The Role of Economics in the Management Curriculum

Abstract

The economic transition in the Central and Eastern European Countries provides a unique opportunity to observe the evolution of economies from planned systems to more market-oriented and decentralized systems. Aside from the bounty of economic policy issues raised by such a transition, a more fundamental adjustment involves the design of education for the future managers in these economies and, in particular, the role of economics-a subject at the core of the transition-in the management curriculum. Using the MBA curriculum as its focus, this paper discusses both the rationale for including economics in the program for various curric-ular models and the particular relevance of the subject to management students in the transition environment.     

Impact of International Business Education on Ethnocentricity

Abstract

As evidenced by recent surveys of American managers, there is a serious shortage of qualified candidates on the US job market. This shortage is most evident in two specialization areas: high-technology knowledge workers and internationally competent managers. Indeed, American companies rate lack of qualified high-technology personnel as their number one reason for slower than desired business expansion. The other less glamorized, yet serious shortcoming of the American educational system is its inadequate training of cross-culturally competent workers for this truly global post-industrial era. In response to this human resources crisis, realizing that “the future economic welfare of the US will depend substantially on increasing international skills in the business community,” the United States Department of Education began an active campaign of promoting international education and research in several major American universities in the late 1980s. Since 1988, nearly 40 universities have been awarded tens of millions of dollars to engage in such activities as developing formal international business curricula, offering foreign language courses, promoting internationally-oriented research, provoking international education and research dialogues among the faculty, exchange programs between American and foreign universities for students and the faculty and similar activities. This research is a first attempt in evaluating the impact of one such program on the internationalization level of American students. It will be shown that the international education program at one major American university has successfully produced a cadre of more global and less ethnocentric workforce for American corporations.     

The Power of e-Learning in International Business Education

Abstract

The advent of the knowledge society is imposing changes in the education process. One important development in the knowledge society is e-learningwhere teachers and students meet in virtuallearning spaces. A case study of the experience with e-learning, compared with the traditional lecture-based learningapproach to pedagogy at the Copenhagen Business School, suggests that this problem-oriented and dialogue-based approach may hold substantial potential in international business education. This innovative approach is described in detail.     

An Application of a Basic Quality Management Approach in a Higher Education Environment

ABSTRACT

The Grand Valley State University Engineering Cooperative Education Program (ECEP) was able to utilize simple quality principles and tools for improving the program process. The main goal was to utilize a basic quality management approach to improve the efficiency of the engineering cooperative education program placement and evaluation process. After two years of redesign and implementation the efficiency of the program was considerably improved. All students participating in the program received competent training before the first cooperative experience and all were placed in cooperative positions on time. Furthermore, proactive measures were instituted as a continuous improvement measure to insure the efficiency of the process with the expected growth of the Grand Valley State University Padnos School of Engineering program.     

Organizational Learning and Market Orientation in International Marketing Education

SUMMARY

This study develops and tests a series of relationships between organizational learning and market orientation as it pertains to international marketing education. The focus is on the activities and relationships between the students, faculty, and staff in the international marketing/business program at three schools in the north, midwest, and south United States. Based on a sample of 193 undergraduate and graduate international marketing students, the results suggest that organizational learning (class and major area-based learning)-team orientation, systems orientation, learning orientation, and memory orientation-positively influences market orientation learning outcomes (i.e., intelligence generation, intelligence dissemination, and responsiveness). The major implication of the study is that the education provided to the students in an international marketing course (i.e., upper-division university course) can be enhanced by focusing on organizational learning tools as a means to increase the shared knowledge level among the Students.     

Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

ABSTRACT

Intense competition for student enrollment has created a strong need for higher education institutions, especially those that offer graduate degree programs, to differentiate themselves. This article introduces the concept of strategic brand management as an avenue for higher education differentiation and discusses how higher education institutions with graduate degree programs can strategically manage their brands (i.e. corporate and product) through the higher education marketing mix (i.e. prominence, prospectus, program, price, people, premium, and promotion). Using a closed-ended survey and partial least squares structural equation modeling of a sample of students enrolled in a graduate degree program (e.g. MBA), the study finds that the utilitarian elements (i.e. prominence, prospectus, program, and price) of the higher education marketing mix have a positive direct impact on the product brand (e.g. MBA brand) and an indirect impact on the corporate brand (e.g. university brand) of these types of higher education institutions. However, hedonic elements (i.e. people, premium, and promotion) of the higher education marketing mix do not produce any significant impact on either the corporate or product brands of these institutions. Implications from these findings to theory, practice, and future research avenues conclude.     

An Experimental Test of CD-ROM Aided Instruction in Transnational Management

Abstract

Twenty-seven graduate students used a CD-ROM program to study transnational management, while a control group of twenty-six used traditional study methods. Use of the CD-ROM was not associated with better examination performance, which suggests the need to scrutinize more closely the benefits of CD-ROM aided instruction given the millions of dollars being invested in new classroom technology by US universities.     

Trends in Executive Education in Business Marketing

ABSTRACT

Business marketers in the 21st century are grappling with the harsh, tough demands of a consolidated customer base, rapid product and service commoditization, complex channel structures, and hyper-competition in a rapidly evolving, information-intensive global economy. Across the globe, firms concerned with developing managerial talent to respond to these trends are demanding and expecting changes in the executive education programs offered by business schools. We consider in this paper a number of recent trends and changes in customer expectations, program format, content development and delivery, and program marketing that we have observed in executive education in the field of business marketing.     

Undergraduate Business Education in the People's Republic of China

Abstract

Adaptation to the Market Economy

The People's Republic of China is transforming its economy to a market-driven focus. A key aspect of this is the conversion and elimination of state-owned enterprises. To do this requires a mass education program for enterprise managers. The approach to change examined in this study is based on curriculum internationalization models. This paper examines the needs perceived by potential employers for university graduates. Conclusions are based on in-depth interviews held in and around Shanghai as part of a City University of New York-Shanghai University cooperative program.     

Factors Affecting Students’ Preferences to Study Abroad Programs: A Case of Indian Business School Students

ABSTRACT

This study makes an attempt to explore the factors affecting Indian students’ preferences to study abroad programs. A survey administered in one of the leading business schools of India and subsequent analysis reveals the significance and importance of study abroad for Indian students. Result shows that the top-ranked factors affecting students’ preferences to study abroad are: quality of education in the host country, safety issues in the host country, and reputation and ranking of the host institution. Also, USA was found to be the most preferred country for study, and students belonging to a family business prefer the USA for study. However, no significant relationship was found between country choice and gender of the student. Similarly, specialization of the study was not found to be a significant factor of country choice.     

The Impact of Ethics Education on Reporting Behavior

We examine the impact of an ethics education program on reporting behavior using two groups of students: fourth year Masters of Accounting students who just completed a newly instituted ethics education program, and fifth year students in the same program who did not receive the ethics program. In an experiment providing both the opportunity and motivation to misreport for more money, we design two social condition treatments – anonymity and public disclosure – to examine whether or to what extent ethical values are internalized by students. We find that when participants are anonymous, misreporting rates are nearly the same regardless of ethics program participation. However, when their reporting behavior is made public to the cohort, participants who completed the ethics program misreported at significantly lower rates than those who did not receive the ethics program. The results suggest that ethics education does not necessarily result in internalized ethical values, but it can impact ethical behavior.     

Internationalizing the Assessment Criteria to Build Cross-Cultural Competency

ABSTRACT

International business programs, universities with international students, and educators who seek to internationalize their teaching need to make informed decisions about teaching, testing, and assessment criteria. The infusion of American business curricula throughout the world as well as the need to train American business students for leadership roles in global contexts calls for teaching and assessment practices which explore a plurality of cognitive, affective and behavioral pedagogical strategies. This article considers traditional education and assessment in China in light of American educational practices currently used for assessment in business training. It explores how an understanding of modern Confucianist values can shape assessment choices in both American and overseas programs as an example of developing cross-cultural awareness. The authors call for an assessment process in business education which draws from a plurality of methods adapted to teaching, learning and testing for global awareness.     

Enhancing Learning Performance Through Classroom Response Systems: The Effect of Knowledge in a Global Economic Environment

ABSTRACT

The international business education literature suggests that a global mindset can be acquired and benefit students to embrace new ideas and improve their critical thinking. Using a sample of 1,448 undergraduate students in Corporate Finance, International Finance, and Business Law subjects during 2013–2015, our results indicate that students with better academic performance in the subject Global Economic Environment achieve a better learning outcome in advanced functional business subjects. However, students with a better global mindset do not benefit as much from the Classroom Response Systems (CRSs) as the weaker students do.     

Can professional skepticism be learned? Evidence from China

The purpose of the present study was to explore whether professional skepticism can be learned in a classroom setting, an issue that has received scant attention in the prior literature. A questionnaire was administered to students enrolled either in the accounting program or in the business administration program of a large college in China. The author finds that participation in ethics education is positively related to students’ professional skepticism, whereas participation in auditing education is not related to accounting students’ professional skepticism. The author also finds that accounting and nonaccounting business students exhibit no significant difference in their scores of professional skepticism.     

Using Student Generated Codes of Conduct in the Classroom to Reinforce Business Ethics Education

This paper presents four different contexts in which students practiced implementing business ethics. Students were required to develop Codes of Conduct/Codes of Ethics as a classroom exercise. By developing these codes, students can improve their understanding of how and why codes of conduct are developed, designed, and implemented in the workplace. Using the three-phase content analysis process (McCabe et al.: 1999, The Journal of Higher Education 70(2), 211–234), we identify a framework consisting of 10 classifications that can be used to assess learning outcomes in embedded ethics education. By analyzing the different content within each classification, instructors were able to gain a better understanding of differing application of ethical principles. This analysis indicates that there needs to be more research on codes of conduct for smaller units within an organization and more integration of work group codes of conduct into the business curriculum.     

Incorporating a Short-Term Study Abroad Service Trip for Educating International Entrepreneurship in the BOP Market

ABSTRACT

The bottom of the pyramid (BOP) market has gained importance in international entrepreneurship due to its large market potential. Drawing on the literature of international business education, as well as social entrepreneurship and international entrepreneurship education, we propose a course to educate students how to develop business intimacy with the BOP community. We employ the experiential-learning pedagogical framework and design elements including a short-term study abroad service trip, an entrepreneurship project, and structured reflections. Using both qualitative and quantitative data, we demonstrate that the course facilitates students’ learning in the key areas of international and social entrepreneurship, including the economic and social value of community embeddedness for BOP ventures, the emotional intelligence in interacting with BOP communities, and the attitude toward social entrepreneurship.     

Reaching Out to the West: An Assessment of Chinese Students' Views Regarding Foreign-Delivered University Programs in China

This article identifies the views and expectations of Chinese students located in nine cities in China and Hong Kong in regard to the delivery of foreign degree programs within China. This delivery mode is becoming a common form of educational delivery and augments other modes of international activity such as study abroad and distance education. The research has found that students wanted a relatively unadapted course, delivered in English by foreign academics, with a high level of academic and administrative servicing in China. They did not like subjects which had been overly adapted for the Chinese market, since these were viewed to be somewhat lacking in authenticity. However, some very minor areas of adaptation were required to meet some specific local requirements, but in essence students wanted courses which were a close replication of what it would be like to study in the foreign university location, whether it be in America, Australia, or Europe. The value of this research is that it identifies the desire of students for relatively unadapted foreign programs in China. This finding is of use to foreign universities planning courses and programs in China and also adds to the debate about the adaptation or standardization of services in a Chinese context.     

Encouraging Development of a Global Mindset Among Students in Online International Management Courses

ABSTRACT

This research explores how a multiple intelligences approach can be used to build a global mindset among students in online international management courses. It draws upon research in the areas of global mindset, education, cognition and learning, and neuroscience to discuss how pedagogical tools and strategies relevant to each specific intelligence can contribute to cognitive complexity and cosmopolitanism. Suggestions are offered for online teaching methods that can incorporate the multiple intelligences in international management courses.