对淡季的再认识

在商品的销售活动中。受气候、地理、地域、消费习惯等因素的影响．企业产品在销售的各个不同时间段上．销量呈现不同的差异。在实际工作中我们将连续几个月的畅销称为“旺季”，而销量连续几个月的滞销称为“淡季”。在以往．这种明显的淡旺季之分，被企业销售部门视为市场惯例。顺其而为。也养成了企业销售部门多     

对优质服务的再认识

在全国农机公司系统倡导和开展的优质服务活动,经过了十几年的实践证明,显示出巨大的优越性。它是维护企业信誉,增强企业活力,提高企业竞争力的有力措施,是农机公司赖以生存和发展的重要保证。当前,更应该赋予优质服务活动新的内容,以适应新形势的需要。     

多元文化下对跨界音乐的认识与人才培养

跨界音乐最大的特点是包容与创新。是不断的变化和发展。本文从四个大的方面,用理性的思维,分清利弊的看待跨界音乐。以至于更好的了解和尝试创作,并促使跨界音乐表演能够更为健康地被公众所理解与传播。     

对创新涵义的再认识

创新作为一个被广泛关注和使用的概念,可以说在技术、产品、市场、组织、管理、制度等方面都得到了研究和应用。何谓创新?美籍奥地利人、美国哈佛大学教授约瑟夫·熊比特早在20世纪20年代就建立了以创新概念为特色的动态经济发展理论,而由他首创的“创新理论”则震动了西方经济     

对国有企业改革的再认识

一直以来,国有企业的发展被巨大的改革成本、沉重的历史包袱、产品结构性过剩,以及资源配置错位等四个问题困扰着,步履难艰。在国有企业的定位和完善企业产权制度过程中,应强调优化国有资源的配置和转变国有企业的残缺产权为完整产权。     

雷达杂波谱参量估计及其在自适应滤波中的应用

本文结合自适应滤波技术在地面监视雷达信号处理中的工程应用,提出一种利用自相关法实时估计杂波谱参量,并根据统计参量自适应控制滤波器的方法.采用门限判决法,改善了杂波空域分布不均匀和目标引入对杂波谱参量估计带来的误差.文中特别对自适应滤波技术的实际工程应用问题进行分析讨论.经理论分析和计算模拟论证了该方法的正确性和可行性.最后结合工程实践,给出采用TMS32020数字信号处理器实现杂波谱参量估计和自适应控制滤波器的方案设想.     

一种用于卫星通信的自适应编码调制信号接收方法

针对常规接收方法接收自适应编码调制信号时存在的接收过程易中断、数据不连续等问题,提出了一种适用于卫星信道的自适应编码调制信号接收方法。该方法通过采用统一的解调结构实现对不同调制信号的连续跟踪;利用接收端保存的帧同步字调制波形副本与接收信号中的帧同步字波形的相关结果,对解调方式切换时载波相位跳变值进行估计和补偿,解决了帧同步的连续跟踪问题。与现有方法相比,该方法不需要导频信号,可节省系统开销。     

Microfoundations of network exploration and exploitation capabilities in international opportunity recognition

While international entrepreneurship (IE) recognizes opportunity recognition (OR) as a central activity and the prominent role of network capabilities in OR, it is not informative as to how different network capabilities influence OR in international markets. We utilize dual network capability through the lens of exploration-exploitation to better understand how these two different capabilities influence the identification of international opportunities. Given that microfoundations perspective and prior experience in IE are under-developed and under-theorized, we explore founder’s prior experience as an essential microfoundation for the dual network capability. By employing structural equation modeling on a sample of 647 early internationalizing firms from a developing country, the study demonstrates that founders’ prior experience is a significant microfoundation of dual network capability in international OR. However, both exploration and exploitation capabilities fail to bring new opportunities in a changing market environment. A post-hoc analysis reveals that at a higher level of market change, younger firms benefit more from network exploration, whereas older firms achieve greater success when leveraging benefits from network exploitation. The study concludes with implications and future research avenues.     

黄河三角洲优质生鲜农产品供应链模式研究

根据黄河三角洲高效生态经济区建设的需要,分析了黄三角优质生鲜农产品的流通现状与特点;根据国内外农产品供应链模式的研究成果,结合黄三角的发展实际提出了黄三角地区优质生鲜农产品供应链的模式,并对超市主导型生鲜农产品供应链的管理提出了自己的见解。     

Expectations,network effects and timing of technology adoption: some empirical evidence from a sample of SMEs in Italy

We provide evidence on the influence of expectations and network effects on the timing of technological adoption. By considering a sample of SMEs operating in Italy, we focus on the determinants of their decision to adopt Fast Ethernet, a communication standard for Local Area Networks (LANs). We find that both expectations and network effects significantly affect the timing of adoption. In particular, price expectations generally tend to delay adoption and (indirect) network effects in the form of backward compatibility as well as informational spillovers tend to foster adoption. Firm size also matters.

Decision mode,information and network attachment in the internationalization of SMEs: A configurational and contingency analysis

There has been limited attention to the internationalization of SMEs as a decision, and how the use of contrasting decision modes is associated with different information use and patterns of network attachment. This paper offers a new and systematic analysis of the likely associations between decision modes, information use, and network attachment among internationalizing SMEs. The analysis is subsequently contextualized in terms of two contingencies – the knowledge domain of the SME and the international experience of its key decision-maker. By focusing on the relation between a relatively neglected subject – decision modes – and other issues that have been more center-field, the paper contributes to an analytic synthesis in the field of SME internationalization research.     

Theory and practice of corporate finance: Evidence and distinctive features in Latin America

We survey 290 LATAM firms on capital budgeting, cost of capital and capital structure issues. We analyze the results and compare them to those of other studies. We interpret differences according to special features characterizing both emerging markets and SME. We observe that LATAM firms make use of standard capital budgeting techniques, but give special weight to liquidity and capital rationing considerations. They rely less on cost of capital formal estimations; rather, they use investors' requests as their primordial input. Finally, surveyed firms are less leveraged, and inclined toward stressing the role of internal financing and minimizing payment commitments.     

Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research

Abstract

The emergence of a more reflexive and discerning customer has created inter alia a demand for ‘better’ food (i.e. quality and ‘authenticity’) in terms of sourcing, processing, and specialist distribution/retailing. As a consequence, the food production/distribution industry is under pressure to change many of its practices. One manifestation is the emergence of farmers' markets and the associated emphasis on ‘local’ food. This paper aims to identify the extent to which ‘conscious’ consumers are committed to buying local foodstuffs and supporting local food producers, especially from farmers’ markets. Given the exploratory nature of this research, a qualitative approach was undertaken using in-depth interviews with ‘conscious’ consumers. The results reveal that ‘conscious’ consumers recognise their own limitations (i.e. time, convenience, and price) but also demonstrate that integrating ethical considerations into their consumption behaviour is a complex and flexible task. A number of strategic actions for farmers’ markets are proposed to help differentiate their provision, particularly in terms of capitalising on perceptions of authenticity and locality.