Institutional environment and firms' sources of financial capital in Central and Eastern Europe

The external business environment is a major determinant of which sources firms select to obtain financial capital. We examine how the regulatory, political, and financial dimensions of the institutional environment influence the extent to which firms rely on informal sources of financial capital. The analyses of data from 2869 firms in twenty-six transition economies in Central and Eastern Europe (CEE) indicate that ineffective regulatory system, underdeveloped financial system, and government corruption are strong determinants of firms' reliance on informal channels for financial capital. We also find that smaller firms are more vulnerable when the local financial system is underdeveloped and the regulatory institutions are less effective in these transition economies. A subgroup analysis of firms' forms of establishment shows that private firms are sensitive to the level of development of the local financial system and state-owned enterprises are particularly sensitive to the degree of corruption.     

Entering central and eastern Europe: Risks and cultural barriers

Scholars have argued that the slow pace of Western investment in Central and Eastern Europe may be caused by two entry barriers: cultural influences and high international risks. This study examines the influence of culture and international risks on the entry mode choices of Western European firms entering Central and Eastern European markets since the fall of the Iron Curtain in 1990. Evidence from 227 Western European companies shows that, for firms entering Central and Eastern Europe, investment risk perceptions are important determinants of mode choice while culture and contractual risk have only minimal influence. Managerial implications are also discussed. © 1998 John Wiley & Sons, Inc.     

Investing in Eastern Europe: Two case histories

This feature is in three parts: the first two are case histories of the contrasting experiences of two Western companies which expanded abroad for the first time in the mid-1990s, into different countries in Eastern Europe. One is so far successful, the other not. The third section draws out the implications of these experiences: although still quite risky, investment in Central and Eastern Europe can already be made to pay by firms that enter as part of a well-conceived and financed global strategy. Particular benefits are lower labour costs and access to untapped markets.     

Is the Creation and Development of Biotech SMEs Localised? Conclusions Drawn from the French Case

The article examines the localisation effects within biotechnology, concentrating in particular on the French case. The paper has two strands of analysis. The first presents a detailed statistical survey of the French biotechnology sector. Among other things, the survey shows that a) localisation effects within France are strong, b) in terms of dependence on local cluster infrastructures (especially universities and related public research institutes), most firms progress from an entry stage in which they are very dependent on local cluster infrastructures, to a mature phase in which their networks become more national/international in focus and c) French firms can be grouped into four general types of firms, ranging from "type 1" growth oriented product firms, to "type 2" niche market players, "type 3" subsidiaries of larger firms, and "type 4" firms that have been acquired. Localisation effects differ across these firms, esp. across type 1 (international) and type 2 (very localised) firms. The second strand of analysis consists of a review of the localisation and related cluster literature, with implications drawn out for localisation and knowledge spillovers within biotech clusters. It examines the relative effects of scientific centres proximity and compares them to the public policy of start-up creation.     

Megamarketing

Abstract

Recent political, economic, and social changes occurring in Eastern Europe are providing opportunities for Western firms to expand to this region. This study presents evidence on the wealth effects associated with expansion by U.S. firms to Eastern European countries. The results of this study show that differential wealth effects are associated with announcements of different modes of expansion, and with country of expansion. The results suggest that Hungary and Poland are important for expansion to Eastern Europe, and that joint ventures should be the preferred mode of expansion for U.S. firms seeking to expand to Eastern Europe. The results also suggest that investors are able to discern between different levels of country risk.     

Relationship Strategies for Market Entry

Abstract

With the fall of Communism, many New Zealand exporters joined the initial euphoria of the business community and took steps to re-establish trade with Eastern Europe. Despite some initial problems, most exporters are now establishing themselves in these markets. This paper examines the strategy of two large New Zealand firms and argues that forming a relationship with Eastern European traders is context driven. It is further argued that relationship-marketing models more accurately capture the trading realities of market entry in Eastern Europe. Based on the case studies, a series of propositions are developed examining the role of uncertainty in market entry, the formation of alliances and     

The Impact of Changes in the Political and Economic Environment on Foreign Direct Investment Opportunities in Romania

Abstract

This study reports findings of a survey including 139 Finnish and 97 Austrian companies active in Eastern Europe. The study focuses on two major areas in the firm's business activities in Eastern Europe, namely on market strategies-the timing of market entry, market selection, entry modes and motives-and company performance. The number of market entries has increased after the transition, but the majority of business activities still take place in geographically-close countries. Companies have gradually started to use more high-commitment modes of operation, but contrary to our expectations, high commitment modes were also frequently used in more unstable markets. Company performance in Russia and especially in other countries of Eastern Europe was in general clearly lower than in domestic markets and foreign markets in general. Against expectations, firm size, dependence on international markets, length of operation, and mode of operation in Eastern Europe did not significantly influence the performance. However, firms which concentrated on Russian markets on a continuous basis performed much better than other firms.     

Strategy Review for Central and Eastern Europe: Strategic Responses of Foreign Multinational Corporations to the Recent Economic and Financial Crisis

The economies of Central and Eastern Europe were hit particularly badly by the global financial and economic crisis of 2008–2009. This raises the question of whether the severe economic downturn had any effect on the strategic orientation of foreign multinational corporations operating in Central and Eastern Europe. The purpose of the study is to contribute to the discussion of the effects of the recent crisis on strategies of multinational corporations. The crisis brought the successful economic catching-up process of the reforming countries over the previous decade to an abrupt halt, shattering the image of Central and Eastern Europe as a growth region. Multinational firms are now in the process of reviewing their original internationalization strategies for the region. The author argues that the business model that guided the expansion into Central and Eastern Europe still remains valid.     

Research note: Implications of differing perceptions in emerging European management styles

Discrepancies between Eastern and Western perceptions remain the first challenge Western managers are faced with when seeking to invest in Eastern Europe. Brushing aside local cultures and erasing differences might foster misunderstandings and prevent genuine economic cooperation. Factors such as exaggerated centralization, insufficient motivation towards profit, unsuitable internal organization, risk aversion, unrecognized Human Resource Management (HRM), and lack of conflict management are at the root of the differences in Eastern and Western perceptions. In emerging European markets, management as a whole is influenced widely by foreign styles, but imposed models are rejected and a specific managerial culture blending local features is developing. Through this development, which will remain country specific, emerging Eastern values will shape the political, social, industrial, and cultural environment underlying economic institutions. © 2000 John Wiley & Sons, Inc.     

Who Invests in the Least Developed Countries?

Abstract

Africa is a giant market with a population of Europe and Japan combined, and highly diversified with respect to culture, natural resources, economic development, and political regimes. Yet, the continent is largely ignored with respect to research on the multinational activities of U.S. firms. In this paper, we provide the first evidence regarding the operating characteristics of U.S. firms that operate in Africa. We find that firms with operations in Africa are larger, more diversified, and more profitable than a matched control sample of multinational firms. This paper also shows that technology firms, manufacturing firms, and mining firms dominate the rest of companies operating in Africa. Certain geographical regions in Africa also seem to attract more companies than others, with Southern Africa being the most preferred region, while Central Africa is the least preferred. Finally, when a multinational firm invests in a specific country in Africa, it tends to do so in several business sectors.     

Firm–Employee Relationships from a Social Responsibility Perspective: Developments from Communist Thinking to Market Ideology in Romania. A Mass Media Story

Firm–employee relationships are dependent on the wider societal context and on the role business plays in society. Changes in institutional arrangements in society affect the perceived responsibilities of firms to their personnel. In this study, we examine mass media discussions about firm–employee relationships from a social responsibility perspective via a longitudinal study in Romanian society. Our analysis indicates how the expected responsibilities of firms towards employees have altered with the changing role of firms in society since the early 1990s. These transformations correspond to the ideological developments, from communist to market-based thinking, which have taken place in post-communist Eastern Europe. More specifically, our study shows how the diminishing expectations of corporate social responsibility (CSR) are linked in mass media to increasingly important talk of human resource management (HRM). HRM is a modern business approach believed to address personnel needs and organisational objectives simultaneously. The congruency of goals in HRM may mistakenly lead to the conclusion that organisations are inherently responsible toward their personnel. We argue that this may not necessarily be the case. HRM, matching well the new free-market ideology in post-communist Eastern Europe, was eagerly embraced in that it defined firm–personnel relationships. In this study, we question whether this was an adequate theoretical perspective for Romanian firms to adopt as it lacks sufficient ethical grounding. We also call for a higher awareness concerning the role of mass media in the management literature, since its current role in constructing the ‘rightness’ and ‘wrongness’ in firm–personnel relationships is hardly considered.     

Neo-Liberalism,SME Development and the Role of Business Support Centres in the Transition Economies of Central and Eastern Europe

Support for SME development was one of the most important policy interventions initiated by post-Communist governments in Central and Eastern Europe from 1990 onwards. Substantial financial support for this was forthcoming from both the international assistance agencies and western governments. One major result was the formation of networks of Business Support Centres (BSCs). The design of the BSCs was very much informed by the neo-liberal approach to business development which was still in the ascendancy in the late 1980s. As a consequence, the BSC networks were structured to be private sector-led, financially self-sustaining, to involve minimal local government participation, and essentially pressed into focusing upon support initiatives which were consonant with short run market imperatives. With several years of experience now behind them, it is possible to begin to make an assessment of their operations and impact upon the SME development process. Unfortunately, the BSC networks almost everywhere are failing to deliver upon the heady promises of both their domestic and international supporters, and the SME development process is beginning to falter. Crucially, they compare very badly with previous historical episodes of SME development facilitated and co-ordinated by the local state. A new SME discourse is called for which explicitly recognises that a "local developmental state" approach could have a much greater, if not a pivotal, role to play in SME development in the transition economies.     

Internationalization of Western Venture Capitalists into Emerging Markets: Risk Assessment and Information in India

This paper provides the first analysis of the internationalization of venture capital firms through an examination of risk assessment and information usage by firms in India. Personal interviews were conducted with executives in 31 (84%) of the active venture capital firms. The paper extends previous research by comparing perceptions of the behavior of domestic venture capital firms in India, foreign (primarily U.S.) venture capital firms in India and U.S. venture capital firms in their domestic markets. Foreign firms in India place significantly greater emphasis on product market factors and accountants' reports than domestic firms in India. They place significantly less emphasis on financial contributions of management in assessing risk and own due diligence and information from entrepreneurs than do U.S. firms in their domestic market. They make more use of information from trade publications and relating to production capacity and technology and information from accountants' reports than do domestic venture capital firms in India. The evidence is consistent with venture capital firms adapting to local market conditions rather than implementing "recipes" from their domestic markets.     

A Crossnational Prediction Model for Business Success

In this study, the Lussier (1995) success prediction model, originally developed using U.S. data, is tested using a sample of firms from Central Eastern Europe. The same factors found to be predictors of success in the U.S. (staffing, education level, use of professional advice, and planning) were also predictors of success and failure in Central Eastern Europe. All these factors have to do with the firm's human resources. These findings should lead to reconsideration of preconceptions existing in Central Eastern Europe regarding small business, as in many of its countries it is commonly believed that human resources have little to do with business success and failure.     

Spillovers through backward linkages and the export performance of business services. Evidence from a sample of Italian firms

We provide evidence on the role of spillovers through vertical linkages in service firms’ internationalisation process. We combine input–output coefficients with region-level information on downstream manufacturing sector exports to build a measure of spillovers through backward linkages, which we assess as a systematic determinant of Italian BS firms’ export status. Once considered firm and sector specificities, export spillovers especially matter for exporting to high-income economies outside Europe. This finding originates from higher sunk costs stemming from greater distance to the destination market and tougher competition within the destination market. Furthermore, the spillovers’ geographical scope is mainly local. We thus contribute to international business theory by generalising existing evidence from case studies on the importance of buyer–supplier relationships for service firms’ internationalisation across several BS sectors. Our research carries important implications for international business practices as well, as joining networks with internationalised customers may play an important role in enhancing BS firms’ exports, regardless of the BS supplied.     

Influence of industry type on the relationship between international operations and risk

Reducing strategic risk has become an issue of paramount importance to corporations. One way to reduce such risk is through international operations. However, published research reports conflicting findings on the relationship between international operations and risk reduction. In addition, the literature leaves one avenue largely unexplored, namely, industry influence. Using a sample of 367 firms, this study tests for the relationship between internationalization and risk across global and multi-domestic industries. Study findings indicate a negative relationship between risk and internationalization, indicating that firms are benefited by reduced risk through internationalization. Additionally, regression models indicate the incremental rate of benefits due to internationalization is greater in the case of global industries, compared to multi-domestic industries.     

Politicking and Privatisation

This article charts the privatisation process in a Hungarian firm. It was a long, complicated and high profile journey, typifying what the author calls a "struggling through" scenario, as distinct from "going through" and "muddling through". The case underlines the fact that privatisation in Central and Eastern Europe (and elsewhere) needs to be considered in the context of a political view of organisations, as a complement to the dominant economic model based on agency theory.     

The Achievement of Privatization Objectives in Central and Eastern Europe

Summary

Privatization is an essential part of the transition process in Central and Eastern Europe. In this process the major stakeholders have a variety of different objectives. The conventional Western literature views of the objectives of governments, investors, and privatized companies are identified. The research then studies the importance ol'thcsc in Central and Eastern Europe and the degree to which they have been achieved in Hungary, Poland, and Slovcnia for former state-owned enterprises (SOEs) which are now fully or partly private and for organic private firms. The paper concludes that the major objectives are more likely to be achieved by fully privatized former SOEs.     

Offensive Advertising,Public Policy,and the Law: The Rulings on the <Emphasis Type="Italic">Zagorka </Emphasis>Case

This paper examines the case of a controversial beer advertisement which was promulgated in Bulgaria in 2001, and which provoked eight lawsuits against the brewery, its advertising agency, and the Bulgarian National Television. The case set a precedent in Bulgaria and generated considerable public interest and debate. To the best of the authors knowledge this is the first case in Eastern Europe when individuals have challenged companies in the courts of law because of offence caused by an advertisement. The present study discusses how the public bodies responsible for protecting consumer interests and the courts of first instance assessed the advertisement in the context of Bulgarian public policy regarding offensive advertising.     

Does corruption boost or harm firms’ performance in developing and emerging economies? A firm-level study

In the last decade, a growing number of studies have addressed the ongoing debate about whether corruption “sands” or “greases” the wheels of business at the firm level. This study revisits this debate and proposes a comprehensive theoretical framework to test whether corruption harms or boosts firm performance, as well as the extent to which this relationship is mediated by the countries’ institutional settings, the size and strategic behaviour of the firms, and market competition. Based on a sample of 21,250 firms located in 117 emerging and developing countries, and resorting to instrumental variable (IV) estimations, three main results were found: (a) regardless of the proxy used for corruption and firm performance, the former clearly harms the latter; (b) corruption “greases the wheels” of business for African firms but it “sands the wheels” for firms in Latin America, the Caribbean, Eastern Europe, Central Asia, and Southern Asia; and (c) the negative impact of corruption on performance is mitigated for larger and exporting firms.