Tourism Constraints: The Neglected Dimension in Consumer Behaviour Research

Abstract

This paper suggests that previous models of consumer behaviour in tourism have neglected the constraints on participation. Despite the growing body of literature related to leisure constraints, the non-user and their associated constraints are generally neglected in consumer behaviour research. In this study, the authors operationalised a recent constraints model in order to examine the constraints on skiing for both participants and non-participants. A qualitative approach was used to understand the perceptions of intrapersonal, interpersonal and structural constraints on skiing participation. Analysis of the qualitative research revealed that non-skiers faced a number of intrapersonal constraints, whereas skiers were constrained by time, family or economic factors. The theoretical and practical implications of these findings are discussed.     

The Application of the Guttman Scaling Procedure in the Measurement of Consumer Behaviour: A Marketing Myopia

Abstract

This aim of this paper is to introduce Guttman Scaling procedure for the assessment of consumer behaviour. It is suggested as a useful methodology particularly when the unidimensionality of the scale is of concern. An empirical case study, designed from the service quality literature, was presented in order to demonstrate a possible application. Further implications and the efficiency of this scaling method is also discussed.     

Consumer Perceptions and Behavior

Abstract

The primary objective of this article is to highlight the importance of consumer perceptions in strategic airline alliance settings. Previous research on strategic alliances, both in the service and manufacturing sector, has mainly focused on issues relating to the organization. Consumer perceptions have generally been ignored-in view of the pivotal role of the consumer in service settings a surprising neglect. The paper focuses on the airline industry, an industry with a high service element, to illustrate how positive results eventuating for partners in a strategic alliance may cover slow shifts in consumer attitudes, and behavior. If not carefully monitored, these shifts may adversely affect performance measures of individual alliance partners in the long-term.     

Climate Change and Tourism: An Overview

This paper presents an overview of the relationship between tourism and global climate change. On the one hand, the tourism industry may be one of the greatest economic victims of climate change. Yet, on the other hand, the broader tourism sector is also a significant contributor to greenhouse gas emissions. This study traces the evolution of academic interest in tourism and climate change. Growth in this area has tracked growth in interest in climate change in general, with tourism-related papers representing consistently about 0.5% of the published research on climate change.     

Understanding Changing Patron Expectations of Club Offerings

ABSTRACT

This article adopts a consumer behavioural approach to investigating the needs, wants, and expectations of club patrons and reviews the differing requirements of three existing segments of club patrons and two demographic sub-groups. The article applies a consumer behavioural framework and suggests that demographics, culture, values, reference groups, and attitudes underpin the differing needs, wants, and expectations of patrons. The article suggests that attitude is the specific determinant of consumer behaviour that may be of most interest to club marketers and suggests the application of the Theory of Reasoned Action in order to change sub-group attitudes and increase patronage. This suggestion is illustrated through the presentation of a case study. The article concludes by suggesting that further research be conducted to determine how clubs may be able to remain true to their historical roots and traditional membership base, whilst actively catering to the market orientation of current and future generations of potential members.     

The search for World Heritage brand awareness beyond the iconic heritage: a case study of the Historic Centre of Macao

The Historic Centre of Macao was declared a UNESCO World Heritage Site (WHS) in 2005. The question arises regarding the value of the designation ‘WHS’ and what it means to tourists who visit. The researchers used intercept surveys and participant observation to determine brand awareness among visitors. Regardless of how much the tourism industry and UNESCO promote the ‘brand’, if visitors are unaware of it and do not respond, the economic and cultural values may be negatively affected.

The results showed the average visitor had only a vague understanding of WHS and it was not a major motivator for their visit. However, the general theme of culture was of high interest, as was a visit to the must-see icon attraction of St Paul's Ruins (the highlight of the Historic Centre of Macao). That is, there appears to be a good level of cultural and heritage awareness but minimal WHS awareness.     

Revitalization of traditional resorts

The process of revitalizing tranditional resorts is discussed, through examination of the redevelopment of Scheveningen — a leading seaside resort in the Netherlands. Location and organizational aspects of the redevelopment are identified as two key factors in this process. The market analysis, the development plan and investment sources, the role of public authorities and private enterprise and the redevelopment results are evaluated.     

Exploring the tourist destination as a mosaic: The alternative lifecycles of the seaside amusement arcade sector in Britain

One criticism of the tourism area lifecycle model is that it treats destinations as homogeneous entities. Instead destinations can be conceptualised as a mosaic of elements, each of which can follow a lifecycle that is different from that of the destination overall. This paper examines this issue with reference to amusement arcades in British seaside resorts and triangulates secondary sources and in-depth interviews to examine the historical evolution of this sector. It argues that the arcade sector has followed a lifecycle trajectory that is independent of the resorts in which they are located. A range of internal/external factors and global, national and local influences have affected the lifecycle of the arcade sector, including global developments in the entertainment industries; the influence of state policies and legislation; and the responses of local entrepreneurs to resort restructuring. The paper ends by arguing that destinations can be conceptualised as 'assemblages' of interacting elements.     

Packaging a Resort: An Analysis of Japanese Ski Holiday Package Tour Brochures

Summary

This paper examines the characteristics of contemporary Japanese package tourism, through an analysis of tour brochures. The brochures are analyzed in terms of functional components of the tours, as well as the visual images that are represented. Drawing on a sample of 15 brochures that contain winter ski package holidays for Japanese travelers in Whistler, British Columbia (Canada), this study identifies several key elements in the promotion of Japanese package tourism. These elements include the lean and flexible nature of the functional components of package tours, and the use of both concrete, and abstract images of tourists and tour experiences in the brochures.