云服务!——互联网颠覆传统工业社会的开端

阿里和盛大两大平台的商业本质是:通过繁殖大量创业公司提供丰富的个性化产品,以满足市场上日益膨胀的个性化需求。其繁殖方式是为创业公司提供资金、推广、支付、物流、客服一整套服务,把自己的运营能力像水和电一样让外部随需使用。这就是云服务的商业模式。云服务的诞生前提是:互联网打破地域分割形成一个统一大市场,为个性化需求提供产品开始有利可图。其客观效果是:把创业成本降到最低,创业者只专注于创意等核心环节,运营和管理将不再重要。小公司开始挑战大公司,颠覆"规模制胜"的工业文明。我们的社会和文化将更加独立和自由。     

投资服务

Administrative Service Center： Baoding Administrative Service Center is located at Qiyizhonglu, southwest corner of the Shuangyong Square. The Center is on the seventh floor, with a total area of 7,000 sq. meters. Floor 1 to 4 is the office section, containing 47 departments and units, 240 staff working at the service windows, involving 509 examination and approval items and services. The 5th floor is the transaction hall for public resources, which is responsible for the processing of the matters concerning the transaction of public resources including transfer of operational land, government purchase and property right transaction.     

挽留抱怨的顾客

营销大师菲利普·科特勒指出:获取一个新顾客的成本是保留一个老顾客成本的5倍.数目众多的企业将"长期双赢"写进战略,消费者行为学诞生并盛行,CRM系统风靡全球,但他们都未能力挽狂澜,阻止老顾客流失.     

Non-Profit Services

No abstract available for this article.     

Marketing Professional Services

No abstract available for this article.     

Granularity of Services

Service-oriented architectures are widely discussed as a design principle for application and enterprise architectures. Nevertheless, an adequate granularity of services has not yet been researched sufficiently from an economic perspective. The finer the granularity to realize the functions of a process, the higher the number of services is, and the more effort has to be directed towards composing them. In contrast, very coarse-grained services bear the disadvantages of higher implementation costs and lower reuse potential (e.g., in different processes). The aim of the decision model proposed in this paper is to determine an adequate granularity of services from an economical perspective. Thus, degrees of freedom, which often exist for the choice of granularity after a domain analysis, can be leveraged to realize a cost-efficient solution. We illustrate the applicability and practical benefits of the decision model with an example from the context of a financial services provider.     

服务市场的开放与服务品牌

面对服务市场的开放和竞争,我国服务业要加紧建立和发展自己的品牌。 本文阐述了服务品牌的概念、服务品牌在现代服务业的商务活动中的作用、以及服 务品牌的建立和发展所涉及的８种策略。     

Positioning Professional Services

Market segmentation and positioning allow marketers to differentiate themselves from competitors in a manner that is valued by customers and results in competitive advantage. Through an analysis of the financial services market this study develops a segmentation and positioning strategy based on the proposition that consumers employ many kinds of professional service providers to compensate for their own inability or unwillingness to perform certain tasks. Groups of similarly classified informants were examined to create profiles of four distinct market segments with unique needs, expectations, and evaluative criteria.     

Educational Services Marketing

In an increasingly competitive educational market one of the greatest challenges for admissions personnel is how to successfully recruit desirable students, once they have been identified. One of the most important tools in this process is the recruitment letter. However, individual recruitment letters are problematic. Because they must be personalized, they are time consuming, expensive, and often difficult to write. Nonetheless, the quality of this individualized correspondence often proves crucial to a student's decision to attend or not to attend a particular school. In this essay, the authors present a communication system, used by numerous large corporations, which can be adapted by academic admissions counselors to help them write-consistently, efficiently, and effectively-individual recruitment letters to prospective recruits.     

Ready Computer Services

As a large scale modern commercial conference, Partenariat 2006 will offer convenient computer services which are necessary in improving efficiency. This is a very complicated job. The Preparation Commission has a special group to be in charge of the job. China's Foreign Trade interviewed Tan Ke, head of the group.     

Professional Services Pricing

No abstract available for this article.     

化解不可贸易性服务的硬壳推动服务贸易

从经济学和WTO规则两个角度看待服务的贸易性问题经济学上研究服务的可贸易性和不可贸易性,是通过基尼系数来测算某行业的地区聚集度,基尼系数越低表明地区聚集度越低,则贸易性越低,反之则贸易性越强。计算基尼系数的方法就是对比该地区某服务行业的供应和需求,代表供应的是该行业在该地区的产量或就业量占全国该行业的产量或就业量的比重,     

化解不可贸易性服务的硬壳推动服务贸易

从经济学和WTO规则两个角度看待服务的贸易性问题经济学上研究服务的可贸易性和不可贸易性,是通过基尼系数来测算某行业的地区聚集度,基尼系数越低表明地区聚集度越低,则贸易性越低,反之则贸易性越强。计算基尼系数的方法就是对比该地区某服务行业的供应和需求,代表供应的是该行业在该地区的产量或就业量占全国该行业的产量或就业量的比重,代表需求的是该地区的人     

服务特征的再认识与整合服务营销组合框架

本文在文献综述的基础上,通过服务营销与商品营销的对比,分析出服务的9个基本特征:顾客不获得服务所有权、无形性、顾客参与性、人员作为服务产品的一部分、投入产出更大的可变性、服务质量难评价性、不可存储性、时间要素重要性、不同的分销渠道等.并在详细分析针对服务特征所需的营销策略的基础上提出了由服务产品、价格、分销、促销、有形证据、人员、过程和生产效率组成的整合服务营销组合框架,指出服务企业在设计和实施营销方案时必须做好营销管理职能、运作管理职能以及人力资源管理职能的协调与沟通.     

国际服务外包动因:从“降低成本”到“提高服务质量”

本文从国际竞争的视角构建了博弈模型来分析国际服务外包的动因。在跨国企业越来越多地外包其核心业务时,寻求高质量的专业服务才是国际服务外包的主要动因。这一结论通过印度、爱尔兰、中国等21国的Panel Data计量模型得到了验证。为此,中国发展国际服务外包业的根本途径在于提高企业自身质量及提供优质的专业服务。     

Benchmarking Services Branding Practices

The results of research into the competitiveness of New Zealand firms that provide professional and other business services suggest that effective branding is a key source of success. Brand strength appears to be linked to four main practices: investing in marketing communications to improve customer awareness and understanding of corporate and product brand values; contributing to the wider community to improve corporate reputation; improving internal communications (internal marketing) so front-line and professional staff are kept better informed about customer needs, market changes and company initiatives, thereby enabling staff to help customers better; and improving service quality to improve market positioning. The paper answers calls for the development of an integrated theory of services branding and concludes by positing three main conditions for effective services strategies and practices.     

Retail Financial Services Segmentation

In the light of the increasing importance of market segmentation in the retail financial services industry, this article reviews past research in the area. The article argues the need for research to move forward rather than repeat the kind of studies now being carried out by companies. The way in which academic research might provide a methodological model is discussed and areas for the future development of segmentation research are suggested.