Tourist development and host–guest interaction: An economic exchange theory

Theoretical research on the impacts of tourism has a discernible bias towards residents’ perceptions. To understand the evolution and dynamics of tourism, residents’ perceptions have to be analyzed as part of an exchange process involving both residents and tourists. A conceptual framework of host–guest relations is required. This paper presents an economic model that builds on evidence that tourism involves the meeting of two populations. Their interactions and experiences influence their attitudes and opinions. This causes structural changes in individual preferences that affect residents’ perceptions of tourism and tourists’ willingness to pay. To interpret this process we use the Edgeworth Box, representing the “exchange” in terms of “resource-space” against income.     

The Impact of a Mega Event on Visitors’ Attitude Toward Hosting Destination: Using Trust Transfer Theory

Despite the popularity of festivals and events, event managers and the hosting countries are not certain whether a successful event leads to favorable attitudes toward the hosting country. This study based on trust transfer theory considers the impact of attitude toward a mega event on attitude toward the hosting country. The study also examines two dimensions of perceived value related to the Shanghai Expo and their influences on attitude toward the event. The study finds that both emotional and functional dimensions of value offered by the Expo are important for evaluation of the event, although functional value is considered more important than emotional value. Supporting trust transfer theory, the study shows that attitude toward a mega event influences attitude toward the hosting country. The study also finds that both attitude toward a mega event and attitude toward the hosting country have a positive impact on visitors’ intentions to revisit China.     

The Sustainable Tourism Development in Hong Kong: An Analysis of Hong Kong Residents’ Attitude Towards Mainland Chinese Tourist

This study examines the local residents’ attitudes towards the Mainland Chinese tourists visiting Hong Kong and identifies both the extrinsic and intrinsic factors influencing these attitudes. Results showed that Hong Kong residents perceive Mainland Chinese tourists very positively due to their important role in Hong Kong’s economic development. However, it is undeniable that their negative and dissatisfactory attitudes are also very apparent. Based on the findings, Hong Kong residents can be defined as “ambivalent supporters,” and the negative impact of this attitude on tourism development in Hong Kong is becoming very influential. In the long run, how to change local residents from “ambivalent supporters to “ardent supporters” needs to be addressed in order to ensure the healthy development of Hong Kong inbound tourism.     

Restaurant Customers’ Perceptions of Noise and Their Satisfaction and Loyalty Behaviors

This exploratory study expands the current literature on servicescapes by examining the total noise environment in restaurants and the impact of ambient noise levels and general restaurant attributes on customer satisfaction and loyalty behavior, defined as the customer's willingness to return to a restaurant and motivation to recommend it. The researchers surveyed guests at one casual dining restaurant in the Southwestern United States. The results showed that services, physical attributes, and quality of food and beverage had significant impact on overall satisfaction, overall atmosphere, and loyalty behaviors. Noise level factors such as effects of noise and appropriateness of noise levels, influenced overall satisfaction, but not loyalty behaviors.     

City Residents’ Perception of MICE City Brand Orientation and Their Brand Citizenship Behavior: A Case Study of Busan,South Korea

City branding is an important strategic asset in publicizing a city's values for building a competitive global city. Brand orientation plays a vital role in understanding the identity of the city as branded by city authorities. However, successful city branding needs to be built upon consensus on the identity and core values of the city between city authorities and internal stakeholders. The engagement of internal stakeholders is an essential determinant for creating a consistent city brand in the long term. The purpose of this study is to examine the relationships among brand orientation, brand commitment, brand citizenship behavior, and brand pride among city residents. The findings of this study extend the brand orientation model suggested by Hankinson [2012. The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study. Journal of Marketing Management, 28(7–8), 974–999.] and provide empirical evidence for the tourism literature on brand orientation in the context of a city brand. A self-administered survey of residents (N?=?240) was conducted at the Busan Exhibition and Convention Center (BEXCO), Busan, South Korea. The results for Hankinson's brand orientation model reveal that, among five dimensions, the brand reality is the most important brand orientation influencing the resident's brand commitment, followed by brand partnership, brand culture, and brand departmental coordination. In addition, the results of this study indicated that brand citizenship behavior was determined by brand commitment and led to brand pride. A utilization of the brand orientation can influence brand citizenship behavior through brand commitment, and brand citizenship behavior enhanced brand pride.     

Delivering the Right Tourist Service to the Right People–A Comparison of Segmentation Approaches

ABSTRACT

Market segmentation has developed to become a generally accepted and widely applied concept in strategic marketing. However, the gap between academic research aiming at increased sophistication of the methodology and managerial use has steadily increased. This paper takes the perspective of a destination manager and compares two segmentation approaches. One typically used in destination management (a priorigeographical segmentation) and another one that is common in academic literature (a posterioribehavioural segmentation). The comparison emphasizes managerial usefulness (implying maximization of match between the tourists' vacation needs and the des-tinations' offer) and is illustrated with an empirical guest survey data set for Austria.     

Drivers of Customer–Brand Relationship Quality: A Case of Mainland Chinese Hotel Loyalty Program Members

Hotel chains should understand the effectiveness of the benefits offered by their programs and the influence of customer relationship management (CRM) initiatives of individual hotels because of the high operating costs of loyalty programs and the risk of creating an affinity to the rewards they offer rather than to the brand itself. This study determines the effect of the satisfaction of hotel loyalty program members on the benefits they receive, and the CRM efforts of individual hotels on the quality of their relationship with the brand. The sample was drawn from mainland Chinese customers because of the growing importance of the Chinese tourism market. Results reveal that program benefits have no significant effect on the quality of the relationship of the member with the hotel brand. The communication of the program to its members and the customer orientation of individual hotels are the key determinants of relationship quality.     

Customers’ Perceptions of Employee Engagement: Fortifying the Service–Profit Chain

This study investigated the three dimensions of employee engagement: dedication, energy, and absorption from the customer’s perspective. The service–profit chain (SPC) and employee behavior that promotes customer satisfaction and loyalty were examined. The results revealed that certain aspects of employee engagement are more readily perceived by consumers and more likely to promote customer satisfaction and loyalty. Findings showed that energy and dedication combined were most likely to foster feelings of satisfaction and loyalty among hospitality patrons. From a theoretical perspective, the study contributes to the literature by enhancing the SPC, revealing new insight into employee engagement, and linking employee engagement to positive consumer outcomes. Hospitality industry professionals may find that employee engagement benefits the customers’ perceptions of the establishment, ultimately increasing profitability. This study utilizes the SPC in the hospitality context and proposes a new link in the chain: employee engagement.     

Tourist arrivals,energy consumption and pollutant emissions in a developing economy–implications for sustainable tourism

Sustainable tourism management policies should aim at maximising economic benefits from tourist arrivals while minimising associated adverse impacts on the environment. This study assesses the short-run and long-run relationships between tourist arrivals, per capita economic output, emissions, energy consumption and capital formation, citing Nepal as a specific case study. We developed four hypotheses and tested them using time-series econometrics based on the autoregressive distributed lag model and Granger causality tests. The results provide strong evidence of an economy driven tourism sector where expansion in economic output leads to expansion in tourist arrivals. More tourist arrivals, in turn, generate positive impacts on gross capital formation. Energy consumption negatively affects tourist arrivals, calling for increased attention towards improving energy efficiency and energy diversity. We conclude that national policies to increase tourist arrivals should be integrated with national energy and environmental policies in order to facilitate the transition towards a sustainable tourism sector.     

Lodging Managers' Perceptions of Work and Personal Life: Balanced or Imbalanced?

ABSTRACT

This study serves two main purposes: (1) to assess lodging managers' perceptions of difficulties and success in balancing their personal and work lives, and (2) to investigate if lodging managers' work interferes with or is enhanced by their personal lives, or vice versa. The results indicate that most lodging managers believe that they have struck a satisfactory balance between their work and personal lives. This study identifies the respective bidirectional effects of the interaction between work and personal life. Personal life boundaries are more permeable to work demands than work boundaries are to personal life demands.     

Exploring Tourists’ Perceptions of Traditional and Contemporary Hot Springs Hotels in Japan

Hot springs and ancillary hotels have been a major tourist attraction in Japan. While some hot springs hotels preserve the traditional bathing and lodging facility, some incorporate contemporary layout in their design. The purpose of this study is to explore how international tourists perceive hot springs hotels in Japan. Data was collected online with two groups of samples from Japan and the United States, respectively. Participants were asked to evaluate hotels attributes and brand personality dimensions based on photos. U.S. tourists perceive traditional and contemporary hot springs hotels differently based on brand personality dimensions. Hotel managers should provide more excitement through an introduction of authentic dining, bathing, and lodging experience to customers while preserving the natural surrounding and physical features for attraction.     

Operators’ Perceptions of Energy Use and Actual Saving Opportunities for Tourism Accommodation

The last decade saw increased efforts by the tourism sector globally to understand and manage its energy requirements and greenhouse gas (GHG) emissions. In recognition of the substantial amounts of energy consumed by the accommodation industry coupled with low levels of energy efficiency, this study explores current practices and opportunities for the New Zealand accommodation sector. An energy survey of 242 accommodation providers and analyses of 15 detailed energy audits are used to identify operators’ perceptions on energy use, implementation of energy savings measures, savings potentials and implementation costs. The results identify that there is a substantial gap between the positive perceptions held by operators and levels of implementation. Despite substantial theoretical knowledge on barriers to energy efficiency and conservation, there still seems to be a need to address the apparent gap through enabling policy frameworks and partnerships that go beyond the individual business. Good understanding and recognition of energy as a substantial cost factor in themselves seem to be insufficient motivators for action and will not lead to the necessary cuts in GHG emissions as demanded by global climate change mitigation goals.     

Lewis and Clark and the Corps of Discovery: Re‐enactment Event Tourism as Authentic Heritage Travel

Abstract

Heritage tourism has evolved to include study of sub‐segments who travel to attend and participate in historical event re‐enactments. In the US, the bicentennial of the Lewis and Clark expedition to the Pacific coast and back again is being commemorated from its point of departure to its end. This paper is an exploratory study of a sample of re‐enactment tourists who attended three of the Lewis and Clark events. The role that re‐enactment tourism plays in heritage tourism is examined and preliminary findings on perceptions of nostalgia and authenticity of the re‐enactment products and events are presented. Preliminary managerial benefits and suggestions for host communities are provided.     

Perceptions of service attributes in a religious theme site: an importance–satisfaction analysis

A growing number of commercial corporations have chosen to open visitor centers or company museums. This trend has not bypassed the religious not-for-profit sector. This study uses past literature, input from management, and importance–performance analysis (IPA) to investigate the visitor experience for a religious theme site in Orlando, Florida. A total of 176 visitor surveys collected in two phases were used to conduct the IPA for the 18 attributes identified. The data analysis revealed three attributes for management concentration, including spiritual activities, something for everyone, and inspirational experience. The remaining attributes were placed into areas of low priority, areas indicating a good job, and areas indicating possible overkill. The results of IPA considered along with the current challenges of management can provide useful insight into the decision-making of management. For the research stream related to the unique context of contrived themed religious visitor sites, this research provides additional support for the behavior of the traveler by identifying and measuring attributes of importance and the associated satisfaction with those attributes. By combining these results with future work, additional support for the testing of sound models of mixed visitor behavior applied to religious theme sites can be offered.     

Wine Tourists’ Destination Region Brand Image Perception and Antecedents: Conceptualization of a Winescape Framework

This study conceptualizes the winescape framework using a wine region's image as perceived by wine tourists, in the process integrating grounded theory, namely servicescape, destination choice, and place-based marketing theories. Using an a priori approach, it identifies the winescape construct in a framework of eight dimensions within the wine tourism environment in a study with 996 respondents in a well-known Canadian wine region. The most important dimension of the winescape is the region's natural beauty/setting (landscape). Other high impact characteristics are the service staff and friendly local people, overall ambience and the diversity of wine estates. The dynamic of first-time and repeat visitation plays a key role in visitors’ wine tourism behavior and their perception of the winescape. The decision to engage in wine tourism is generally impulsive, even spurious, and the motivations guiding the visitors’ behavior predominantly hedonic in nature.     

Korean American Males’ Serious Leisure Experiences and Their Perceptions of Different Play Styles

This study examined Koreans Americans’ serious leisure experience with different racial groups. Interviews were conducted with 15 Korean male basketball and soccer players. A key finding was that participants recognized different styles of play between Korean Americans and other racial groups. While some participants cared little about other players’ race/ethnicity, other participants played exclusively with Korean Americans and preserved or promoted their ethnic identity. While Stebbins (1982) argues that serious leisure provides eight durable benefits, our findings suggest self-identification may be another durable benefit, at least among ethnic and/or racial minorities.     

A Pilot Study on Spectators’ Motivations and Their Socio-Economic Perceptions of a Film Festival

The main objective of this pilot study is to examine spectators’ motives for attending a film festival, their perceptions of socio-economic impacts of the festival to the host community, and their satisfaction with the festival utilizing data collected from the attendees of the Transylvania International Film Festival, which takes place on a regular basis in Cluj-Napoca, Romania. The results indicate that there are significant variations in motivations, satisfaction, and perceptions of impacts across gender, age, level of education, and occupation of attendees. Theoretical contributions, managerial implications, and limitations are addressed.     

Same but Different: Chinese-American and Mainland Chinese Consumers’ Perceptions of and Behavior in a Service Failure Situation

Going beyond the traditional East/West consumer differentiation in studying service failure, this article examined the impact of acculturation, together with ethnicity of service staff and origin of a hotel brand on consumers’ perceptions and behavioral responses. The research drew on four focus groups conducted in Beijing with 34 participants, followed by an experiment for which data were collected from 451 Chinese-Americans and 464 Mainland Chinese. Results showed significant differences in perceptions and behavioral responses following a service failure between Chinese-Americans and Mainland Chinese, and among Chinese-Americans with different acculturation strategies. Implications of study findings and directions for future research are discussed.     

Dimensions of Destination Images—The Relationship Between Specific Sites and Overall Perceptions of Place: The Example of Dubai Creek and “Greater Dubai”

ABSTRACT

The current research study attempted to identify to what extent the overall, generic image of a place is determined by, or related to, site specific locations within the destination. A series of answers to open-ended questions were elicited from 102 respondents in Dubai, United Arab Emirates. The data were analyzed using thematic and textual analysis using the neural network program CatPac?, a principal components analysis of dichotomous variables and Spearman rho tests of frequency ranking. The results from this study imply that two homogeneities of image are able to exist simultaneously in the visitors' minds, even though little correlation appears to exist between the images.     

Perceptions of place,modernity and the impacts of tourism – Differences among rural and urban residents of Ankang,China: A likelihood ratio analysis

This paper reports results from a survey of urban and rural residents’ of the perceived impacts of change induced by tourism in Ankang, China. The paper will initially indicate the literature that informed the research and the geographical context of the study. Second, results derived from a questionnaire that incorporated both open-ended and closed questions will be presented. The concepts that informed the research were derived from past similar studies, place attachment and senses of modernity. Initial analysis showed no differences between urban and rural residents, both on impact assessment scales and categorical data derived from the coding of responses to open-ended questions. Overall it was found that residents had favourable attitudes toward tourism. The use of comparison based likelihood ratios did reveal some nuanced differences between ‘high’ and ‘low scorers’ relating to the issues of economic development and pollution independent of place of residence but based on a sense of that place of residence being ‘special’. The total number of respondents was 474. Implications for future studies are discussed and include comments on the need for direct contact and observation.