《中国市场》投稿须知

<正>一、文前规则要求1.标题:中文题名一般不超过20字。2.作者3.作者单位4.中文摘要:摘要应具有独立性和自含性,按目的、方法、过程、结论的格式认真编写100-300字。5.中文关键词:关键词(3-5个)6.中图分类号7.文献标识码8.文章编号9.英文标题10.作者姓名的汉语拼音11.英文单位名称{大学必须标明院、系或所)12.英文摘要13.英文关键词二、正文规则要求1.论点明确、     

《中国市场》投稿须知

<正>一、文前规则要求.标题:中文题名一般不超过20字。2.作者.作者单位4.中文摘要:摘要应具有独立性和自含性,按目的、方法、过程、结论的格式认真编写100-300字。5.中文关键词:关键词(3-5个6.中图分类号7.文献标识码8.文章编号9.英文标题10.作者姓名的汉语拼音11.英文单位名称(大学必须标明院、系或所)     

中小学武术教学中如何提高学生的协调性

学生的身体素质包括速度、力量、耐力、柔韧、灵敏、协调性等.这六项基本素质能够集中体现学生的体质状况.协调性作为影响运动能力的重要因素之一.它包含在运动能力里面.是运动技能形成的条件.中小学时期是提高协调性的最佳时期.如果这时期学生的协调性得到较好提高.对学生今后掌握技术动作.提高运动兴趣都有很大的帮助.     

某冲压模具加工与装配方案研究

<正>一、模具总装图通过以上设计,可得如图2所示的模具总装图。模具上模部分主要由上模板、垫板、凸模(3个)、凸模固定板及卸料板等组成。卸料方式采用弹性卸料,以橡胶为弹性元件/下模部分由下模座、凹模板、导料板等组成。冲孔废料和成品件均由漏料孔漏出。1.上模座2.导套3.导柱4.紧固螺钉5.沉头螺钉6模柄7.凸模固定板8.卸料螺钉9.垫板10.圆柱销11.卸料板12.下模座13.圆柱销14.凹模15.冲孔凸模16.落料凸模17.导正销18.卸料橡胶     

《中国市场》投稿须知

<正>一、文前规则要求1.标题:中文题名一般不超过20字。2.作者3.作者单位4.中文摘要:摘要应具有独立性和自含性.按目的、方法、过程、结论的格式认真编写100—300字。5.中文关键词:3—5个。6.中图分类号7.文献标识码8.文章编号9.英文标题10.作者姓名的汉语拼音11.英文单位名称(大学必须标明院,系或所) 12.英文摘要13.英文关键词     

身体锻炼对青少年人格的影响

健全的人格是人的素质核心,是影响个体发展、社会成就以及心理健康水平的重要因素.发展学生的心理素质.培养健康、自信、乐观、积极向上、勇于迎接挑战.适应现代社会需要的人格既是现代教育的重要组成,也是素质教育的核心体现.身体锻炼与人格关系.较早受到心理学家的广泛关注.并于20世纪六、七十年代成为研究的热点问题.     

《中国市场》投稿须知

<正>一、文前规则要求1.标题:中文题名一般不超过20字。2.作者3.作者单位4.中文摘要:摘要应具有独立性和自含性,按目的、方法、过程、结论的格式认真编写100-300字。5.中文关键词:3-5个。6.中图分类号7.文献标识码8.文章编号9.英文标题10.作者姓名的汉语拼音11.英文单位名称(大学必须标明院、系或所)12.英文摘要13.英文关键词二、正文规则要求1.论点明确、数据可靠、文字准确简练。论文为原创作品,尚未公开发表,不涉及泄露问题,若发生侵权及泄露问题,     

2005年全国国际商务单证员培训认证考试 《国际商务单证基础理论与知识》试卷评析

一、单项选择题（每题 1分,共 25分.单项选择题的答案只能选择一个,多选作废） 　　1.进出口合同基本内容由以下几部分构成（ ）. 　　A.约首、基本条款、约尾 　　B.约首、基本条款、有关部门批准文件 　　C.约首、基本条款 　　D.约首、有关部门批准文件、基本条款及约尾等 　　答案 ： A     

进出口银行——出口买方信贷

申请条件1.借款人所在国经济、政治状况相对稳定,或其所在国国别风险可控;2.借款人资信状况良好,具备偿还贷款本息能力;3.借款人提供中国进出口银行认可的还款担保;4.在中国进出口银行认为必要时投保出口信用险;5.出口产品、技术及服务符合我国及进口国有关规定;6.中国进出口银行认为必要的其他条件。申请材料1.借款申请书;2.借款人、保证人、出口商、承包商、船舶营运人等有关方的财务报告、资信证明等有关文件;3.保险承保意向性文件;4.人民币出口买方信贷需提供开立银行结算账户申请书及相关证明文件;     

《中国市场》投稿须知

<正>一、文前规则要求1.标题:中文题名一般不超过20字。2.作者3.作者单位4.中文摘要:摘要应具有独立性和自含性,按目的、方法、过程、结论的格式认真编写100-300字。5.中文关键词:3-5个。6.中图分类号7.文献标     

Factors Associated with Opinion Seeking

Abstract

This study examines the relationship between opinion seeking and cultural values and individual characteristics in the context of electronic products by surveying cosmopolitan adults of 15 nationalities, namely, American, Australian, British, Dutch, Filipino, German, Hong Konger, Indian, Italian, Japanese, Malaysian, New Zealander, Singaporean, Swedish, and Thai. It finds (i) positive correlation between opinion seeking and power distance, category knowledge, category purchase intention, category innovativeness, opinion giving, market maven, brand loyalty, and susceptibility to interpersonal influence, (ii) negative correlation between opinion seeking and the masculinity and uncertainty avoidance cultural dimensions, category ownership, self-esteem, education, and age, and (iii) no correlation between opinion seeking and individualism, long-term orientation, and risk taking. It then discusses the managerial implications of the findings.     

From Brighton beach to blogs: exploring food-related nostalgia in the Russian diaspora

This research presents a qualitative exploration of food-related nostalgia experienced by individuals from Russia and the former Soviet Union in the context of diasporic waves. By varying time and space dimensions associated with nostalgia, the analysis is conceptualized around three “locations”: (1) Russia and the Commonwealth of Independent States, (2) Brighton Beach, New York, and (3) cyberspace. Weblogs, demonstrated here to be objects of inquiry, are analyzed according to their nostalgia content, social connections, and community interaction. Nostalgic evocation through traditional cuisine is evident in all three settings. Personal, interpersonal, and cultural nostalgia are apparent in web content, demonstrating a technological role in the creation, sharing, and dissemination of nostalgia. Implications of the study relate to the sociology of food and interdisciplinary food studies, culinary tourism, online and offline marketing, and product distribution into ethnic and international markets.     

Vinyl record: a cultural icon

In this paper, we use the case of the vinyl record to show that iconic objects become meaningful via a dual process. First, they offer immersive engagements which structure user interpretations through various material experiences of handling, use, and extension. Second, they always work via entanglements with related material ecologies such as turntables, speakers, mixers, and rituals of object care. Additionally, these engagements are complimented by a mediation process which emplaces the vinyl historically, culturally, spatially, and also politically, especially in the context of digitalization. This relational process means that both the material affordances and entanglements of vinyl allow us to feel, handle, experience, project, and share its iconicity. The materially mediated meanings of vinyl enabled it to retain currency in independent and collector’s markets and thus resist the planned obsolescence and eventually attain the status of celebrity commodity with totemic power in music communities. This performative aspect of vinyl markets also means that consumers read closely the signals and symbols regarding vinyl’s status, as its various user groups and champions try to interpret its future, protect, or challenge its current position. Vinyl’s future, and the larger expansion of pressing plants and innovative turntable production around it, largely depend on processes of cultural and status mobility. In the current phase of market expansion, vinyl’s status might be challenged by its own success. Neither a fashion cycle phenomenon, nor simple market conditions explain vinyl’s longevity. Rather, cultural contextualization of vinyl as thing and commodity is crucial for avoiding symbolic pollution and retaining sacred aura.     

中国银行业信息化问题探讨

中国金融业和银行业的发展举世瞩目。中国银行业的信息化之路走过了20年,实现了信息大集中、运营集约化、管理现代化和服务电子化。随着全球经济一体化、金融一体化的深入推进,中国的商业银行必须从银行信息化走向信息化银行,即在银行信息化的基础上真正实现融汇、贯通,促使银行业经营管理产生根本变化。具体说来,就是要集中、整合、共享、挖掘。一要转变为规模化、标准化的作业模式,实现业务集中处理,最终达到经营管理的全面集中和集约,使银行在业务量快速增长、业务复杂性大幅提高的情况下,依然保证业务运营的高质量、高效率,有效降低生产运营成本,控制经营风险;二要按照统一的信息技术架构将银行内部各管理系统全部整合到一个系统管理平台,实现各系统互联互通;三要突破信息传导和查控的限制,提高可用性和易用性;四要对银行或者企业非常需要的管理信息、客户信息、产品信息等进行收集、储存和处理,进行挖掘和归纳性梳理,充分利用有价值的信息,帮助管理者判断市场,发现价格,评估风险,配置资源,提供决策支持。中国银行业应在全球银行业剧变之时,为银行信息化建设走出一条新路。     

Methodological Expectations for Studies Using Computer Simulation

Simulation is often used in papers and studies across diverse fields like logistics, supply chains, health care, manufacturing, and defense. But simulations must be properly done, including input and model building, designing/analyzing the simulations, and model verification/validation. Unfortunately, simulation studies are not always done well, even though great effort could have gone into the model building and coding. This paper specifies, in brief outline, what authors and researchers need to do, when using simulation as a main tool, to build a convincing case for their findings and conclusions. Considerations on the input side of the model are enumerated, including specification of input distributions and processes; nonstationarity; random‐number generation; and generating realizations of random variables and random processes. On the output side are issues of statistical analysis of simulation output; comparison, selection, and ranking of simulated scenarios; variance reduction; and optimum seeking. Involving matters on both the input and output sides are the essential activities of verification and validation. The intent is to establish expectations on what acceptable papers need to do if using simulation, and to serve as a guideline to applied simulation studies. Such papers and studies will then be more valid, more precise, more useful, and ultimately more convincing.     

Entrepreneurial alertness in the pursuit of new opportunities

The recognition and development of new opportunities are at the heart of entrepreneurship. Building from Kirzner's (1973, 1999) work, cognition theory, and McMullen and Shepherd's (2006) recent development, we offer a model involving three distinct elements of alertness: scanning and search, association and connection, and evaluation and judgment. We then conduct multiple studies to develop and validate a 13-item alertness scale that captures these three dimensions. Results demonstrate appropriate dimensionality, strong reliability, and content, convergent, discriminant, and nomological validity. The resultant instrument provides researchers with a valuable tool for probing the entrepreneurial opportunity development process including antecedents and outcomes.     

Customization in bicycle retailing

The purpose of this paper is to explore the process of customization by investigating how retailers and consumers interact in bicycle retailing. The paper focuses on three high-end bicycle retailers. Building on qualitative data gathered through interviews and netnography, this study takes both retailers’ and consumers’ processes into account. The results show that retailers capitalize on external and internal opportunities for co-creation, including new technologies, production and distribution innovations, and social media. Retailers’ planning for co-creation plays a significant role in providing a unique shopping experience for consumers. This includes supply chain solutions such as effective inventory and warehousing systems, partnerships and outsourcing, tracking, and postponement, which facilitate simplicity. Retailers rely on feedback from consumers to improve their planning and implementation processes. In terms of consumer processes, several emotions are evident, including the sense of standing-out and self-esteem, fun and coolness, creativity and imagination, and most importantly, the possibility of reflecting one’s personality in self-designed bikes. Systems that are easy to interact with, such as interactive online configurators, contribute to consumers’ cognitive processes. Loyalty and positive word-of-mouth turns out to be a common manifestation of the behavior associated with such co-creation processes. We also reflect on how, by what means, and why consumers and retailers engage in co-creation through customization, mainly pertaining to learning and innovation. Our results also point to various possible outcomes from such processes for consumer and retailers; including expressing ones personality and individuality for consumers, and providing product variety efficiently, and boosting brand image for retailers.     

Transformative and restorative consumption behaviors following attachment trauma

This study presents a model of how consumers respond to an attachment trauma for which they feel a substantial degree of personal responsibility. The model is derived from an analysis of the lived experiences, stories, and observations of divorced single mothers, who have experienced an attachment trauma as a consequence of a marriage break down. The trauma involves a dramatic loss of normalcy and certainty, accompanied by negative emotions, such as fear and uncertainty, stress and grief, self‐castigation, guilt and shame, and rumination and depression. In an effort to recover from the trauma and return to healthier emotional states, consumers adopt amelioration strategies characterized by self‐compassion, self‐care, and the (re)building of self‐capabilities. Consumption practices—restorative and transformative in nature—facilitate each strategy, as consumers strive to regain the confidence, sense of control, and equilibrium destroyed by the trauma. The model arguably provides a useful lens to understand other kinds of traumatic events where a sense of heightened personal responsibility prevails.     

全球广告标准化与全球品牌一致性的关系模型

全球化背景下,通过全球广告策略来建立和维护能被不同国家市场普遍接受的具有独特形象的全球品牌是跨国公司亟需解决的问题,本文据此提出了全球广告标准化与全球品牌一致性的关系模型。全球广告在综合考虑企业内外部因素的前提下,通过战略、执行和语言的不同程度的标准化,可以塑造全球品牌的识别和全球品牌形象,进而实现全球品牌个性、文化、定位和价值的一致性,并最终促使全球品牌正面性、认知度和忠诚度的提升。