Tourism Brochures: Usefulness and Image

Tourist information has been shown to have an important influence on the choice of vacation destinations. This article studies brochures, their significance as image generators, and their influence on the selection of destinations. The study sought to discover which features in this medium are more relevant in image generation and destination choice using logistic regression analysis. The analysis is based on data collected from tourists in Madrid, Spain. The results establish a model of usefulness of brochures in order to propose recommendations for their design and content. Implications pertain to the development of theoretical understandings about the influence of the information sources on destination image, destination choice, and satisfying tourist needs.     

Virtual destination image a new measurement approach

This study utilized enabling internet and computerized content analysis technologies to measure destination image from a phenomenographic post-positivist perspective. In an online survey, respondents were asked to describe their image of one of seven case study destinations that they had never visited before, in a narrative format. The large amount of qualitative data was content analyzed using artificial neural network software. The results produce a vivid three-dimensional picture of the differences and commonalities among the images of selected destinations. It is concluded that an interactive narrative approach presents an alternative measurement technique that can contribute significantly to future image research.     

The Impacts of Mass Media on Organic Destination Image: A Case Study of Singapore

The shaping of organic destination image received limited investigation though it is an important factor influencing destination image and tourist's intention to travel. This study explores the impacts of mass media on shaping the organic destination image of tourism destinations. The organic destination images of Singapore in the views of Hong Kong residents were explored. This study explores the consumers' subconscious awareness of Singapore, and identifies that organic destination images are the outcome of readers' assimilation of material from newspapers, publications and books. The findings also demonstrate the process underlying the changes of organic destination images due to the information feeding of mass media. The findings indicate the importance for destination marketing organizations to monitor the new reports related to the destination in its main tourist origin countries/regions, and strategically deploy their marketing efforts to leverage the impacts of positive news reports, minimize the negative influence of unfavorable news.     

The positioning of overseas honeymoon destinations

The objective of this study was to investigate the competitiveness of seven overseas honeymoon destinations among potential Korean tourists, and the positioning among them. The main analytical techniques used were multidimensional scaling and correspondence analyses. Results included a variety of information on image similarity, strengths, and ideals of destinations among seven sites, as well as the relationships of major sociodemographic and tourism variables to the sites. The results provide significant insights for a more effective approach to the market positioning of competing places for a honeymoon trip.     

Politics and tourism interface: The Case of Cyprus

The Cyprus tourism industry has had to be sensitive to the political problems between Turkish and Greek Cypriots. Federation is considered to be a partial solution to the problems. This paper evaluates the influence of politics and nationalism on the tourism planning and development under a possible federal constitution. The views of Turkish and Greek Cypriot participants from private and public organizations are studied through semistructured interviews. The findings suggest that any future planning and development is likely to be a complex undertaking, as the two societies tend to have different sets of objectives and expectations.     

Multicity trip patterns: Tourists to the United States

This study examines international tourists’ multicity trip patterns within the United States. Actual and perceived distance from the country of origin to the destination is assumed to affect the likelihood of multicity tourism behavior. In addition, higher opportunity costs for first-time tourists are expected to lead to increased multicity patterns. An analysis of the trips of international tourists to US metropolitan areas confirmed that multicity patterns differ for groups of tourists with different origins and varying levels of familiarity with the destination. Differences lie in the directionality of flows as well as the extent and nature of multicity tourism behavior.     

Integrated rural tourism:: Concepts and Practice

A model of integrated rural tourism, which took account of the various resources (cultural, social, environmental, economic), their use, and the role of pertinent stakeholders, was developed to explore effective methods of promoting tourism as part of a rural development strategy. “Strategic fit” was used to assess the effectiveness of the model in adding value locally in the context of an established tourism area in western Ireland. The model reveals considerable robustness in identifying features that promote the adding of value in a holistic way and in identifying the pertinent stakeholders and issues that require attention to meet objectives more effectively.     

Market shares analysis: The Case of French Tourism Demand

This paper examines the magnitudes and determinants of changes in destinations’ shares of a major tourist origin market. The Almost Ideal Demand System model is used to quantify the responsiveness of French tourism demand in Italy, Spain, and the United Kingdom to changes in relative prices, exchange rates, tourists’ expenditure budget, and external events. The results indicate that effective price competitiveness is a key variable driving changes in market shares. Policymakers who wish to maintain their shares of the French market should pay particular attention to tourism pricing policies, as well as to improving the tourism offer.     

A model of destination image formation

Image has been shown to be an important influence in the selection of vacation destinations. A model that represents the important determinants of destination image formation was developed based on previous studies in a number of fields. The research reported in this article presents the results of an empirical test of the model using path analysis. A major finding of the study was that a destination image is formed by both stimulus factors and tourists' characteristics. The results of this investigation provide important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images.     

Traditions of sustainability in tourism studies

As sustainability has become an important policy issue in tourism, it is arousing growing discussion and criticism, and an increasing need to understand the nature of the limits of growth. This paper analyzes how these limits are approached and evaluated in discussions on a local scale. The purpose is to recognize that behind the different understandings of them lie distinct traditions that are different in their focuses. These are referred to as resource-, activity-, and community-based traditions of sustainability. Further, the relationship between sustainable tourism and sustainable development is critically discussed.     

Resort cycle revisited: The retirement connection

This article reappraises the Butler model of resort evolution with the addition of a focus on retirement-tourism relationships. The model predicts retirement will emerge as a major factor in resorts as tourism goes into decline, but an examination of trends in Parksville and Qualicum Beach, British Columbia, Canada, revealed retirement has been a feature of those resorts since their early days and has grown alongside tourism. However, an analysis of content of local newspapers revealed that the two communities came to appreciate the retirement sector with their first major downturn in tourism, which in itself partially supports Butler's thesis.     

Residents’ perceptions of community tourism impacts

This study investigated residents’ perceptions of tourism’s impact on communities. Data were collected via a statewide survey, using social exchange theory; results suggest residents recognize many positive and negative consequences. Those who feel tourism is important for economic development, benefit from it, and are knowledgeable about the greater positive impacts, but do not differ from others with respect to perceptions of tourism’s negative consequences. It is becoming clear that broad-based education and awareness campaigns may be a step toward increased understanding of the industry and, ultimately, greater support of the benefits to a community.     

Evaluation of demand: US tourists to Aruba

This study examines international tourism demand to Aruba from the United States. This is the first empirical attempt to estimate the income, price, and exchange rate elasticities on Aruban tourism. An accurate estimate, understanding, and forecasting of the demand based on appropriate analytical methods is important for both the government and private investors. Tourism demand estimates from either the linear and the double log linear models reveal that the effects of income dominate those of prices and exchange rates. In general, US tourists appeared to be highly sensitive to the income variable and inelastic with respect to price. The exchange rate variable was not significant.     

Hosts, guests and politics: Coastal Resorts Morphological Change

Resort morphology goes through a predictable sequence of stages: from pre-tourism low through high-density development to an urbanized state. Three elements are considered essential in such coastal resorts change: hosts, guests, and politics. Using historical data from the mass-developed Greek island of Crete, ten principal characteristics are identified as determinants of the morphological change of coastal resorts. A temporal model of unplanned change is also proposed. Although the study was constrained by limited data availability, the proposed model is deemed able to represent the morphological change of Cretan mass-developed coastal resorts.