Processes of non-identification: Business school brands and academic faculty

This paper examines the internal implications of branding within higher education, a specific context which is dominated by the co-existence of strong professional logics and identity structures. We focus on how and whether academic faculty identify with the branding practices undertaken by their respective institution. The paper proposes a communicative perspective on brand identification to understand how academic faculty relate to and make sense of the brand. The findings, from responses of 65 faculty members at five business schools, indicate widespread indifference and non-identification with brand messages. Specifically, we identify four types of disconnects between faculty members and branding practices of their respective schools, namely ambiguity, emptiness, misalignment, and irrelevance. The evidence of these disconnects, we argue, suggests that the faculty members refrain from relating the brand to their own identities. Although individuals relate to discourses around the brand, these are often not internalized and do not thereby impact on their individual identity. Rather than navigating between identity tensions, they eschew identification altogether. We contribute to research on how branding works inside contemporary organizations – including higher education - through questioning the role of identity in branding processes seen as the management of meaning.     

消费者线上交互与感知风险的关系研究

论文研究消费者对消费者的线上交互行为对消费者对产品的感知风险的影响。参考前人文献,引入了认知信任这一中介变量。此外,根据文献,本文将消费者线上交互划分成了五个维度,分别是信源质量、关系强度、信息质量、交互氛围和交互频率。实证研究发现,这五个维度分别会通过认知信任,对消费者感知风险产生负向影响。     

现代消费者的自我启蒙——从消费目的说起

消费主义诞生于欧美资本主义国家,它的发展前期极大地刺激了生产,促进了经济的发展。但出于资本无限增值的需要而一味地刺激消费,无疑使消费走进了"大峡谷",越来越频繁爆发的经济危机、生态危机已经对人类的贪婪发出了预警。消费者的自我启蒙被提上了日程。     

论“EB”环境中消费合同的履行——从消费者权益救济视角

我国相关电子商务立法的缺位是导致消费者知情权遭受损害的根本原因。鉴于"EB"环境中消费者求偿权实现的特殊性,立法要在交易后保障消费者求偿权的实现,完善"EB"环境中消费合同履行制度设计,促进我国电子商务行业的有序发展。     

论商店印象对消费者行为的影响

商店印象对消费者购物行为有重要的影响,尤其当消费者面对零售商提供类似商品或服务的商店时,消费者通常会通过其心中的商店印象来决定其光顾的对象。     

存储过程在c/s数据库管理系统中的应用

通过对存储过程特性的分析,总结出存储过程的工作规律;通过实际的应用,得到了存储过程将提高数据库管理系统的效率和性能的结论并给出了应用存储过程的实例。     

高度重视大学生消费行为的健康发展

当代大学生群体是一个具备极强消费引爆力的群体,是未来社会的消费主力,也是我省(江苏)消费市场繁荣的重要组成部分。因此,我省应该采取合理的措施保持该市场的繁荣。同时,在倡导建设节约型社会的今天,大学生的消费行为也表现出诸多不合理的现象,特别是一部分贫困生的非理性消费行为更值得重视和关注。     

电子商务环境下基于消费者价值的行为决策研究

文章通过对电子商务环境下消费者行为决策过程的分析,建立了消费者行为决策理论模型,并从购前、购中、购后三个消费阶段分析影响消费者决策的主要因素。本文在定性分析的基础上,对消费者价值内涵给予数学定义,建立了基于消费者价值的行为决策模型,并对模型进行优化求解。文章重点研究了产品价格、质量、信息、时间等因素对消费者价值的影响,为电子商务环境下消费者行为决策分析提供了理论依据,并对于指导电子商务实践具有一定的现实意义。     

Applying importance-performance analysis to compare the changes of a convenient store

This study applies importance-performance analysis to examine how the services provided by the convenient store (Hi-Life) located in Asia University have been changed when a competitor of a 7–11 convenient store opens nearby the university. In this case study, the performance for each item in the survey was measured by the average value, while the importance was evaluated by the variance-based methods. With the use of importance- performance analysis, a comparison of provided services at Hi-Life can be evaluated by two four-quadrant matrices to see how the services have been changed when the 7–11 becomes the competitor nearby the university.     

风险评估——我国消费品安全管理新趋势

消费品安全事关人民身心健康,风险评估作为一种能有效降低消费品安全风险的方法,已经在国外得到了运用。本文通过分析消费品安全风险评估的必要性、原则和基本内容,提出了推进我国消费品安全风险评估的对策。     

从金融消费者投诉探究消费者教育问题

论文以青海省为例,通过分析金融消费者投诉集中领域、投诉主体特征,结合2019年金融消费者素养问卷调查结果,对照当前金融消费者教育的方向及效果,重点检查当前不同类别金融消费者的风险意识薄弱环节及金融消费者教育措施的不足与偏差,有针对性地提出适用于不同人群的金融消费者教育方向及模式建议。     

顾客锁定的作用机理

顾客锁定是交易中的普遍现象。论文通过顾客消费行为的外部性区分了线型锁定和网型锁定两种形式 ,并分析两种锁定的作用机理。     

Contrasting Developments in UK Energy Regulation: Retail Policy and Consumer Engagement

This article explores the role of regulation as a supporting institution for an energy market. Two aspects are examined: first, the role of regulation in promoting a competitive market for the retail supply of energy, and second, the role of regulation in providing access to the transmission and distribution networks, assumed to be monopolies, that provide services for the retail suppliers. UK regulation promoted retail energy competition until 2008, but in that year changed direction, and since then has been restricting retail competition. In contrast, UK regulation since 2008 has encouraged more customer engagement in the network part of the energy sector. This offers the prospect, at least, of the emergence of a form of competition and choice in the process of setting price controls.     

企业防范降解财务风险的策略

文章从财务风险管控对企业管理的必要性和重要性意义入手,递进论证了现代企业防范和降解财务风险的策略。它对人们探讨财务风险,提供了新的思路和方法,同时对于现代企业防范和规避财务风险也具有一定的理论指导意义和现实意义。     

A meta-validation model for assessing the score-validity of student teaching evaluations

Virtually every institution of higher education in the US uses some type of student teaching evaluation (STE) instrument as a means of assessing instructors’ instructional performance in courses. Unfortunately, many administrators and faculty misinterpret STE ratings. Therefore, the present article provides a comprehensive critique of STE instruments. In particular, we build on Messick’s (Educational Measurement, MacMillan, pp. 13–103, and Messick (Am. Psychol., 50, 741–749, 1995, 1989) conceptualization of validity to yield what we refer to as a meta-validity model that subdivides content-, criterion-, and construct-related validity into several areas of evidence. We use our meta-validity model to conduct a meta-validity analysis of STEs. Specifically, we assessed the score-validity of STEs based on findings from the extant literature. We conclude that strong evidence has been provided with respect to areas of criterion-related validity; however, for the most part, weak or inadequate evidence has been provided with regard to areas of both content-related and construct-related validity. This seriously calls into question both the score-validity and utility of STEs.     

耐用消费品的消费者均衡研究——一个被新古典经济学所忽略的事实

当代流行的微观经济学的消费者行为理论,忽视了一个非常重要的事实,那就是:商品质量对效用可实现程度的影响。耐用消费品的消费者均衡是通过消费者对所购商品的质量作出决策来实现的,而不是商品的数量。通过模型计算表明:基于商品质量和基于商品数量的消费者均衡的条件是一致的。另外,质量替代现象是普遍存在的,它可以用来解释所谓的"吉芬物品"。     

The power of personality at work: Core self‐evaluations and earnings in the United Kingdom

Organisations are increasingly taking an interest in personality as certain traits purportedly predict desirable attitudes and behaviours. We examine the relationship between one increasingly popular construct—core self‐evaluations (CSEs)—and earnings. We argue that if high levels of CSEs really are valuable traits, then high CSE individuals should be observed to earn more than those with moderate or low levels of CSEs. Using the nationally representative British Household Panel Survey, we find little evidence that individuals with very high CSEs earn more than those with only moderate levels. However, we do find the existence of a pay penalty for individuals very low in CSEs. Similar patterns emerge for the Big Five model of traits. Although the exact mechanisms remain unclear, our findings imply that organisations should play a greater role in the career development of employees scoring lowly in “desirable” traits—especially in a context of increasing career fluidity.     

建立企业风险控制链管理体系

知识经济时代企业经营面临着越来越多的风险,为有效地防范和化解风险,企业应该建立风险控制链管理体系,文章从企业面临的风险开始分析,提出从全员意识、组织体系、管理流程等全方位着手建立起完善而健全的企业风险控制链管理体系。     

时效消费品退货逆向物流成本控制分析

本文对时效消费品退货逆向物流成本进行分析，从退货逆向物流政策、退货逆向物流业务处理两方面论述如何有效降低逆向物流成本．使企业的退货逆向物流成本最小化。     

顾客满意度对网络消费者行为影响因素分析

随着互联网的迅速发展,购物网站大量涌现,但是顾客满意度并不是很高,从而导致购物网站顾客流失较严重,如当当网、拍拍网、淘宝网等用户流失率达到20%左右。本文以消费者为研究对象,根据顾客满意度与消费者行为的相关理论,分析顾客满意度对消费者行为影响因素,试图提高购物网站的顾客满意度。