论市场因素对保险产品定价的影响

基于精算技术的保费厘定实际上是用一种成本定价方法,未考虑市场因素对价格的影响。即单个投保人之间对保险产品价格变化的容忍程度、价格空间的大小变化对顾客需求的影响以及不同组群的潜在投保人的需求差别。分析市场因素对保险产品定价的影响,保险产品差别定价的策略是保险业产品定价之良策。而保险业只有精算技术与市场分析结合起来才能挖掘保险产品深层次的潜力。     

转基因农产品价格决定模型及其福利分析

由于信息的不对称,由传统农产品及转基因农产品共同形成的市场实际上是一个"柠檬市场".在这一市场上,转基因农产品对消费者福利水平的影响,一方面取决于消费者对转基因农产品的态度,另一方面受制于市场结构及其价格的类型.     

关于军品价格管理的理性思考

军品的价格管理工作,涉及国家财政、军队武器装备需求以及生产企业三方面的切身利益。现行的军品价格管理存在诸多问题,导致国家、军队和军品生产企业之间的矛盾越来越突出。对此,从军品价格的制定依据入手制定改革军品定价基础,构建军品目标价格管理与控制体系等对策建议,以便为进一步加强和规范军品价格管理工作和今后的全面实质性改革奠定基础     

浅析电子商务市场中的虚拟产品定价策略

随着网络和电子计算机技术的发展和普及,电子商务的发展蓬勃兴起,原有企业纷纷建立自己的网站,开始网上销售,一些新型企业也纷纷诞生,希望在电子商务市场中能占有一席之地,一时之间,电子商务市场中的虚拟产品定价问题变得突出,因为虚拟产品与传统产品存在完全不同的特征,因此决定了虚拟产品的营销方式和定价策略都会有别于传统的方式。     

“寡头”市场结构、贸易媒介与贸易商品定价——分析框架及基于棉花贸易史的案例研究

中国在贸易中面临"寡头"地位确立与定价权缺失共存的困境,通过提出一个引入贸易媒介环节的三分法贸易商品定价框架对此进行解释。贸易商品定价受到"寡头"国家/政府政策作用于贸易媒介市场结构程度的影响,还依赖于出口国/进口国的微观市场结构状况。贸易媒介通过与生产者和消费者的定价博弈选择使其利润最大化的买卖价格,政府政策/私人保护通过影响贸易媒介市场结构间接影响贸易商品定价。利用典型的英美棉花贸易"双寡头"案例,通过价格变动的相对弹性、转嫁系数和Granger因果检验三种方法定量分析了英美棉花贸易的定价博弈,计量结果与三分法分析结果完全符合,为论文提出的分析框架提供了例证支持。     

母子公司股权关系对子公司定价行为的影响

股权控制是母公司实现对子公司控制的基本模式,不同的股权关系所形成的控制力和影响存在差异。按与母公司所形成的不同股权关系,子公司可以分为全资子公司、控股子公司和参股子公司。母子公司之间产品价格的实施既会影响到集团整体战略,也会影响到集团各方利益。因此,母公司会对子公司的定价行为进行控制来实现集团的整体利益。     

物流外包的价格形成及应对策略

通过创建模型,对不完全信息和完全信息条件下物流外包的讨价还价进行分析,揭示了影响物流外包价格的一些重要因素,并论述了这些因素对物流外包谈判的一些启示。     

The Effect of Media Coverage on the Pricing of Seasoned Equity Offerings

This paper examines the role of media coverage and investor attention on the outcomes of seasoned equity offerings (SEOs). I use an archive of Thomson Reuters news articles to proxy for firm visibility and investor attention. I find that the volumes of news articles prior to the offerings are positively associated with the offer price discounts of SEOs. Furthermore, the volumes of news articles are negatively associated with the cumulative abnormal returns three days around the SEOs. I conclude that the costs of equity increase with media coverage prior to SEOs. Overall, the evidence is consistent with the hypothesis that media coverage affects investors' information processing in SEOs. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

Media,markets and violence

ABSTRACT

Media have multipronged linkages to violence, and these have been studied in considerable detail in the fields of communication and media studies. With commercialisation of media and the rapid decline of paying subscribers, for their survival in a capitalist economy, media have to rely increasingly on advertising revenues, and on other ways of linking to markets. Portrayals of violence have become reliable vehicles for ensuring media profitability – in terms of generating advertising revenue – as well as for generating revenue streams via related market-developing and market-maintaining ways. With the advent of new media – social media, virtual reality media and Artificial Intelligence (AI)-robotics-sentient media – the nexus of media, markets and violence is beginning to transform. This paper offers concepts and frames to start exploring the new patterns of linkages across media, markets and violence.     

The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention

Customer acquisition and retention are central components of customer relationship management (CRM) and the key drivers of a firm’s long-term profit. However, our understanding of the relative impact of user-generated content (UGC) and traditional media and their synergies on customer acquisition and retention is still underdeveloped. Thus, the purpose of this research is to address two key questions: What is the effect of UGC relative to that of traditional media on customer acquisition and retention? Is there any interaction effect between UGC and traditional media on both customer acquisition and retention? To understand the differential impacts of these media, we develop a conceptual framework and propose several hypotheses. We test our hypotheses using data from the automobile and mobile game industries. Our findings indicate that UGC is much more effective in acquiring customers, while traditional media is more important for customer retention. Moreover, the volume of UGC and traditional media have a synergistic effect on customer retention. This research therefore contributes to the acquisition-retention literature while also providing important insights to managers.     

网上银行信息安全产品服务定价策略研究

作为营销新观念,服务营销以客户需求为中心,以提供优质服务为手段和方式,除了向顾客提供满意的产品以外,还注重向顾客提供与之相关的各种服务。本文试图从服务营销中的顾客感知价值的角度出发,运用服务定价的基本理论,将顾客感知价值与网上银行信息安全产品的服务定价联系起来,从顾客感知价值的角度探讨网上银行信息安全产品的顾客服务与服务定价策略,不仅关注网上银行信息安全产品的销售,更加关注顾客的需求、顾客购买和使用产品全过程的感受,旨在通过取得顾客满意度、忠诚度,实现网上银行业绩的持续改善和长期增长。     

The Effect of Truckload Driver Turnover on Truckload Freight Pricing

High rates of truck driver turnover have long plagued the full truckload (TL) sector. While greater driver turnover raises TL carriers’ costs, no research has examined how changes in industry-wide TL driver turnover rates affect industry-wide prices shippers pay for TL transportation. Drawing on economic theory regarding firms’ asymmetric adjustment of prices in response to changing costs, we explain why increases in driver turnover are expected to increase the prices carriers charge for their services, whereas decreases in driver turnover are expected to have limited effect on the prices carriers charge for their services. We further explain why the positive impact of increases in industry-wide TL driver turnover rates on prices will be more pronounced when industry employment is rising more rapidly. To test our theory, we assemble a time series data set combining proprietary driver turnover data with publicly available data regarding TL pricing, trucking employment, diesel prices, and aggregate industry activity. Results from fitting a set of time series econometric models corroborate our theorized predictions. We explain the implications of these findings for theory and practice.     

从定价角度对MBO在中国可行性的实证研究

如何解决定价合理性问题是决定MBO在中国可行性的关键所在。所以要对国外科学公司估价的理论与方法进行总结,并且对我国目前MBO定价方法进行分析,还要针对中国MBO合理定价这一当前理论界的难点进行全面探讨,才能从实证角度对MBO合理定价探索出新的途径     

资本资产定价扩展模型理论及其发展趋势

组合投资理论自从马柯维茨1952年建立以来,一直在迅速发展,特别是夏普(1962)、林特尔(1965)和摩森(1966)提出并发展了资本资产定价模型(CAPM)后,使纯粹的理论研究有机会应用于实际证券分析当中。但是,CAPM忽略了许多因素的影响,使CAPM理论与实际存在难以弥合的距离。为此,对CAPM进行修正和补充就成为后来学者研究的重点。     

The Effect of Implicit versus Explicit Comparisons on Temporal Pricing Claims

Existing research has investigated the "pennies-a-day" strategy of reframing an "aggregate" expense as a "per day" expense (Nagle & Holden, 1995; Price 1995; Gourville 1998). This paper extends this research by considering the incremental impact on compliance of explicitly comparing the cost of a transaction to a specific petty cash expense (e.g., a cup of coffee). We show that in the presence of a per day framing of price (e.g., $1 per day), an explicit comparison provides little added value. However, we also show that in the presence of an aggregate framing of price (e.g., $350), an explicit comparison to a petty cash expense is sufficient to generate a "pennies-a-day" perspective. We conclude that it is not the per day framing, per se, which drives "pennies-a-day" effectiveness, but the petty cash comparisons that such a framing either implicitly or explicitly generates.     

Social media: The new hybrid element of the promotion mix

The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Thus, the impact of consumer-to-consumer communications has been greatly magnified in the marketplace. This article argues that social media is a hybrid element of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontraditional sense it enables customers to talk directly to one another. The content, timing, and frequency of the social media-based conversations occurring between consumers are outside managers’ direct control. This stands in contrast to the traditional integrated marketing communications paradigm whereby a high degree of control is present. Therefore, managers must learn to shape consumer discussions in a manner that is consistent with the organization's mission and performance goals. Methods by which this can be accomplished are delineated herein. They include providing consumers with networking platforms, and using blogs, social media tools, and promotional tools to engage customers.     

贵州省旅游景区门票定价问题研究

"十一五"期间,贵州省旅游业快速增长,在旅游竞争日益白热化的格局下,全省旅游收入在全国排位仍然上升了6位,但仍存在票价上涨过快、过度价格竞争等问题,相关管理部门应允许部分景区适度提高门票价格,逐步扩大"免费游"景点开放范围,进一步建立健全管理法制,不断创新和提供新产品,促进该省景区经济、社会和环境效益协调发展。     

知识密集型服务的定价困惑与解惑

作为当今服务行业的一个重要分支,知识密集型服务因在服务提供过程中溶入大量专业知识而饱含特色.特色的产品总会引发一系列的特殊管理难题,如何科学定价就是其中之一.文章在简介知识密集型服务的内涵与特征的基础上,剖析其所面临的定价困惑,并推荐了基于成本的、基于竞争的及基于顾客价值的定价法等,这些行之有效的定价策略将对定价决策者有所启示与帮助.     

运用期权定价模型评估公司价值

本着把期权思想应用于公司价值评估,分别运用二叉树模型和Black-Scholes模型计算公司价值,并对这一方法的应用价值及局限性进行一定的探讨。     

基于集对论的可转换债券定价模型

可转债是一种既含债券性质又含期权性质的金融衍生产品,利用常规的定价模型常常低估市场价格,使定价方法的可信度大大降低。基于集对分析方法,选取单因素B-S期权定价模型与单因素交换期权模型,对定价模型进行测度和修正,通过实证检验,可以了解到,修正后的定价模型更具适用性。