FOXBASE编程中巧用UCDOS5.0的特显功能

介绍了在ＦＯＸＢＡＳＥ环境下利用ＵＣＤＯＳ５．０的特殊显示功能编程的二个实例。     

移动通信系统设备可靠性筛选试验的应力条件

结合实际工作经验和体会,参考相关标准、规范,以产品实际应 用环境条件为基础,总结了移动通信系统设备可靠性筛选试验的边界条件,探讨了非加速和 加速应力筛选试验的应力选取方法和原则。在传统的可靠性筛选试验基础上,增加了电磁应 力的新研究内容。这更贴近产品实际工作的应力环境,在测试案例中取得了很好的结果。对 科学合理地激发产品缺陷提出了新的思路和方法     

微波MESFET小信号噪声等效电路模型分析

本文将噪声源引入ＭＥＳＦＥＴ小信号等放电路模型，推导了由ＭＥＳＦＥＴ内部参数计算其参数的计算公式及由噪声源引起的各端口噪声电流表达式和噪声参数的计算公式，编制了相应的计算程序和绘图程序，经验证得到了令人满意的结果，说明ＭＥＳＦＥＴ小信号噪声等效电路模型对研究和应用ＭＥＳＦＥＴ是有效的和新颖的。     

美国年销售额超过20亿美元的批发企业

公司名称销售额(亿美元)利润(亿美元)雇员人数(人)1.ＩＮＧＲＡＭＭＩＣＲＯ2203424514,2562.ＭＣＫＥＳＳＯＮＨＢＯＣ2085715513,7003.ＳＵＰＥＲＶＡＬＵ1720123138,0164.ＣＡＲＤＩＮＡＬＨＥＡＬＴＨ1591824711,2005.ＳＹＳＣＯ1532829733,4006.ＦＬＥＭＩＮＧ15069-51138,1007.ＢＥＲＧＥＮＢＲＵＮＳＷＩＧ1372000354008.ＴＥＣＨＤＡＴＡ115291298,0459.ＡＭＥＲＩＳＯＵＲＣＥＨＥＡＬＴＨ85750513,10010.ＣＨＳＥＬＥＣＴＲＯＮＩＣＳ85460466,80011.ＡＲＲＯＷＥＬＥＣＴＲＯＮＩＣＳ83451469,70012.ＢＩＮＤＬＥＹＷＥＳＴＥＲ…     

TRIPS与入世后对知识产权的工商行政管理

中国在入世以后能否有效地保护知识产权 ,成了世人关注的焦点。除了世界知识产权组织（ＷＩＰＯ）之外 ,ＷＴＯ有关知识产权协议（ＴＲＩＰＳ）对一国知识产权的保护提出了许多具体要求。ＴＲＩＰＳ指１９９３年乌拉圭回合结束时签署的、１９９５年１月开始生效的“与贸易有关的知识产权协议” ,其英文全称是Ａ ＧＲＥＥＭＥＮＴＯＮＴＲＡＤＥ———ＲＥＬＡＴＥＤＡＳＰＥＣＴＳＯＦＩＮＴＥＬＬＥＣＴＵＡＬＰＲＯＰＥＲＴＹＲＩＧＨＴＳ。ＴＲＩＰＳ是ＷＴＯ生效的协议中最集中反映了知识产权保护要求的一个协议。入世以后落实这些要求…     

SYBASE数据库（之一）SYBASE数据库系统综述

介绍了客户／服务器体系结构的概念，论述了ＳＹＨＡＳＥ数据库系统的组成及其技术特色，给出了ＳＹＢＡＳＥ数据库和其它数据库的比较以及它今后的发展方向。     

SiC功率器件

本文采用计算材料优值和器件模拟的方法预测了ＳｉＣ（碳化硅）的高频大功率特性，综述了目前ＳｉＣ功率器件的发展最高水平，高压整流器和晶体管如功率ＭＯＳＦＥＴｓ，ＪＦＥＴｓ和ＭＥＳＦＥＴｓ都具有较小的有源面积，而性能已初步显示出ＳｉＣ高温大功率工作的优势     

计算机串行通信综述

本文着重向读者介绍目前流行的几种计算机串行通信规程，它们是ＥＩＡ－ＲＳ－２３２Ｃ、ＥＩＡ－ＲＳ－４２２Ａ、ＥＩＡ－ＲＳ－４２３Ａ、ＥＩＡ－ＲＳ－４４９、ＥＩＡ－ＲＳ－４８５、ＡＲ－ＩＮＣ－４２９等。     

DIRECTORYFORFOREIGNBUSINESSMENTOINVESTINCHINA'SINDUSTRIES

ＤＩＲＥＣＴＯＲＹＦＯＲＦＯＲＥＩＧＮＢＵＳＩＮＥＳＳＭＥＮＴＯＩＮＶＥＳＴＩＮＣＨＩＮＡ＇ＳＩＮＤＵＳＴＲＩＥＳＥｄｉｔｏｒ＇ｓＮｏｔｅ：ＴｈｅＤｉｒｅｃｔｏｒｙＦｏｒＦｏｒｅｉｇｎＢｕｓｉｎｅｓｓｍｅｎｔｏＩｎｖｅｓｔｉｎＣｈｉｎａ＇ｓＩｎｄｕｓ...     

从ＳＷＯＴ分析看西部大开发

ＳＷＯＴ分析法（ＳＷＯＴ ＡＮＡＬＹＳＩＳ）是把组织内部的优势（ＳＴＲＥＮＧＴＨＳ）劣势（ＷＥＡＫＮＥＳＳＥＳ）,以及外部的机会（ＯＰＰＯＲＴＵＮＩＴＩＥＳ）和威胁（ＴＨＲＥＡＴＳ）的分析结合在一起,以便发与查能的胜为地（细分市场）的一种战略管理方法,用这一方法来分析西部大开发也许有助于我们加深对西部大开发战略的理解,更好地抢抓西部大开发机遇,加快西部地区发展。     

The role of product type and country‐of‐origin in decisions about choice of endorser ethnicity in advertising

Two experiments examine the effects of endorser ethnicity and product country of origin on consumer responses toward ad and brand, and investigate the moderating role of utilitarian versus hedonic product type. In Experiment 1, for utilitarian products, participants showed more favorable responses when the endorser's ethnicity was incongruent with the product's country of origin compared to when it was congruent, supporting an attribution‐theory explanation. For hedonic products, however, participants preferred ads that featured an endorser whose ethnicity matched their own, irrespective of the product's country of origin. In Experiment 2, building on the attribution explanation, two endorsers of different ethnicities generated more favorable responses than two of the same ethnicity. © 2006 Wiley Periodicals, Inc.     

The Effect of Stylistic Product Information on Consumers’ Aesthetic Responses

This paper investigates the effect of stylistic information about a product, defined as verbal product information aimed at helping consumers to interpret a product's visual design, on consumers’ aesthetic responses. The results of three experimental studies show that for consumers with higher centrality of visual product aesthetics (CVPA), stylistic information positively influences aesthetic responses through perceived meaningfulness of product design (i.e., the extent to which an individual is able to make sense of a product's visual appearance and understands what it represents). Further, these effects translate into consumers’ purchase intentions. For consumers with lower CVPA, stylistic information neither affects aesthetic responses nor perceived meaningfulness of product design. These findings contribute to existing research on consumers’ aesthetic processing by highlighting the importance for consumers to grasp a product's design meaning in order to maximally appreciate its visual appeal.     

The “Decorative” Female Model: Sexual Stimuli and the Recognition of Advertisements

Recent evidence suggests an increasing prevalence of “decorative” or functionless female models in print advertising (2, 3, 4, 5). Results of a test of the impact of “decorative” models indicate, however, that models facilitate recognition of model/related information (p< .05) but do little to increase the recognition of brand names. This finding is discussed in terms of a distinction between a product's image and memory of a product's brand name. Implications of this finding are also discussed for practitioners utilizing “decorative” models in their advertising.     

All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?

Given the challenges and costs of implementing high sensory congruence, this article examines whether all sensory attributes, such as product color and ambient music, must match a product's primary function to ensure favorable product evaluation or whether a match of only some sensory attributes is sufficient. For this purpose, we consider multiple sensory attributes and their fit with a product's primary function in terms of key semantic associations. In contrast with approaches that focus on a single sensory attribute and its fit with a product's primary function, this approach allows investigating the impact not only of high versus low sensory attributes–function congruence but also of partial sensory attributes–function congruence. We conduct three experimental studies in online and field settings and two product settings (cooling and heating pads) that consider sensory attributes at the product and ambience level across the senses of vision, smell, and hearing. Our findings show that depending on its type, partial sensory attributes–function congruence can lead to favorable product evaluation similar to high sensory attributes–function congruence or unfavorable product evaluation similar to low sensory attributes–function congruence. Thus, sensory attributes–function congruence has non-linear degressive or progressive positive effects on product evaluation. Overall, these findings indicate that if properly designed, a match of only selected sensory attributes with a product's primary function can indeed lead to sufficiently favorable product evaluation and, thus, help avoiding unnecessary effort in implementing high sensory congruence.     

Development of methodology for classification of user experience (UX) in online customer review

In e-commerce, customer feedback has become an essential source of insight into a product or service's user experience (UX). The study of UX helps to integrate customers' potential needs into the product's design. Because customer reviews in e-commerce are not structured and categorized, it is necessary to analyze UX based on customer opinions systematically. This study tries to structure UX in a product's positive/negative context through a neural network-based self-organizing map (SOM). As a result of analyzing 10,482 reviews on wireless earbuds in BestBuy, an electronic product e-commerce platform, it was confirmed that it is a suitable method for categorizing user experiences between reviews and deriving important factors. In particular, the difference in core UX elements by positive/negative context of the product was verified based on the star rating. The results of this study are expected to contribute to product improvement and business improvement that reflect customer needs by companies or designers who design products for end-users.     

The impact of visualizing use versus acquisition of a product on the appeal of its complement

Prior work on consumer visualization has focused on how visualization increases the appeal of the imagined product itself. Instead, the present work examines the effects of visualization on the appeal of the imagined product's complement. The authors distinguish between two visualized consumption actions: use and acquisition. Both are predicted to increase the appeal of the complement, but this increase is expected to be asymmetric, with imagined acquisition leading to a greater increase than imagined use. Specifically, the authors propose that imagining use evokes consideration of how one would interact with the product, which increases the salience of the imagined product's attributes. Conversely, imagining acquisition evokes consideration of why one would purchase the product, which increases the salience of the imagined product's goals. As complementarity is defined by products’ shared goals (not physical attributes), it is predicted and shown that imagining acquisition results in a greater increase in the appeal of the complement than imagining use. Four studies demonstrate the asymmetric effect of imagined use versus acquisition on preference, choice, and willingness‐to‐pay for a complement. The studies also provide evidence for the proposed process and rule out several alternative explanations. Implications for theory and practice are discussed.     

Shelf sequence and proximity effects on online grocery choices

Research on shelf effects in traditional grocery stores shows that a product's absolute and relative shelf position may strongly affect consumer choices. The authors examine whether and how such shelf effects translate to an online grocery context. We find that a product's choice probability increases when presented on the first screen or located near focal items, especially when the latter are out-of-stock. These primacy and proximity effects have stronger impacts on choice decisions when assortments are more difficult to evaluate and when a clear shelf organization facilitates the use of shelf-based choice heuristics.     

Verticality in product labels and shelves as a metaphorical cue to quality

This study investigates how subtle visual cues related to the design of a product's package (i.e., label position) and the context (i.e., shelf orientation) influence consumer evaluation and behavioral intention. Extending research on metaphorical cues, Study 1 shows that consumers perceive a product as more powerful when the label on the package is placed in a higher (vs. lower) vertical position. Extending the focus from package design to the display context of packages, Study 2 shows that consumer perception of a product's power is similarly enhanced when the package is placed on a shelf that is vertically (vs. horizontally) orientated. Across both studies effects of enhanced power perception extend to positively influence product quality inferences and behavioral intentions. These findings add to current knowledge on metaphorical cues in package design and the package's presentation context and offer insights into the underlying mechanism.     

Revisiting attribute diagnosticity in the context of product typicality

This article investigates the categorization of an ambiguous product (i.e., one that may be categorized in multiple ways) by applying insights from recent psychological and artificial-intelligence research on concept representation. In particular, the article introduces a type of prototype representation (attribute-value structure) that utilizes the notion of attribute diagnosticity. Attribute diagnosticity is defined as an attribute's usefulness for distinguishing instances from noninstances of a category and proposed as a determinant of an ambiguous product's typicality as a member of a category. A new measure of attribute diagnosticity is also developed based on a linear combination of cue validity and category validity. Attribute diagnosticity is shown to influence the perceived typicality of an ambiguous product. Several suggestions are provided for future use of attribute diagnosticity in research on product categorization. © 1996 John Wiley & Sons, Inc.     

Children's influences on in-store purchases

Relatively little is known about the influence children have on their parents’ purchases in a retail setting. This study investigates which factors affect children's purchase requests and their parents’ subsequent purchases. It was found that factors influencing the number of children's purchase requests were the freedom of a child's movements, the product's visibility, and the child's developmental stage. The latter variable together with the suitability of the good for consumption on the premises, the linguistic form of child's request, the parent's household income, and the price of the good determine the number of purchases following a child's request.