R&D management responses to the environment: current theory and implications to practice and research

The environmental problems faced by society are often regarded as global in importance. The global imperatives linked to environmental concerns pose critical questions about the international management of R&D. This theme is developed in this paper which was initially written as the basis for a workshop on R&D management responses to the environmental challenge held as part of the 1992 Conference on Managing R&D Internationally at Manchester Business School.
The paper considers recent literature on R&D management responses to the environmental challenge drawn primarily from English language sources out extending beyond traditional R&D management literature. The intention was to identify current theories about R&D management and the general business context for R&D and to consider the implications of environmental concerns for R&D management practice.
The paper suggests that R&D management and the environment is still at a relatively early stage of development. Nevertheless, there is a demonstrable gap between the approaches to environmental problems adopted by R&D practitioners and those chosen by R&D theoreticians. This mirrors a more general gap between theory and practice seen in the basic R&D management literature.
In general, R&D management and the environment has been constructed in the literature as a set of tools and techniques, rather than a strategic management issue. However, there is a developing body of literature which links R&D management and environmental management in a more strategic way and focuses on the need to consider organizational as well as technological change.
The paper concludes that an important way forward for research in this area is to establish an R&D Management and Environment Focus Group to bridge the gap between theory and practice and to explore the application of environmental concepts to R&D management.     

Tackling the new materialities: Modern food and counter-movements in Ecuador

Faced with rising non-communicable diseases (NCDs), the Ecuadorian Government has proposed a model health program targeting individual and environmental level determinants. Drawing on cosmopolitan social theory, the experiences of counter-movements and concerns over food policy, the authors explore how mass pesticide poisoning and obesity can be viewed as the product of the ‘success’ of the modernization policy as well as a specific range of global phenomena configuring civic activity and policy situations. Through the study of NCDs as an emergent social field, the authors examine historical developments and heterogeneity in peoples’ practices for insights on more practical and effective public policy responses. The rise of the consumer–citizen in counter-movements represents a paradoxical, but promising dynamic capable of reconstituting economies, culture, and society. In Ecuador, social action appears to be a largely neglected and under-utilized resource for tackling NCDs and perhaps other highly pressing and seemingly intractable food policy concerns.     

Understanding and managing customer value propositions: Introduction to the special issue

Customer value propositions have experienced a growing interest among marketing scholars and managers in recent years. Despite its frequent mention in the business and academic press, the value proposition concept remains poorly understood and executed. This article introduces the reader to the special issue of Industrial Marketing Management on understanding and managing customer value propositions. The special issue combines five original research articles with four commentaries by though‑leading scholars and practitioners that together shed light on the origins and current use of the value proposition concept and also identify future research directions for improving our conceptual understanding and practical use of this pivotal concept in business markets.     

A process view on managing quality during the creation of technical innovations: lessons from field research

Quality Management (QM) principles have left their marks on business practice for more than a decade. Amongst the many business functions that have faced the widespread introduction of QM standards and methodologies, the R&D function has been amongst the last to undergo their pervasive influence. The uncertain and ambiguous nature of the technical innovation process, most present during the conceptual and problem-solving (often R&D intensive) stages, has provided many arguments not to introduce 'traditional' QM approaches in R&D settings. These arguments are often based on a rather rigid and mechanistic view on QM. As recent insights show, this need not be the case. QM can offer an avenue to fundamentally scrutinize and re-think cross-functional integration strategies in innovative contexts. Therefore, the process of introducing QM principles in an R&D environment deserves close attention. This paper offers a field-based insight into these fundamental organizational and managerial issues.     

Analysing the stakes of stakeholders in research and development project management: a systems approach

Research and development (R&D) project management involves managing multiple stakeholders with conflicting stakes. This article proposes a systems approach to capture such conflicting stakes of multiple stakeholders in controversial R&D projects. The approach is illustrated using a New Zealand case study related to the use of 1080 chemical for pest management. Initially, the problem situation was structured systemically by analysing the behaviour of the main variables and by conducting a stakeholder analysis. Further, a participative systems model related to the problem situation was developed using a group model‐building process. The analysis of the model revealed a set of feedback loops operating in the system identified as constituting and responsible for the complexity of the problem situation relating to 1080 use. In conclusion, the paper highlights some strategies suggested by the stakeholders to manage conflict.     

Risk management in public sector research: approach and lessons learned at a national research organization

As the Canadian federal government's main research body and a public sector agency, the National Research Council (NRC) must manage numerous strategic as well as operational risks, including those at the project, program and portfolio levels. Such risks might arise from political and other stakeholder interests, intellectual property ownership and policy, funding structures, public perceptions of science and technology, occupational health and safety, management of highly qualified personnel, availability of receptor capacity for research being undertaken, and unknown markets for very new research areas, to name a few. Varying risk management practices have existed across NRC institutes and programs in the past as a result of the relative autonomy afforded to these groups. In seeking a more systematic approach, driven by both external and internal interests, NRC researched best practices, models and frameworks for risk management. NRC needed an appropriate model and approach for managing risk that could be applied throughout different levels and within the various arenas of its activities. The approach selected is based on the concept of enterprise risk management, allowing NRC to look not only at specific areas of risk but the larger picture – effectively assessing, controlling, exploiting and monitoring risks from all sources that might threaten the achievement of its goals. At the same time, such an approach also ensures that potential opportunities that could facilitate achievement of its goals are not missed. This paper shares some of NRC's findings of its research (including best practices), describes its current framework and approach, as well as some of its challenges.     

Potential problem analysis: A systematic approach to problem prediction and contingency planning—an aid to the smooth exploitation of research

Scientists and technologists have always attempted to predict ‘what is likely to go wrong’ with a particular project. At URL Colworth/Welwyn we now have some 24 years’ experience in a semi-formalized system of problem prediction. The paper describes the system, explains its worth and shows where and when it should be used as well as explaining the consequences of its use. A theoretical justification of some of the assumptions used in the system is also attempted.     

An assessment of the equality of access and no-regulation approaches to next generation networks

The European Commission believes that for the regulation of next generation fixed telecommunications networks the continuity approach is preferable to the equality of access approach and the no-regulation approach. According to the European Commission, (i) functional separation eliminates discrimination and promotes competition, but should only be used as a measure of last resort because it involves various complex trade-offs, whereas (ii) the no-regulation approach fosters investment, at the cost of sacrificing competition. The article agrees that functional separation involves complex trade-offs but disputes the assertion that functional separation necessarily eliminates discrimination and promotes competition. In addition, the article also establishes conditions under which the no-regulation approach does not reduce competition.     

From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies

Theory, method and empirical phenomena are the three cornerstones of research. In this paper we contemplate the interplay between them when case research in industrial marketing is concerned. Developments in research depend on what empirical phenomena we are able to capture, how theories are developed to understand and explain these phenomena and what methods we use and/or develop in the process. While the emphasis is often put on one of these aspects alone, this paper focuses on the links and interplay between theory, case method and empirical phenomena in the development of research in industrial marketing. Specifically, we seek to provide common ground between orthodox (deductive) and unorthodox (abductive) approaches to managing the interplay by making a pragmatic call for transparency in research procedures. In this endeavour we use the papers included in this special issue as examples of various aspects of this interplay. We conclude by suggesting that there is a gamut of approaches possible to case research in industrial marketing, each with its specific links to theory and empirical phenomena, and that this is promising for the development of research in the field, as long as it helps reduce, rather than increase, the complexity of the case studied.     

From strategy to tactics: Building, implementing, and managing brand equity in business markets

Industrial marketers have long argued that brands play little role in the decision making process. Several macro-level changes have occurred challenging these notions some of which are reviewed. We review past research on brand building and brand management in business markets and identify that less research has focused on key strategic and tactical issues in relation to building, managing, and refreshing business brands. We then introduce six studies that add to our understanding of the nature and importance of branding in the business-to-business context. Finally, these studies provide important avenues for further research.     

Transitioning from product to service-led growth in manufacturing firms: Emergent challenges in selecting and managing the industrial sales force

Despite the increasing strategic value of service-led growth in competitive and commoditized markets, firms frequently encounter problems orienting their industrial sales forces toward these new organizational objectives. To identify important potential challenges to firms attempting to make the transition to service-led growth, we conducted focus groups and depth interviews with 38 sales executives at goods-dominant business-to-business firms. Our discussion with C-suite managers uncovered four major transition issues, to wit, (1) the magnitude of change at the sales organization level triggered by a service transformation; (2) unique elements of selling hybrid offerings versus industrial goods; (3) the link between these differences and the sales proficiencies required for hybrid offering sales; and (4) potential individual differences among high-performing hybrid offering salespeople, compared with sales reps focused on goods sales. These insights highlight some of the managerial and sales force-level challenges that goods dominant firms will have to address as they attempt to initiate and maintain the transition to a service-led growth strategy.     

Land rights,gender equality and household food security: Exploring the conceptual links in the case of India

This paper seeks to critically examine the conceptual linkages between the issue of land rights for women, with household food security on the one hand and gender equality on the other. After a brief analysis of shifts in both international and national policy discourse and practice in terms of control over land as vital for food security, it seeks to analyse the implications of this for gender relations. The paper argues that in a context of diversified rural livelihoods, the contribution of agricultural production to household subsistence has been declining. This trend has been reinforced by a decline in public investment, stagnant growth and fluctuating prices for agricultural products. Men have been able to access the better paid, non-farm jobs, while leaving women behind to manage agricultural production. The renewed link between production and food security in agricultural policy has however meant allowing men not to have responsibility for household food security. While a right to land for women is a positive development, it appears also to be leading to an enhancement of work burdens, without much change in terms of status or decision-making authority.     

伊朗新一轮油气勘探开发招标及合同模板分析

2006年底,伊朗公布了新一轮油气勘探开发区块招标信息,并在招标文件中提供了新的回购合同模板。本轮招标的17个区块,除两个内陆区块外,其余都位于波斯湾或者与其他国家相邻的地域,勘探开发风险较大。与以往的回购合同相比,新合同模板的主要条款变化表现在：1）资本成本上限（Capital Cost Ceiling）确定的时间推后,有利于降低项目成本预算风险;2）商业油田的预计生产期延长,有利于宣布油田商业发现;3）产量奖罚条款相对更加公平;4）成本回收上限降低,增加承包商回收风险。尽管新的合同模板还存在一些不明确的、有歧义的条款,但就整体来说,合同灵活性比以前明显增大,对承包商的激励和吸引力明显增强。鉴于该合同模板的这些变化,作者提出投标策略建议：1）设立合理的开发活动退出点;2）保留承包商以原油作为投资回收的选择权;3）充分利用新合同模板的灵活性。     

Design-without-make: challenging the conventional approach to teaching and learning in a design and technology classroom

The purpose of the study reported here was to investigate the use of a design-without-make unit as part of the design and technology curriculum with pupils aged 14. Three research questions drove the study: (a) What sort of designing do pupils do when they work collaboratively to design without having to make what they have designed? (b) What is the teachers’ attitude to design-without-make? (c) What is the pupils’ attitude to design-without-make? The study is a small pilot and data were collected using semi-structured interviews with a class teacher and two pupils and detailed scrutiny of five pupils’ design ideas developed during 6 lessons towards the end of an 18 lessons teaching sequence. Findings indicate that the teacher and pupils in this study responded favourably to design-without-make. The pupils’ designing was highly iterative, creative, involved making a wide range of design decisions and revealed understanding of technological concepts.     

The action research model applied to the management of interdisciplinary research in university and industrial settings

There are problems in managing successful interdisciplinary research when resources must be drawn from across departmental bounds. The action research model provides a means for the interdisciplinary group to explore the problem constellation and introduce change. The application of this model to overall interdisciplinary policy management is illustrated for a group of health research centres in an academic Health Sciences Centre and for the Technology and Engineering area of a technology organization. For both, the application of the action research model introduced an improved basis for conducting interdisciplinary activities in discipline oriented organizational settings.     

The dilemma of cheap food and self-sufficiency: The case of wheat in Iran

Self-sufficiency in wheat has been one of the major goals of Iranian agricultural policies since the Revolution of 1979. Even so, the country failed to achieve this goal by the early 2000s, despite a satisfactory growth in wheat production. This paper addresses this failure and the political difficulties in introducing reforms that would reduce the need for import. First, the production and consumption of wheat are examined. The conclusion is that the cheap-bread policy has mainly been responsible for the imbalances between domestic supply and demand, and the continued reliance on wheat imports. Moreover, the paper argues that the subsidy program is an expensive safety net for the needy and shows that the Iranian government has intended to reform the program since the early 1990s. However, subsidy reforms are politically sensitive, especially in developing countries where subsidies are considered very important, both for supporting the poor and for political stability. An analysis of the Iranian attempts at subsidy reform suggests that they have not yet succeeded, mainly due to such political considerations.     

Morphological analysis in agricultural R&D: A technologist's approach to the definition and economic evaluation of technologies

The research scientist, the planner, and the R&D manager require a methodology that can compose a wide range of technological options within a realistic production system context and subject these options to a comprehensive, multi-parameter economic analysis. A technologically-oriented approach to the generation and ex-ante assessment of technologies is developed for this purpose in an agricultural R&D context. The approach is based on morphological analysis, in which a production process is defined as a series of tasks each of which can be accomplished by one or more alternative techniques. The model is customized for any specific production system using information provided by technology experts. This information is received in the language of the technologist, structured in a way that promotes an holistic view of the system, and processed to answer the needs of the economic evaluator. The model has been well received by technologists in the analysis of about a dozen diverse R&D projects.     

Probing the unobtrusive link: dominant logic and the design of joint ventures at General Electric

Prahalad and Bettis (1986) have proposed that the successful management of highly diversified firms can be attributed to the concept of a corporate “dominant logic” that guides all of its business units. We argue that dominant logic addresses the problem of balancing the needs of business units against those of the corporation as a whole. We also suggest that the presence of a clear and consistent dominant logic must lead to a high degree of consistency in the strategic moves that are undertaken by each of the business units within the diversified firm. Based on a study of the joint ventures initiated by General Electric between 1984 and 1993, we show that the design of these ventures follows a pattern that is consistent with the presence and influence of dominant logic. Finally, we demonstrate that the early failure of joint ventures can generally be linked to a shift away from this dominant logic. Copyright © 2000 John Wiley & Sons, Ltd.