吃什么远离胃癌

老百姓怕得病,更不愿吃药,都希望通过饮食保证健康。胃癌是我国最常见的恶性肿瘤之一,在我国发病率居各类肿瘤的首位。一般胃癌未经治疗者平均寿命约为13个月。每年约有17万人死于胃癌,几乎占全部恶性肿瘤死亡人数的1/4,且每年还有2万以上新的胃癌病人产生。胃癌是一种危害性极大的癌症,所以需要从日常开始预防。     

Honesty in negotiation

It is often suggested that deceptive behaviour in negotiation is ethical. A number of academic writers have put that view, and several have even suggested that a contrary approach is naÝve. Writers argue either that deceptive behaviour is generally expected or else that such behaviour is necessary to enable us to guard ourselves against exploitation. But in fact participants in the negotiating process differ in what they expect, and we can be careful without being deceptive. That is how we ought to proceed, if we want to treat others as responsible decision-makers. Our obligations in business negotiation are the same as elsewhere. Business is not a distinct game with defined rules, like poker. Neither 'business' nor 'negotiation' are by their nature set apart from other situations. The behaviour which is appropriate in negotiation depends on the circumstances. As in other situations, we have an obligation to pay attention to others to ascertain their actual expectations and intentions, and then act accordingly.     

The forgotten crisis

“ … financial markets are like the mirror of mankind, revealing every hour of every working day the way we value ourselves and the resources of the world around us. It is not the fault of the mirror if it reflects our blemishes as clearly as our beauty.”     

Corporate Social Responsibility and Farmer Suicides: A Case for Benign Paternalism?

Although arguments are a good way of exploring the limitations and complexities of a concept or a theory we may find ourselves faced with a real phenomenon that challenges the existing formulations of a concept or a theory so strongly and reveals its limitations to us so starkly that we are forced to break away from the current discussion and start anew. Such is the challenge posed by the phenomenon of farmer suicides on our existing theories of corporate social responsibility. Contemporary discussions in corporate ethics are replete with many theories of corporate social responsibility which in one way or the other rely on the concept of the social contract. For the most part these theories have gone unchallenged and no fundamental limitations have been revealed. However, the phenomenon of farmer suicides in central India poses a serious challenge to them. This article attempts to show how the phenomenon of farmer suicides in central India starkly exposes some of the fundamental limitations of the contractarian formulations of corporate social responsibility.     

COOPERATIVES: PARTICULARLY THEIR RELEVANCE TO WOMEN IN DEVELOPING COUNTRIES

‘Cooperatives give us the opportunity to demonstrate with our own lives that giving ourselves away in service to others is a way of creating ourselves anew.’¹ The purpose of this article is to give an over-all picture of cooperatives and their relevance in developing countries especially with regard to women.     

The pedagogical side of entrepreneurship theory

This is the second article in a set of two in this issue that deals with challenges in entrepreneurship education related to theory building and pedagogy. The first article argued that educators must increase the theoretical content in their courses if they hope to develop in students the cognitive skills to make better entrepreneurial decisions. This second article discusses a strategy for teaching entrepreneurship theory.The difficulty with teaching theory to entrepreneurship students is that they are likely to complain that “theory is boring! Lectures are boring! School is boring!” All three of these—theory, lecture, and school can also be irrelevant. We as teachers can also be boring and irrelevant! Students may not understand that learning theory can be highly interesting. Unfortunately, the process used to teach theory could be boring.We become boring as teachers when our classroom style becomes predictable because students are never surprised. We become irrelevant as teachers when we fail to apply theory as a tool to answer student questions. Good theory can always pass the test of applicability. If we fail to teach our students how to apply it in surprising ways, it is we who are at fault, not the theory.An effective strategy for teaching theory to students must be approved by them and monitored by teachers to be effective. If our purpose is to assist students to become skilled in theory-based competencies, the most effective method is to establish a student-approved system for class meetings that requires students to practice specific skills. Obtaining student approval is important because almost any system will work better if students feel good about it. In other words, students acquire competencies through their practice with theory-based activities.A theory-based activity approach is based on the assumption that to the extent that a teacher is the initiator of knowledge transfer, students tend to practice less and acquire fewer competencies. This occurs because it is the teacher who is the most engaged, not the students, which is the reverse of what is optimal.One way to evaluate our involvement in the classroom is to ask ourselves if our goal is to have students leaving class talking about how great we are as a teacher, rather than about how wonderful it would be to be an entrepreneur. If our students leave talking about being entrepreneurs instead of about us, we have probably figured out how to involve them in activities that help them to develop personal competencies.The teacher's primary role is to achieve student approval of the learning contract and to identify the theory-based competencies to be mastered. The question for educators faced with ensuring student mastery is not, “What an I going to teach today?” but “What am I going to have my students do today?” The teacher's task can be made easier by delegating part of the responsibility for the second question to students. Delegation of learning activities to students can introduce more variety and surprises into the classroom, each of which can aleviate boredom. It also provides teachers an opportunity to work more closely with students as they attempt to understand theory in anticipation of their classroom assignment to lead the learning activity.The remainder of this article discusses how to implement a theory-based activity approach, obstacles to its success and advantages of its use. The greatest advantage of its use is that students will be learning theory that can improve their odds of being successful as entrepreneurs. Of course their success depends upon us as scholars having gone before them and discovered the rules (theory) according to which events occur (c.f., Whitehead, 1917).     

On seeking first to understand

There are fundamental differences between seeking-to-solve and seeking-to-understand. We are strongly biased toward seeking-to-solve on a number of dimensions. As a result, we are increasingly at risk in a world that is becoming increasingly complex and fast paced. We therefore need to understand these biases so that we can defend ourselves -- we need to develop (moral) concepts and methods of inquiry that transcend our dominant and pervasive analytical presuppositions.     

Work: The process and the person

For the most of us, work is an entirely non-discretionary activity, an inescapable and irreducible fact of existence. According to E. F. Schumacher one of the darkest aspects of contemporary work life is the existence of an appalling number of men and women condemned to work which has no connection with their inner lives, no meaning for them whatever. Work for too many people is perceived as down-time, something that has to be done, but seldom adding to who they are. And yet recent surveys indicate that 74% of the work force would chose to work even if they were not financially required to do so. Why? This paper contends that people want to work because they are intuitively aware that work, be it “bad” or “good,” helps to shape them. It gives them a sense of direction and allows them the opportunity for personal creativity and fulfillment. Work is the “axis of human self-making.” Work molds the person and work is the mark of a person. Satisfaction with life seems to be related to satisfaction with our work and the quality of our lives seems dependent on the quality of work that we do.     

The impossibility of corporate ethics: for a Levinasian approach to managerial ethics

The moral philosophy of Levinas offers a stark prospectus of impossibility for corporate ethics. It differs from most traditional ethical theories in that, for Levinas, the ethical develops in a personal meeting of one with the Other, rather than residing in some internal deliberation of the moral subject. Levinasian ethics emphasises an infinite personal responsibility arising for each of us in the face of the Other and in the presence of the Third. It stresses the imperious demand we experience to be open to, prepared for and impassioned with that which we may not know, or recognise, about ourselves or about the Other. Such a demand transcends our intellectual and/or rational potential; it involves us in a carnal and somatic bodily experience of otherness. If we are to speak of Levinasian ethics in a business context, it cannot be a matter of corporate ethics but only a matter of individual managerial ethics. What such an ethics would be like is yet to be outlined. This paper proposes a series of questions and suggestions that will explicate some key terms of a practice organised around a Levinasian vocabulary of otherness, responsibility, proximity, diachrony and justice.     

跨国零售企业中国市场营运模式比较及启示

纵观跨国零售企业中国市场的营销运作,显现出创新的竞争作为和卓越的竞争成效,因而有必要关注跨国零售企业中国市场营销个性的差异,尤其需要研究其营销共性的特征,将其营销运作模式进行对比分析,提炼核心能力的基本框架,把握核心能力关键所在,探索零售企业核心能力与行业竞争态势、目标市场竞争环境、以及总体竞争趋势的关联度,寻求我国零售企业跨入国际市场参与竞争的借鉴之路。     

自我营销的6C法则

面临激烈的竞争,将自己成功的营销出去,应遵循自我营销的6C法则。即具有不落俗套的、灵活的、新的、超前的观念和意识;敢于将真实的自我表现出来;认认真真审视自己的能力;事前做好充分的准备,等待机遇的来临;学会沟通,不怕拒绝;充分利用自己的优点,以最得体的服侍、打扮和最佳的精神状态示人,以达到我们内心所期望的目标。     

After the wrongdoing: What managers should know about whistleblowing

Most of us are likely at some point to observe wrongdoing in our organizations, and some of us will blow the whistle to someone with the authority to put a stop to the wrongdoing. Or we may be managers, inspectors, or auditors who serve as the official ‘complaint recipient’ when one of our colleagues wants to report wrongdoing in the organization. Whether we blow the whistle or are tasked with cleaning up after someone else does so, we are better off knowing in advance how the whistleblowing process usually plays out. In this article we discuss the pragmatic implications of 30 years of systematic research about whistleblowing: who does it and when, and why they choose to report the wrongdoing internally (within the organization) or externally (to outsiders). To avoid external whistleblowing, which entails all sorts of costs for the organization, we recommend that managers take clear steps: investigate the allegations, make the results of the investigation known to those affected, correct the problem if one is found, and avoid reprisal against whistleblowers. These actions can increase the chance that information about organizational wrongdoing stays inside the organization, where it may be remedied, instead of being made public.     

Limits to learning from the west: How western management advice may prove limited in Eastern Europe

The West's aid to the emerging Eastern European economies includes consultancy and education. This will have considerable impact on their economic and managerial activity, even though the theories of organization and management on which it is based are much criticized here. As these theories are applied in the extreme economic, social and political circumstances of the Soviet collapse, we are likely to be both surprised and pushed into a period of critical organizational theorizing. Much of the criticism comes from institutionalists who reject a generic approach to economics and management. They argue instead that organizations are embedded within a specific environment of social, legal, economic, and technological institutions which fashion their activities. They are saying “things are different over there and we should recognize that our advice presumes our own institutional arrangements.” The first part of this study reviews the reasoning behind this critique. It has two threads: (a) the institutional context and the way that shapes economic transactions and their costs; and (b) the way institutions develop as collective responses to social uncertainties. We look at organization theory's dependence on the social institutions, such as contract law, professional training, and the market for insurance. We take these and many other Western institutions for granted, and seldom stop to analyze them. In Eastern Europe, managers lack such institutional infrastructures and face uncertainties beyond our experience. This article's second part focuses on the processes by which organizations respond to uncertainties. There are many types of uncertainty and we pick out that of adopting a new technology. Problems arise because of “gaps” between the organization's in-place work practices, knowledge, and attitudes, and those which they must eventually adopt if they are to use the new technology effectively. Recent research into workplace know-how suggests that such gaps are bridged by workers developing a new “tacit” understanding of the technology through learning-by-doing. This knowledge generation (KG) works best when it is also communal, when creative teams form. By definition, this kind of team cannot be managed bureaucratically, in ways that depend on an understanding of the task in hand. We see that bureaucracy is a theory of knowledge application (KA) which breaks down in the absence of the necessary knowledge, rules, measurements, communications, and sanctions. Creative teams can operate under the conditions of bureaucratic failure because they are held together by institutional forces rather than by rational administration. The context of social institutions outside the organization becomes important because it defines the institutional bases for such teams. In the final section we look beyond creative teams as internal uncertainty resolvers. The new institutional economists argue that firms should internalize the uncertain transactions that are difficult to contract, and so precipitate market failure. We suggest that entrepreneurs also look outside the firm at those social institutions which enable them to externalize uncertainties. In general, the institutionalist critique reveals that entrepreneurs have several domains of action. The formal KA part of the firm, the focus of classical organization and management theory, is but one of these domains. Other equally important KG domains lie both within the firm and in the interorganizational networks and social institutions beyond its boundaries. The uncertainties of the Soviet collapse move us on from the simplicities of Western organization theory toward a richer set of ideas more relevant to our Eastern European colleagues—and to ourselves.     

The service imperative

Services dominate the world's established economies (such as those of the US, Germany, and Finland) and are becoming increasingly important in developing economies, including those of China and India. Yet most companies, national governments, and universities do not put much energy into service research, innovation, or education. This ironic juxtaposition of facts has led us, along with others, to promote a focus on service research and service innovation across companies and institutions. We call this the “service imperative.” In this article, we present our view of the service imperative as a burning platform that is giving birth to many hopeful directions for the future of the global economy. We believe that companies and nations that embrace the service imperative will prosper and benefit, as will individuals who do the same. We also contend that widespread embracing of the service imperative can lead to improved quality of life for people worldwide.     

Investigating brand preferences across social groups and consumption contexts

Using a unique dataset on U.S. beer consumption, we investigate brand preferences of consumers across various social group and context related consumption scenarios (??scenarios??). As sufficient data are not available for each scenario, understanding these preferences requires us to share information across scenarios. Our proposed modeling framework has two main building blocks. The first is a standard continuous random coefficients logit model that the framework reduces to in the absence of information on social groups and consumption contexts. The second component captures variations in mean preferences across scenarios in a parsimonious fashion by decomposing the deviations in preferences from a base scenario into a low dimensional brand map in which the brand locations are fixed across scenarios but the importance weights vary by scenario. In addition to heterogeneity in brand preferences that is reflected in the random coefficients, heterogeneity in preferences across scenarios is accounted for by allowing the brand map itself to have a discrete heterogeneity distribution across consumers. Finally, heterogeneity in preferences within a scenario is accounted for by allowing the importance weights to vary across consumers. Together, these factors allow us to parsimoniously account for preference heterogeneity across brands, consumers and scenarios. We conduct a simulation study to reassure ourselves that using the kind of data that is available to us, our proposed estimator can recover the true model parameters from those data. We find that brand preferences vary considerably across the different social groups and consumption contexts as well as across different consumer segments. Despite the sparse data on specific brand-scenario combinations, our approach facilitates such an analysis and assessment of the relative strengths of brands in each of these scenarios. This could provide useful guidance to the brand managers of the smaller brands whose overall preference level might be low but which enjoy a customer franchise in a particular segment or in a particular context or a social group setting.     

Work, Identity and Self: How We Are Formed by The Work We Do

Because work looms so large in our lives I believe that most of us don't reflect on its importance and significance. For most of us, work is well – work, something we have to do to maintain our lives and pay the bills. I believe, however, that work is not just a part of our existence that can be easily separated from the rest of our lives. Work is not simply about the trading of labor for dollars. Perhaps because we live in a society that markets and hawks the fruits of our labor and not the labor itself, we have forgotten or never really appreciated the fact that the business of work is not simply to produce goods, but also to help produce people. We need work, and as adults we find identity and are identified by the work we do. If this is true then we must be very careful about what we choose to do for a living, for what we do is what we'll become.     

From Increasing Gas Efficiency to Enhancing Creativity: It Pays to Go Green

What are the common denominators for success when we consider increasing gas efficiency and enhancing creativity in organizations? As an analogy, the principles of increasing gas efficiency are applicable to enhancing creativity in organizations: Plan activities in advance, allocate sufficient time, resources, and set a SMART goal with clear priority and focus. Identify talent in ourselves and others and do not fall into the temptation of following others. Big ideas take time. Maintain momentum, avoid interruptions, incorporate new technologies, information, and feedback, and modify action to achieve goals. We have 100% control of our thoughts and action. Stop idling, take action, and do it now. If everyone contributes just a little, the cumulative effect over time can be huge. If we have the knowledge, skills, and abilities (KSA) for doing the right things that will benefit humanity and the whole world, but fail to do them, is this ethical? We, the managers, need to focus on what we have done and what we have failed to do, change our thinking, change our behavior, and accomplish our goals.     

Research in marketing in Europe: Some reflections on its setting,accomplishments and challenges

In this paper we present some reflections on the development and state of research in marketing in Europe. After briefly putting European research in a historical perspective, we devote a major section to discussing the institutional setting in which research takes place. We believe that the institutional setting is a crucial determinant of research. We then discuss numumber of European research accomplishments. We essentially limit ourselves to marketing models and industrial marketing, our own major areas of interest. In the final section we list some challenges for the future and discuss how they could be turned into opportunities.     

Culinary tourism: An exploratory reading of contemporary representations of cooking

In Levi‐Straussian terms cooking marks the “transition between nature and culture”. Yet the study of cookbooks as placed cultural artefacts is largely neglected by consumer researchers. This essay seeks to address this oversight, setting out to explore the potential contribution of a turn to cookbooks for enriching our understanding of the character of contemporary consumer culture. It weaves a line of argument that asserts the value of treating cookbooks as cultural products, as objectifications of culinary culture, as constructed social forms which are amenable to textual analysis. In this respect it declares that, rather than simply being understood as reflections of contemporary consumer culture, cookbooks should be understood as artefacts of cultural life in the making. That is, cookbooks contain not only recipes but inscribed cultural tales which can be understood as productive of the culinary culture that they pretend only to display, and performative in their attempt to do things with us. We reveal cookbooks to be sites of aestheticised consumption.     

Identity,Self-Awareness,and Self-Deception: Ethical Implications for Leaders and Organizations

The ability of leaders to be perceived as trustworthy and to develop authentic and effective relationships is largely a function of their personal identities and their self-awareness in understanding and making accommodations for their weaknesses. The research about self-deception confirms that we often practice denial regarding our identities without being fully aware of the ethical duties that we owe to ourselves and to others. This article offers insights about the nature of identity and self-awareness, specifically examining how self-deception can create barriers to self-awareness within both a personal and a business context.