Americans' intention to visit Cuba as a medical tourism destination: A destination and country image perspective

This study focuses on Americans' perceptions of and intentional behaviors toward Cuba as a medical tourism destination. Using a survey-based quantitative method, the study examined the effects of Cuba's country image and destination image as well as the perceived cost and quality of its medical tourism services on intention to visit Cuba. The results showed that country image and perceived quality of medical tourism services had the greatest positive influence on Americans' intention to travel to Cuba for medical purposes. The study also supported the positive effect of destination image and the negative effect of perceived costs of medical tourism services on intention to visit Cuba. Lastly, the study findings revealed that the better the country and destination image of Cuba, the lower the perceived cost and the higher the perceived quality of its medical tourism services would be.     

Destination familiarity and favorability in a country-image context: examining Taiwanese travelers’ perceptions of China

Building on international marketing research on the country-of-origin image effect, this research examines how people evaluate a culturally familiar country as a tourist destination. Derived from a sample of 710 Taiwanese travelers, research findings showed that when evaluating China as a tourist destination, respondents relied on both their general image of the country (country image) as well as tourism-specific perceptions (destination beliefs), while a few respondents with low familiarity with China relied only on their general image of the country to evaluate the destination. The research also showed that respondents with high levels of familiarity with China had more positive destination beliefs, resulting in more favorable destination evaluations; however, country image was found to be persistent and difficult to be changed by destination promoting materials and/or actual visits. The paper concludes with recommendations for destination marketing in the context of international tourism.     

Investigating the interplay among the Olympic Games image,destination image,and country image for four previous hosts

ABSTRACT

This research tested the triangular relationships among country image, destination image, and Olympic Games image using a quasi-experimental design on an online platform. One month before the 2016 Olympics in Brazil, four groups of respondents were randomly assigned to a country context to rate their perceptions of one of the following host countries: England, United Kingdom (UK), Greece, Brazil, or Russia. Brazil's image was measured again one month after the Olympic Games. Comparison of groups showed that England had the strongest country image while Brazil and Greece had stronger destination images, and Russia had the lowest score in both domains. The Olympics image was stronger than both Russia’s country and destination images. Theoretical, managerial, and methodological implications are discussed.     

Do strained bilateral relations affect tourists’ desire to visit a country that is a target of animosity?

ABSTRACT

This study examines the attractiveness of destination tourism offerings when the destination country and the source market country are engaged in ongoing political and economic conflict. The study is set in the Russia–United States (US) context, where Russia is the tourism-generating region and the US are the vacation destination. Specifically, the study investigates how the desire of Russian tourists to vacation in the US is affected by perceptions of the US as a country and as a vacation destination, animosity toward the US, and Russian tourists? level of national attachment and ethnocentric tendencies. The study found that country image, destination image, and general animosity have a direct effect on intention to visit. The effects of consumer ethnocentrism and national situational animosity on intention to visit are mediated by destination image and country image respectively.     

Measurement of destination brand bias using a quasi-experimental design

Image of a country as tourism destination brand can involve a biased or distorted view that is different from its objective reality. Although several destination image studies make references to negative destination images and stereotypical perceptions, bias in images of destination brands has been overlooked by researchers so far. A modified version of Gensch's methodology is used to measure three different spaces of destination image and identify potential biases in it. A quasi-experimental design is applied on three groups of students, using a promotional movie as the stimulant, representing the destination brand, Turkey, known to have a rather distorted image. The results show that the applied methodology can be used effectively in measuring the negative bias in the images of tourism destination brands. Negative bias was found in the perception of both Attractions and Basics factors of Turkey as a tourism destination brand. Managerial and theoretical implications are provided along with limitations and future research suggestions.     

Can craft beverages shape a destination’s image? A cognitive intervention to measure pisco-related resources on conative image

Assessing potential tourists' perceptions is vital to build a destination image and brand capable to attract new and repeated visitors. The increasing popularity of craft beverage tourism in recent years is incentivizing destinations to (re)design their offerings and (re)brand their image based on their craft beverages. This study investigated how the image of an emerging craft beverage tourism destination (Ica, Peru) is formed among potential tourists by inducing cognitive image (knowledge presented through picture-text dyads) of Ica's iconic resources, staple craft beverage (pisco), and resources associated with its production. Additionally, it measured the impact of local resources' characteristics, affective image, and personal characteristics on conative image (interest to visit and willingness to recommend) at different intervention stages. Results indicate that pisco-related resources are powerful enough to motivate travel, and that the characteristics of a mix of resources should be combined with beverage-specific information when developing branding strategies for craft beverage tourism destinations.     

The destination competitiveness of Kinmen's tourism industry: exploring the interrelationships between tourist perceptions,service performance,customer satisfaction and sustainable tourism

Based upon an empirical investigation, the study draws upon the responses of 1623 tourists in Kinmen to explore the notion of destination competitiveness and how it is related to customer satisfaction with tourists’ perceptions, service performance and destination competitiveness. It also considers the question of destination competitiveness and sustainable tourism development. Variables such as tourists’ pre-visit perceptions, post-visit satisfaction toward destination attractions and resources, willingness to recommend and revisit, and competitiveness with foreign destinations are tested. The results of the study suggest that there is no correlation between tourists’ overall satisfaction and destination competitiveness. Implications of the study outcome illustrate that a destination's unique tourism characteristics can be the most important variables for destination competitiveness. In Kinmen's case, battlefields, historic relics, beautiful scenery and travel security gave it a competitive edge, despite high prices. In addition, developing the destination's brand image was found to be critical for tourism marketers and authorities in the context of increasingly global tourism competition.     

China in the Eyes of Western Travelers as Represented in Travel Blogs

Travel blogs provide a new way of understanding consumers' perceptions on destination and its associated products. The purpose of this study was to examine international tourists' destination image of China as represented in travel blog discourse. Data were obtained from blog entries relating to trips to China posted on three dominant travel blog websites. Content analysis facilitated by Atlas.ti 6.0 was performed on a total of 89 China-related travel blogs. The study identified the most frequently discussed aspects of tourists' experiences in China. The results also indicated that the blog authors had mixed and paradoxical images of China as identified by previous research. Marketing implications for China's tourism development based on the results were discussed.     

The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image

Building emotional destination attachment is a key tourism destination branding issue in today's tourism market. The current study aims to develop and test a comprehensive theoretical model for destination branding that borrows the concepts of brand credibility, brand image, brand attachment, and satisfaction. Based on the above concepts, this article hypothesizes the relationships among four constructs, namely, destination source credibility, destination image, and destination attachment as antecedents of destination satisfaction. These relationships are examined for a sample of 398 international tourists visiting a famous world heritage tourism destination (Angkor Wat) and a famous skyscraper (Taipei 101). The SEM indicates that destination source credibility and destination image could indeed affect tourist perceptions of destination satisfaction with regard to destination attachment. In addition, the mediating role of destination attachment and destination image is also confirmed in this study. The findings offer important implications for tourism management and practice.     

The Influence of Destination-Country Image on Prospective Tourists’ Visit Intention: Testing Three Competing Models

The concept of destination-country image (DCI) in tourism context is an integration of two constructs from different fields: country image from international marketing and destination image from tourism. Based on the concept of attitude in the theory of reasoned action and halo effect view, this study explains the macro and micro structures that support DCI, and tests the influence of the original DCI on visit intention of prospective tourists through three competing models. The results show that the macro DCI includes four dimensions: country character, country competence, people character and people competence; the micro DCI is composed of three dimensions: natural attraction, cultural attraction and service facility. Full mediating model is supported, which indicates that macro DCI has an indirect effect on visit intention through micro DCI. This study proposes an integrated construct of the DCI and full mediating model, which adds knowledge of the relationship between original image and potential tourist's visit intention.     

The role of relationship quality in integrated destination marketing

ABSTRACT

This study illustrates the role of the relationship quality perceived by the international public, which is increasingly discussed in public diplomacy research. It leads to the implications for integrated destination marketing of a host country in targeting the international public, where the host country is considered both as a tourism destination and as a place for business and investment. The study proposes a model illustrating the intervention of relationship quality in the way tourism destination image and country image are associated with tourism and business behavioral intentions. Empirical testing shows that image itself cannot assure that the international public would support the host country. Instead, it establishes the critical role of enhancing relationship quality.     

“Where fantasy becomes reality”: how tourism forces made Brazil a sexual playground

This paper examines the political economy of tourism representations and destination imaging in Brazil and its effect on tourism impacts in the country. The central argument is that the way Brazil and its women are represented in tourist images has an important effect on how they are consumed. By investigating the representation of Brazil and its women during colonial times by Europeans, by the Brazilian Government and by the contemporary Western media, this study explores how these representations have made Brazil a sexual playground for tourists. The study contributes to the tourism literature by concluding that Brazil's image is not a direct outcome of tourism representations alone; rather its destination image is strongly connected with complex historical, political and cultural processes.     

The impact of country and destination images on destination loyalty: a construal-level-theory perspective

This study examined the impact of a stereotypical image of a country and the image of a tourism destination on destination loyalty. In particular, this study compared these impacts between two groups of destinations – long- and short-haul international destinations – from the perspective of construal-level theory. Data were collected from 500 Taiwanese tourists in 2014 and analyzed through multiple steps, including MANOVA, ANOVA, CFA, and SEM with multi-group analysis. The results showed that both a widely held image of a country and a destination image are likely to affect tourists’ loyalty to a destination; however, country stereotyping plays a more important role than the destination image does in predicting the behavioral intention to visit a long-haul destination. Theoretical and practical implications for marketing of international destinations are provided.     

A longitudinal study of Olympic Games’ impact on the image of a host country

This study tracked the change in Brazil’s image due to hosting a mega event. The authors measured perceptions of Brazil before and at three points in time after the 2016 Summer Olympics. The findings revealed some differences in the country image but no significant changes in destination image or Olympics image over time. This may indicate how difficult it is to change people’s perceptions positively in a world filled with negative media coverage, such as what Brazil received leading up to and during the Olympics. For DMOs, controlling the media narrative is more important than ever when forming the destination image.     

The tourism effect of President Trump's participation on Twitter

This research analyzes the effect of President Donald J. Trump's participation on Twitter on the performance of the United States as a tourism destination as reflected in the market value of tourism the country's tourism industry. Based on the effects that brand associations have on brand image and brand knowledge, this research proposes a conceptual model whereby a destination's association with a public figure might lead this personality's participation in social media to have an effect—derived from the resulting social media sentiment—on consumers' destination's brand knowledge and, consequently, on the incoming flow of travelers to the destination and on the tourism market value. The empirical application carried out on the tweets that the President of the United States posted over more than 150,000 trading minutes shows that the participation of public personalities in social media can have repercussions on the market value of their country's tourism industry.     

Event Quality,Perceived Value,Destination Image,and Behavioral Intention of Sports Events: The Case of the IAAF World Championship,Daegu, 2011

This study proposes a conceptual model to investigate visitors' perceptions of an event's quality according to value and the destination image, and visitors' resulting behavioral intentions in the context of a mega-sports event. This study also examines whether or not perceived value and destination image determine visitors' future behavioral intentions. Using structural equation modeling analysis, this study determines that an event's quality and its perceived value have a significant effect on behavioral intentions. Moreover, perceived value exerted a direct influence on behavioral intentions, and destination image determined visitors' perceptions of value. However, the impact of destination image had an insignificant effect on behavioral intentions. The implications have merit for academic researchers and sports event organizers.     

The Tourism Market's Response to the 2009 Black Saturday Bushfires: The Case of Gippsland

One of the key roles of a destination marketing organization (DMO) is to portray their destination in such a way that it is both appealing and inviting to their existing and potential tourism market. A challenge faced by a DMO in the regional Victorian destination of Gippsland in Australia, is the fact that they also have to manage unanticipated sudden changes in market perceptions that may occur in response to a disastrous event. The reoccurring natural disasters of this region (fires, floods and drought)—the most recent being the 2009 Black Saturday bushfires, deemed Australia's worst natural disaster in history—make it imperative that DMOs can respond effectively. This article presents the findings of an exploratory research project designed to investigate the tourism market's response to this particular disastrous event. The primary aim of the research was to better understand how a large-scale disaster impacts upon the tourist's destination image and visitation intentions, and the role of the media in these deliberations. Focus group research reveals the post-disaster media interpretations, images, and visitation intentions of intrastate and interstate, regional and metropolitan tourists. Differences are observed in relation to the participants' geographic location and distance from the fires and their understandings of the event, including their reflections on media coverage. Varying perceptions among the participants of the impact of the fires, the travel risk, and subsequent travel intentions are discussed. Managerial implications relating to media management and the refinement of future disaster management strategies are also presented.     

The Image of Taiwan as a Travel Destination: Perspectives from Mainland China

This study presents the perceived and projected image of Taiwan as a travel destination from perspectives from Mainland China. The perceived image of Taiwan was examined by interviewing 28 Mainland Chinese; the projected image of Taiwan was investigated by analyzing articles in China's most popular travel magazines. The different types of images of Taiwan among visitors, nonvisitors, and travel magazines were compared. The projected image changed notably after the opening of Taiwan's tourism to travelers from Mainland China. The results of this study could help destination marketing organizations to assess their marketing strategies for the Mainland Chinese travel market.     

Exotic or erotic – contrasting images for defining destinations

Sex and sexuality are powerful human emotions that have been exploited by the tourism industry to develop aspects of destination image. Where destinations have sought to exploit sex by use of the erotic as an appealing image, sex becomes a featured selling point and may inadvertently become more important than other elements of the destination's preferred image as a result of image capture where the preferred image is displaced by a less preferred image. This paper examines the potential for image confusion when the erotic is used alongside the exotic as part of destination image. In particular, Thailand's preferred image as an exotic destination and the nation's unofficial image as a location for erotic activities are considered. Marketing implications are examined, as are potential measures that may be implemented to soften or even eliminate potentially negative impacts that are presently associated with Thailand's reputation as a center for sex tourism.     

Exploring tourists' perceptions of tourism impacts

Unlike how tourism is viewed by residents, little is known about how tourists feel about tourism in the destination. Nevertheless, studies have shown that tourists' emotional bonds with the destination positively affect their perceptions of and reactions to tourism in the destination. Such emotional bonds often vary based on tourists' previous experience in the destination. Thus, this study explored how tourists' emotional solidarity with residents influences their perceptions of tourism and how first-timers and repeat tourists differ in their views. To this end, 404 responses from South Korean sport tourists were analyzed. Though differences were not evident between first-timers and repeat tourists in their emotional solidarity or attitudes toward tourism, a positive relationship was confirmed between emotional solidarity and perceptions of tourism. The findings suggest that attitudes toward tourism is no longer a construct exclusive to residents and destination managers should also consider tourists' views.