共查询到20条相似文献,搜索用时 31 毫秒
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《品牌》2017,(4)
随着中国国家形象在国际上得到认可并逐渐提升,中国的发展万众瞩目。作为逐渐崛起的经济强国,中国将大城市展现在世人眼中——上海、北京、广州、深圳、重庆、武汉……其中,上海作为较早开埠的通商口岸,现在已然成为东亚乃至全球最重要的经济中心之一,并担当起了中国时尚之都。而南京西路,如同美国纽约的第五大道,被当地人誉为上海最昂贵的商业街。南京西路,也可谓是上海时尚圈的聚集地,这里的世界名牌不胜枚举。本文将通过文献研究、个案研究(对南京西路实地考察)、对比研究等方法,以橱窗广告为出发点,从传播学角度探讨研究上海市南京西路橱窗设计中的视觉传播特点,以及对上海市民时尚感潜移默化的影响、新式海派文化对上海女性甚至男性的时尚观念重塑。该研究对于上海在世界范围内的时尚传播影响力,以及中国其他城市的时尚传播都具有理论借鉴的意义。 相似文献
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Katrin Erna Hjort 《Business ethics (Oxford, England)》1996,5(3):171-177
Commercial cooperation between transBaltic neighbours Denmark and Poland is thriving, yet relationships between business people in the two countries are not always easy as a consequence of differing cultural histories and misunderstandings. The author is Associate Professor in the Department of Intercultural Communication and Management in Copenhagen Business School, Dalgas Have 15, DK-2000 Frederiksberg, Denmark. 相似文献
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Yang Wei 《中国对外贸易(英文版)》2008,(7):11-11
It is the 30th anniversary of China to carry out the reform and opening up policy. Before the reform and opening up policy, China had struggled a long time to keep pace with the world. When we looked back on the nearly door-close time, we may feel lucky that there is window opened to .the outside world at the first period of the foundation of P.R.C. that is what we have been already very familiar with today, the China Import and Export Fair, also called the Canton Fair fbr short. 相似文献
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“在‘服务内容’、‘服务对象’、‘服务目的’和‘服务手段’上,‘中心’必须有一个明确的定位。具体说来,‘中心’的市场定位是体现在它富有个性的特色服务上的。” 相似文献
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《Journal of Retailing and Consumer Services》2002,9(5):277-290
Window displays are an ubiquitous and prominent but under-researched element of retail strategy. This paper explores how the store and product category information communicated by a store's windows are related to consumers’ shopping decisions, such as store entry and product purchase, and how these relationships vary for consumer segments that differ in terms of their knowledge of the retailer's product(s). Results of a study conducted in the context of clothing retailers demonstrate that the store entry decision is related both directly as well as indirectly (through acquisition of inferred, store-related information) to the acquisition of observed, store-related information from window displays. However, it is product category-related information (e.g. fashion and product-self fit) rather than store-related information (e.g. merchandise and store image) that is more strongly associated with the product purchase decision. Moreover, consumers with medium levels of clothing knowledge are more influenced by windows in their shopping decisions than those with low or high levels. 相似文献
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在经济全球化的今天,以市场扩张为基础的经济活动对投资促进提出了更高的要求。从长远来看,投资促进也算得上是一个新行业,在80年代到90年代,随着全球经济的不断开放,随着外商直接投资在世界各地的显著增长,投资促进业迅速崛起。联合国贸易与发展委员会的一项调查表明,在1999年的投资促进机构中,有70%都是在前十年的时间里建立起来的。 相似文献