Intercultural sensitivity and tourism patterns among international students in Korea: using a latent profile analysis

The purpose of this study is to examine the intercultural sensitivity of international students in Korea based on Chen and Starosta’s [(2000). The development and validation of the intercultural communication sensitivity scale. Human Communication, 3, 1–15] intercultural sensitivity scale using a latent profile analysis and to discuss tourism patterns of each group segmented by intercultural sensitivity. According to the analysis, international students were classified by intercultural sensitivity with four groups: introverted observer, defensive bystander, favorable crowd, and veteran. Based on their characteristics and tourism patterns of each group, theoretical and practical implications were suggested. Considering the growing overseas education particularly in non-English-speaking countries and its significant influence on tourism, this study connected the multiple constructs in various fields such as intercultural contact, international student mobility, and tourism, providing a quintessential example of multidisciplinary research.     

Resident perceptions on cross-cultural understanding as an outcome of volunteer tourism programs: the Bahamian Family Island perspective

This paper examines the perceptions toward volunteer tourism from the viewpoint of Bahamian Family Island residents with a specific focus on cross-cultural understanding as an outcome. Cross-cultural understanding reflects the idea that there is a greater opportunity for exchange between tourists and residents as a result of volunteer tourism. Utilizing social exchange theory (SET), this research examines whether residents’ perceived benefits, positive impacts, negative impacts and support for volunteer tourism activities predict their support for cross-cultural understanding. Additionally, this study reveals factors contributing to residents’ motivation to participate in volunteer tourism activities within their community. A mixed-method research design that employed face-to-face interviews and quantitative surveys revealed eight major themes: Community Involvement, Empowerment, Sustainability, Education, Dependency, Neglect of Community Needs, Community Involvement and Communication. Multiple regression analysis results suggest partial support for SET and reveal new predictions for the support for cross-cultural understanding. Implications for volunteer tourism programs, host communities and national tourism organizations are discussed. Future research evaluating the volunteer–host relationship is warranted.     

The Development of Cross-Cultural (Mis)Understanding Through Volunteer Tourism

Volunteer tourism is an increasingly popular activity in which individuals combine travel with voluntary work. On the whole, existing literature has provided an optimistic view of volunteer tourism, suggesting that it represents a more reciprocal form of tourism and facilitates the development of cross-cultural understanding among participants. However, more recently, it has been argued that if volunteer tourism programmes (VTPs) are not carefully managed, they may lead to cross-cultural misunderstanding and the reinforcement of cultural stereotypes. Through conducting an Appreciative Inquiry into a number of volunteer programmes, this research sought to explore these ideas further and, in particular, identify the role that volunteer tourism sending organisations can play in order to ensure that cross-cultural understanding develops through volunteer tourism. The findings from this research suggest that the development of cross-cultural understanding should be perceived as a goal of volunteer tourism rather than a natural result of sending volunteers overseas. This paper argues that sending organisations can play an important role in facilitating the achievement of this goal through pro-active management prior, during, and after their VTPs.     

Cross-Cultural Service Encounters in the Hospitality Industry and the Effect of Intercultural Sensitivity on Employee Performance

Abstract

Foreign visitors are such important contributors to the American economy that tourism officials are working hard to reassure them that the U.S. is still a safe place to visit. The significant increase in foreign visitors over the past decade caused U.S. scholars to pay more attention to the unique challenges of cross-cultural service encounters. This exploratory study adds to that trend by attempting to measure the effect of intercultural sensitivity on the performance of hospitality employees in cross-cultural service encounters. The results indicate that employees with high intercultural sensitivity scored significantly (p < .05) higher on measures of service attentiveness, revenue contribution, interpersonal skills, job satisfaction, and social satisfaction as they relate to cross-cultural encounters. There was no significant difference in scores for motivation-to-work, job tenure, and primary rewards (compensation, recognition, etc.).     

Volunteer tourism and “The White Man’s Burden”: globalization of suffering,white savior complex,religion and modernity

While many volunteer tourism studies have acknowledged the significance of volunteer tourism and challenged conventional understandings of socio-economic change in the Global South, the ways in which ideas about globalization of suffering and religion and modernity flow through volunteer tourism and development discourses are rarely spoken about. Utilizing postcolonialism and whiteness studies theoretical framework, this study intends to take volunteer tourism research into a different trajectory by arguing that much like imperialism is operationalized through different kinds of institutional power (agencies such as the IMF and the World Bank), similarly volunteer tourism exerts power and exploits the Orient as the West’s pleasure periphery. Taking the case of Mother Teresa, this study also argues that Christian ideologies, which were so dominant during the colonial days, continue to pervade the structures and institutions in society with similar hegemonic connotations of privilege based on religion and race. Future tourism scholars should investigate these remarkable yet somewhat ignored issues in contemporary volunteer tourism practices.     

Analysis of Employee Performance during Cross-cultural Service Encounters at Luxury Hotels in Hawaii,London and Florida

Globalization has motivated managers and scholars in the tourism industry to focus more attention on the problems and characteristics of the cross-cultural service encounter. During these interactions, differing cultural norms and values often create misunderstanding and conflict, which can result in an unhappy customer, a frustrated service provider and lost business. Therefore, the focus of this study was to analyze the effect of intercultural sensitivity on tourism employee performance in cross-cultural service encounters in three similar, but distinct service-dependent markets: the Hawaiian Islands, Greater London (UK) and the state of Florida. The results indicate that tourism employees with high intercultural sensitivity generally scored significantly (p < 0.05) higher than employees with low intercultural sensitivity in terms of service attentiveness, revenue contribution, interpersonal skills, job satisfaction and social satisfaction as they relate to cross-cultural encounters. There was no significant difference in results for motivation to work, tenure (years at present organization) and primary rewards (compensation, recognition, etc.). Implications of the findings are discussed.     

Volunteer tourists’ perceptions of their impacts on marginalized communities

Abstract

Using a phenomenological approach, this study examines the experiences of volunteer tourists in host communities using social representations theory. Semi-structured interviews were conducted with volunteer tourists on perceived impacts on favela (slum) communities of Rio de Janeiro, Brazil. This study was developed to address a need for further research that critically looks at the social impacts of volunteer tourism in marginalized communities. It addresses the following question: How does volunteer tourism influence a marginalized community from the perspective of the volunteers? Notably, the majority of the volunteers in this study had difficulty describing how volunteer tourism has benefited the community beyond their own individual contributions, and it was difficult for them to see broader implications of volunteer tourism in general. Recommendations of management actions that will help to maintain and enhance the benefits and alleviate the negative consequences and obstacles that were perceived by volunteer tourists are given.     

Volunteer tourism,development and education in a postcolonial world: conceiving global connections beyond aid

This paper contributes to the public and academic debate on the appropriateness of young Westerners’ participation in projects of volunteer tourism conducted in developing countries. Ethnographic research was carried out in the context of an Australian program that organizes short-term group placements for university students in countries like Vietnam, Mexico and Fiji. The results illustrate that such projects can produce similar benefits to other educational initiatives of international volunteering and service (IVS) in terms of global engagement, career development, intercultural competence and psychological support. However, for these projects to avoid public critiques and negative outcomes, they need to harmonize personal and institutional expectations with real volunteer capacities. Thus, until IVS programs in the university context distance themselves from a development aid discourse, they will potentially fall under the umbrella of “neo-colonialism”. The research provides a model of impact analysis and raises challenging questions for universities or similar organizations involved with short-term group placements of volunteer tourism.     

Re-envisioning community-based heritage tourism in the old city of Nazareth

This study specifically examines the potential for heritage tourism development to promote cross-cultural dialog in the historic old city of Nazareth (Israel). The paper focuses on a case study of a small-scale heritage tourism venture that seeks to influence tourism development in Nazareth's old city. This is an exploratory case study that uses qualitative research methods including extensive participant observation and in-depth interviews with the venture's senior management group and selected employees. Study findings indicate a model of the relationship between community-based tourism development, heritage, and peace-building in a city that has experienced a wide range of cross-cultural conflicts. This model represents an alternative view to the notion that heritage serves to enhance differences and dissonance between different cultural groups. In contrast, findings from this study suggest that heritage in the form of tourism can help create shared interests between different communities in settings characterized by cross-cultural conflict.     

An Opinion Piece. A response to the Special Issue on volunteer tourism: the performative absence of volunteers

This short Opinion Piece reflects on the construction of volunteers in the Journal of Sustainable Tourism's recent Special Issue on Volunteer Tourism, Volume 22, Issue 6, 2014. The Issue indicates directions for future research and presents some productive cases of applied modes of knowledge production. This Opinion Piece notes that, despite the good work in the Special Issue, more research on the impacts of volunteer tourism on host communities is still overdue. But most importantly, however, running through the papers in the Issue, there is a problematic construction of volunteers as passive subjects of capitalism. As “consumers” or “clients”, it is argued that the Special Issue papers perceive volunteers through the very same logic of commodification that much of the research intends to push against. Drawing attention to the performativity of language and research outputs, the case is made for more careful attention to the ways researchers in volunteer tourism address subjects so that critical attention might be better aligned with our practices of representation. We should seek to preserve the potential of volunteers to bring about change, and resist the temptation to reproduce the very deleterious discursive realities we seek to bring to account: volunteers, before all else, volunteer.     

Factors Influencing Intercultural Sensitivity of Hospitality Employees

ABSTRACT

This study investigates the factors influencing the development of intercultural sensitivity among hospitality employees. The study particularly looks at the relationship between intercultural sensitivity levels of hospitality employees and their previous educational work experiences. Based on a survey (Intercultural Sensitivity Scale) scale with 443 hospitality employees overall means were calculated. Results of the analysis show that exposure to other cultures by participating previously in student exchange programs (e.g. ERASMUS), work and travel programs, and spending long periods of time abroad increased people’s intercultural sensitivity. Interestingly though, the study found that having formal tourism and hospitality education did not have any influence on the level of intercultural sensitivity of hospitality employees.     

Volunteer tourism: On-the-ground observations from Rwanda

Volunteer tourism is the combination of leisure travel and voluntary work. Although it is increasing in popularity, one area that remains underexplored in the literature is the centrality of project facilitators in the on-the-ground experiences of volunteer tourists. This study, therefore, interrogates the relationship between facilitation and implementation of volunteer tourism experiences and the volunteer tourists’ lived experiences. By placing in conversation on-the-ground volunteer tourism experiences in Nyakinama, Rwanda with current literature in volunteer tourism, this study finds that volunteer tourism is a gratifying experience, especially as it relates to self-development, bonding with local people and experiencing of local lifestyle. The study, however, suggests that certain managerial actions and transparency measures must be introduced so as to maximize the social role of volunteer tourism.     

Backpacker tourism: sustainable and purposeful? Investigating the overlap between backpacker tourism and volunteer tourism motivations

Alternative tourism, particularly backpacker and volunteer tourism, has developed significantly in recent times. This rapid development has contributed to criticism of potential negative effects, notably of the environmental, cultural, economic and social impacts associated with backpacker tourism. Volunteer tourism, by contrast, has been seen in positive terms as more sustainable, combining altruistic motivations with the travel concept. This paper explores backpacker interest in volunteer tourism and identifies overlaps in motivations between the two forms of tourism; 249 self-administered questionnaires were collected from backpackers within backpacker hostels in central Melbourne, Australia. The findings of this study suggest that a motivational overlap exists between backpacker and volunteer tourists, indicating potential for the creation of volunteer tourism products catering specifically for the backpacker market. This may encourage more sustainable tourism experiences within the burgeoning backpacker market, thus addressing some of the negative criticism of the latter. This paper also discusses the implications of these findings for the marketing and development of volunteer tourism products for both the backpacker and volunteer tourism markets.     

Reflections on the Ambiguous Intersections between Volunteering and Tourism

In this paper we critique the intersections between volunteering and tourism and consider how these have been treated in scholarly research. We highlight how current narrow definitions of volunteer tourism may be obscuring activities which could further expand our understanding of the intersections of volunteering and tourism. We reflect on three examples from our own research to explore atypical volunteer tourism activities that push at the current boundaries of volunteer tourism conceptualizations and definitions.     

A Comparative Study of the Motivations,Activities, Overall Satisfaction,and Post-Trip Behaviors of International Tourists in Macau: Mainland Chinese,Hongkongese, Taiwanese,and Westerners

Cross-cultural differences are a vital issue in international tourism; the success of international tourism marketing strategies depends upon understanding tourists from different cultures and regions. To understand the diverse and lively Macau international tourism market, this study explored the cross-cultural differences in push and pull motivations, participating activities, and overall satisfaction level of traveling to Macau for four international tourist groups: Mainland Chinese, Hongkongese, Taiwanese, and Western. Using exploratory factor analysis, this study identified three push (knowledge and fun, relaxation and escape, and shopping and nightlife) and four pull motivation factors (exciting and relaxing atmosphere, local and cultural resources, gambling and entertainment, and famous destination). The results indicated that significant differences among the four tourist groups were found in the characteristics, motivations, activities, overall satisfaction, and post-trip behaviors. These findings will assist the development of promotional strategies and better communication that acknowledge cultural differences.     

An Examination of Changes in Residents' Perceptions of Tourism Impacts Over Time: The Impact of Residents' Socio-demographic Characteristics

This study investigates whether there has been a change in residents' perceptions of various tourism impacts over time and the impact of residents' socio-demographic characteristics on those changes. A survey of local residents (n?=?732 in 2004 and n?=?590 in 2009) was carried out for collecting the data for this study which was then followed by focus groups, conducted in 2012, consisting of academics, local residents and the tourism experts to validate the outcome from the survey. The results suggest that there has been significant increase in the level of agreement of the Sunshine Coast residents during this period on some of the tourism impacts such as job creation, attracting more investment, providing more business for local people and more cultural exchange between tourists and residents. The results also suggest that there is a significant decline in their perceptions of tourism negatively affecting the way of living of local residents and likelihood of residents suffering from living in a tourism destination. The residents also feel that there will be a decline in parks and other recreational areas for local residents with growth in tourism. The study also found that demographic variables such as age, gender, income, education and occupation are likely to influence residents' perceptions of tourism impact over time. Implications for future tourism development plans for the region are discussed.     

Balancing the dual mandate of conservation and visitor use at a Canadian world heritage site in an era of rapid climate change

Abstract

National parks in Canada operate under the dual mandate of conservation and visitor use, which involves balancing ecological integrity and nature-based tourism activities. Climate-induced environmental change may increase the existing tension between conservation and visitor use as major tourism resources located in protected areas (PAs) are projected to undergo large-scale changes. This study draws upon the behavioural approach, scenario planning, and landscape visualizations to examine the relationship between climate change impacts, visitor perceptions, and visitor experience management at the Athabasca Glacier in Jasper National Park, Canada. Four tourism development scenarios defined by two management drivers (ecological integrity and visitor demand) with corresponding storylines and visualizations were developed for 2050. The visualized scenarios were presented to visitors (n?=?304) in a survey to understand potential implications on visitor satisfaction. The results suggest that park managers need to find a balance between ecological integrity and visitor use in a way that ensures commercialized tourism development is limited, educational material is prioritized, and ecological integrity is maintained. While understanding the behaviour of future tourists is complex, it is a critical component of climate change adaptation planning and decision-making processes that needs to be prioritized by policymakers and PAs managers.     

Volunteer tourism and the “voluntoured”: the case of Tijuana,Mexico

This paper explores resident attitudes to volunteer tourism in several small communities within Tijuana, Mexico. Social exchange theory has been used to argue that the degree of personal benefit from volunteer tourism would predict residents' perceptions of the impacts of volunteer tourism and support for volunteer tourism planning and for volunteer tourism activities. Survey research of a purposive sample targeted several neighborhoods within Tijuana that were extensively “voluntoured”. Results indicate mixed support for social exchange theory. Implications are discussed concerning the need for volunteer tourism organizations to include a variety of community stakeholders in the volunteer tourism development process.     

Cross-cultural event volunteering: Challenge and intelligence

Globalization and increasing number of international events makes cross-cultural volunteering a popular phenomenon when combined with the greater mobility of people. Focusing on a volunteer's experience at four events in New Zealand and China, this paper aims to explore the challenges and intelligence that encountered at such events. Earley and Ang's cultural intelligence framework is used to explain what contributes to successful cross-cultural volunteering experiences. Drawing upon the autoethnographical data and a critical discourse analysis of volunteer handbooks and emails, the results identified a four-dimensional schema to explain the auto-ethnographical perceptions of what is termed a 'dual' volunteer experience. The analysis suggests that cultural intelligence leads to an enhanced experience, while a lack of intercultural effectiveness leads to challenges. Recommendations for cross-cultural volunteering practice are also presented.     

Justice motivation and place image influences on volunteer tourism: perceptions,responses, and deliberations

In the growing area of alternative tourism, tourist motives have been discussed but there is little consensus about what drives volunteer tourists. This paper explores the salience of justice motivation to the travel decision and deepens this understanding by contextualizing the volunteer tourism decision within the destination place image. Interviews were conducted during a Kenyan expedition. Results show justice motivation theory contributes to the explanation of trip participation as perceived injustices aligned with poorly perceived dimensions of the country’s image.