Effects of power and individual-level cultural orientation on preferences for volunteer tourism

This study examined whether individual-level cultural orientation and psychological feelings of power interact to influence preference for volunteer or self-indulgent holiday packages. Results from a study involving 466 participants revealed that intentions to purchase a holiday package were greater among those who had been primed to feel powerful, supporting the notion that power increases an individual's tendency to take action. Nevertheless, the holiday packages that powerful participants chose varied as a function of their individual-level cultural orientation. Specifically, when primed to feel powerful, vertical individualists exhibited a distinct preference for a self-indulgent holiday package whereas horizontal collectivists preferred a volunteer holiday package. These findings indicate that preference for volunteer or self-indulgent holidays arises from the confluence of individual-level cultural orientation (which shapes goal meaning) and power (which influences goal pursuit).     

Volunteer Tourism and Intercultural Sensitivity: The Role of Interaction with Host Communities

This research introduced the concept of intercultural sensitivity to investigate the relationships between the context of volunteer tourism and the change in intercultural sensitivity, empirically assessing the supposition that volunteer tourism facilitates cross-cultural understanding. As a theoretical backdrop, the study utilized Developmental Model of Intercultural Sensitivity (DMIS) postulating that one’s journey towards greater intercultural sensitivity consists of six consecutive stages along the enthnocentrism–ethnorelativism continuum. Canonical correlation analysis of the survey data revealed that quality of interaction with the host community was the most significant predictor of change in intercultural sensitivity. Additionally, this study demonstrated that volunteer tourism is linked to positive and negative changes in intercultural sensitivity and therefore has the potential to simultaneously promote and inhibit cross-cultural understanding.     

Impact of Customer Orientation and ICT Use on the Perceived Performance of Rural Tourism Enterprises

This article sets out to highlight the importance of adopting customer orientation and information and communications technology (ICT) in tourism service delivery if the rural tourism sector is to succeed. A model is proposed and validated which encompasses the effects of customer orientation adoption and the use of ICT on the rural tourism sector, taking into account the enterprises’ financial results, improvements to the rural destination, and the more personal, intangible impact on the owner-manager. The major contributions of this work are in finding that customer orientation adoption that contributes to ICT use, and that both ICT use and customer orientation adoption contribute to better outcomes from rural tourism activity.     

高职院校旅游人才培养模式和教学内容改革方向探讨

本文在对高职院校旅游专业人才培养存在问题分析的基础上 ,提出了改革的方向 :适应 2 1世纪旅游产业发展水平 ;符合旅游教育的性质 ;推进素质教育 ;与国际化接轨等。     

社会交往、旅游情境对旅游需求的影响研究--基于春节“黄金周”的实证分析

以往关于消费者需求行为的研究多基于传统经济学框架的设定展开,认为影响消费者旅游需求的主要因素包含收入、目的地吸引力、交通等,普遍忽视了消费过程中的社会交往和具体情境。文章在理论分析的基础上,提出了若干命题,将消费者收入、社会交往和旅游情境等因素纳入旅游消费者需求的模型中,提出了若干研究命题。依据2014年春节“黄金周”旅游需求调研数据,采用排序选择模型验证了相关命题的正确性。计量结果表明,个人经济因素对我国消费者春节“黄金周”旅游需求影响较小,家庭结构、同伴等社会交往因素是影响其旅游需求的重要因素;我国消费者对于春节“黄金周”出游过程中遭遇的拥堵、旅游市场混乱等旅游情境问题具有一定的容忍度,但是,严重供需失衡导致的旅游情境问题依然对其旅游需求产生了显著的影响。     

The influence of volunteer motivation on satisfaction,attitudes, and support for a mega-event

Although there are numerous studies on volunteering in tourism, little research has been done on volunteer support for mega-events. This study develops a theoretical model investigating the relationship between volunteer motivation and support for the Expo 2012 Yeosu Korea through mediating effects of satisfaction and attitudes toward volunteering and the Expo venue. An onsite survey of 489 volunteers at the Yeosu Expo was conducted. The structural equation model reveals that patriotism and intrinsic motivations significantly influence volunteer satisfaction, which in turn exerts a significant effect on attitudes toward volunteering and the Expo venue. Also, volunteer attitudes toward volunteering significantly influence volunteer attitudes toward the Expo venue, which in turn have a significant effect on support for the Expo. The study suggests that patriotism and intrinsic motivations can leverage support for mega-events through enhancing mediators of satisfaction and attitudes.     

目的地网络界面对旅游者体验及品牌形象的影响

旅游目的地推广营销所使用的官方网站、微博、电子商务平台等网络渠道构成了旅游者接触目的地的网络界面。旅游目的地网络界面特征主要包含信息价值、友好性和交互性3个要素。为探索旅游目的地网络界面对旅游者体验及品牌形象的影响,构建了旅游目的地网络界面特征、旅游者体验与目的地品牌形象的结构方程模型。研究发现,旅游目的地网络界面特征的3个要素通过功能体验和情感体验两个中介因素影响游客对目的地品牌形象的感知,但信息价值对情感体验的影响不显著。基于以上结论,对旅游目的地优化网络界面提出了策略建议。     

建立中国-东盟自由贸易区对海南旅游业的影响及对策

中国——东盟自由贸易区的建立，对在旅游资源和旅游产品上与东盟各国较为接近的海南旅游业来说，不可避免地会受到较大影响。本文通过对海南旅游业现状及自由贸易区建立后对海南旅游业的有利与不利因素的比较分析，提出海南旅游业应立足于国内市场，实施创新战略来面对挑战。     

The effects of economic benefits on place affect: the mediating role of perceived values and non-material life satisfaction

This research aims to test the impacts of personal economic benefits from tourism, perceived values, non-material life domain satisfaction on place affect to rural community. Data were collected from rural community, Ningde, China, and a structural equation modeling approach was used. The findings show that personal economic benefits from tourism is positively associated with perceived values and non-material life domain satisfaction, but not positively related to place affect. Perceived values and non-material life domain satisfaction mediate the relationship between personal economic benefits from tourism and place affect. Theoretical and managerial implications are discussed for the rural community.     

新冠肺炎疫情对区域旅游发展影响及恢复发展应对策略研究——以云南省为例

新冠肺炎疫情爆发并迅速蔓延,对依赖以人的位移产生综合消费的旅游业的影响是巨大而且全方位的。以云南省为例,从宏观旅游经济运行、中观旅游业态发展、微观旅游企业发展及旅游资本市场四个层次,对新冠肺炎给区域旅游发展带来的影响进行分析与研判。在此基础上,提出区域旅游恢复发展的应对策略。     

中、韩、朝旅游合作现状及其对图们江区域经济发展的作用

图们江区域是东北亚的地理中心，是东北亚区域经济的潜在交会点，图位江区域开发是东北亚六国国际经济合和的关键。本文具体分析了环图位江区域中、韩、朝三国的旅游合作现状，旅游带动和促进了跨国区域经济的发展，旅游合作不仅给图位区域经济带来了新的增长点，并创造了许多间接收益，大大地促进了图位江区域经济的发展。     

旅游发展对我国投资、消费和出口需求的拉动效应研究

传统观念认为,旅游业能有力拉动国民消费需求。其实,旅游业发展也会引致多方面的投资需求,如景区开发、基础设施建设等。因此,旅游业发展对国民经济增长具有综合性的拉动作用。文章依据宏观经济学理论,构建了入境旅游与国内旅游对投资、消费和出口增长分析的理论框架,并利用1982~2010年相关数据,分析了旅游"两大部门"对中国经济增长"三大驱动力"的影响。研究发现:(1)发展入境旅游与国内旅游,因景区开发和旅游基础设施建设,对扩大投资有一定的正效应;(2)作为综合消费和最终消费,旅游业对扩大消费有着显著的正效应,其中,国内旅游的作用远高于入境旅游;(3)比较而言,入境旅游对出口贸易具有积极的拉动作用,而国内旅游对出口的拉动效应则不明显。因此,积极贯彻实施旅游产业发展政策,大力发展国内旅游和入境旅游,是中国当前保增长、扩内需的重要途径。