入世与绿色食品营销

入世把中国市场与世界市场紧密的连为一体 ,许多行业都会感受到国际市场极富挑战性的冲击。绿色食品业作为国民经济新增长点的新兴行业历经十几年的发展 ,在这与国际市场接轨的时机 ,应如何面对入世的机遇与挑战。本文着重从市场竞争方面分析入世对绿色行业造成的影响 ,认为绿色食品企业要不断地提高自己的市场竞争力 ,要从产品、定价、销售渠道、促销等方面制定有效的绿色食品营销策略 ,全方位拓展绿色食品市场     

Marketing Premium Food Products in Emerging Economies

Abstract

Developing branded food products, that signal higher standards, presents a challenge to processors in newly emerging markets. Many studies have been conducted to learn about consumer awareness and willingness to pay for higher quality products with particular attention to local origin, organic, or environmentally friendly products in developed countries. This study focuses on attributes that may increase demand for domestic cheese in Macedonia. We find the willingness to pay to premiums for higher quality, taste, consistency and certified “safe” cheese is relatively high, and with respect to determining target markets, income, region, shopping behavior and various other demographics all help to delineate potential consumers of premium cheese.     

林区绿色食品营销策略研究

本文站在林区绿色食品生产企业的角度,结合林区特点,研究发展林区绿色食品最佳的营销策略,探究绿色食品企业如何在现有的市场条件下提升其竞争力,促使绿色食品快速有效的流通,从而实现促进林区经济快速、持续发展的战略目标,提出在市场竞争中实施关系营销取得政策支持和以绿色科技创新为依托的营销策略是突破林区绿色食品发展瓶颈的有效途径。     

Food Waste Avoidance Actions in Food Retailing: The Case of Denmark

Food waste occurs throughout the entire food supply chain, from production to consumption of food in households. Retailers are in a unique position to contribute to food waste avoidance, not only by minimizing the amount of waste in their distribution channels but also by influencing consumer attitudes and behaviors. This explorative study aims to identify which food waste avoidance actions are conducted by retailers in Denmark, to which extent, and how they vary across food categories and supermarket chain. Based on an analysis of secondary and empirical data collected via observations at retail stores, the authors identify 22 food waste avoidance actions in Danish retail. The results provide new insights into food waste avoidance in retail. Based on the findings, suggestions for further research directions are developed that should serve to identify the most efficient customer targeted actions in the in-store setting and marketing of suboptimal foods.     

生物工程技术在食品工业领域中的应用

生物工程技术作为21世纪的高新技术,在各个领域都能发挥出极关键作用.随着新技术的发展,生物工程技术在食品工业领域中更是绽放出了夺目的光彩.在本文中,笔者针对生物工程技术在食品资源开发、食品加工、食品资源安全检测、传统食品改良等方面的应用做出阐述,希望能为相关从业者提供新的工作思路.     

基于SWOT分析的大兴安岭林区绿色食品营销策略探讨

从大兴安岭林区绿色食品生产企业的角度,结合SWOT分析矩阵,剖析了大兴安岭林区绿色食品营销内部环境的优劣势以及外部环境所面临的机遇和挑战。并且根据其内外环境的优劣势进行组合,提出了大兴安岭林区绿色食品企业在应对内外环境优劣势时应采用的具体营销策略。     

Strategic Marketing and the Dynamics of Food Consumption

Patterns of food consumption shift as countries develop, incomes increase, and lifestyles change. Strategic marketing in this dynamic environment involves aiming at moving targets. Fortunately, some of these changes in demand for food products can be anticipated by understanding those that have already occurred. We consider changes in consumption over time for selected nations as they have developed and also compare a cross section of countries at different levels of development. Seeking and retaining markets in high-, middle-, or low-income countries requires an appreciation of the stages, dynamics, and nature of heir economic development and the implications for food demand.     

A Private-Public Strategy for International Marketing Through Collective Brands: Canada Brand Foods

A country brand for agrifood products requires managing quality across a range of products and firms while recognizing the potential pitfalls in linking a brand's image with a country's image. Understanding the incentives for firms adopting the brand to use and contribute to the brand's equity informs the choice of brand management mechanism. The challenges in managing a country brand for international agrifood exports are discussed. This case is used to illustrate a strategy based on the obstacles faced by a collective brand that is used by many firms. The article highlights how a successful strategy will produce a brand that is unique, robust to impersonators, and has quality assurance mechanisms that are in line with firm's incentives to produce high-quality products.     

豆渣在食品工业中的应用研究

豆渣是一种具富含营养价值、尚未得到充分开发利用的食品资源。综述了豆渣的营养价值及其在国内外食品行业的开发利用和研究现状,并阐述了豆渣在食品行业中的发展方向。     

常用抗冻剂及其在冷链食品工业中的应用

在我国冷链技术不断发展完善的同时,人们对冷冻食品的需求量也在不断提高.抗冻剂作为一种具有改善食品冷冻特性的添加剂也有了越来越广泛的应用.本文列举了3类食品工业中常用的抗冻剂,并对抗冻剂的作用机理及在食品工业中的应用进行概述,以为研究人员后续对抗冻剂开展进一步研究提供参考.     

Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry

The purpose of this study is to provide empirical evidence of the effect of the type of ownership (foreign vs. domestic deals) on the objectives of corporate acquisitions in the Greek food industry, by reviewing the current literature and then analyzing a selected group of recent takeovers. In order to determine whether or not any effect did in fact exist, a set of twenty acquiring objectives were used on a number of possible strategic, marketing, financial and managerial goals. Analysis of these data indicated that, contrary to what would be expected from previous research Greek food mergers differ according to the nature of the deal (domestic vs. foreign).     

Testing the Competitiveness of a Multistage Food Marketing System: The Canadian Chicken Industry

This paper develops a model for testing competitive behavior in multistage food marketing systems and applies this model to the Canadian chicken industry for the period 1965–66 to 1995–96. The empirical results suggest that the departure from competition in the chicken retailing and processing sectors is statistically significant over the entire time period and for the period in which supply management has operated. However, the rejection of perfect competitive does not enable us to identify in which sector the market power lies. The results of this paper provide support for the view that higher retail prices in Canada are not entirely due to the restriction of supply at the farm level by marketing boards. The presence of market power at either (or both) the processing or retailing level is also likely to result in higher retail prices. Un modèle pour tester le comportement concurrentiel dans les systèmes de commercialisation multipaliers des aliments est appliqué au secteur canadien du poulet sur la période 1965–1966 à 1995–1996. Les résultats empiriques révélent l'existence d'un écart significatif par rapport à l'état de concurrence parfaite dans les secteurs de la vente au détail et de la transformation du poulet sur toute la période d'examen, ainsi que pour celle au cours de laquelle le régime de gestion de I'offre a été en vigueur. Cet écart ne permet toutefois pas de mettre le doigt sur le secteur qui a un pouvoir sur le marché. Notre observation conforte l'opinion voulant que les prix au détail plus élevés enregistrés au Canada ne sont pas entiérement dus à la restriction par les offices de commercialisation de I'offre au niveau de la production. Ils peuvent également être le resultat de l'existence d'influences sur le marché au niveau de la transformation, de la vente au détail ou des deux à la fois.     

大兴安岭地区绿色食品产业发展的调研报告

全面总结大兴安岭地区绿色食品产业的发展现状,阐述大兴安岭地区绿色食品产业发展的主要做法和经验,针对制约绿色食品产业发展的基地、品牌、企业、产品等瓶颈问题,立足于大兴安岭地区的资源、环境优势,全面分析绿色食品市场的发展趋势和走向,提出以建立全国最大的AA级绿色食品(有机食品)基地为基础,以打造全国最知名的AA级绿色食品(有机食品)品牌为途径,以生产全国最前沿的AA级绿色食品(有机食品)为突破,以建设全国最具活力的AA级绿色食品(有机食品)产业集团为保障,继续加强四大体系建设的系统发展思路。     

The Impact of Internationalisation on the Swedish Food Industry

Abstract

The European integration process has changed the competitive landscape in many industries. The questions raised in this paper concern the reactions of national firms that are subjected to this process of internationalisation of competition.

This study highlights the vertical inter-dependence within a system of production and distribution. In internationalisation theory, most studies have focused on how firms become international or global players, where entrance into new markets is seen as a result of strategic decisions.

To illustrate this process, three industries in food production, that is the baking, the brewing and the confectionery industries, were chosen.

The results indicate that a supra-industrial strategic recipe exists, with a core content of specialised volume production. The discussion on company strategies focussed on the retail sector. The findings might be interpreted in the light of Galbraith's theory of countervailing power.     

论当前形势下食品抽检监测与食品安全

当前食品安全事关人们的身体健康,食品抽检监测质量与食品安全问题已经引发全社会的关注和重视.本文主要讨论了当前形势下抽检监测对于食品安全的重要意义.针对我国存在的食品安全主要问题展开分析,针对现存问题采取科学、有序的食品抽检监测措施,为保障人们的生命安全和健康做出积极贡献.     

Ownership Structure in Agrifood Chains: The Marketing Cooperative

Globalization, technological developments, and consumer concerns press farmers and food producers to enhance product innovation and to seek more efficient production and distribution structures. These changes in agrifood markets shift the relative importance of the investments by different chain partners. It may therefore be necessary to change the allocation of ownership of essential assets to induce agents to make those investments that generate the chain optimum. This article analyzes the impact of ownership structure on investments in a three-tier supply chain from an incomplete contracting perspective. Circumstances are determined in which a marketing cooperative is the unique first-best ownership structure.     

Green Food Consumption in China: Segmentation Based on Attitudes Toward Food Safety

ABSTRACT

The objectives of this report are twofold: to examine the demographic factors that drive demand for green food and to segment Chinese consumers based on their attitudes toward food safety. An online survey was used to collect consumer behavior information. A total of 402 responses were obtained covering participants who lived in 24 provinces and municipalities in China. Probit modeling, analysis of variance, and cluster analysis are used. Income, education, age, gender, presence of young children, household size, and overseas experience are variables that have an impact on green food purchase. Young, wealthy men, who have young children and live in a small household, are likely to buy green food. The survey shows that Chinese consumers are willing to pay a price premium for green food; however, price will be a major factor restricting the growth of the green food label in China, given market prices. Three segments―the “distrustful consumer,” the “ambivalent consumer,” and the “trusting consumer”―are identified for market segmentation purposes.     

Requirements for Skill,Training and Retraining in the Mexican Food and Drink Industry

The Mexican food and drink industry has been producing for a more standardized consumer market. The influence of North American and European habits on Mexican traditional habits is very strong, and this population is rapidly coming to be part of the global market. The traditional Mexican foods and drinks are being processed by Mexican and American companies, including new formulas of low calories of healthy diet At the same time, the changes in the food and drink industry requires training in the management of the new biotechnologies and the aspects of business administration and vocational-technical education, in order to increase their competition with its processed products in the internal and also the international markets, through efficiency and quality.     

国有林区绿色食品全产业链发展研究

立足黑龙江国有林区全面停伐后加快推进经济转型的现实背景,阐述了林区绿色食品的内涵特征,构建了林区绿色食品全产业链组织架构,分析了国有林区发展绿色食品产业的前景。在充分明确黑龙江国有林区绿色食品产业的发展潜力和发展趋势的基础上,提出促进国有林区绿色食品全产业链发展的建议:制定发展规划,并加大对产业发展的政策扶持;建立东北协同发展联盟,制定品牌提升战略,共同发展国有林区绿色食品产业;构建市场体系,完善林区绿色食品营销网路市场;加快产业集群,扩大林区绿色食品产业规模。     

Technological Innovation Drivers in Rural Small Food Industries in Iran

The first step in devising the best incentives to support innovation is to investigate factors that affect the development of innovations. This article contributes to exploring such factors in small food industries in the rural areas of Tehran province, Iran. Using a census sampling method, 111 managers of 60 active firms were interviewed. The results showed that in general the level of technological innovation is low in the studied firms. The managers do not find the technological changes successful in bringing benefit to their firms. Even though correlation analysis indicated a complex association matrix between independent variables, only the firm's capacity of production was associated with technological innovation as a dependent variable. Furthermore, the regression analysis revealed that factors which influence technological innovation are the firm's age, formal research and development, fixed capital, and capacity of production. The results of this study were used to derive practical suggestions for managers and policymakers to increase technological innovation in the studied industry.