消费者对食品营养标签的使用行为及其影响因素

受食品工业飞速发展的影响,加之人们的饮食习惯有所改变,预包装食品逐渐得到人们的青睐。作为预包装食品营养消息的主要来源,预包装食品标签的关注度也日益提升。作为消费者,希望能够透过食品标签对包装食品的营养成分了解,从而更加合理、科学的选择与自己口味相符的食品。问卷抽样调查表明,食品营养标签的使用行为一直受到营养知识、收费环境以及消费者个人特征等诸多因素影响。为提升营养标签的实质性作用,国家相关部门已经拟定相关法规,加强对消费者阅读营养标签的培养,督促生产厂商尽义务尽责任,全面推动食品营养标签制度的完善。     

食品营养标签常见问题及规范措施

GB 28050-2011《预包装食品营养标签通则》是食品安全国家标准,属于强制执行的标准,食品生产企业应严格依据法律法规和标准组织生产。通过实施营养标签标准,要求预包装食品必须标示营养标签内容,有利于宣传普及食品营养知识,指导公众科学选择膳食;有利于促进消费者合理平衡膳食和身体健康;有利于规范企业正确标示营养标签,科学宣传有关营养知识,促进食品产业健康发展。该标准自2013年1月1日实施至今已有4年多,抽检的食品还存在不少营养标签不符合标准要求的情况。本文对营养标签强制标示内容进行了简要分析,并针对其常见问题和解决对策展开了讨论,旨在为研究人员提供更加有价值的参考建议。     

The Economic Benefits of Nutrition Labeling: A Case Study for Fresh Meat and Poultry Products

New rules issued by the U.S. Department of Agriculture requiring provision of nutrition information on raw meat and poultry products may encourage consumers to make healthier food choices. Reduced intake of fat and cholesterol may prevent future cases of stroke, heart disease, and cancer. The benefits of these rules are estimated to be $62 to $125 million annually.     

烹饪与营养教育专业人才培养模式改革

为响应并落实中央有关《加快发展现代高等职业教育》的决定,以扬州大学旅游烹饪(食品科学与工程)学院烹饪与营养教育专业为例。通过对该专业教师、在读本科生、在读研究生的广泛问卷调研,针对本专业在人才培养模式改革中所发现的生源地过于集中、学生对专业认知不够、教学形式开展尚不全面以及与行业接轨度不高等一系列问题,提出切实有效的解决方案,以期为烹饪与营养专业的人才培养及系科发展提供理论依据。     

A Strategic Assessment of the European High-Tech Equipment Service Market in the 1990s

Much has been said about the issues and problems in the high- tech service market, but few facts are available on the economic size, structure, and potential growth of the European service industry. This paper, based on extensive market research, focuses on the market in terms of market opportunity, competition, and emerging requirements.     

Consumers' Assessment of the Food Safety Problem for Meals Prepared at Home and Reactions to Food Safety Labeling

Abstract

Public awareness and concern regarding foodborne illnesses have increased rapidly over the past decade. This increased concern may cause consumers to avoid certain stores, products or brands, particularly following a publicized incidence of foodborne illness or a large recall. Many firms have undertaken costly efforts to improve the safety of their products yet find communicating such improvements difficult because of potential alarmist responses by consumers to food safety issues. To identify if differences in food safety risks can be effectively and credibly communicated, we conducted eight focus groups. This article summarizes these focus groups and reports how consumers frame the issues surrounding the food safety problem and how consumers react to label-based communications of food safety characteristics. We find consumers have broad, moderate food safety concerns, a wide but spotty understanding of foodborne illness prevention and consequences, and a healthy skepticism concerning food safety claims. We identify two forms of labeling that show promise with regard to consumer acceptance and credibility in communicating brand-level and package-level differences in the risk of foodborne illness and discuss implications for consumer valuation of such differences.     

CONTRIBUTIONS TO INTERNATIONAL ADVERTISING RESEARCH: An Assessment of the Literature Between 1990 and 2002

Research in the field of international advertising has produced a large volume of literature. Although some attempts have been made in the past to review this stream of research, there has been no attempt to assess the contributions to this literature by individuals and institutions. This study assesses the contributions of individual researchers and institutions from 1990 to 2002, based on their publications in major advertising, marketing, and international business journals, and the Social Science Citation Index (SSCI). The findings of this study offer researchers a unique view of this field and some directions for future research.     

“购买美国法”的沉浮与美国对外贸易政策的嬗变

购买美国法制定于上世纪那场经济大萧条后的1933年。从本质上讲,这是一部限制贸易的法律。该法的启用与美国的经济形势不无关系。每当美国经济处于上升或繁荣时期,购买美国法就会被人淡忘甚至搁置。然而当美国经济处于下滑或不景气的时候,人们则会通过启用该法来限制进口,保护国内产业发展。可以这么说,购买美国法的沉浮是美国对外贸易政策乃至整个美国经济嬗变的一个重要标志。虽然奥巴马政府此番重启购买美国法,其国内形势与该法制定时的情形有一定的相似之处,但是,国际社会经历了半个多世纪的发展,已经发生了翻天覆地的变化。因此,美国今天重新启用购买美国法,这是历史的倒退,对于国际贸易的发展和消除当下的国际金融危机都是弊大于利的做法。     

高职《食品营养与卫生》课程教学改革

《食品营养与卫生》作为烹调工艺与营养专业的一门专业基础必修课,在建立学生专业知识体系的同时,对培养学生在饮食卫生和安全意识与树立学生良好的职业道德方面有重要作用。目前,该课程在选取教学内容、设置实践课程和课程评价等方面还有一些问题。我们在分析学生学情的基础上,坚持学以致用的原则,以培养餐饮行业高素质应用型技能人才为目标,对该课程从教材内容、教学的实施、课程的评价等方面作了相应的改革探索。     

高职公共营养与食品安全公共选修课开设研究

大学生的体质状况和营养水平直接影响到学生的学习效果、身体发育等关乎学生正常学习、工作、生活的大事。笔者根据问卷调查得出高职大学生当前的饮食营养状况及大学生对营养知识-态度-行为的基本情况,根据公共营养师的职业技能要求,结合高职大学生的学习、生活特点,研究符合高职学生学习特征的公选课学习内容。     

高职商贸类实训教学实践初探

作为应用性很强的高职商贸类专业,建设校内场景模拟的实训室,开展校内实训教学已是大势所趋。本文针对高职院校商贸类实训教学中存在的问题,依据对商贸类实训实验室建设的分析研究,在探索实践基础上,初步设想出商贸类实训教学改革的基本思路。     

Effectiveness and Use of Marketing Activities Covered by the 1990 AICPA-FTC Consent Agreement

Members of the Association of Accounting Marketing Executives evaluated the effectiveness and use of marketing activi- ties covered by the 1990 AICPA-FK consent decree to determine what, if any, impact the decree had on CPA marketing. A slight increase in usage of a few of the activities occurred after the consent decree was signed. Many of the covered activities are viewed as ineffective, yet accountants plan to use more of almost all activities. Demographic differences in attitudes and planned usage are identi- fied.     

Compulsory Ethics Education and the Cognitive Moral Development of Salespeople: A Quasi-Experimental Assessment

This study investigated several basic research questions suggesting a positive relationship between education and cognitive moral development. More specifically, these research questions examined the relationship between government mandated ethics education and cognitive moral development by testing the efficacy of a compulsory ethics intervention. Kohlberg's (1969, 1984) Cognitive Moral Development Theory was applied to test the efficacy of compulsory ethics education on the moral development of real estate salespeople used comparative statistical measures of ethical reasoning ability.The results of this research, while somewhat counterintuitive, suggest that the value of compulsory ethics education as an intervention to improve the moral reasoning of real estate salespeople is highly questionable. However, the results of the study do provide new insights into the relationship between ethics education and cognitive moral development.     

食品的营养以及健康分析

随着社会的发展,人们对于健康的定义已从"无病即健康"转变为整体的健康管理,因此愈发重视饮食的管理,追求健康饮食。本文主要探讨了食品的营养与健康的关系,并提出了健康饮食的理念和相关策略。     

The world economy in the summer of 1990

The global economy continues to show an upward trend—albeit at a slower pace— for the eighth year running, although performance differs considerably from country to country. What is the outlook for 1990 as a whole?     

Labeling the good: alternative visions and organic branding in Sweden in the late twentieth century

The past decade's rapid expansion of a global market for organic food has set powerful economic and political forces in motion. The most important dividing line is whether organic food production should be an alternative to or a niche within a capitalist mode of production. To explore this conflict the article analyzes the formation of a market for eco-labeled milk in Sweden. The analysis draws on three aspects: the strategy of agri-business, the role of eco-labeling, and the importance of inter-organizational dynamics. Based on archival studies, daily press, and interviews, three processes are emphasized: the formative years of the alternative movement in the 1970s, the founding of an independent eco-label (KRAV) in the 1980s, and a discursive shift from alternative visions to organic branding in the early 1990s following the entry of agri-business.