Examining the efficacy of self-classification approach in segmenting special-interest tourists: food tourism case

Self-classification is used as an a priori approach to tourist typology and market segmentation. However, skepticism still surrounds its ability to incorporate the multidimensionality of tourist behavior. This study seeks to empirically verify the efficacy of a single-item self-classification approach. The robustness of this self-classification measure is examined by comparing it to a data-driven multidimensional psychographic approach in terms of its ability to predict the behaviors of tourists toward food-related destination consumption. Results suggest that the single-item self-classification approach performs equally well as the psychographic approach in segmenting food-related consumption behaviors. The implications and limitations of this study are also discussed.     

Importance-performance analysis (IPA) of sustainable tourism initiatives: The resident perspective

While importance-performance analysis (IPA) is one of the most ubiquitous methodological tools utilized in tourism research, its supply-side application to residents has been lacking. Additionally, little research has examined residents' perceptions of sustainable tourism initiatives (STIs) or their community's performance on these STIs. Given this gap, this study conducted an IPA of resident attitudes towards STIs across three U.S. counties in the Commonwealth of Virginia with varying levels of emphasis placed on sustainable tourism within their strategic plans. The results revealed residents of the three counties placed uniformly high levels of importance on the STIs, but varied in their perceptions of performance. The county with the most emphasis placed on sustainable tourism within their plan was found to have the highest performance evaluations. Methodological and theoretical considerations are discussed in detail, including the placement of cross-hairs and how IPA can be situated within social exchange theory and Oliver's expectancy-disconfirmation paradigm.     

Segmenting foodies for a foodie destination

ABSTRACT

The consumption of food is an integral part of a tourism experience. As foodie travellers seek out unique food experiences, it is valuable for tourism destination managers to understand their preferences and behaviours. Using a 61-item foodie activity scale, 2948 surveys were analyzed to determine clusters of foodies. The findings suggest that researchers or destination managers should avoid a “one size fits all” approach in the development of foodie destinations. Giving attention to the travel preferences and types of experiences that foodie segments prefer may allow communities reap the benefits of serving as a destination for foodie travellers.     

Evolutionary analysis of sustainable tourism

This paper aims to explore an effective green incentive mechanism for government to develop traditional tourism into green tourism by establishing a dynamic evolutionary game model among governments, tourism enterprises, and tourists. We first discuss the evolutionary stable strategy (ESS) regarding green innovation and its corresponding conditions for each stakeholder, and then analyze the ESS between tourism enterprises and tourists, with and without consideration of government green supervision. The optimal green incentive condition for driving all stakeholders to conduct green behavior is identified. More importantly, we advise the government to first implement green incentive mechanism in the areas where the tourism market scale is relatively small. Additionally, we utilize numerical examples to illustrate the findings and provide some managerial insights.     

An empirical study of inbound tourism demand in China: a copula-GARCH approach

This paper proposes new models for analyzing the volatility and dependence of monthly tourist arrivals to China applying a copula-GARCH approach. A desegregation of the top six origins of China inbound tourists from the period January 1994 to December 2013 is used in this study. The empirical results show that there is a strong seasonal effect in all cases and ?????? some habit persistence on monthly tourist arrival growth rate for South Korea, Russia, the United States (US), and Malaysia. Second, the volatilities of arrival growth rates to China are impacted significantly by their own short- and long-run effects, except for Russia and South Korea. Only short-run shock affects Russian arrivals while only long-run shocks are affecting South Korea arrivals. Third, the conditional dependence among different source countries is found to be positive and significant, but the conditional dependence for all considered pairs is low. Moreover, there is extreme co-movement (tail dependence) between the six major tourism source countries, suggesting the pairwise of international tourist arrivals shows a related increasing or decreasing pattern during extreme events. Implications are discussed and recommendations provided.     

Segmenting residents based on emotional reactions to tourism performing arts development

To identify residents’ heterogeneity beyond a perception lens, this research seeks to cluster urban and rural residents based on their emotions, commitment and behavioral intentions toward tourism performing arts (TPA) development. A survey comprising 438 urban and 435 rural respondents was collected in Hangzhou and Yangshuo, China. A two-step cluster analysis revealed that residents’ length of residence and birthplace were the most significant model predicators. Different cluster profiles labeled as “enthusiasts”, “committed supporters”, “appraisers” and “critics” were identified. Findings provide targeted strategies to cultivate resident commitment and reduce hostility toward TPA development in different types of communities.     

Wine tourism involvement: a segmentation of Chinese tourists

ABSTRACT

This study profiles the Chinese wine tourist market based on levels of consumer involvement. Using a sample of 503 Chinese wine tourists visiting Australian wineries, the study identified four dimensions of involvement in wine tourism among Chinese tourists: Interests and Importance, Risk Importance and Possibility, Risk Avoidance, and Status Value. Based on the various levels of involvement, four clusters of Chinese wine tourists were identified: low-involvement wine tourists, highly involved wine tourists, interest-driven wine tourists, and high-risk perception wine tourists. For the group size, high-risk perception wine tourists included the highest number of people in the sample, while a relatively small number of people belonged to the interest-driven group. Significant differences were found for behavioral variables and activity participation level across the four clusters, but similarity outweighed the differences among demographic and socio-economic variables. The research proceeded to theoretical and marketing implications.     

Evaluation of the impact of the tourism nation promotion project on inbound tourists in Japan: a difference-in-differences approach

This study quantitatively evaluates the impact of the Tourism Nation Promotion Project on tourism demand. Data were obtained from Japan Tourism Agency’s quarterly survey from 2010Q2 to 2015Q4. Cox and zero-truncated negative binomial models and difference-in-differences approach were applied to analyze tourism demand and the project’s impact on inbound tourists’ length of stay and expenditure in Japan. Empirical results showed a positive and significant average treatment effect on length of stay and expenditure for tourists from Australia, China, Russia, and Thailand. These findings indicate that the Japanese government should use differentiated strategies considering different nationalities’ characteristics to attract foreign tourists.     

Segmenting Visitors to Battlefield Sites: International Visitors to The Former Demilitarized Zone in Vietnam

Paradoxically, part of the appeal of Vietnam as an emerging destination lies in the commodification of images, artifacts, and battlefield sites of the Vietnam War. While studied from the supply-side, little research has been undertaken yet in terms of the patterns of demand for battlefield tourism. Based on a survey of 481 visitors to the former Demilitarized Zone (DMZ), this article uses factor analysis and cluster analysis to segment then profile battlefield visitors based on their motivations. Three groups of visitors to the DMZ were identified: the Battlefield Tourism Enthusiast, the Opportunist, and Passive Tourists. Significant differences were found between the three segments with regard to various sociodemographics and trip characteristics. However, results from the study also emphasize that analyses of demand based on site visits should be contextualized in terms of visits to the country as a whole and that care must be taken in distinguishing specialist visitors from generalists.     

Work values in tourism: Past,present and future

Although work values are important psychological variables in organisations, little research has been done to clarify the way in which work values are conceptualised. We address the need within the field to understand and engage with wider debates within social science literature by presenting an up-to-date review of work values in tourism research and a synthesis of paradigms pertaining to established value models and theories. We reconceptualise work values as a second-order projection of intrinsic, extrinsic, prestige and social types of values in the work settings of tourism. We then test the conceptual validity of this model through exploratory and confirmatory factor analysis using data from Japanese tourism workers.     

An analysis on the emotional approach to segmentation: A study of yoga tourism

The purpose of this study is to empirically identify the pattern of tourists’ emotional responses to profile tourists and investigate their relationships with destination image and behavioral intentions in yoga tourism. Structured questionnaires were used to collect data from 395 tourists visiting Rishikesh, India. Cluster analysis uncovers three distinct clusters based on the pattern of tourists’ emotions: ecstatic, passionate, and unemotional. Multiple discriminant analysis confirms the validity of three clusters solution. The three yoga tourist clusters differ by their perception of destination image and behavioral intentions. Findings offer important implications for scholars and marketers to better serve this niche market.     

Encouraging behavioural change towards sustainable tourism: a German approach to free public transport for tourists

Constantly growing transport demand by tourists within holiday destinations and related increases in CO₂ emissions have helped foster a new trend amongst German destinations towards promoting a green transportation mode for vacationers. A key innovation is the “Gästeticket” or Guest Ticket concept, which offers tourists free public transport, on buses and trains, within defined destination areas throughout their stay. This paper describes the background to this concept, and the many different ways in which it has been created, designed, implemented and administered. A qualitative research methodology interviewed key public and private sector stakeholders, including local and regional politicians, accommodation providers, public transport providers and public transport authorities to identify favourable starting conditions, successful financial and institutional implementation strategies, and both supporters and opponents of guest tickets. Local politicians and many small accommodation providers opposed the concept, while regional and national politicians supported it, as did public transport providers and public transport authorities. The concept is compared to the more holistic Alpine Pearls concept founded in Austria, and the case made for better explanation of the Guest Ticket concept to its opponents, better marketing, further research and closer cooperation between transport providers and planners with tourism attractions and accommodation providers.     

Trends and patterns in sustainable tourism research: a 25-year bibliometric analysis

In the quarter of a century since the release of the 1987 Brundtland Report, sustainable tourism has emerged as the dominant paradigm in tourism development. However, the debate, discourse, and criticism of this subfield of tourism research continues. To address such concerns the purpose of this paper is to explore trends and patterns in sustainable tourism research over the past 25 years. A 25-year bibliometric analysis was conducted for the four highest ranked journals in the tourism field. Results indicate that the growth in sustainable tourism research has been remarkable, with 492 papers published in these four journals and almost half of these in the last two years of the analysis. The largest proportion of papers published on sustainable tourism was case studies, empirical studies, and critical reviews. This study found that while the theoretical and methodological approaches appear to have matured over time, the subjects and themes in sustainable tourism research, with some exceptions, have remained constant. However, the field is clearly maturing with a move away from definitional and conceptual papers to papers focused on testing and applying theory through empirical research.     

The destination competitiveness of Kinmen's tourism industry: exploring the interrelationships between tourist perceptions,service performance,customer satisfaction and sustainable tourism

Based upon an empirical investigation, the study draws upon the responses of 1623 tourists in Kinmen to explore the notion of destination competitiveness and how it is related to customer satisfaction with tourists’ perceptions, service performance and destination competitiveness. It also considers the question of destination competitiveness and sustainable tourism development. Variables such as tourists’ pre-visit perceptions, post-visit satisfaction toward destination attractions and resources, willingness to recommend and revisit, and competitiveness with foreign destinations are tested. The results of the study suggest that there is no correlation between tourists’ overall satisfaction and destination competitiveness. Implications of the study outcome illustrate that a destination's unique tourism characteristics can be the most important variables for destination competitiveness. In Kinmen's case, battlefields, historic relics, beautiful scenery and travel security gave it a competitive edge, despite high prices. In addition, developing the destination's brand image was found to be critical for tourism marketers and authorities in the context of increasingly global tourism competition.     

Residents' place image: a cluster analysis and its links to place attachment and support for tourism

While there is a plethora of studies segmenting the lucrative tourism market, limited attention has been given to identifying potential segments of local residents based on their image of the place they live in as a tourist destination. This study aims to address this gap by (a) clustering local residents of a tourist destination based on their images of that place; and (b) identifying whether those image-based resident groups share similar/different levels of place attachment and intentions toward tourism (support for tourism, intention to recommend it to others). Analysis was based on a sample of 368 residents of Eilat, Israel. The findings suggest the presence of three resident groups with different images of Eilat – called Nature Aesthete, Appreciator, and Critical – and provide support that these groups exhibit dissimilar levels of attachment and intentions/behavior toward tourism. The Appreciator (residents with the most favorable image) were reported exhibiting higher levels of place attachment, support for tourism and were more likely to recommend their place to others as a tourist destination than the Critical (residents with the least favorable image). The implications of these findings to tourism theory and practice are discussed.     

Encouraging sustainability beyond the tourist experience: ecotourism,interpretation and values

The relationship between tourism and sustainability is complex, with considerable attention paid to ecotourism's potential to positively contribute to sustainability. One way forward could be through using tourist experiences, especially those focusing on interpretation, to activate or change sustainability relevant values, beliefs, attitudes and actions both at places visited and elsewhere. This paper reports on research conducted with passengers on expedition cruises that explored links between aspects of the overall experience including the interpretation provided, tourist perceptions of the benefits of these experiences and their awareness of sustainability values linked. An adapted mean-ends analysis technique was used and found a consistent pattern of relationships between features of interpretive experience, activation of values and intentions to adopt responsible behaviours beyond the cruise. Responses highlighted the importance of staff expertise and dedication, the ability of interpretive staff to provide security, to assist people to make personal connections and to elicit participant trust. A Value Model of Interpretation (VMI) was developed, integrating theories of effective interpretive practice and connecting interpretation to the activation of sustainability values. The VMI offers new areas for guides to consider, shifting the focus from the transmission of information and towards the facilitation of mindfulness and reflective engagement.     

The classification of heritage tourists: a case of Hue City,Vietnam

Heritage, especially with World Heritage status, is increasingly becoming the main attraction of many tourist destinations. Heritage tourism is also the major tourism product in Hue city, Vietnam. Hitherto, there are almost no official statistics and research pertaining to heritage tourism as well as heritage tourists in Hue. This study aims at providing a preliminary profile of heritage tourists to Hue city and identifying different categories of heritage tourists, with a special focus on package tourists. The international heritage tourists' profile seems to be similar to official statistics of international arrivals, indicating almost no difference in socio-demographic profile between heritage tourists and general tourists in the context of Hue. Various significant differences were found between international and domestic tourists in terms of tourist characteristics, trip profile and the perception of Hue. Adopting McKercher's [(2002) Towards a classification of cultural tourists. International Journal of Tourism Research, 4, 29–38] cultural tourist classification, five categories of heritage tourists were identified, including purposeful heritage tourists, sightseeing heritage tourists, casual heritage tourists, incidental heritage tourists and serendipitous heritage tourists. Among these, sightseeing heritage tourists and purposeful heritage tourists were dominant.     

Investigating sustainable tourism heterogeneity: competing orders of worth among stakeholders of a Nordic destination

This paper contributes to increased knowledge of sustainable tourism heterogeneity by identifying how different underlying mindsets characterise negotiations among community stakeholders in a popular Nordic destination. Based on convention theory (orders of worth), this paper theorises how sustainable tourism is negotiated in-between tourism regimes that are shaped by order structures of society. While much research argues for stakeholder heterogeneity by presupposing the influence of a dominant tourism-centric logic, our ethnographic inspired study reveals the co-presence of an “activist” regime that brings about social change among “welfare” and “professional market” regimes. Assessing the disputes among stakeholders we reveal six orders of worth that constitute opposing justifications of sustainable tourism and thus the underlying mindsets of heterogeneity. We discover that stakeholders from various local cultures legitimise their positions quite arbitrarily across the various regimes to question previous theoretical accounts of the community-based perspective. We theorise the challenge of “boundary worth”, i.e. when a tourism initiative receives its identity on behalf of different orders of worth that blurs expectation and intentions. Finally, we argue that activist involvement in a destination can result in “composite compromises” that ease heterogeneity by balancing conflicting regimes without converging to either of the respective logics.     

The significance of environmental values for destination competitiveness and sustainable tourism strategy making: insights from Australia's Great Barrier Reef World Heritage Area

Sustainable destinations must deliver products that perform better than their competitors and at the same time protect key environmental drawcards. This research explores the environmental–economic interface of a major destination, both as a case study in how to approach this complex relationship and as a contribution to the methodology of tackling the need for understanding competitive pressures as part of sustainable tourism strategy creation. Using the Great Barrier Reef World Heritage Area (GBRWHA) as an example, the paper assesses 21 key environmental values, including Indigenous culture, against market-based factors, in terms of their importance for visitors as regional drawcards, satisfaction with them and the way in which changes in them might affect trip numbers and duration across different regions. While the natural values of the GBRWHA are found to be the most important drawcards, satisfaction scores were significantly lower than importance scores for a number of these values. Visitors responded more negatively to the prospect of environmental degradation than to the prospect of a 20% increase in local prices: the detailed impact depends, however, on location and visitor mix. Clear ocean, healthy coral reefs, healthy reef fish, and lack of rubbish were the top four most important values.     

A segmentation analysis of resident attitudes to the social impact of tourism

There is increasing evidence that costs and benefits from tourism do not accrue equally to residents of destination areas despite implicit assumptions to this effect by tourism development bodies. Research into the explanation of resident attitudes towards tourism has been hampered partly by the lack of adequate statistical tools. The applicability of a segmentation procedure to this problem is discussed and examples are given of explanatory models of resident attitudes towards tourism's social impact. Significant differences in resident attitudes are identified and related to personal and locational characteristics, with tourist contact, length of residence, age and language being major explanatory variables. It is argued that such differences should be given greater consideration by public and private tourism development agencies.