Multi-stage information processing behavior: An experimental investigation

This paper presents an operationalization of Srinivasan's model for examining multi-stage information processing behavior. Based on theoretical considerations, specific hypotheses regarding multi-stage information processing behavior are posited. An experimental investigation undertaken to test these hypotheses is described.     

Advertising and male nudity: An experimental investigation

This study examines the predictive capability of Peterson and Kerin's product/model congruency hypothesis when extended to the use of male models. The results indicate that too little male nudity and too much male nudity operate against the liking and belief of an ad. This is some-what consistent with the product/model congruency hypothesis but however, is not predictable. The authors conclude that the use of male nudity in advertising is a practice which requires further investigation before any consistent generalizations can be made.     

Transparent pricing: theory,tests, and implications for marketing practice

In today’s retail markets, products display opaque pricing, i.e., a single number that provides no information about the allocation of the retail proceeds among agents who bring the product to market. We study transparent pricing, which is an alternative strategy in which allocation information is revealed. We differentiate transparent pricing from related marketing practices such as social marketing, cause-related marketing, and pay-what-you-want. Using controlled experiments in multiple product categories with diverse sampling frames, we find that transparent prices systematically alter consumer utility functions and stated choice behavior. Our results support explanations drawn from both neoclassical and behavioral economic theory, including inequity aversion, procedural justice, and altruism. Classical theory predicts that price transparency should have little effect on consumer behavior. However, results from behavioral economics suggest that consumers may relax “self-interest” in the face of transparent prices, leading to counter-intuitive preferences. For example, in one set of studies we observe a significant proportion of consumers selecting the more expensive of two replicates of the same product. In another study, a subset of motorists willingly pays higher gasoline taxes for the same gallon of gas, increasing the overall price per gallon. We explain this behavior via parameterized utility functions that contain both self-interested and other-interested components moderated by characteristics of the decision-maker and characteristics of the choice context.     

Consumer shopping orientations,non-store retailers,and consumers' patronage intentions: A multivariate investigation

Over the last few years, nonstore retailing has become an important and integral part of the American retailing scene. However, very little published research exists regarding these new methods of retailing. This study examines the role of consumers' shopping orientations, and type of nonstore method on consumers' patronage intentions of a set of selected products. The results are supportive of the two research hypotheses. Theoretical and managerial implications are discussed.     

Salesmen-customer interaction: An experimental approach

The interaction between customers and salesmen often determines the final outcome of a retail transaction. Salesmen often use various cues about potential customer's byuing intentions in designing their sales presentation strategies. This study examines nonprice aspects of salesmen-customer interaction utilizing an experimental design. The results of the study show that salesmen respond differently to prospects with different characteristics.     

浅谈普通高等学校基层报表

随着高等教育的发展和高校改革的深入,高基报表的地位越来越重要,从宏观上看,高基报表是国家对高等教育决策的依据;从微观上看,它关系到高校发展命运,所以只有做好高基报表,才能使其更好地为高等教育服务     

BTEC课程教学大纲对高职院校借鉴作用的研究

BTEC教学大纲贯彻“以学生为中心”的教育理念,体现了严谨性和权威性,保证了实践性和实用性,实现了通用能力与专业教育、专业知识和实践能力的结合,同时也实现了教学目标、教学过程和教学结果的统一。该文从BTEC教学大纲的制定、内容和实施三个方面分析了BTEC专业课程教学大纲对我国高职院校课程教学大纲的借鉴作用。     

西方贷款定价模式比较及其对我国商业银行的启示

近年来，我国利率市场化步伐加快，商业银行贷款利率自主权逐步增强，在这样的环境下，学会为产品定价，建立科学的定价机制，对于商业银行保障自身经营效益，巩固竞争地位，具有非常重要的意义。为此，商业银行应掌握贷款定价的知识和贷款定价的技巧，提高在利率市场化条件下的定价能力，以提高市场竞争力。     

A confirmatory investigation of industrial buyer image of the Saleswoman

An intervening variable between ability and sales performance is the receptivity of professional purchasing agents. In this article we examine the extent to which purchasing agents’ perceptions of female sales representatives constitute a barrier to the latter’s sales performance and effectiveness. The present investigation replicates the work of Swan et al. (1984) with two substantive improvements; (1) it is based on a sample representative of purchasing agents throughout the United States, and (2) the study introduces importance ratings for each of the attributes thought to contribute to buyer preference for a salesperson. In addition to replication, the present investigation allows for comparison of changes in purchasing agent’s perception of differences between male and female industrial salespersons during the decade of the 1980s. Results support the earlier study in finding no overt evidence of negative stereotyping of female sales representatives. Directions for future research are also discussed.     

共识、合作、自我和谐：构建和谐单位的三重奏

和谐社会是一种理念,是我们社会的追求、目标和共识,包含了团结、公平、共识、理解、包容等观念。单位是社会的细胞,本文从事业、团队和个人三个层面论述了构建和谐单位的着眼点,即事业要发展,团队要合作,心态要阳光,并以激励措施为例,提出了构建和谐单位的一些做法设想。     

Causal attributions of product failure: An exploratory investigation

The primary purpose of this exploratory study was to investigate whether consumers make different product failure attributions for different products. The study was conducted within the general framework of of attribution theory. Using four common household products, three classes of potential causes of product failure were examined for a sample of 211 adult consumers within the context of a mail survey.     

经济增长与环境污染:基于面板数据单位根的研究

本文利用协整理论和方法对中国经济增长和环境污染的关系进行了研究，发现经济增长和环境污染之间并不存在长期均衡关系，从而得出结论：经济增长不能自发缓解环境污染，要阻止环境进一步恶化，只能通过一定的政策和激励来减少各企业每单位产出的污染强度，或通过产业转型，从多污染型向少污染型产业转移。     

Consumer brand relationships: an investigation of two alternative models

Many studies have proposed the use of the relationship metaphor to enhance the understanding of the relationship between consumers and brands. However, few studies have empirically tested consumer–brand relationship models. In this paper, the authors argue that the success of developing empirical models of consumer–brand relationships depends on the adequacy of the metaphoric transfer. The authors compare two models of consumer–brand relationships—the brand relationship quality (BRQ) model and the relationship investment (RI) model on the basis of empirical fit and model interpretation. They modify both models to better accommodate less involving relationships and test them in two studies. The findings suggest that the modified RI model offers a straightforward interpretation of consumer–brand relationships that vary in intensity. The results from the BRQ model are less clear, though further refinements of the model demonstrates the increased potential of the BRQ model compared with traditional attitude models to explain relationships between consumers and brands.     

利率市场化：理论分析与我国的实践考察

利率市场化对我国经济的发展具有特殊的意义。近年来，中国人民银行在利率体制改革方面进行了一系列以市场为导向的改革。今后，我国将会进一步加快利率市场化步伐，进一步完善国债市场化发行方式．完全放开贴现利率，进一步完善贷款浮动利率制度，逐步放松对存款利率的管制。     

高校科研成果档案以"件"为单元管理研究

高校科研成果档案管理要适应高校科研快速发展的新形势。尝试以"件"为单位管理,不仅能加强科研档案的管理,而且能促进馆藏档案的优化,提高整体管理水平。     

单位:一组非市场合约的组织--兼评周其仁、李新春的相关观点

企业是一组共同投资的合约,即人力资本与非人力资本产权所有者为了共同投资而出让产权的市场合约,而单位化(公有制)企业的性质在于虽保留了共同投资合约的外壳,但却失去了合约的市场化交易产权的实质,而这种非市场合约形成的原因,隐藏于国有产权悖论之中,即由于国家行政权力对不同资本所有者产权的限制。     

Low price signal default: an empirical investigation of its consequences

Low-price guarantees (LPG) signal the market position of a seller’s offer price and promise to compensate consumers in case that information is erroneous. In this research, we demonstrate that when retailers default on the information provided by an LPG, consumer perceptions of the retailer suffer, but the extent of the damage depends on the conditions associated with the default. On the basis of attribution theory, we posit that consumers may attribute default to the retailer’s opportunism but emphasize this attribution differently in various default conditions. Furthermore, we show that the restoration of consumer perceptions after a refund depends on consumers’ focus in terms of the signal itself. If they consider the protective, compensatory function of a low price signal, their post-refund outcomes are more favorable; when they focus on the informational function, these outcomes are less favorable. We discuss the theoretical and practical implications of these findings.

Extending the concept of shopping: An investigation of browsing activity

In many previous studies of consumer behavior, shopping has been equated with buying. This research examines the concept of browsing—the examination of a retailer’s merchandise without a current intent to buy. Results indicate that for the product classes of clothing and personal computers, browsing is related to perceptions of relevant dimensions of the retail environment. In addition, heavy browsers are more involved with the product, are more knowledgeable, and are more likely to be opinion leaders than are other consumers. Suggestions for future research are also noted.