3G何以“成气候”?

3G最终能否跨越市场和产业角色的双重鸿沟,取决于两个"成本收益率":一是消费者使用3G服务所能获得的额外收益和升级成本之比较,二是运营商所面临的选择压力和切换成本之比较,这四种力量之间也会互相影响。     

从消费的角度看中国3G发展

3G业务在中国的开展已有一年多的时间,三大运营商在克服技术上的壁垒之后,开始在中国市场中全面推进3G业务。在这样的市场推进中,如何激发消费者的消费欲望,开发新的消费热点,成为运营商需要解决的问题。本文试图从消费的角度思考这一问题,考虑消费者认知的问题,探讨运营商可能承担的角色,并就可能的商业模式进行假设。     

3G：掀起面纱

如果我们在网上搜索3G的新闻，其结果将数以亿计，在这条产业链上，3G运营商、手机生产商、内容增值服务商、服务提供商、系统集成商等等都是推动3G发展必不可少的角色。它们将共同支撑和建构这个未来潜力巨大的市场。相对于其他行业来说，3G运营商的动作和反应是最大的。但相关的商家也没闲着，这个市场的不断进步，最终受益的是包括消费者在内的诸多利益体。但是2009年，这个舞台才刚刚开演。     

海南电信校园市场营销现状分析及营销策略再设计

校园市场历来是三家通信服务运营商的“兵家必争之地”.原因是随着3G用户的规模化发展,学生群体作为3G消费市场的“潜力军”和3G发展的重要推动力量,愈发受到运营商的重视,抢占学生市场就意味着抢占“3G未来”已成共识.因此,运营商都在围绕校园市场开展营销活动,意图抢滩青少年市场.2013年的校园市场竞争尤为激烈,运营商纷纷推出各种促销活动发展3G学生用户.但是想要虏获学生用户的“芳心”,光靠单纯的价格战等传统的营销方式已经无法建立差异化优势.如何让学生用户体会3G、了解3G成为运营商能否取胜的关键.海南电信需要在明确分析自身品牌发展的优劣势,区别于其他两家运营商,整合优质网络、丰富应用业务、多元化的定制智能终端等优势,通过实施差异化的“体验营销”策略,才有可能抓住学生用户的“心”,在现有激烈的竞争中扬长避短,三分天下有其一.本文就是通过通过营销现状的分析,对校园市场的营销策略进行了再设计.     

前3G时代移动通信市场竞争及发展展望

3G牌照发放已成为近几年来通信业界最大的猜想,随着3G脚步的临近,本文分析了当前移动通信运营商的竞争策略和潜在运营商的竞争力,并对未来3G市场发展特点进行了展望。     

浅谈国内电信运营商的3G营销渠道建设

随着中国移动、中国联通、中国电信三大运营商3G牌照的获得,中国移动通信市场重新开启了一个全新的渠道竞争时代。电信业的资产重组和各大运营商全业务运营速度的加快,为3G市场的规模化营销建立了竞争基础。新3G市场的营销渠道建设是3G发展初期市场份额占据的重要手段,充分结合用户需求与产品特征,通过科学的分析和规划,建设具有竞争力水平营销渠道是3G竞争中站稳脚跟的首要问题。     

移动通信市场营销套餐的策略探析

从2009年电信重组到3G牌照发放,通信市场的竞争更加激烈,市场效应凸显,3G被给予了广泛的关注。本文从市场竞争和营销策略的角度出发,通过分析当前移动通信市场的特点和现状,剖析了电信运营商在3G时代下面临的格局,提出了移动通信企业的营销策略和建议。接着从宏观、中观、微观的角度阐释了三大运营商所处的竞争变化,得出了在信息时代下三大运营商应采取市场营销的模式。     

移动通信市场营销套餐的策略探析

从2009年电信重组到3G牌照发放,通信市场的竞争更加激烈,市场效应凸显,3G被给予了广泛的关注。本文从市场竞争和营销策略的角度出发,通过分析当前移动通信市场的特点和现状,剖析了电信运营商在3G时代下面临的格局,提出了移动通信企业的营销策略和建议。接着从宏观、中观、微观的角度阐释了三大运营商所处的竞争变化,得出了在信息时代下三大运营商应采取市场营销的模式。     

议程观点

3G近来再次成为争论焦点，各种观点再度重新组合，“胡阚之争”最具代表性。阚凯力认为，中国3G决策的根本问题，并不在于发牌照的时间，而在于中国是否需要3G。联通的CDMA1X已经开通了几乎所有“准3G”业务，但需求小，网络空闲严重。这充分证明日前3G业务在中国没有市场。按照目前的市场情况看，耗费巨额投资的3G运营必将导致长期亏损。胡鞍钢则认为：首先，3G市场开放得越早，开放得越充分，它创造的就业规模就越大；第二，3G市场开放，可以结束中国电信业“国家俘获”的状态，由市场直接选择技术，使消费者、生产者、运营商、内容提供商等普遍受益；第三，3G市场不只是中国自己的市场，还应在全球市场中扮演重要角色。     

推动3G的结构性动力

除了来自市场一端的需求拉动，产业链上各厂商对于推动3G发展也至关重要，尤其是居于产业核心的运营商。实际上，目前最主要的3G动力正是来自运营商重组后被激活的竞争格局，但仅仅依靠运营商的推动在3G时代已经远远不够。     

中国移动业务通过大学生团购市场改善团购行业发展状况

团购网站疯狂扩张的浪潮日渐平息,进入了所谓的"寒冬"。笔者就团购行业出现的问题结合大学生团购市场的调查与分析结果,从行业生态角度探讨改善团购行业现状的方法,提出了将中国移动即时通讯(飞信)业务、3G网络运营业务、手机支付平台应用于大学生团购市场,并以大学生团购市场为突破口对团购行业进行改革,探索一种有利于消费者、商家以及第三方平台的行业发展新模式。     

A family of IOWA operators with reliability measurement under interval-valued group decision-making environment

Aggregation operators play an essential role in the aggregation of various individual input arguments in group decision-making (GDM). In this paper, we have proposed a family of IOWA operators with reliability measurement to aggregate uncertain decision information represented by interval numbers in GDM problems. In particular, we introduce the reliability-induced uncertain OWA (R-IUOWA) operator and the clusters’ reliability-induced uncertain OWA (CR-IUOWA) operator. This type of operators uses the reliability measurement representing the opinion consensus of individuals as the associated order-inducing variable and considers the decision-makers’ preference in the calculation of the position weights. Thus, the aggregation results have a higher consensus level. The R-IUOWA and CR-IUOWA operators have three primary properties such as commutativity, idempotency and boundness. The generalized formulas and some special cases of the two operators are outlined. Finally, the proposed operators are applied to a GDM problem regarding the selection of an investment company. The validity of the two operators is illustrated by comparing the aggregation results with that of other operators.

     

The branding of institutions

Institutional operations capitalizing on national foodservice brands have seen sales increase as much as 40%, operators say. But what if operators choose to stay independent and develop their own brands? Our feature presents both business strategies and the concepts that are winning customers.     

Knowledge,beliefs and attitudes of squash venue operators relating to use of protective eyewear

Sports venues are in a position to potentially influence the safety practices of their patrons. This study examined the knowledge, beliefs and attitudes of venue operators that could influence the use of protective eyewear by squash players. A 50% random sample of all private and public squash venues affiliated with the Victorian Squash Federation in metropolitan Melbourne was selected. Face-to-face interviews were conducted with 15 squash venue operators during August 2001. Interviews were transcribed and content and thematic analyses were performed. The content of the interviews covered five topics: (1) overall injury risk perception, (2) eye injury occurrence, (3) knowledge, behaviors, attitudes and beliefs associated with protective eyewear, (4) compulsory protective eyewear and (5) availability of protective eyewear at venues. Venue operators were mainly concerned with the severe nature of eye injuries, rather than the relatively low incidence of these injuries. Some venue operators believed that players should wear any eyewear, rather than none at all, and believed that more players should use protective eyewear. Generally, they did not believe that players with higher levels of experience and expertise needed to wear protective eyewear when playing. Only six venues had at least one type of eyewear available for players to hire or borrow or to purchase. Operators expressed a desire to be informed about correct protective eyewear. Appropriate protective eyewear is not readily available at squash venues. Better-informed venue operators may be more likely to provide suitable protective eyewear.     

完善国有企业经营管理者激励与约束机制的几点设想

国企经营者的激励与约束机制是否高效直接关系到经营者＂领军＂作用的有效发挥和国企又好又快发展大局。指出从改进经营管理者才能评价与绩效考核指标体系,构建绩效评价与待遇相结合的运行机制,借鉴民企经验和营造经营管理者激励与约束对称的社会氛围等方面,进一步完善国有企业经营管理者的激励与约束机制。     

Computer-aided human factors analysis of the industrial vehicle driver cabin to improve occupational health

Industrial vehicle operator's solace and safety have gained significant consideration because of the increment in occupational health issues and accidents. The purpose of this work was to amend the design of the excavator driver cabin through human factor analysis. Thirty operators of excavators who were serving as subjects, were interviewed and identified that their wrist, upper arm and trunk were at a higher risk level while operating. Photograph of the operators was taken and the work environment was simulated. RULA (Rapid Upper Limb Assessment) and REBA (Rapid Entire Body Assessment) scoring was made on different simulated work posture of operators using CATIA V5 and UEAT1.8 softwares. Based on overall RULA and REBA scoring, it was found nearly 46% of the operators were operating at a high hazard level and needed investigation immediately, whereas 35% of operators were at a medium risk level and only 19% of operators were operating safely. The individual RULA and REBA scoring proved prevalence of discomfort in wrist, upper arm and trunk while operating. Identifying the optimized conditions to hold the control levers will help to reduce the operator strain. From the design optimization in excavators, the optimal conditions to hold the control lever is found to be 40cm for popliteal height, 60.51 cm for distance from elbow to ground and 15.07º for reach angle from the seat reference point.     

中国移动云计算发展探究

随着云计算概念被Google、Amazofl、IBM等公司高调推出,各主要的IT巨头纷纷提出了自己的云计算计划。现在,云计算的火爆也在向电信领域蔓延。国际上,全球电信运营商正在积极寻找云计算带给电信业的机会,部分运营商甚至已经宣布为客户提供基于云计算的服务。在中国,云计算也被电信运营商提上桌面。本文主要针对云计算这一概念,论述云计算对电信运营商的重要性,中国移动向云计算转型的必要性以及中国移动目前的云计算发展现状。     

基于软件无线电的WCDMA仿真平台

本文介绍了一种关于3G的仿真平台的研究、开发和验证。结合软件无线电思想，参照3GPP协议，在COSSAP软件包中搭建起一个具有通用结构的、基于第三代WCDMA、FDD方式的下行链路物理层的仿真平台，并进行了Turbo编译码、RAKE接收机等3G关键技术的研究和单路数据业务、单路话音业务及多业务复用时系统性能的仿真验证。仿真结果与相关文献拟合得较好，结果证明可以把它作为进一步研究软件无线电中关键技术的基础平台。     

多任务委托移动代理商激励机制研究

由于移动业务代理商一般同时代理中国移动和中国联通的业务,移动运营商和代理商之间必然存在冲突和信息不对称。移动运营商和代理商之间的关系属于多任务的委托-代理关系,在设计委托-代理激励合同时,应从多任务的角度考虑移动运营商对代理商的激励。     

Value network dynamics in 3G–4G wireless communications: A systems thinking approach to strategic value assessment

This article develops a map to analyze the dynamic forces that influence the structure and development of 3G (third generation) wireless communications value networks. The analysis builds on the Strategic Value Assessment Model (Fine, et al. [Fine, Charles H., Vardan, Roger, Pethick, Robert, El Hout, Jamal. Rapid-Response Capability in value chain Design. MIT Sloan Manage Rev 2002, 43(Winter): 69–75.]) and utilizes a qualitative System Dynamics mapping approach. The map focuses on the driving forces affecting user adoption of 3G services, focusing on customer dynamics, competitive dynamics, and technology dynamics. To analyze adoption of 3G services by customers, the articles maps the dynamics of (1) network investment and user population, (2) entry of service innovators as well as price competitors, (3) the effects of positive network externalities arising from a larger user population, (4) price compression as lower willingness-to-pay users adopt 3G services, (5) scale economies in terminal costs and prices, and (6) new content development as a draw to new users. Applying inductive systems diagrams hypotheses are integrated into a causal loop map and tested with data collected at 15 communications-industry workshops attended by 190 participants in Europe. The map aims to deepen the understanding of the possible evolutionary paths of the 3G wireless value network. The article seeks also to assess which future scenarios are plausible and what dynamic triggers might make them likely.