Thomas A. Kinney. The Carriage Trade: Making Horse-Drawn Vehicles in America. Baltimore, Md.: Johns Hopkins University Press, 2004. xi + 381 pp. ISBN 0-8018-7946-9, $49.95 (cloth).

Although ‘horse and buggy’ usually connotes a quainticon of the preindustrial world, The Carriage Trade by ThomasA. Kinney shows that horse-drawn vehicles were anything butquaint. Carriage and wagon making was a major nineteenth-centuryindustry, employing by 1890 130,000 employees in 13,000 firmsproducing $200 million in value (p. 262). These firms were leadersin production, management, and marketing innovations. Kinney’sstraightforward account shows how mechanization, interchangeability,and rationalization changed the nature of     

Roger Horowitz. Putting Meat on the American Table: Taste, Technology, Transformation. Baltimore, Md.: The Johns Hopkins University Press, 2005. xiii + 170 pp. ISBN 0-8018-8240-0, $35.00 (cloth); ISBN 0-8018-8241-9, $19.00 (paper).

Roger Horowitz opens Putting Meat on the American Table: Taste,Technology, Transformation with the observation that Americais a meat-eating nation. Throughout his narrative, he examinesthe forces that allow so much meat—six to eight ouncesper person per day—to satiate Americans’ appetite.The central questions driving Horowitz’s analysis are(a) what is the relationship between producing and consuminga product and (b) how does the nature of the good affect thisrelationship? In     

Helen Tangires. Public Markets and Civic Culture in Nineteenth-Century America. Baltimore, Md.: Johns Hopkins University Press, 2003. xiii + 263 pp. ISBN 0-8018-7133-6, $45.00 (cloth).

Public Markets and Civic Culture in Nineteenth-Century Americaexplores and extols the role of municipally owned markets insupplying food to the nation’s urban centers. Helen Tangiresdraws data and examples from around the country, but New Yorkand Philadelphia provide her core case studies. Tangires tracesher interest in public markets to childhood experiences witha family lunch wagon in Baltimore, which doubtless contributesto the enthusiastic warmth she brings to this study. It mayalso encourage some sentimentality     

Andre Millard, ed. The Electric Guitar: A History of an American Icon. Baltimore, Md.: Johns Hopkins University Press, 2004. x + 215 pp. ISBN 0-8018-7862-4, $45.00 (cloth).

In 1996 the Jerome and Dorothy Lemelson Center for the Studyof Invention and Innovation sponsored a symposium, "Electrified,Amplified, and Deified: The Electric Guitar, Its Makers, andIts Players." This book distills and amplifies the scholarshipin that encounter between researchers, innovators, and practitioners.The editor takes up where speakers left off and contributesthe introduction, conclusion, and five of nine chapters. Millardmakes a case for the electric guitar as a totem of modern Americanculture. Intended for the general     

Marina Moskowitz. Standard of Living: The Measure of the Middle Class in Modern America. Baltimore, Md.: Johns Hopkins University Press, 2004. xii + 300 pp. ISBN 0-8018-7947-7, $45.00.

In Standard of Living: The Measure of the Middle Class in ModernAmerica, Marina Moskowitz seeks to elucidate a term that cameinto broad usage at the turn of the twentieth century but seemedto have no clear definition. Sociologists, journalists, novelists,and government officials alike all referred to the "standardof living," yet they did not necessarily agree on just whatthat standard was. Moskowitz argues that the standard of livingwas a measure not of how     

Gijs Mom. The Electric Vehicle: Technology and Expectations in the Automobile Age. Baltimore: Johns Hopkins University Press, 2004. xiii + 423 pp. ISBN 0-8018-7138-7, $54.95.

Automotive historians have long dismissed the electric vehicle;who would want a car with limited speed that had to be rechargedevery hundred miles? But in 1905, Gijs Mom reminds us, "morethan half of all commercial vehicles in the United States wereelectric powered," and by 1940 tens of thousands of electriccars and trucks had been produced (pp. 206, 265). In the UnitedStates and Europe, electric vehicles appeared as taxicabs, deliveryvans, and even fire engines, as     

Sean Patrick Adams. Old Dominion, Industrial Commonwealth: Coal, Politics, and Economy in Antebellum America. Baltimore, Md.: Johns Hopkins University Press, 2004. xiv + 305 pp. ISBN 0-8018-7968-X, $45.00.

In this superbly crafted study Sean Adams compares the developmentof the coal industry in Virginia and Pennsylvania before theCivil War. The comparative method allows Adams to focus hisanalysis around a seemingly simple question: Did Pennsylvania’smore open and democratic state government create a more efficientinstitutional framework than Virginia’s planter-dominatedlegislature? Posing this question allows Adams to avoid somewhatstale debates about whether large numbers of slaves could workin manufacturing, or if anticapitalist planters opposed industrialization.     

Mark Aldrich. Death Rode the Rails: American Railroad Accidents and Safety, 1828-1965. Baltimore, Md.: The Johns Hopkins University Press, 2006. xvi + 446 pp. ISBN 0-8018-8236-2, $59.95 (paper).

This is an excellent narrative of the evolution of public andindustry focus on industrial safety. It is subtitled "accidentsand safety" because accidents played a very public role of focusingattention on particular problems (e.g., brakes, bridge design,rail failures, and explosions of hazardous materials). By lookingat accidents and safety, Aldrich develops four key themes thathe weaves throughout the narrative. Aldrich’s economicanalysis, much of which is contained in the notes and in thirtypages of     

JoAnne Yates. Structuring the Information Age: Life Insurance and Technology in the Twentieth Century. Baltimore and London: The Johns Hopkins Press, 2005. x + 351 pp. ISBN 0-8018-8086-6, $49.95.

Structuring the Information Age delineates the incorporationof the computer into the life insurance bureaucracy and howlife insurance affected the rise of computers. The life insuranceindustry is an excellent choice for a study of how informationtechnology ‘revolutions’ actually are incrementallyappropriated by enterprises and society. Insurance as a financialintermediary depends on information for its existence. Changesin information manipulation fundamentally affect managementpractice. Moreover, it was a large market for producers of businessmachines. The industry     

Erik Gilbert. Dhows and the Colonial Economy of Zanzibar, 1860-1970. Athens, Ohio: Ohio University Press, 2004. xiii + 176 pp. ISBN 0-8214-1557-3, $49.95 (cloth); 0-8214-1558-1, $26.95 (paper).

It took a tsunami at the end of 2004 to alert the world to whatErik Gilbert could have told us well in advance—that theIndian Ocean’s edge and the people on it are intimatelyintertwined. Building from a rich grounding in one particularplace, Gilbert tells the story of the intersections betweenthe world of dhows and British colonial economic policies inthe Zanzibar islands. Zanzibar today is a semi-autonomous ifcantankerous partner with the former Tanganyika     

Paul Sabin. Crude Politics: The California Oil Market, 1900-1940. Berkeley: University of California Press, 2004. xx + 307 pp. ISBN 0-520-24198-3, $39.95 (cloth).

Champions of the oil industry have long claimed that oil isthe cheapest form of energy. Why is it so cheap? The conventionalanswer emphasizes oil’s natural abundance and the wondersof market supply and demand. Most historians who study the industryat least implicitly accept this explanation. But is not resourceabundance a socially constructed concept? Can we so easily isolatemarket forces from politics and government policy in explainingthe cost and price of oil? These     

Ben Ross Schneider. Business Politics and the State in Twentieth-Century Latin America. New York: Cambridge University Press, 2004. xix + 312 pp. ISBN 0-521-83651-4, $70.00 (cloth); 0-521-54500-5, $26.99 (paper).

This volume is a valuable addition to the extensive and disparatebibliography on business associations, state-business relations,collective action, corporatism, and civil society. One of itsmajor achievements is that it will help to redirect researchon these topics. The book encompasses a wide field of scholarlywork hitherto undertaken in a variety of disciplines: politicalscience, economics, sociology of organizations, and economicand business history. In terms of business history, Schneider’sbook is an important contribution to the study of     

Richard Coopey, ed. Information and Technology Policy: An International History. New York: Oxford University Press, 2004. xvi + 346 pp. ISBN 0-19-924105-8, $99.50 (cloth).

Richard Coopey’s Information and Technology Policy isan edited volume featuring an impressive array of scholars whoprovide nuanced accounts of national governmental policies relatedto the computer and (to a lesser extent) software industries.As Coopey writes in his introduction, the post–World WarII period is remembered as a time of American political, economic,and technological ascendancy. In the design, manufacture, anddistribution of computers, the United     

H. Roger Grant. "Follow the Flag": A History of the Wabash Railroad Company. DeKalb: Northern Illinois University Press, 2004. xii + 291 pp. ISBN 0-87580-328-8, $49.95 (cloth).

"Follow the Flag" reaffirms Roger Grant’s status as oneof the preeminent historians of transportation in the UnitedStates. The book reflects the predilection of many railroadhistorians to focus on a specific firm, rather than addresslarger thematic issues. Far more than being "just another railroad,"however, the Wabash reflected changes in its political, economic,and social milieu, while also playing a leading role in shapingthe very environment that surrounded it. The Wabash rose from the ashes of an 1830s Illinois internal     

Kathleen Thelen. How Institutions Evolve: The Political Economy of Skills in Germany, Britain, the United States, and Japan. Cambridge, U.K.: Cambridge University Press, 2004. xv + 333 pp. ISBN 0-521-83768-5, $75.00 (cloth); ISBN 0-521-54674-5, $29.99 (paper).

Kathleen Thelen has written an incredibly fascinating book thatshould be obligatory reading for anyone interested in the historyof skill formation or the evolution of institutions in general.For those working on the "varieties of capitalism," path-dependency,punctured equilibrium, or historical institutionalism, thistext should feature prominently in their work. Thelen’sgoal in this book is to discover why Germany, Britain, the UnitedStates, and Japan pursued different "paths" of skill formation.She traces the origin of each path     

Kent H. Hughes. Building the Next American Century: The Past and Future of American Economic Competitiveness. Washington, D.C.: Woodrow Wilson Center Press, 2005. xxiii + 542 pp. ISBN 0-8018-8204-4, $55.00 (cloth); 0-8018-8203-6, $24.95 (paper).

It is paradoxical that the United States, a nation so recentlytriumphant in the Cold War, should be so gripped by anxietyabout its economic future. A burgeoning national debt and ayawning current account deficit, among other pressures, obligeAmericans to question how—and if—the next one hundredyears will bring another "American Century." Into this debatesteps longtime Washington insider Kent H. Hughes, who sets outwith the ambitious agenda of considering "America’s economicfuture and its economic past" while seeking to define a     

Frank Dobbin, ed. The New Economic Sociology: A Reader. Princeton, N.J.: Princeton University Press, 2004. vii + 565 pp. ISBN 0-691-04905-X, $65.00 (cloth); 0-691-04906-8, $27.95 (paper).

This volume is designed to ease the entry of advanced sociologystudents into the growing literature in their discipline aboutmarkets and the organizations and individuals who operate withinthem. It can serve this useful function for business historiansas well, although it will take some tenacity on the part of"splitters" to make sense of what the "lumpers" are gettingat. The collection’s twenty chapters include articles fromleading journals and book excerpts and are organized around     

Barry Shank. A Token of My Affection: Greeting Cards and American Business Culture. New York: Columbia University Press, 2004. xvii + 328 pp. ISBN 0-231-11878-3, $50.00 (cloth).

Barry Shank has written a history of commercially produced greetingcards in the United States. Using vocabulary, concepts, andthe terrifically long sentences common to cultural studies,Shank argues that greeting cards reveal the emotional life ofcard-buying Americans. That inner life, he argues, was fundamentally"conditioned" and "structured" by American business culture.Many business historians will find Shank’s book challengingto read and not always convincing. If they persevere, and occasionallysuspend empirical demands, they will     

Michael Augspurger. An Economy of Abundant Beauty: Fortune Magazine and Depression America. Ithaca, N.Y.: Cornell University Press, 2004. viii + 292 pp. ISBN 0-8014-4204-4, $34.95 (cloth).

A curious blend of business and intellectual history, with anemphasis on the latter, Michael Augspurger’s An Economyof Abundant Beauty offers a reading of Fortune magazine fromits founding in 1930 through the election of Dwight D. Eisenhowerin 1952. Distancing himself from other observers of the publicationwho have interpreted Fortune’s heavy coverage of highculture and aesthetics during the 1930s alongside more prosaicbusiness news as the result of a distinct split between a progressivestaff of writers, including James Agee and Archibald MacLeish,and more conservative editors and publisher Henry Luce, Augspurgerclaims to discern a     

Stuart B. Schwartz. Tropical Babylons: Sugar and the Making of the Atlantic World, 1450-1680. Chapel Hill: University of North Carolina Press, 2004. xiii + 347 pp. ISBN 0-8078-2875-0, $59.95 (cloth); ISBN 0-8078-5538-3, $22.50 (paper).

This volume examines the surprisingly complex history of thewestward shift in sugar production from the Mediterranean toAmerica in the fifteenth to seventeenth centuries. Many factorsinfluenced this shift, including those most often studied: therise and growth of merchant capital, slavery, and technologicalchange. The local-level studies aggregated here reexamine thisdevelopment and thereby reveal the complex evolution and thegreat