河南省物流需求影响因素实证分析

本文基于区域物流需求理论,通过多元线性回归分析分别从河南省经济增长、技术进步、产业结构升级、区位优势等影响因素对河南省物流的需求量进行定量分析。研究结果表明,GDP产值、社会消费品零售总额、第三产业产值、第二产业占GDP的比重、3种主要专利授权数、公路里程与物流需求有显著的关系。     

International cross-listing and stock pricing efficiency: An empirical study

International cross-listing should subject stocks involved to ameliorated information environment in the host market, resulting in more information being revealed, fed back, and impounded into their prices at home and, thus, higher home-market pricing efficiency. Employing a simple non-parametric test, we present the first large-sample evidence for this hypothesis, and document that foreign cross-listings in the U.S. indeed enhance home-market stock pricing efficiency, net of marketwide efficiency shifts in the concurrent period. In addition, the efficiency benefit applies equally well regardless of home-market development status or cross-listing location. These findings should be of interest to both academics and practioners.     

Service pricing: An empirical investigation

The purpose of the present study is to explore the pricing objectives that service companies pursue along with the pricing information that they collect in order to price their services. Analyzing data from 170 companies operating in six different service sectors, the study concluded that the companies in our sample tend to follow a hierarchy of pricing objectives with a particular emphasis being placed on the companies’ customers. Furthermore, they tend to collect more than one type of information giving particular emphasis on the existing competitors’ prices. The study also revealed that the pricing objectives and the pricing information vary across the different service sectors and tend to interrelate.     

An empirical analysis of commodity pricing

Commodity pricing models generally explain the link between commodity prices and stock levels in terms of a stock‐out constraint or a convenience yield. Analysis of this link is provided using monthly London Metals Exchange copper, lead, and zinc prices obtained for the period November 1964 to December 2003. A Markov model, fitted to these data, supports the existence of two distinct pricing regimes while the impact of convenience yields is also identified. © 2006 Wiley Periodicals, Inc. Jrl Fut Mark 26:391–415, 2006     

An empirical study of dynamic customer relationship management

We apply the Gönül and Shi (1998) approach to the analysis of the optimal messaging and pricing policy mix by studying the past transaction patterns between a local supermarket and its consumers. We develop a dynamic customer relationship management model and investigate the relationship between customer utility and purchasing frequency by modifying the return function of the model discussed in Gönül and Shi (1998). In particular, we extend the analysis to consider a messaging and pricing policy mix, and we use a genetic algorithm in our empirical estimation. When applied to some non-seasonal products in a local supermarket, we find that our model is suitable and far superior to the one-stage model commonly used. Our dynamic model gives the optimal marketing mix strategies in different customer states and the results show that the firm could enjoy a 22% increase in profit.     

The influence of multi-channel pricing strategy on price fairness and customer confusion

ABSTRACT

Multi-channel retailers face the challenge of coordinating marketing variables across their channels. In this respect, one of the main issues arising is whether to differentiate or integrate prices. Our study examines the impact of three multi-channel price differentiation instruments on perceived price fairness, customer confusion, and their consequences. In a scenario-based online experiment, we use a 2 x 2 × 2 between-subjects design and manipulate product price differentiation, online promotion and online shipping fees. The results indicate that price differentiation has an impact on fairness evaluations and customer confusion. Product price differentiation and online promotion are perceived as more unfair and lead to more confusion than price parity. Price fairness perceptions of shipping fees depend on product price differentiation. Customers perceive shipping fees as fairer than no shipping fees when prices are cheaper online but perceive shipping fees as less fair when prices are integrated. These results suggest that customers expect a consistent consideration of channel cost advantages and disadvantages and that shipping fees might serve as a cue for customers to consider the retailer’s channel costs. We further show that price fairness and customer confusion mediate effects of pricing instruments (in particular online promotion) on attitudinal and behavioral consequences.     

关于企业盈利能力影响因素的实证研究

本文利用2004年至2009年的上市公司的面板数据,运用主成分分析法和最小二乘估计法,对企业盈利能力影响因素进行实证研究,目的是为增强上市公司的盈利能力,为融资行为、财务决策方面提供建议。     

企业战略形成过程的类型及受组织因素影响的实证研究

Using data collected from 126 firms, this article attempts to classify different patterns of strategy formation process and identify organizational factors influencing the processes. Based on a clustering analysis method, we identify four patterns of strategy formation processes varying in main characteristics, such as command, adaptive, vision, and external constraints, etc. We also find that a firm’s ownership type and its development stage have significant effects on strategy formation processes.      

Green and competitive? An empirical test of the mediating role of environmental innovation strategy

This study examines links between the adoption of an environmental innovation strategy and firms’ business performance. It illustrates ways in which an environmental innovation strategy is itself influenced by significant environmental pressures, including government environmental regulation, perceived importance of stakeholder pressures, and managerial environmental concerns. Survey data from the chemical industry in Jordan show that (1) environmental innovation strategy is associated with improved perceived firms’ business performance; (2) the adoption of an environmental innovation strategy is influenced by certain environmental pressure forces, and (3) environmental innovation strategy fully mediates between certain environmental pressure forces and firms’ business performance.     

How online reviews and coupons affect sales and pricing: An empirical study based on e-commerce platform

With rapid economic growth largely fueled by digital technologies, online reviews are among the new wave of technologies that still make a significant contribution to this new digital economy. However, there is scarce academic research in promoting or responding online reviews using reduction coupons with threshold issued by sellers and pricing decisions. We employ a three-stage least squares (3SLS) model to estimate the effects of online reviews and coupons on online product sales and price. We also extend our research using the data of two product categories. Our results mainly include: (1) Negative impact of negative online reviews on sales is moderated by price, and consumers are more tolerant of negative reviews of high-priced products. (2) Consumers' perceived usefulness of online coupons helps promote more sales and weaken the relationship between negative reviews and sales. (3) Positive online reviews weaken the negative relationship between online negative reviews and the price of product. (4) Consumers’ increased perceived usefulness of online coupons will encourage sellers to set a higher price and weaken the negative relationship between negative reviews and the price of product. (5) Compared with the search product, sellers regard negative reviews from the product with experience attributes as less helpful and apply less effective coupon promotion to response to negative reviews. Our study clarifies the interaction between online reviews and online coupons on e-commerce platforms under the operation scenario. We also provide empirical support for accurate promotion and higher sales revenue through reasonable pricing decisions and specified reduction coupons.     

An empirical analysis of factors that influence retail website visit types

Consumers may have a variety of reasons for using a retail brand's website, including browsing, purchasing, or browsing followed by purchasing. In this study we examine visits to three different retail websites to develop a typology of website visit behaviors and reveal factors that are associated with each visit type. We find four visit types that are consistent across all brands, which we label “touching base,” “search/deliberation,” “goal-directed,” and online shopping “cart-only” visits. One of the brands has an additional visit type we term “considered visits.” The type of visit a consumer makes is influenced by a combination of marketing channels, and their visit and purchase history with the brand. For example, shoppers that are directed to a retailer's website by clicking on a search engine link (paid or organic) are more likely to make visits that are associated with a purchase goal, while visits generated by an email are more likely to be just touching base. These findings provide marketers with a more refined understanding of the different ways consumers use their websites, and the factors associated with these visit behaviors.     

Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand

Many durable product categories have well developed and organized secondary markets that make it easy for consumers to purchase used versions in lieu of new ones. Manufacturers in these categories therefore face a dilemma in deciding on how much durability to build into their new products. High durability levels increase the risk that future new product sales are lost to used versions (the cannibalization effect), but can also help the firm take sales from new and used versions produced by its rivals (the competition effect). However, there has been no empirical research to determine the relative sizes of these two effects.Our research seeks to fill this gap in the literature via an empirical study of the demand for new and used vehicles in the US automobile market. We analyze two datasets; the first from the mid-sized sedan segment in the Indianapolis DMA during 2004–2006 and the second from the Entry Sports Utility segment in the Los Angeles DMA during the period 2003–2005. We propose and implement a durability metric that is based on the over-time trajectory of used car prices and estimate a structural model of differentiated product demand with heterogeneous consumers who choose among new and used vehicles and consider durability in their choice decisions. Both datasets reveal that durability significantly impacts the demand for new and used vehicles with mean durability elasticities estimated to be about 1.7. Both datasets also show that the competition effect (85%) is significantly greater the cannibalization effect (15%). While the prior theoretical literature generally recommends that firms avoid cannibalization by reducing product durability, our findings imply that manufacturers who increase the durability of their products may see net sales gains as a result.     

An empirical study into the influence of customer satisfaction on customer revenues

It is broadly expected that customer satisfaction (CS) influences customer revenues (CR), but there is little evidence for the corresponding hypothesis. If CS influences CR, there must be a relation between CS at time t?=?0 and CR at time t?>?0. We developed a statistical model representing this relation, which we tested in a longitudinal study using person-level data (N?=?1682) from a Dutch retail bank. We found that CS had a positive effect on CR with 1-year and 2-year time lags. These results support the hypothesis that CS influences CR.     

人民币汇率波动对中美贸易失衡影响的实证研究

中美贸易失衡一直是国内外讨论的热点话题。特别是入世以后,中美贸易顺差高速增长。以美国为首的发达国家将中国的巨额贸易顺差归咎于人民币被低估,并一再施压,要求人民币升值,认为只有这样才能扭转美国对华持续逆差。那么,人民币币值波动究竟是不是中美贸易失衡的主要原因?人民币升值能否解决中美贸易失衡的问题?本文通过建立模型,运用ADF检验、协整检验、格兰杰因果检验等方法分析了2005年7月至2010年12月人民币汇率与中美贸易收支的关系,并根据实证分析结果,提出相应的对策建议。     

Uniform pricing effect: The influence of uniform pricing on product value judgement and purchase intention

Uniform pricing, which is a pricing strategy that sets a unified price for all products in the store or all products in the same category, is becoming increasingly popular over the past decades. However, scarce attention has been paid to investigating its impact on consumer behaviour. This research investigates the influence of uniform pricing on product value judgements and purchase intentions. Four studies demonstrate that uniform pricing (vs. non-uniform pricing) could induce stronger promotion perception, which leads to more positive product value judgements and purchase intentions. Moreover, price sensitivity and product involvement moderate this effect, and this effect only exists for high price-sensitive consumers and low product involvement consumers.     

公司特征、行业特征和并购战略类型的实证研究

This paper studies 148 related and 169 unrelated acquisition cases conducted by Chinese listed firms from 2001 to 2004 and explores firm and industry characteristics of these firms prior to their acquisition. Results show that there are significant pre-acquisition differences between firms pursuing related acquisition and firms pursuing unrelated acquisition in terms of firm performance, business risk, firm size, proportion of state shares and degree of diversification profile. Except for differences in internal capital as represented by undistributed profit per share, there is no significant difference in other aspects of available resources and industry performance. Translated and revised from Guanli Shijie 管理世界 (Management World), 2007, (3): 130–137