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Interview

? Die Marketinglogik von Greenpeace: Lobby, Medien und Spenden ?     

Neue Ideenquellen erschließen — Die Chancen von Open Innovation

Zusammenfassung  Open Innovation ist eine neue Strategie im Innovationsmanagement. Sie zielt darauf ab, externe Wissensquellen st?rker zu nutzen. Open Innovation bietet Unternehmen ein gro?es Potenzial, Produkte und Dienstleistungen effizienter, effektiver und in kürzerer Zeit zu entwickeln und deren finanziellen Erfolg zu steigern. Wie erfolgreich eine Open-Innovation-Strategie wird, h?ngt dabei von der richtigen Balance zwischen internen und externen Entwicklungen ab. Professorin für Innovationsmanagement an der Zeppelin Universit?t Friedrichshafen und Leiterin des Dr. Manfred Bischoff Institutes für Innovationsmanagement der EADSE Professor für Technologie- und Innovationsmanagement an der Universit?t St. Gallen und Vorsitzender der Direktion des Instituts für Technologiemanagement, Gründungspartner des Intellectual Property und Innovations-Unternehmens BGW AG mit Sitz in St. Gallen und Wien und Mitglied in mehreren wirtschaftlichen und akademischen Boards     

Die Emergency Liquidity Assistance der EZB — ein Blick in die Black Box

We do not know much about the ELA of the ECB, even though the degree of financial assistance to the national banking sector is of tremendous importance for the public. This article brings together the scarce information on ELA and its use in several countries so far. Based on this evaluation, improvements in the communication of ELA are derived. The article argues that the currently available option to publish the ELA ceilings should be made mandatory and that increases in the ELA ceiling should be strongly limited.     

Colston E. Warne Lecture: Consumer Protection 2.0—Protecting Consumers in the 21st Century

The consumer advocacy movement has achieved many successes in the past one hundred years or more but still faces pushback from powerful special interests, including preemption of state authority, and contractual limits, such as arbitration, restricting private enforcement. Further, since laws have not kept up with changes in the financial marketplace, new financial transaction protections are needed. This commentary proposes new approaches for improving consumer protection and giving new tools to consumer advocates, both on and off the Internet, and examines the battle to enact a Consumer Financial Protection Agency.     

Steuerliche Förderung von Forschung und Entwicklung in KMU — Irrweg für Deutschland?

To foster R&D activities, German industry lobbyists and policymakers are discussing the introduction of tax incentives for R&D in small and medium enterprises (SME) — all the more because Germany is one of just six of the 35 OECD members without indirect R&D support. Based on a critical assessment of the arguments provided, we conclude that international experiences with R&D tax incentives are not as promising as often suggested. An appropriate transfer into the German tax system, considering its specificities, appears to be technically difficult. The high level of heterogeneity of German SMEs population suggests that not every SME requires R&D to be innovative, because empirical evidence shows multiple diverse innovation patterns that demand other forms of support. Acknowledging the existing range of SMEs, we propose that instead of introducing R&D tax incentives, the debate should be focused on how to strengthen and develop the existing innovation policy mix for SMEs.