Tourists’ hotel event experience and satisfaction: an integrative approach

ABSTRACT

Tourists’ hotel event experiences have received little attention in tourism research. By proposing an integrated model of expectation–confirmation theory (ECT) and the experience economy concept, this research explores the relationship between tourists’ event experience and their satisfaction regarding the hotel event setting. The hypothesized model was empirically validated using a sample of 663 tourists who experienced a holiday event at a resort hotel. Results confirmed that the integration of the experience economy and ECT provided a better understanding of tourists’ post-satisfaction in a pleasure-driven setting. This affective–cognitive approach advances the knowledge of tourists’ experiences and satisfaction at hotel events.     

Self-care for the researcher: dark tourism in Varanasi,India

ABSTRACT

Dark tourism is a popular niche of tourism that allows tourists to come into close proximity with death, atrocity, and the macabre, and therefore has the potential to be an emotional and even traumatic encounter for tourists. While this context has inspired tourism researchers to investigate dark tourists’ motivations, as well as the marketing and representation of dark tourism sites, we have yet to attend to its implications for the researcher. This paper analyzes the emotional experiences and aftermath of fieldwork at the cremation grounds of Varanasi, India, which involved working closely with tourists, Doms, and Aghoris by focusing on the relations of reflexivity, positionality, and emotionality. As a result, we suggest a number of reflexive and self-care practices to be put into place so as to attend to the researchers’ emotional well-being in the fieldwork process.     

Antecedents of augmented reality experiences: potential tourists to Shangri-La Potatso National Park,China

ABSTRACT

Smartphone technology has the potential to change the nature of a tourists’ experience in a protected area. A smartphone running an augmented reality (AR) app may contribute to the protection of national parks while enhancing a visitor’s experience. This paper examined potential visitors’ to Potatso National Park, Shangri- La, China, their preferences for seven such AR experiences and the effect of visitors’ acceptance of technology on the perceived value of visiting the park. An online questionnaire (n?=?323) identified results and provided insights for enhancement of national park experiences using AR.     

Domestic tourists to Elmina Castle,Ghana: motivation,tourism impacts,place attachment,and satisfaction

Abstract

Current research on dark tourism lacks an in-depth investigation of the relationships between the various psychological factors that influence tourist satisfaction. Using the cognitive-affective-behavior system, this paper evaluates a theoretical model that postulates relationships between four constructs, namely: motivation, perceptions of tourism impacts, place attachment, and satisfaction. The study extends the tourism literature on cultural sustainability by showing the psychological connections of domestic tourists to a dark heritage site, and the implications for perceptions of tourism impacts on this heritage. Based on a sample of 414 domestic tourists at a dark heritage site in Elmina, Ghana, PLS-SEM confirmed several inter-relationships among the four constructs. Motivation had a positive relationship with perceptions of positive and negative tourism impacts, suggesting that the tourists who were more motivated to visit the site for cultural/learning experiences were also more inclined to perceive both positive and negative tourism impacts. Implications for dark tourism and how heritage site management can influence tourists’ perceptions of impacts are offered.     

An Insight into the Personal and Emotive Context of Wildlife Viewing at the Penguin Place,Otago Peninsula,New Zealand

The personal and emotive context of visitors’ experiences has been neglected in much sustainable tourist attraction management. This paper applies ASEB demi-grid analysis as a consumer-orientated management tool to facilitate an understanding of the beneficial experiences gained by international visitors to a penguin-watching tourism attraction on the Otago Peninsula, New Zealand. Forty in-depth interviews with visitors showed that the main beneficial experiences gained included reported enhanced environmental awareness (cognition) and ‘mood’ benefits (affection). In addition, several consistent themes emerged from the beneficial experiences reported by tourists, including issues related to viewing, proximity, authenticity and wonder. Findings thus included the perceived importance of visitors to be able to view endangered penguins ‘up close’ in their natural habitat to elicit feelings of exploration and privilege, to appreciate the simplicity and naturalness of the setting and to increase their knowledge of the species through interaction with an experienced guide.     

Experiencing the real village – a netnographic examination of perceived authenticity in rural tourism consumption

There is an upsurge of research interest regarding authenticity in contemporary tourism consumption as modern tourists have been found to prefer involve in real backstage experiences to participating in pseudo-events and mass congregations. This paper presents a netnographic analysis of tourists’ reviews on village destinations and explores how authenticity is experienced by tourists in a village setting and the indicators pertaining to it. Trip Advisor reviews of three Indian villages were downloaded and analysed. Findings reveal that tourists consider authenticity as a critical factor in rural village experience. The indicators of rural authentic experience and their implications are also highlighted.     

Host–guest authentication of intangible cultural heritage: a literature review and conceptual model

ABSTRACT

Cultural tourism and intangible cultural heritage (ICH) play a key role in tourism worldwide, and are especially important for communities in developing countries, due to the demand for authentic experiences. This article provides a review of existing literature on the authenticity and authentication of ICH. The review reveals scholarly inquiry has evolved from external-expert ‘cool’ authentication to direct host–guest on-site or ‘hot’ authentication whereby tourists participate in the process of determining authenticity. Further, existing models for authentication of ICH have focused only on either a guest’s or host’s perspectives with little attention to the inevitable mutual interaction of the host and guest in the authentication of ICH. Mutual authentication can enhance the tourist experience and improve community empowerment. This paper develops a conceptual model of the mutual (host–guest) authentication of ICH, incorporating both hosts’ and tourists’ perspectives. The model has application in ICH based tourism and emphasizes power relationships between the host and guest, and community empowerment across political, social, psychological and economic domains. Future research is needed to test and validate this conceptual model.     

Profiling Japanese Tourists Visiting Night Markets in Taiwan

Abstract

Night markets have become the most popular tourism attraction for international tourists in Taiwan since 2003. They offer tourists a chance to experience new things and visit different environments when visiting the island. Japan has long been the leading generator of international tourism for Taiwan in terms of numbers and expenditures. Thus, the objective of this research is to profile Japanese tourists based on their novelty-seeking motives in visiting night markets. The 320 Japanese tourists are segmented into three groups: conservative tourists, moderate novelty-seekers and well-planned explorers. Based on the results, implications and recommendations are provided to the tourism authorities, and future research possibilities are also noted.     

Understanding culinary tourist motivation,experience, satisfaction,and loyalty using a structural approach

Research on culinary tourism lacks an empirical examination of the relationship between motivation, experience, satisfaction, and loyalty. Drawing on the extant literature, this paper examines the relationships between antecedents and outcomes of culinary tourist participation in cooking classes using a structural equation modelling approach. Based on a convenience sample of 300 international tourists at cooking schools in Chiang Mai, Thailand, the structural model confirmed direct and indirect interrelationships among four main constructs of the study. It was found that culinary tourists’ motivation positively influences both the culinary experience and satisfaction; and that the culinary tourist experience is positively associated with both culinary tourist satisfaction and loyalty, suggesting that the more tourists are motivated to participate in cooking classes, the more experiential value and satisfaction are perceived. Moreover, the more experiences encountered at the cooking class, the more satisfied and loyal the tourists become. Understanding the key motivators and elements of satisfaction in cooking classes can contribute to the achieving of sustainable destination loyalty. The findings are relevant to Destination Management Organisations (DMOs) as part of developing sustainable strategies that are in line with specific culinary needs and experiences of cooking class participants.     

Temporarily returning to an ideal life: Research on Chinese rural tourists' home experience

Home and away’ makes up a fundamental dichotomy during journeys. However, the knowledge of tourists' home experiences is limited. This study investigates Chinese rural tourists' home experiences to extend home research to more general tourism patterns and short-term tourist groups. Adopting a qualitative method to collect tourists' home experience data with the help of pictures that they prepared in advance, the study found that home experiences are an important motivation for Chinese rural tourists. It was immersion in nature, connection with history, sense of ease in interpersonal relationships and engagement with the true self and inner freedom that provided rural tourists with home experiences. The home experiences are mainly inner feelings that manifest as identity awakenings and senses of belonging and are also a manner of dwelling in the world. Rural tourism destinations should pay more attention to the construction of homey surroundings to attract more itinerant urbanites to them.     

‘The smell of death and the smell of life’: authenticity,anxiety and perceptions of death at Varanasi’s cremation grounds

ABSTRACT

This paper contributes to an understanding of existential authenticity and existential anxiety in tourism studies through an investigation of tourists’ perceptions of death, the Self, and ‘others’ at the Hindu cremation grounds in Varanasi, India. Encounters with death at dark tourism sites serve as reminders of one’s own mortality affecting one’s attitude towards death, perception of self, and even challenging one’s personal values. Existentialists assert that anxiety is a condition of existential authenticity, and therefore moments of the existentially authentic experience are not always pleasurable. This paper argues that confrontation with death, as exemplified by the Aghori rituals and the cremation grounds in Varanasi, offers tourists an opportunity to examine the inevitability that life will end and to engage with this existential predicament and anxiety in an embodied sense, thereby pushing some of them towards life changes in the pursuit of existential authenticity.     

Leisure,international retirement migration,and retirement adjustment: insights from the best exotic marigold hotel movies

ABSTRACT

International retirement migration (IRM) is a growing phenomenon linked to increased longevity, early retirement, and improved financial status. Encompassing both travel and leisure experiences, IRM is a topic relevant to both tourism and leisure studies. By analysing the fictional movie series The Best Exotic Marigold Hotel (2012) and The Second Best Marigold Hotel (2015) from psychological, gerontological, and sociological theoretical perspectives, this paper examines motivation, goal setting, continuity and change, and identity development in IRM experiences within tourism and leisure contexts. This paper (a) identified motivations for IRM as finance, romantic relationships, social relations, self-esteem, self-fulfilment, and social norms; (b) in turn, time perception and attitude influence IRM emigrants’ priority and emotional fulfilment; (c) innovation extricates IRM emigrants from role loss and facilitates role change; and (d) IRM emigrants experience various identity development processes. A conceptual framework for IRM is proposed that purports to explain the IRM experience process and indicates that such an understanding of IRM should incorporate psychological, gerontological, and sociological perspectives.     

A triple lens measurement of host–guest perceptions for sustainable gaze in tourism

This paper investigates perception of self and others by hosts and guests, which may be critical for sustainability of a destination receiving tourists with different cultural backgrounds. Specifically, the study investigates self-perception of hosts and reciprocal perception between hosts and guests on several service personnel characteristics using importance and performance analysis. Thus, a triple lens of hosts’ evaluation of self, hosts’ evaluation of the guests, and hosts’ evaluation by the guests is involved in a multi-cultural tourism experience context. Results report differences between the lenses, hosts’ self-evaluation being harsher than guests’ evaluation of hosts. Suggestions are provided for destination marketing and management organizations to design effective tourism experiences for both hosts and guests for a more sustainable gaze between hosts and guests.     

How destination music affects tourists’ behaviors: travel with music in Lijiang,China

ABSTRACT

Recent music tourism researches are notable owing to growing socioeconomic significance of music. But the question about how music affects tourists’ behaviors in travel practice remains there. This study explores the effects of music on tourists’ behaviors by deploying a survey of tourists in Lijiang old town which is famous for abundant musical cultures. Results show that tourists’ behavioral intentions are influenced by music-induced emotions which are stimulated by music perception and music cognition. This paper provides a new insight into music characteristics in tourism and new ways for how tourism destinations engage with music.     

强关系网络移动社交平台旅游分享行为研究——基于微信与QQ用户的资料分析

在移动社交媒体时代,旅游分享已成为当下旅游者的行为偏好,越来越多的旅游者选择微信、QQ这类强关系移动社交平台进行分享。国内学界对移动社交平台旅游分享行为的研究随之日增,但少有文章从理论上系统地揭示旅游分享行为的过程与动因。文章采用扎根理论研究方法,构建反映强关系网络移动社交平台的旅游分享动态过程理论模型。将旅游分享行为动态过程划分为分享前因、分享实现与分享结果3个阶段,总结每个阶段的行为特征、表现方式及阶段之间的演替规律,并探讨这类旅游分享行为的特点与动因。研究发现,在旅游分享动机上,强关系移动社交平台强调情感联结与互动,从而旅游者受到与个体相关动机的影响更为显著;分享内容上,平台的强关系特性与熟人社交促使旅游者尽量避免分享负面信息;分享结果上,强关系移动社交平台的旅游分享能调节旅游者行中、行后的体验水平,并形成兼具网络时空拓展性与熟人圈规模局限性的口碑传播。     

Understanding the tourist experience of cities

Economic, environmental and social forces have changed the way we are developing our cities. A range of theoretical constructs have been explored to provide direction for contemporary analyses of urban tourism experience. This paper engages with a feminist perspective in our understanding of the way tourists explore and experience cities. It achieves this by expanding current sociological frameworks that assume the tourist is simply a wanderer in the urban environment. Drawing on interactionist and post-structural critique and Wearing and Wearing’s (1996) theoretical framework of the flâneur and choraster, this paper demonstrates how a more feminized conceptualisation of the tourist experience as a creative and interactive process could have a transformative effect on our understanding of tourists’ experiences of cities.     

It’s so hot: predicting climate change effects on urban tourists’ time–space experience

Abstract

Progressive changes in mean annual temperatures are arguably the strongest evidence of ongoing climate change. In destinations with a Mediterranean climate, in contrast to the colder months, during summer, rising air temperatures are believed to inhibit tourist movements and activities, and consequently affect tourists’ evaluation of and satisfaction with their experiences. To the best of our knowledge, no previous study has investigated the potential impact of climate change on tourists’ time–space activity using actual behavioural tracking-based information. Data collected via GPS technology and a post-visit survey of tourists (n = 404) visiting Lisbon during the summer were analysed via structural equation modelling (PLS-SEM). The results report empirical evidence of the present impact of (summer) weather on urban tourists’ time–space activity and on their intra-destination experience evaluation. Specifically, maximum air temperature is found to have a significant negative effect on overall satisfaction, while the meteorological conditions of the entire day reveal a significant impact on tourists’ activities and movements. The results are particularly useful for the sustainable adaptive management of urban attractions and destinations that are especially vulnerable to climate change, as well as in managing its adverse impact on tourists’ experiences.     

Are there cultural limits to tourism?

This article poses the question: are there cultural limits to tourism? It argues that tourism is a culture industry in the sense that it markets cultural products to tourists as cultural experiences. The three elements of tourism as culture are: the cultural foundations of tourism products, the sophistication of tourists’ perceptions and experiences of tourist cultures, and the cultural consequences of tourism development on resident communities. Yet these aspects are usually treated in a tokenistic way in favour of economic and environmental considerations, ignoring the cultural consequences of major changes to destination communities as a result of tourist development. This article proposes that the changes and consequences of tourism on the culture of destinations and on the culture of tourists should be central to debates about sustainable tourism development. The article proposes a number of conditions or indicators to identify the matrix of impacts of tourism from which acceptable and unacceptable limits can be determined. The use of these indicators should be central to planning, management and monitoring practices to achieve sustainable tourism.     

Volunteer tourists’ perceptions of their impacts on marginalized communities

Abstract

Using a phenomenological approach, this study examines the experiences of volunteer tourists in host communities using social representations theory. Semi-structured interviews were conducted with volunteer tourists on perceived impacts on favela (slum) communities of Rio de Janeiro, Brazil. This study was developed to address a need for further research that critically looks at the social impacts of volunteer tourism in marginalized communities. It addresses the following question: How does volunteer tourism influence a marginalized community from the perspective of the volunteers? Notably, the majority of the volunteers in this study had difficulty describing how volunteer tourism has benefited the community beyond their own individual contributions, and it was difficult for them to see broader implications of volunteer tourism in general. Recommendations of management actions that will help to maintain and enhance the benefits and alleviate the negative consequences and obstacles that were perceived by volunteer tourists are given.     

Segmentation by motivation for rural tourism activities in The Gambia

In The Gambia, as in many other African countries, rural areas rarely profit from the turnover earned in the country's tourism sector. In academic and political literature, however, rural tourism is frequently identified as a diversification strategy that may trigger local economic development in remote communities. To promote rural tourism development, further knowledge is required to understand why tourists are motivated to engage in distinct tourism market segments. In this study, survey data was collected from 450 tourists in The Gambia using a self-administered questionnaire. The questionnaire was constructed to identify the key characteristics and motivations of tourists so that the significant market segments could be categorized and the (latent) tourist demand for rural tourism activities could be gauged. This study identified four distinct segments of tourists in The Gambia: heritage & nature seekers, multi-experiences seekers, multi-experiences & beach seekers, and sun & beach seekers. Drawing on our key findings, we conclude by identifying a development path that could diversify Gambia's tourism sector. The development path would also include event-based rural tourism initiatives that align with the motivations of the identified market segments and may additionally benefit rural communities by reducing economic leakage rates.