塑造良好的商业企业形象与模糊综合评价

商业企业是进行商品交换的服务性企业，良好的企业形象有助于提高企业的信誉和知名度、增强企业的竞争力、扩大商品购销、提高经济效益；同时，良好的企业形象有助于增强企业内部凝聚力，提高企业经营管理水平。所以，塑造良好的企业形象是商业企业求生存求发展的有效途径。本文对如何塑造良好的企业形象进行了探讨，并应用模糊数学理论对其进行了综合评价。一、商业企业应如何塑造良好的企业形象1．以优质服务、文明经商为宗旨，树立良好的外观形象。商业企业是靠提供商品和服务而得以生存和发展的。俗话说：“做生意三件宝，货物、门面、…     

浅谈企业成功品牌战略的选择

现代意义上的品牌概念，是直到美国和欧洲工业化的进程中才得以形成和完善的。美国营销学权威菲利普·科特勒对品牌的解释是：品牌是一种营销沟通的手段或工具，塑造品牌将使营销沟通更为有效。品牌所传达的信息是立体的、全方位的，它包括三层结构：第一层是品牌识别，它将一种品牌与另一种产品区分开来；第二层是品牌形象，它是指品牌所暗示的象征意义；第三层是品牌个性，这是更深层次的沟通的方式。品牌形象是品牌性格的载体，品牌性格是品牌形象的灵魂。     

谈企业形象的塑造

企业形象是企业作为一个整体所体现出的一种综合素质,由众多的具体形象组成,它包括:企业形象、职工形象、信誉形象、社会形象、公关形象。 塑造企业形象,首先应从意识形态角度出发,对每个职工进行形象教育,使其有意识地去设计自身的形象,培养自身的良好素质。因为群体素质的提高依赖于个体素质的提高,而只有创造一个良好的群体环境才更有利于个体的发展,因此,塑造企业形象应该在职工中形成一种共识,使之成为每个职工的自觉行为。     

区域形象塑造的目标和途径

一、区域形象塑造的含义区域形象塑造是区域形象战略管理的实施阶段。它要依靠区域宏观管理与决策者在区域形象科学理论的指导下，依据区域形象战略设计方案，有目的、有计划地激发和调动区域成员（包括区域内的各地区、各单位、各团体及全体公众）的积极性和创造性，提高区域主体意识和形象意识，团结一致，不断进取，在努力实现区域社会政治、经济、文化、全面、持续、协调发展的同时，运用整体传播系统，将区域的精神理念、现实优势和发展潜力准确。有效地传递给区域内外社会公众，使公众产生一致的良好评价和心理认同，确立该区域鲜明的…     

试论企业形象的价值与塑造

试论企业形象的价值与塑造琚耀庆，赵燕铭，黄丽萍１、企业形象的内容及其基本特征＂形象＂一般理解为思想与感情活动的具体形态和姿态，企业形象是指诱发人们感情的企业面貌，具体来讲，是社会公众和企业职工对企业整体的印象和评价。它包括几个方面；（一）产品形象。即...     

苏州博物馆新馆中传统文化的应用

博物馆作为具有鲜明文化性、公共性的建筑,它应当给观众带来建筑上的审美享受,更应通过建筑的外观形象激发观众对展示内容的联想.苏州博物馆新馆(以下简称"新馆")是建筑大师贝聿铭集智慧和情感的封箱之作,在充分满足了其功能性的同时.更以建筑中的中国古典韵味征服了观众.新馆的外观形象与展示内容相辅相成,是中国传统文化在现代建筑艺术中的完美体现,为后来人设计新中国风建筑开辟了一个新的方向.本文通过研究传统哲学思想在中国古典建筑文化中的运用,归纳总结出新馆建筑中运用到的中国传统文化,进而探索新馆建筑对新中国风建筑设计的启示.     

税务行业如何实施CIS战略

一、必要性和可行性 1.CIS的原理内涵,符合税务行业精神文明建设的基本要求。CIS战略通过对理念、视觉、行为三个识别系统的设计,实现塑造美好形象的目标;而现代组织形象只有注入文明的内涵,才会有美好的外观感受。因此,文明的精神、     

用CIS构建优美学校

中职学校面对市场竞争和教育竞争的挑战,若想要自身得到生存和发展,必须遵循可持续发展的理念来思考和决策学校的发展,注重学校形象的设计、塑造与整合。近年来,企业形象识别系统(CIS)被越来越多地应用于学校整体形象的塑造。中职学校构建优美学校可从三个方面进行,即建构理念识别系统、设计视觉识别系统、制定行为识别系统。     

企业家非职权影响力的形成机制探讨

企业家的非职权影响力是以企业家的人格魅力为核心，包括企业家素质示范力、形象感染力等一切能使员工产生对企业的亲和力的无形力量的总称；它具有稳定性和不断强化的特点，且以员工的自觉依从为特色；它依托企业家的自我修烁和社会塑造的双重机制而形成，与职权影响力一起，共同堆护着企业家的领导权威。正确认识和使用企业家的非职权影响力可以大大提高企业家的管理水平，使企业管理达到“无为而治”的理想境界。     

企业文化助推现代管理的实践思考

现代管理理论认为,企业文化是一种哲学行为。一般情况下,由三方面的因素构成：一是硬环境,即企业硬件因素,包括办公设施、员工着装、企业广告形象、企业标识等直观性很强的方面;二是软环境,包括企业中人与人的关系等;三是企业的核心价值观,包含企业精神、企业经营理念、企业道德等要素。它们分别构成了企业文化的物质层、行为层、核心层。因此．企业文化是渗透在一个企业生产、经营、管理全过程中,在很大程度上,企业兴衰系于企业文化。     

John Stuart Mill's Theory Of Justice

John Stuart Mill has traditionally been portrayed as self-contradictory and failing to construct a unified social theory. Recent scholarship, however, has challenged this view, finding Mill's work to be creatively synthetic in bridging the antinomies inherent in liberal democratic thought. This revisionist interpretation of Mill is advanced by an understanding of his theory of justice and its role in shaping his policy positions on issues such as welfare, education, voting rights, property rights, taxation, government intervention, and the future of capitalism.     

A Rich Vein for “Reality Mining”北大核心CSSCISSCI

Arik Hesseldahl In the aftermath of the September 11 attacks, U.S. officials quickly turned their attention to other potential targets, including California's Golden Gate Bridge. What would happen if terrorists took down the bridge between San Francisco and Marin County? How much of the region would be affected and for how long?     

John Stuart Mill's Theories of Wealth and Income Distribution

Although he was much influenced by David Ricardo when he wrote the classical part of his Principles , John Stuart Mill was not a Ricardian when he penned his theories of wealth and distribution. They are based on a triple foundation. First, a belief that economics is a moral discipline. Second a theory of custom-driven human behavior. Third, an empirically formed conviction that the institutions of state, education and business cooperate to structure the distribution of income. On the basis of these presuppositions, Mill formulated 1) an institutional theory of the formation of human and non-human wealth and 2) an even more institutional theory of distribution demonstrating how the aforementioned institutions malignantly skew the distribution of income to the advantage of the propertied classes and to the extreme disadvantage of the working class. As a social economist, Mill recommended institutional reforms designed to eradicate the poverty of the working class.     

中国养活自己能力的长期预测:技术和政策分析

中国拥有世界五分之一强的人口 ,收入又在迅速增长。因此 ,国际上很自然地会考虑或推测她在今后的几十年是否有能力养活自己。中国的人口预计将从 2 0 0 0年的 1 2 8亿增长到 2 0 2 0年的 1 4 6亿 ,和 2 0 3 0年的 1 4 9亿。与此同时 ,人均收入的增长将导致对家畜和鱼类产品更大的需求 ,因而对饲料的需求也将有很大的增长     

Toward a Phylogenetic Reconstruction of Organizational Life

Synopsis Classification is an important activity that facilitates theory development in many academic disciplines. Scholars in fields such as organizational science, management science and economics and have long recognized that classification offers an approach for ordering and understanding the diversity of organizational taxa (groups of one or more similar organizational entities). However, even the most prominent organizational classifications have limited utility, as they tend to be shaped by a specific research bias, inadequate units of analysis and a standard neoclassical economic view that does not naturally accommodate the disequilibrium dynamics of modern competition. The result is a relatively large number of individual and unconnected organizational classifications, which tend to ignore the processes of change responsible for organizational diversity. Collectively they fail to provide any sort of universal system for ordering, compiling and presenting knowledge on organizational diversity. This paper has two purposes. First, it reviews the general status of the major theoretical approaches to biological and organizational classification and compares the methods and resulting classifications derived from each approach. Definitions of key terms and a discussion on the three principal schools of biological classification (evolutionary systematics, phenetics and cladistics) are included in this review. Second, this paper aims to encourage critical thinking and debate about the use of the cladistic classification approach for inferring and representing the historical relationships underpinning organizational diversity. This involves examining the feasibility of applying the logic of common ancestry to populations of organizations. Consequently, this paper is exploratory and preparatory in style, with illustrations and assertions concerning the study and classification of organizational diversity.     

Information infrastructure: Who builds broadband networks?

This paper examines the essential difference between the U.S. and Japan, when one considers information infrastructure. There are seven perception gaps between the U.S. and Japan concerning Information Infrastructure policies. These gaps must be understood in order to compare the countries' governmental policies in this area. In looking at the present circumstances, the essential question to answer concerns who is to build, own and operate the network(s) of the infrastructure. Liberalization is certain to be a central factor in the ongoing telecommunications debates. Now that customers have had a taste of the liberalized market-place, the movement toward more open markets will be difficult to stop. When considering options, it is necessary to pay close attention to standardized network access and the increasingly important role software plays. These issues are causing us to take a new approach to the traditional role played by regulators. They also force a closer look at the appropriate structure of utility companies. This paper addresses the above issues in hopes of stimulating dialog on the new telecommunications infrastructure paradigm.     

海岛地区产业演替及资源基础分析--以舟山群岛为例

改革开放以来,舟山市产业构成发生了显著变化,其经济发展过程可以划分为三个阶段。1992年前,是以产业结构渔业占绝对地位的单一结构阶段;1993—1998年,以旅游业为主的第三产业快速发展阶段;上世纪末以来,又进入了新一轮的经济发展时期,即工业产值比重快速增加阶段。根据海岛的自然资源基础和特点,在新世纪的经济发展过程中,舟山市应定位为生态型的港口旅游城市。以港口及临港工业为主导,以海岛旅游和海洋经济为特色,大力发展第二产业和第三产业。海岛地区的主导产业应体现海岛资源优势及区位优势,以集群性环保型产业为主。同时由于海岛地区淡水资源缺乏,主导产业也应着重选择低耗水型产业。     

风险视角下企业治理结构和研发创新——基于委托代理模型的研究

本文基于委托代理模型,从风险的视角研究企业治理结构对研发创新能力的影响。本文构建了一个包含创新活动的委托代理模型进行理论分析,利用动态DEA 模型测算创新能力,并使用2015-2018年我国上市制造业企业数据进行实证检验。实证部分检验了理论结论:委托代理问题不利于企业提升研发创新能力,且客观风险和主观风险厌恶会加剧该负面影响。基于此,本文认为上市企业应根据企业自身研发活动特点有针对性地改善企业治理结构,提出了适当延长代理人任期、推动股权激励计划、提升代理人的风险承担能力等建议。     

生物群落结构原型的仿生学模拟

模拟生命系统管理规律的科学即管理仿生学,是知识时代仿生学研究的新领域与前沿.基于模拟生物群落结构规律的研究目的,采用仿生学模拟的研究方法,以生物群落结构为原型,建立了仿生群落结构模型.结论为:垂直结构、水平结构、时间结构与交错区结构是支持生物群落生命活动的结构规律,以该规律为原型,推理建立了仿生分层结构、仿生优化结构、仿生动态结构与仿生相邻结构,四种仿生结构分别侧重于管理资源的分层管理、局部优化管理、动态过程管理、相邻关系管理,该模型为建立类似生物群落的人造管理系统即仿生群落管理系统提供了仿生结构模型.可以预测,该模型具有广泛的应用价值,能够推动管理仿生学的发展.