in Greece to reveal the underlying motivations for participants to engage in this social movement, the dynamics of their engagement and the ways in which Indignant Citizens’ online presence enables identity expression, community building and social change. We draw on interpretive analysis of findings from eight focus groups with members of Indignant Citizens. The findings reveal how this movement and the shared identity developed amongst its members empower our participants by giving them a voice and engage them in role mobilization, drive specific actions towards the conceptualization of a shared utopia and provide them with a platform to organize action and employ desired practices for the co‐creation of useful and gratifying exchanges.     

社会资本对生活垃圾减量的影响及其作用机制

在经济快速增长、城镇人口持续增加,以及人民生活水平大幅改善的同时,我国生活垃圾产生量也在急剧增加。为回答规制政策和社会资本能否有助于缓解垃圾围城压力这一现实问题,文章利用城市层面的面板数据及中国综合社会调查数据,考察了规制政策和社会资本对城市人均生活垃圾排放量的影响。结果表明：（1）生活垃圾收费政策和源头分类试点政策并没有如预期的那样显著降低城市人均生活垃圾排量,固定费率的生活垃圾收费政策甚至会提高生活垃圾排放群体的排放量。（2）社会资本对城市人均生活垃圾排放量具有显著负向影响,该结果在使用了不同测量指标、不同度量方法、不同估计方法和考虑了社会资本内生性的情形下依然稳健。（3）进一步的影响机制分析发现,社会资本通过促进居民垃圾分类投放和垃圾源头减量行为从而降低生活垃圾排放。文章为推进中国环境管理转型的政策设计提供了一个有益的视角。     

SNS应用于艺术品行业电子商务营销模式探讨

近年来行业电子商务发展越来越成熟,但是由于艺术品行业本身所具有的特殊性,发展电子商务困难重重。作为Web2.0时代重要应用之一:SNS(社会化网络网站,社会化网络软件,社会化网络服务),通过其真实网络注册信息,用户将真实的人际关系从线下搬到线上,能有效为发展电子商务聚集人气和信任度。将SNS与艺术品行业电子商务结合起来,构建一种新型的电子商务营销模式:SNS社区与交易商城结合。试图建立艺术品行业社区化电子商务,来带动艺术品行业电子商务的立体化、多元化的发展。     

A social commerce investigation of the role of trust in a social networking site on purchase intentions

Trust is a crucial issue in online shopping environments, but it is more important in social commerce platforms due to the salient role of peer-generated contents. This article investigates the relationship between trust in social commerce and purchase intentions and describes a mechanism to explain this relationship. We propose a main and two alternative models by drawing on three concepts: social commerce information seeking, familiarity with the platform, and social presence. The models clarify the mechanisms through which trust, familiarity, social presence, and social commerce information seeking influence behavioral intentions on social commerce platforms. Findings from a survey of Facebook users indicate that trust in a social networking site (SNS) increases information seeking which in turn increases familiarity with the platform and the sense of social presence. Moreover, familiarity and social presence increase purchases intentions. Findings indicate that the main model fits the data better than the alternative ones. Theoretical and managerial implications are discussed.     

Conceptualising Globalisation A Symposium for the World Economy

This paper discusses a central element in globalisation debate little addressed by economists, namely the interactions at global, national and community levels between globalisation and societally based values. Social values refer to wider notions of collective identity; religious values, attitudes towards materialism, moral beliefs, and a sense of collective awareness and are a broader and more encompassing concept than social capital discussed in recent economics and sociology literature. Social capital relates to trust, honesty and the social fabric of accepted norms central to the successful implementation of individual optimising decisions and denotes a communal asset reflecting strength of joint collective commitment whose amount can be increased or improved upon through investment of time and resources. Social values are much discussed in sociological literature going back to Comte, Durkheim, Parsons, and others. The issues taken up here are how different social values might interact and change as societies and their economies integrate (globalise). Processes of value competition, displacement and joint assimilation occur naturally to economists, but seem little studied by sociologists who seemingly place less stress on analytical comparative statics. Scenarios for how values can interact under globalisation are discussed in the text.     

Brand trust and engagement in social commerce

With the surge in social media (SM) users around the world, the scope of social commerce (SC) in brand engagement is a prominent area of discussion. The present study empirically investigates the effect of social commerce construct (SCC), multi-dimensional constructs of social presence theory (SPT) and consumer generated content (CGC) on brand trust and brand engagement in SC platforms. An online survey was conducted among 625 Indian consumers who had made more than one purchase using SC platforms in the previous 6 months. Structural equation modelling technique was employed for testing the hypotheses and conceptual model. The results suggest that each element of SCC, SPT and CGC positively contributes to brand trust and engagement. Further, the study provides insight into brand trust and brand engagement in SM, which prompts brand usage intention of the consumers. The insights can be used by managers to create long-term customer relationship management action plans that emphasize brand trust and engagement.     

社会资本:解释经济增长的一种新思路

社会资本是指包括信任、共同的规范或习俗、组织三方面内容在内的生产性资源 ,它可以增强人与人之间的信任 ,减少机会主义行为 ,降低交易成本 ,促进经济增长。社会资本理论为解释经济增长提供了新的思路。     

Enhancing the role of flow experience in social media usage and its impact on shopping

Online retailers are eager to find the answers to the following questions: How relevant is SNS usage to consumer shopping decisions? Is the information shared on SNS likely to influence users’ shopping decisions? This study is designed to answer these questions via essential factors based on flow theory and TAM. The moderating effects of some social factors were also explored. The data was collected from U.S SNS users, and SEM was performed and a research model estimated. The findings reveal that flow experience of SNS usage for shopping, perceived ease of use of SNS, and perceived usefulness of information shared on SNS exert positive and significant effects on consumer intention to shop on SNS. Particularly, flow experience directly and positively determines shopping intention and shares positive and significant impacts with TAM. Furthermore, the perceived usefulness is highly important relative to the perceived ease of use. Social identity, group norm, and social influence also positively moderate the links between flow experience, TAM, and SNS usage intention for shopping. Very few theoretical studies have discussed SNS usage behavior for shopping based on flow theory or validated its relationship with TAM in the SNS shopping context. A validated model of consumers’ actual usage of SNS for shopping proves that experience drives the success of social commerce. The findings provide current information and important aspects to firms that operate SNS commerce, allowing them to adjust their marketing strategies to serve consumers better.     

Nations of entrepreneurs: A social capital perspective

This research examined the effects of social capital on entrepreneurial opportunity perception and weak tie investment using individual-level data from the Global Entrepreneurship Monitor linked with national-level data on social capital. Consistent with a social capital perspective, this study found that a resident of a country with higher generalized trust and breadth of formal organizational memberships was more likely to perceive entrepreneurial opportunities. A resident of a country with higher generalized trust was also more likely to invest in an entrepreneur with whom he or she had a weak personal tie than was a resident of a country with lesser generalized trust.     

How does social trust affect corporate financial performance? The mediating role of corporate social responsibility

Prior studies assert that social trust may positively influence the economic performance of countries and firms (within those countries). This paper proposes a more nuanced mechanism whereby corporate social responsibility (CSR) mediates the relationship between country-level social trust and firm-level financial performance. Anchored in neo-institutional theory, we theorize that social trust instills norms of trustworthiness and willingness to trust others guiding individual and corporate behaviors. In order to comply with such norms and gain legitimacy, firms in high-trust society are more likely to commit to CSR activities that serve the interests of stakeholders. CSR activities, in turn, can positively influence financial performance by enabling firms to access stakeholders' resources and capabilities and to decrease transactions costs in the stakeholder relationships. We tested our theory by analyzing 9818 firm-year observations across 34 countries, during the 2006 to 2015 period. Our analysis shows the expected CSR mediation in the relationship between social trust and firm-level financial performance. Our findings are robust across different models addressing the concerns of endogeneity, alternative measures, and potential moderators.     

企业社会资本对营销渠道策略的影响

社会资本对企业的经营能力和经济效益有直接的提升作用,本文利用社会资本理论与渠道理论,建立了企业社会资本对渠道策略的影响模式,从企业社会资本的结构维度、关系维度和认知维度,研究其对渠道设计、渠道冲突解决和渠道绩效管理的影响,在分析这些影响的基础上提出从网络结构、共同信仰等方面拓展渠道,优化分销网络;利用信任、规范机制、制度与信仰等解决渠道冲突;利用信任、合作、互惠规范、外部相关关联的网络,改善市场绩效的对策。     

Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

ABSTRACT

Understanding electronic word-of-mouth (eWOM) in social networking sites (SNSs) is crucial as consumers have potential to reach global audiences quickly and easily. This article presents the first cross-cultural study on eWOM in SNSs by examining social relationship variables between the United States and China. Specifically, social capital, tie strength, trust, and interpersonal influence were examined as potential predictors of eWOM communication in the emerging online social channels. The results suggest that national culture plays a significant factor that affects consumers’ engagement in eWOM in SNSs in the two countries. Theoretical and managerial implications for global Internet marketers were presented and discussed.     

Corruption and social trust: The role of corporate social responsibility

The importance and benefits of social trust have widely been recognized in the literature. However, there has been increasing concern about corruption in relation to a decline in social trust, and the role of business in this relationship remains largely unknown. This study aims to examine the linkages among corruption, corporate social responsibility (CSR), and social trust. Using a large sample of 6892 corporations from 33 countries over the period 2010–2014, the results demonstrate that corruption generates a highly eroding effect on social trust, whereas CSR has important implications for promoting trust among people in society. The results further suggest the potential role of CSR in mitigating the eroding effect of corruption on social trust. These results are robust across various methods of estimation, falsification tests, and in a different time period (2017–2020). This study makes several contributions to the literature both theoretically and empirically, and offers meaningful implications for businesses and policymakers.