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鉴于世界经济的发展过程,我国要实现一二三产业的协调发展,打破城乡二元经济,由传统的农业文明社会进入工业文明社会,城乡一体化新局面的形成是其必由之路.在城乡一体化的进程中,商业经济的发展有着不可替代的作用,它对当前的城乡一体化建设具有推动作用.商业经济的发展使得工业化建设步伐明显加快.为了进一步加强商业经济对城乡一体化建设的推动作用,发展经济要有长远目光,要把城乡当作一个整体对待,同时城市经济体与乡村经济体应以各自的优势为依托,发展优势产业与连接产业,协调区间产业布局,完善各个功能. 相似文献
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在经济全球化发展的今天,作为世界经济中最具影响力的一股势力的跨国公司是国际投资中最重要的主体,是国际直接投资活动的主要承担者。本文将对跨国公司在经济全球化进程中的作用进行深入分析。 相似文献
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对于经营主体来说,由于孵化器创建经验方面的不足,常常受到各种条件限制而干扰了孵化器作用的正常发挥。政府是社会主义各项事业发展的宏观调控者,充分发挥政府在企业孵化器建设中的作用,可以减小经营者承当的各种风险损失,加快了孵化器模式的推广与应用。本次分析了企业资助对企业孵化器的推动作用。 相似文献
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金融全球化随着经济全球化的不断深入而逐步被人们所认可 ,但其中不乏有许多全球化所带来的负面影响 ,尤其是在 9.11事件发生之后 ,大部分对金融全球化信心十足的人也开始动摇。我们应看到金融全球化的趋势已经确立 ,尽管它需要一个不断深入的过程 ,但已经是全球经济一体化的重要组成部分。同时分析始终推动金融全球化的原动力就不难发现 ,金融的全球化是有实体、技术、制度等作为基础的 ,并非盲目的 相似文献
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《中国商贸:销售与市场营销培训》2014,(3)
伴随国际贸易的发展,国际物流应运而生。在国际经济的发展中,国际物流的不断发展完善了国际贸易发展环境,为国际贸易的发展提供了多种便利性,进而有效推动国际贸易的发展。本文以上海为例,运用计量经济模型和边际分析、弹性分析经济学分析方法分析国际物流对国际贸易的推动作用。研究发现,国际物流对国际贸易的推动作用是显著的,不断促进国际物流的发展,将会有效推动我国国际贸易的发展。 相似文献
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Yuming Cui 《Asia Pacific Business Review》2017,23(3):317-335
The People’s Republic of China has achieved remarkable progress in the internationalization of the RMB by introducing a number of concrete measures to boost the RMB’s status on the world stage since 2009. The ongoing RMB internationalization is being promoted under the background of deepening economic and financial integration in East Asia. In this article, we attempt to analyse RMB internationalization from the perspective of East Asian regional integration. We hypothesize that East Asian regional integration lays a broad foundation for China to push RMB internationalization forward. An internationalized RMB, we argue, will play more important roles in the process of East Asian regionalization. Thus, RMB regionalization could be an important and necessary step of internationalization. The Chinese authorities should not only push the RMB toward internationalization under China’s framework of domestic financial system reform, but they should also integrate RMB internationalization into the process of East Asian economic and financial integration. Therefore, a win–win strategy of RMB internationalization for both China and East Asian countries is needed. 相似文献
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全球化与区域集团化互动效应的实证检验 总被引:1,自引:0,他引:1
随着“多哈回合”陷入僵局,经济全球化步伐有所减缓,区域集团化浪潮日益高涨,两者之间的关系之争成为理论界研究的热点问题。文章在在对两者关系进行创新的基础上,阐述了全球化背景下区域集团化产生的四大效应,并从静态和动态两个方面对全球化与区域集团化的互动效应分别给予验证。 相似文献
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随着改革开放的深化发展,中国逐步成为世界贸易大国,贸易摩擦也不可避免。中国遭遇的贸易摩擦具有发生频率高、涉及范围广、冲击程度深等特征,对中国经济发展产生了较大的负面影响。此外,中国遭遇摩擦也具有学习积累效应、信号传递效应、改革推动效应等潜在积极效应。中国必须加快培育自主创新企业群、激发经济增长新动能、推动国际多边经贸合作、完善国际贸易摩擦应对机制,促进贸易摩擦的潜在积极效应转变为现实趋势,化解贸易摩擦带来的不利影响。 相似文献
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This paper studies the cooperative promotion problem in the presence of the promotion reference effect. We consider retailer price-reduction promotion activities that enhance their sales but may impair brand image for the manufacturer. Moreover, because frequently used promotion induces a promotion reference effect on customers, we investigate how the promotion reference effect influences cooperative control strategies. We do so by examining the context in a supply chain with one leading manufacturer and two competing retailers, where the manufacturer implements a cooperative promotion program for the retailers. We use differential game models vis-a-vis dynamic promotion control strategies and cooperative promotion strategies under the scenario of existence and non-existence of the reference effect. Findings show that the presence of a promotion reference effect increases profit for the manufacturer but generates reduced profit for the retailers. We also find that the manufacturer augments the level of national brand advertising when incorporating the reference effect, and retailers raise (lower) their degree of promotion when the negative effect is low (high). 相似文献
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This paper explores an omnichannel retail system under which the retailer offers coupons via online channels for market share and profit. It investigates the action mechanism of coupon promotion on omnichannel price and operational decisions by employing a theoretical model. Three coupon distribution modes are investigated; a scenario in which the omnichannel retailer does not offer coupons, offers coupons with a common face value, or offers coupons with a different face value. The results show that the distribution of coupons does not always lead to increased market share. Rather, market volume may be reduced if the competition between different channels is intense. When conducting a coupon promotion, the retailer always charges a higher price, but if the negative effects of coupon promotion for the competitive channel are relatively large, the retailer will reduce their price. Larger cross-selling revenue comes from ‘Buy Online, Pick Up in Store’ channel, indicating a stronger willingness to offer coupons and higher profits for the retailer. If the retailer takes the channel characteristics and consumers' channel preferences into consideration and offers different coupon face values across channels, they will derive higher profits. 相似文献
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Yongick Jeong 《Journal of Promotion Management》2013,19(3):291-314
This study investigated the composite impact of commercial break position and program-generated mood on television advertising effectiveness. A two-way mixed-repeated experiment was conducted with three commercials breaks and two mood conditions (positive and negative). The results indicated that commercial break position effects are more salient in affecting ad performance than mood effects generated by program context. The overall findings suggested that ads placed in the first breaks are more effective than those placed in the later breaks. Interaction effects between break position and context-induced moods were also examined. 相似文献
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发展中国家普遍具有的二元经济结构的特征决定了这些国家经济发展的一个根本途径就是实行工业化。可供选择的实现工业化的手段包括出口促进和进口替代战略,而不同战略的业绩比较一直是学者们争论的焦点。文章通过一个简单的三部门模型,讨论了一般情况下不同贸易战略的绩效,并讨论了大国条件下不同贸易战略选择的特殊性以及有关我国贸易战略选择的问题。 相似文献
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This study examines how the Internet context (website) within which advertisements (banners) are embedded influences ad effectiveness. Respondents evaluated banners after they reviewed a website in which a contextually relevant banner and a contextually irrelevant banner were placed. Results suggest that (1) a contextually relevant banner induced more favorable evaluation and a greater purchase intention toward advertised products than a contextually irrelevant counterpart, and (2) neither a contextually relevant banner nor a contextually irrelevant banner was recalled with better accuracy than the other banner. These findings provide implications for future consumer research and website promotion. 相似文献
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“入世”十年:零售业对外开放初步考察 总被引:1,自引:0,他引:1
改革开放以来,在对我国零售业取得的巨大成绩的认识中,存在着对外资作用一边倒的赞美之辞现象,对此我们应有清醒的认识,不仅要认识到外资对我国零售业发展的正面效应,更应该深刻理解外资对我国零售业发展的负面效应,取消外资在税收、市场准入、外贸经营权等方面的超国民待遇,地方政府要避免因追求政绩而导致的盲目引资,各界人士要摆脱根深蒂固的轻商情结,并且必须认识到零售业开放虽然最先影响的是零售业,但最终必然会影响到制造业的发展。"十二五"期间,应该抓住机遇构建内外贸一体化、城乡一体化、批发零售物流配送一体化的商贸物流渠道体系网点,实施国外抢滩、国内整合的"两头扩网"战略,摆脱传统的"制造业思维"模式,树立"渠道是稀缺资源"、"渠道是经济命脉"的新理念、新思维,充分发挥商贸物流业影响力,推动流程变革和业态创新,将培育、构建内外贸一体化、城乡一体化的自主品牌、自主渠道纳入国家"十二五"规划。 相似文献
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通过对泛珠江三角地区9+2个城市1992~2008年面板数据进行实证研究,结果发现,泛珠三角地区的人均产出存在条件趋同,而产业结构调整则存在绝对趋同。由于各地区的先天性差异以及制度性缺陷,导致地区间协同效应受限,使得泛珠三角地区的合作并未完全有效的发挥,地区间产业存在着同构化问题,经济发展速度仍然存在差距。 相似文献