Russian Companies in the Forthcoming EU Member States

SUMMARY

If serious problems of business ethics plague and continue to plague the way business is conducted within Russia, the internationalization of Russian companies puts forward the problem of what business culture they bring along and what impact it may have on the recipient country. This article focuses on the case of Lukoil investments and operations in Bulgaria. It describes the main factors forming the contemporary Russian business culture and highlights the negative features that could be feared from the point of view of the country receiving Russian investments. Later the paper tries to analyze the operations of Lukoil in Bulgaria and investigate if there is reason to suspect a negative business culture spillover.     

Russian Direct Investments in Poland

SUMMARY

The article describes the expansion of the Russian direct investments in Poland, especially in the oil sector, illustrated with an example of Lukoil. Apart from the capital transfer, the company contributed to long-term sustainable economic development by implementing environmentally friendly production technologies. However, corruption and political involvement related to the expansion of the Russian investments in the strategic assets had negative impact on the perception of Russian investments in Poland.     

The Role of Russia in the Lithuanian Oil Business

SUMMARY

This research aims at elaborating performance of an oil refinery owned by a Russian corporation in Lithuania. The article strives to trace how important Russian capital is for the Lithuanian oil business. The study examines the development of the oil refinery: (1) from its initial state-ownership to (2) privatization conducted by an American private company and, finally (3) to its acquisition with the Russian capital. This case study illustrates the importance of foreign direct investment, namely Russian FDI.     

Russian Companies in Old EU Member States

SUMMARY

In Germany small businesses seem to dominate Russian investment activities in number. Larger, export-oriented Russian companies, mostly from the raw materials sector, use Germany as an entry to Europe-primarily to the old EU member statesutilizing its technological and intellectual infrastructure. However, the majority of investment activities are unspecific and insignificant. Driven by market seeking motives, the Russian companies have established primarily representative offices and marketing subsidiaries. The only remarkable exception is Gazprom, which is involved in more specific and significant investments in Germany.     

Three Estonian Companies' Management of the Russian Boycott During the Summer of 2007

ABSTRACT

This article analyzes three Estonian companies' management of the Russian boycott during the summer of 2007. The explorative nature of the study made a case study methodology a suitable research approach. The respondents' statements about the boycott revealed a “business as usual” attitude. This attitude isaccounted for as a sign of preparation for crises that facilitated the respondent companies' management of the boycott. Also, the sanctions appeared to strengthen the relations between the respondent companies and their Russian partners. The boycott was, therefore, not perceived as a major threat to the respondent companies' businesses in Russia.     

Comparing Attitudes Toward Ethical Dilemmas in Small Business

Abstract

This paper presents a comparative analysis of attitudes between Russian and U.S. undergraduate students on ethical issues in managing Russian small firms engaged in business transactions with U.S. firms. Based on the real life situations, Russian and American respondents were asked to select decision alternatives dealing with ethical dilemmas. Significant differences were found between the two groups. Russians do not recognize significant differences between various alternatives, despite the disparity in the severity of these alternatives for resolving business problems. Russians, compared to Americans, tend to prefer more forceful decision alternatives resorting to business practices that would be considered unethical in the U.S. This is attributable to differences in the countries' history, political, legal, and cultural environment. The transitional nature of the Russian economy affects decision-making and business ethics.     

Unraveling the IJV Rationale in Emerging Markets: The Case of Multinational Enterprises in the Russian Construction Industry

ABSTRACT

This article investigates the role of international joint venture strategy of five multinational enterprises in the Russian construction market. Joint ventures play a crucial and specific role for these firms’ strategy in Russia: They serve both as an entry mode and a postentry strategy; facilitate business and guide foreign investors; increase efficiency for further strategy; and help international construction firms overcome the environmental deficiencies. Findings of the article bolster the theory by stressing the facilitating effect of joint venture upon challenges and problems that Western firms meet in emerging market in contrast with more developed economies.     

Issues of Competitiveness

Abstract

This article investigates the forces that constrain Taiwanese-based corporations from improving quality and introducing and marketing new products. A total of 182 executives from the service and manufacturing sectors participated in the study. The results indicate that Taiwanese-based firms are optimistic about their competitive market position and about their respective industries. Furthermore, executives of these firms prefer to compete in regional and global markets. Absence of pride in a job well done, ineffective performance evaluation systems, and excessive government regulations were found to be the most important factors that may prohibit improvement in product quality. The results also reveal that various factors may hinder the development and marketing of new products. They are inattentiveness to consumer needs, top management's lack of attention to world competition and global opportunities, deterioration of the competitive spirit among employees and managers, absence of a flexible manufacturing strategy, volatile business environment, and too much focus on immediate results.     

Social and Political Risks: Factors Affecting FDI in China's Mining Sector

Political risk can be defined as the potential for uncertainty and harm to business/economic operations that arise from political (governmental and other) behavior and events. These risks typically stem from factors such as economic structures, government institutions, policies, and societal characteristics, and are becoming more of a concern to prospective investors in a changing global political economy. This article seeks to expand upon the framework of political risk analysis by looking at “softer,” nonquantifiable risk factors. Through the analysis of foreign business experiences in China, we aim to demonstrate, via a qualitative case study of foreign direct investment (FDI) in the Chinese mining sector, that in addition to typical financial, operational, and geological factors, firms should be better aware of the particular sociopolitical and cultural risks that can harm their investments in a given industry. This study draws on primary fieldwork, focuses on micropolitical risks to the industry, and stresses that multinational corporations (MNCs) could be more cognizant of the many societal factors that can influence an investment success. © 2016 Wiley Periodicals, Inc.     

Entering and Participating in the Turbulent Russian Market

Abstract

This paper discusses how foreign firms enter and operate in a turbulent Russian market. Following the internationalisation process model, this paper is based on the assumption that current business activities are a driving force of internationalisation. Since planning in highly turbulent and uncertain markets is difficult, the IP model with its emphasis on gradual learning provides a good starting point. When foreign markets are assumed to be rather static, experiential knowledge can be easily utilised in subsequent actions. However, the Russian market is highly turbulent, which questions the value of experiential knowledge and seems to challenge the validity of the IP-model. In an attempt to address this problem, the paper suggests to deconstruct the concept of current business activities, so that it becomes more powerful in explaining the behaviour of firms in the markets characterised by high turbulence. Drawing on the Austrian Economics, this paper suggests that current business activities in a foreign market can conveniently be seen as consisting of two fundamental processes-search and discovery. The search process occurs when a firm already has knowledge about what it is looking for, but has to search for it. The discovery process initiates as searching for something known, but the turbulence turns it into a discovery of something else. Since the market conditions change rapidly and the knowledge is imperfectly distributed, discovery is an essential part of the firm's business activities in the Russian market. In the end, the paper discusses the implications of search and discovery processes for firms both entering and participating in the Russian market. Finally, it advances relationship as a mechanism to handle the market turbulence.     

Questionable Business Practices in Russia

ABSTRACT

This article applies Integrative Social Contracts Theory (Donaldson and Dunfee, 1994) to ethical issues in business situations in Russia arising between Russians and Westerners. The theory bases ethical decision making on universal hypernorms which are fundamental to human existence regardless of culture or nationality. Simultaneously, specific norms exist that may differ from one community or culture to another. The theory includes six criteria to help resolve conflicts among these different groups. This article uses a common situation of blat or personal favoritism in Russian business to illustrate how the theory can be applied to conflicting norms in interactions between Western business people and their counterparts in Central and Eastern European countries.     

A Critical Review of Market Entry Selection and Expansion Into Japan's Market

ABSTRACT

This article offers a contribution to the Japan market entry model selection. It critically analyzes the various models such as the eclectic, transaction cost analysis, Uppsala, resource-based, interactive network, and bargaining power models, with examples as they relate to foreign firms that had used some of these models to successfully establish their businesses in Japan, as well as some foreign firms that have failed in the market. Data were gathered from the past academic journals, the Japan External Trade Organization (JETRO), newsmagazines, and other sources. Knowledge of corporate Japan and the society played a major role in gathering data for this study. The aim of this article is not to prescribe or offer a solution for the best-available model to use in the market entry into Japan but rather to act as a trigger for a critical checkup on foreign firms planning to internationalize their business and enter the Japanese market. Since there has not been a specific model designed for a Confucian society like Japan, an integrated model combining all the models together was examined using the market entry in Japan of Vodafone, Yahoo, Pfizer, GlaxoSmithKline, and Bayer Yakuhin as examples. Finally, the article offers some suggestions on how to enter and expand business in the Japanese market.     

Board Gender Diversity: Challenges and Implications for Corporations in the East African Community

ABSTRACT

East African Community’s (EAC) corporations are required to follow a regional treaty of mainstreaming gender equality. This article discusses challenges encountered by corporate boards of the EAC’s corporations when adding women. Agency and resource dependence theories led the study, while a review of the literature was the methodology. We discuss the benefits of diverse boards and challenges faced when developing this diversity. We show how power distance, masculinity, and certainty avoidance prevent women from corporate boards. Furthermore, we discuss how social orientation and business environment impact women’s participation. The article discusses various strategies to be considered for increasing diversity.     

Food Retailing and Supply Chain Linkages in the Russian Federation

Abstract

This paper focuses on the evolution of Russian food retailing and linkages between and among firms in the food supply chain. Intermediation theory is used to develop a conceptual framework. Intermediaries have played an important role throughout the Russian food supply chain fulfilling the function of matching sellers and buyers. Tighter vertical linkages between firms in the Russian food industry are becoming more prevalent, and the roles of intermediaries may be performed by agents acting on behalf of a vertically integrated principal. The food retailing sector in the Russian Federation is evolving to be a source of information from the consumer to upstream firms.     

Development of intellectual property laws for the Russian Federation

In most industrialized nations, the concept and body of intellectual property laws is well into its third century of development and testing. The Russian Federation, however, has created and implemented an entirely new body of intellectual property law since the collapse of the Soviet Union in 1992. As American and other western firms work with the Russian Federation as a supplier and customer, they must recognize that the new nation has abandoned a legal philosophy denying the existence of intellectual property in favor of intellectual property laws recognizing and favoring private development and ownership of such property. This paper examines the Russian intellectual property laws and points out adaptations that western nations should make when dealing with similar entities in the Russian Federation. The study assumes familiarity with Russian history, language, and geography. A caution to domestic firms is that they should retain experienced legal counsel to deal with negotiations and contracts with Russian business interests.     

Creating and marketing Distinctive Competency in Small Public Accounting Firms

ABSTRACT

Small public accounting firms face fierce competition on a crowded and homogeneous playing field. A framework is available to help accounting firms stand out from the crowd and gain a competitive advantage. Distinctive competencies are skills, activities or capacities that a business is uniquely good at in comparison to its competitors. This article discusses the various kinds of distinctive competencies and the primary competencies suitable for small public accounting firms. The discussion includes the requirements for creating a competitive advantage, steps to creating distinctive competencies, and marketing implications. The conclusion includes suggested research needs.     

Russian Telecommunication Company MTS Goes to the CIS

SUMMARY

The article deals with the outward internationalization of Russia's telecommunication company Mobile TeleSystems (MTS). This research investigates both target foreign markets and entry strategies of the company. In 2002, MTS started with entries to Belarus and Ukraine, followed by expanding to Uzbekistan and Turkmenistan in 2004. The choice of CIS countries was determined by knowledge of business environment and practices which are similar to Russia, and by economic and political ties inherited from the past. The basic strategy was acquisition of local mobile operators with the exception of Belarus where a joint venture was established. The article suggests that new market entries are expected.     

An Overview of Russia's Largest Corporations Abroad

SUMMARY

Russian outward foreign direct investments have grown rapidly during the past few years. The natural-resource based companies have been the main drivers of the international growth of the Russian economy. Whereas the leading companies in oil, gas, and metal industries already rank among the top global players, the manufacturing and telecommunication industries are increasingly catching up and seeking for growth outside the Russian borders. The current article seeks to provide an overview of the international activities of the leading Russian companies in several industrial sectors with additional policy conclusions regarding the internationalisation patterns of Russian enterprises.     

Business and the <Emphasis Type="Italic">Polis:</Emphasis> What Does it Mean to See Corporations as Political Actors?

This article addresses the recent call in business ethics literature for a better understanding of corporations as political actors or entities. It first gives an overview of recent attempts to examine classical issues in business ethics through a political lens. It examines different ways in which theorists with an interest in the normative analysis of business practices and institutions could find it desirable and fruitful to use a political lens. This article presents a distinction among four views of the relations between corporations and politics: corporations as distributive agents, corporations as political communities, corporate practices and policies as citizenship issues, and corporations as active participants in the political process. This article finishes with an examination of three challenges that need to be overcome by the theory of the firm as a political actor.