Benchmarking CVB website performance: Spatial and structural patterns

This study evaluated 967 U.S. CVB websites using a modified Balanced Scorecard (mBSC) approach which assesses website performance with respect to overall technical functionality, customer friendliness and usability, effectiveness of marketing the destination, and information content. Spatial maps were constructed for these four dimensions and overall CVB website performance using ArcMap v.9.2 GIS software. A structural pattern of CVB website performance was obtained using Structural Equation Modeling (SEM). It was concluded that CVB websites primarily need improvement in marketing the destination product. The analysis revealed significant differences in website performance between members and non-members of Destination Marketing Association International (DMAI) as well as regional differences. Study implications for destination marketing organizations and CVB website designers are discussed.     

Meeting planners’ use and evaluation of convention and visitor bureaus

The MICE industry represents one of the fastest growing segments of the tourism industry. Yet, it is only in recent years that the economic contribution of this industry segment has been recognized and the relationships among the various industry players have been examined in more depth. This study focuses on the relationship between meeting planners and convention and visitor bureaus (CVBs). Results of the study indicate that association meeting planners utilize CVBs more frequently than corporate planners. Meeting planners mainly use free rather than fee-based CVB services, with destination information and referral services being the most popular. The desire to deal directly with suppliers represents the major reason for meeting planners bypassing CVBs in their convention/meeting planning. Implications of the study results are discussed.     

Operational and Financial Characteristics of Convention and Visitors Bureaux

Abstract

Convention and visitors bureaux (CVBs) have become a dominant type of destination marketing organization since the very first bureau was founded in Detroit in 1895. Nowadays, about 1,000 CVBs are operating in major and secondary metropolitan and resort areas in the United States. Dozens of bureaux can be found in the rest of the world, as well. The aim of this paper is to gain a better understanding of the management and funding of CVBs especially from a European perspective. The paper is based on a benchmark survey conducted by the author among 100 bureaux throughout the world, with responses secured from 29 CVBs. The analysis of the questionnaire sheds light on several aspects of CVB operations, such as geographic scope, types of shareholders controlling the CVB, membership of individual tourist businesses in the CVB, annual budget, sources of income, main expense categories, target markets, and Staffing.     

Collaborative marketing for the sustainable development of community-based tourism enterprises: voices from the field

This paper examines stakeholder engagement in the collaborative marketing of community-based tourism enterprises (CBTEs). The study explored the various collaborative marketing approaches shaped by diverse stakeholders’ perspectives on ways to achieve the sustainable development of CBTEs in Vietnam. The results of 30 in-depth, semi-structured interviews from three CBTEs in Vietnam showed that three collaborative marketing approaches were prevailed among CBTE stakeholders and were categorised as commercial viability-driven, community development-driven and balanced approaches. The approaches’ differences were reflected in the marketing objectives to achieve CBTE sustainability, the central linkages of CBTE collaborative marketing, and the facilitators of stakeholder collaboration. The research found a knowledge gap between researchers and research participants and divergent perspectives among different categories of research participants regarding marketing and CBTE sustainability. This paper implies the role of a knowledge co-production approach to drive the stakeholder engagement in CBTE collaborative marketing for CBTEs’ long-term success. Additionally, this study provides insights into the discussion of marketing for sustainable tourism. Furthermore, the findings contribute to a better understanding of the collaborative approach at the organisational level.     

旅行社及其核心利益相关者均衡发展机制探究——基于和谐社会的视角

本文在界定旅行社的利益相关者并对其进行科学分类的基础上,从构建社会主义和谐社会的视角探讨了旅行社及其核心利益相关者利益均衡问题,认为要建立我国旅行社业的利益均衡机制必须实现政府转型、主体角色转换与制度创新.     

Determining the Attributes of Casino Customer Satisfaction: Applying Impact-Range Performance and Asymmetry Analyses

This case study assesses the asymmetric relationship between the relative importance of service quality attributes and overall customer satisfaction in Korean casino settings, using impact-range performance analysis (IRPA) and impact asymmetry analysis (IAA). Results validated the rigor of IRPA and IAA over importance–performance analysis (IPA) in identifying key determining attributes of customer satisfaction/dissatisfaction among various casino service quality attributes based on three-factor theory. The theoretical and practical implications of this study’s findings are included to enrich both academicians’ and casino industry professionals’ understanding of customers’ perceptions of and attitudes towards casinos, and the development of a marketing strategy.     

What Is the Priority of Research in the Marketing and Promotional Efforts of Convention and Visitors Bureaus in the United States?

Abstract

A convention and visitors bureau (CVB) is the primary tourism marketing organization for cities and counties throughout the United States. A step in the process of planning and managing marketing is research: assessing or analyzing marketing and evaluating marketing efforts. The purpose of this study was to describe the priority of the research managed by CVBs by examining the types of research being conducted, the individuals conducting the research, and their research situation at the bureaus. A survey instrument was designed, tested, and implemented with 153 respondents being used in the analysis. It was found that total budgets averaged approximately $10 million with the research budget ranging from $5,000 to $49,000. The research managed by the respondent is primarily conducted by the CVB, but ten percent or less time is spent on research. Research was seen as important and essential to making the CVB more productive, but the bureaus do not seem to be putting time and money into research and not enough is being completed. The implications of these results have ramifications to many constituencies as studies are inconsistent and standardization is nonexistent. There is opportunity for leadership in creating a wide data base, form, and forum for coordination of tourism research.     

The antecedents and consequences of being envied by coworkers: An investigation from the victim perspective

This study focused on the victims of coworker envy and presented a comprehensive model of being envied by coworkers to explore its antecedents and consequences in the hospitality context. Based on a sample of 232 employee-supervisor dyads in five Chinese hotels, we found that competitive goal interdependence fostered coworker envy, whereas cooperative goal interdependence prevented it. Further, the experience of being envied by coworkers undermined the frontline hospitality employees’ social exchange relationship with coworkers. This in turn prevented them from engaging in organizational citizenship behavior directed at their organizations (OCBO) and specific individuals (OCBI) such as organization members. In addition, envied employees’ others’ approval of the contingent self-esteem was found to strengthen (1) the direct effect of being envied by coworkers on coworker exchange and (2) the indirect effect of being envied by coworkers on OCBO and OCBI via coworker exchange.     

Stakeholders,industry knowledge and adaptive management in the Australian whale-watching industry

Whale watching has become an economically valuable tourism sector. The whale-watching industry is complex, involves multiple stakeholders and can involve multilevel governance. This paper uses the concept of adaptive management to underpin an investigation of industry knowledge and information exchange between two key stakeholder groups in whale watching in Australia – whale-watching operators and environmental resource managers. Twenty commercial operators and nine environmental resource managers were interviewed using both quantitative and open-ended questions. Findings showed key differences between stakeholders involved, and inconsistent perspectives across the industry. Resource managers found biological issues, species health and numbers and interpretation important; operators sought clear and consistent knowledge on compliance, legislation and rules. Only half of the operators had direct access to research and researchers. Managers found the industry to be relatively unprofessionally qualified, especially small and non-specialised operators. Whale-watching operators did not specify that any information (about new knowledge, regulations or policy) was obtained from environmental resource managers through information exchanges. There was inconsistent contact between stakeholders, limiting information exchange and the knowledge-building potential of the industry. Improved dialogue between these groups may not only address existing uncertainties, but also lead to more sustainable outcomes across the industry.     

Assessing the Visibility of Destination Marketing Organizations in Google: A Case Study of Convention and Visitor Bureau Websites in the United States

Search engines are playing an increasingly dominant role in providing access to tourism information on the Internet. As such, it is argued that destination marketing organizations (DMOs) must have a substantial understanding of the visibility in search engines in order to create competitive positions within this important marketplace. The goal of this study was to develop a process to assess the visibility of DMO websites in one of the major search engines (i.e., Google). A set of 18 cities in the United States were selected to be used as case studies of the visibility of their convention and visitor bureau (CVB) websites in relation to travel queries identified using Google Adwords Keyword Tool. The results indicate that there are substantial differences in the relative positions of CVB websites on Google. In particular, there seems to be huge gaps among the search domains within CVB websites in terms of their visibility to online travelers and volume of search within those domains. This study offers a number of implications for research and practice of search engine marketing for tourism destinations.     

CSR and financial performance: The role of CSR awareness in the restaurant industry

Initiatives for corporate social responsibility (CSR) often have served business as a source of competitive advantage. However, despite firms’ attempts to capitalize on their CSR efforts, stakeholders’ low awareness of these initiatives makes it difficult to realize the full value of the strategic CSR. In this study, we propose and test in the context of the restaurant industry whether CSR awareness, measured by CSR media coverage, moderates the relationship between the social and financial performance. Our results support the notion that stakeholders’ CSR awareness affects the manner in which CSR initiatives can result in financial gain. Our research has implications both for firms’ investment policies in social initiatives and for highlighting the importance of communicating CSR initiatives to relevant stakeholders.     

Identifying value conflicts between stakeholders in corporate travel management by applying the soft value management model: A survey in South Africa

Four stakeholders are involved in corporate travel: management, travellers, travel suppliers and travel management companies. A successful corporate travel management process is dependent on cohesion of values between these stakeholders and pursuit of common goals. Value conflicts can influence the effective management of the process. The purpose of the study was to propose a model which recognises value conflicts, the interdependence of stakeholders and incorporates common goals. The so-called ‘Soft Value Management Model’ was selected and conceptualised in the context of corporate travel management. This study defined and surveyed each stakeholder group in terms of their values and objectives on travel management information; travel policy and compliance; travel management company partnerships; and travel expenditure processing. Quantitative and qualitative techniques were used. The results show that value conflicts exist between stakeholders. The model provides a theoretical foundation against which an effective travel management process can potentially be measured.     

Exploring Content and Design Factors Associated with Convention and Visitors Bureau Web Site Development

Abstract

Convention and visitors bureaus (CVBs) have become important organizations within the tourism industry. The International Association of Convention & Visitor Bureaus (IACVB) reported that it represents approximately 500 destination management organizations in 30 countries (IACVB, 2003). As one of the most important components of the tourism industry in the United States, the Convention and Visitors Bureau performs various activities to facilitate destination marketing and development, with the aim of enticing leisure and convention customers to their particular city or region. Meanwhile, meeting planners are using technology to enhance their ability to produce and execute meetings that demonstrate a high return on investment. Consequently, CVBs' websites have enormous potential in selling a destination and facilitating the meeting/convention planning process. This paper explores the content and design factors associated with convention and visitors bureau web site development. It also demonstrates how planners utilize the Internet and CVB websites.     

Development of a conflict management model as a tool for improved project outcomes in community based tourism

Community based tourism (CBT) offers many opportunities, however, conflict frequently occurs while developing CBT in communities around the world. Despite conflict limiting the potential of CBT, conflict management in CBT has not previously been systematically studied. To investigate conflict and conflict management during CBT, a linear model of conflict management was developed and subsequently tested through a three phase qualitative process: analysis of CBT literature, online international survey of 29 CBT stakeholders, and in-depth interviews of 23 CBT stakeholders. Results endorse the proposed linear model of ‘conflict themes’: an ‘instance’ of conflict, followed by a ‘response’, which results in an ‘impact’. The rich data highlights the complexity involved, which was incorporated into the expanded model with three additional scenarios: ‘new conflict develops’, ‘interrelated conflict themes’, and ‘simultaneous conflict themes’. The complete Conflict Management Model provides stakeholders with a tool to address conflict, thereby improving the outcomes of CBT.     

村落遗产地利益相关者界定与分类的实证研究——以开平碉楼与村落为例

文章在文献研究和专家调查的基础上,界定了村落遗产地利益相关者,并借鉴“多维细分法”和“米切尔评价法”,以开平碉楼与村落为例,对村落遗产地利益相关者的分类进行了实证研究.研究结果表明,村落遗产地利益相关者在主动性、重要性和紧急性等3个维度上存在不同差异,而且根据这3个维度可以将村落遗产地利益相关者细分为核心利益相关者、蛰伏利益相关者和边缘利益相关者.每一类利益相关者在村落遗产地旅游发展过程中所处的地位、发挥的作用、扮演的角色等各不相同,对于村落遗产地旅游可持续发展的影响也不一样.     

从系统学角度透视生态旅游利益相关者结构关系

从系统动力学著名的"内生"理论角度分析,生态旅游可持续发展的关键就是要建立各利益相关者之间的利益均衡机制,从而形成一体化的共生系统.本文将政府、社区、保护区、旅游企业和生态旅游者五个主要利益相关者作为生态旅游系统中的内生变量,用系统动力学方法,分析协调利益获取和分配、权利和义务、生态耗损和补偿等问题,初步构建各利益相关者之间的结构关系,为建立协调各方利益的参与机制提供理论参考.     

武夷山封闭式管理对利益相关者的影响研究

武夷山封闭式管理引发了利益相关者的利益重构问题.本文通过对武夷山封闭式管理中各利益相关者的实地调研和走访,以及其后开展的跟踪研究,探讨了各利益相关者的利益分歧点及其相互关系,提出只有顾全利益相关者,保证多方利益的协调,建立利益均衡的景区合作管理模式,才是景区封闭式管理困境的最佳破解途径.     

Tourism,heritage and politics: conflicts at the City of David,Jerusalem

This article analyses the development and progress of conflicts at the “City of David” heritage-tourism site in Jerusalem, Israel and the reciprocal relations between heritage sites and conflicts. It offers a comprehensive examination of the development of a major tourist attraction in Israel. Our research is based on the following two methods of qualitative research: (1) in-depth, semi-structured interviews with 43 key stakeholders; (2) textual analysis of current written materials and historical documents. The study investigates the relevant processes and decisions, stakeholder perceptions, the role of the archaeological excavations, and their relationship to the development of conflict. On a broader level, this study formulates a theoretical and practical framework for analysing the development of heritage tourism sites in conflict zones.     

Hospitality employee knowledge-sharing behaviors in the relationship between goal orientations and service innovative behavior

Goals are central to understanding motivated behavior, with each discipline emphasizing its consequences, levels, and types of goals. Because knowledge sharing is not mandatory in all organizations, individual personal motivation is critical for voluntary and active engagement in knowledge sharing. This study investigates the structural relationships among two distinctive forms of goal orientations as personal intrinsic motivators (learning goal orientation and performance goal orientation), two distinctive types of knowledge-sharing behaviors (knowledge collecting and knowledge donating), and employee service innovative behavior. The data were derived from 418 respondents working in five-star hotels in Busan, Korea. The positive relationship between learning goal orientation and knowledge collecting was stronger than that of the relationship between learning goal orientation and knowledge donating. The negative relationship between performance goal orientation and knowledge donating was stronger than the relationship between performance goal orientation and knowledge collecting. In addition, the positive relationship between knowledge collecting and employee service innovative behavior was stronger than the positive relationship between knowledge donating and employee service innovative behavior. The study concludes with discussions of the empirical findings, managerial implications, and strengths and limitations. Future research avenues are also offered.     

Understanding sustainability behaviour: The relationship between information acquisition,proactivity and performance

We use the concept of absorptive capacity to better understand the relationship between sustainability information acquisition, proactivity and performance. A quantitative analysis of a survey of 408 tourism enterprises in Catalonia (Spain) shows that: i) growth-oriented motivations are related to communication with industry-related sources, and to individual and informal channels, while lifestyle motivations are related to communication with other stakeholders; ii) sustainability implementation is related to communication with other stakeholders, to the use of collective and formal channels, and to the perceived usefulness of information; and iii) sustainability performance is related to the introduction of environmental and economic practices, to the use of both industry and broader sources of information, and to the perceived usefulness of information. We suggest that sustainability training and education may be more successful in achieving behaviour change when they are adapted to the absorptive capacity and learning styles of their target audiences.