发展延边旅游业的思考——以跨界民族为视角

延边朝鲜族自治州地处东北边陲,旅游资源丰富,近年来旅游业发展迅速.中国朝鲜族是从朝鲜半岛琦入中国国境的跨界民族,与韩民族具有血缘关系和特殊的历史文化关系.作为中国朝鲜族曩大的聚居地,延边旅游业的发展与境外民族国家韩国怎息相关.本文通过SWOT分析,提出以当前中韩两国良好的政治经济文化环境为背景.充分利用跨界民族的优势条件,正视存在的问题,抓紧有利时机,是廷边发展旅游业的战略选择.     

Competitiveness attributes of a medical tourism destination: The case of South Korea with importance-performance analysis

This study aims to explore the importance and performance of medical tourism destination competitiveness (TDC). The aims were achieved by collecting empirical data on the perceptions of stakeholders in the medical tourism industry in South Korea. Results from the importance–performance analysis (IPA) revealed that medical TDC is primarily influenced by medical treatments and services, destination attributes, and tourism-specific factors. This study not only enhances tourism literature, but also contributes significantly to the existing literature on competitiveness. The study provides useful marketing insights for medical tourism suppliers in South Korea and countries in similar situations with the relevant industry.     

South Korea's Medical Tourism Destination Brand Personality and the Influence of Personal Values

Adopting Aaker's brand personality scale, this study aimed to determine South Korea's medical tourism destination personality. Based on a survey of US consumers, the results indicate that South Korea's medical tourism destination personality comprised three dimensions: sincerity, competence, and ruggedness. Furthermore, sincerity and competence positively influenced consumers' willingness to travel to South Korea for medical care. This study also found that personal values, in particular excitement, self-respect, sense of belonging, and being well respected, were significant positive predictors of South Korea's medical tourism destination personality. Marketing implications of the findings are discussed, and suggestions for future research are offered. This study serves as a starting point for further research on medical tourism destination brand personality.     

Korean Outbound Tourism: Pre-Visit Expectations of Australia

Abstract

In this study Pearce's “Travel Career Ladder” concept was applied to a sample of South Korean tourists to examine motivations for travel to Australia as a holiday destination. Also, focus group interviews were conducted in Korea to assess visitor expectations, motivations and images of Australia. The initial findings from this study indicate that Koreans are primarily motivated to travel to Australia for the chance to experience natural environmental settings. Some aspects of Australia (e.g., Aboriginal history and culture) are little known in Korea but have the potential to attract Korean visitors. The results of this research may enable more effective marketing to Koreans by providing an insight into the most appropriate promotional content and information sources.     

地域文化差异对旅游者的旅游地意象感知影响——以内蒙古自治区草原旅游地为例

在旅游地意象研究中,学者们一直很重视地域文化差异对旅游地意象感知的影响。文章基于旅游地意象构成模型,采用主成分分析、方差分析等定量方法,以内蒙古草原旅游地为例,对比分析了内蒙古自治区区内和区外两个地域文化组旅游者的草原旅游地意象的认知、情感以及整体意象感知的变化和差异。研究得出以下结论:(1)两个地域文化组旅游者的草原旅游地意象感知都是积极正面的,草原旅游地意象在市场中发挥着积极的作用。(2)区内文化组旅游者的整体意象感知高于区外,但区外文化组却拥有比区内文化组更高的情感意象。在7个认知意象维度中,多数认知意象维度的感知都是区内文化组高于区外文化组。(3)地域文化差异对旅游者的草原旅游地意象感知没有显著影响。本文的研究对于同一文化体系内部的文化差异对旅游地意象的影响研究具有一定的参考价值。     

Golf tourists in South Africa: A demand-side study of a niche market in sports tourism

The targeting of tourism market segments is considered to increase repeat visitations to tourism destinations because it allows destination marketers to accurately determine the needs and expectations of targeted tourists, develop more effective marketing strategies, which in turn, assists with ensuring that the targeted tourists segments support and return to the destination. Consequently, the aim of the study was to determine the profile of golf tourists attending an international golf event in South Africa by shedding some light on their key trip-related and general golf tourism behaviour patterns. To date, most research undertaken has focused on product-driven research concerned with golf course facilities and the marketing thereof and little emphasis on demand-side research concerning the golf tourist. Personal interviews were conducted using a structured questionnaire involving 314 golf tourists selected through a systematic random sampling technique. The paper investigates the level of development of golf tourism, analyses the golf tourism market and highlights critical factors for its success, in South Africa.     

Analyzing the Use of TV Miniseries for Korea Tourism Marketing

The number of Taiwanese visiting Korea hit a record high in 2004, accounting for a 65% increase over the previous year and taking the first place in destination of departure nationals. Tourism data from 1999 to 2005 also indicates that the total number of tourists visiting Korea has grown steadily. Korean TV miniseries have likely contributed to an increase in tourists visiting Korea. The phenomenon is worth studying in depth. Therefore, the study first classifies tourism induced by Korean TV miniseries. Then, it examines how South Korea executes place marketing to attract tourists and how Korean TV miniseries use product placement to attract tourists to film locations is discussed.     

Tourists’ happiness: are there smart tourism technology effects?

The purpose of this study is to develop a research model demonstrating tourists’ value-seeking processes through the tourism services and travel experiences of a destination. The model suggests that tourist happiness is assessed by tourists’ perceived experiences, which are formed by two motivational values: smart tourism technology (STT) and destination value. Despite a large quantity of research attention on destination tourism, the relation between tourists’ destination experience and STT has been less enthusiastically studied. Therefore, this study proposes to test an integrated model with attributes of STTs and destination values that contribute to tourists’ life happiness. The results of this study, from a survey of 191 foreign tourists in Seoul, South Korea, indicate that tourists are likely to put more value on what they perceived from their destination travel experiences than what they perceived from their experiences with STT services when they evaluate their overall happiness. Theoretical and practical implications are discussed.     

区域旅游合作中感知形象的差异性与可整合性分析——以大珠三角城市群为例

本文首先对区域旅游合作中形象差异性和可整合性的关系进行了探讨,认为提升区域旅游整体影响力在于形象的整合,而旅游线路促销中则应突出各自形象的差异性,差异和整合共同存在于区域旅游合作中.在对大珠三角城市的实证分析中,通过聚类分析得到了城市间形象的亲疏关系和可能进行的形象板块划分,这将为大珠三角今后旅游合作中对外推广提供了一个思考的方向和操作的策略,同时也为我国其他区域正在开展的旅游合作提供参考.     

中国公民赴韩国旅游市场分析--以我国六大旅游热点城市为例

中韩两国历史源远流长，文化相似，地理相邻，两国人民世代交往不断。由于特定时期的政治原因，两国一度中断了联系。但自1992年中韩建交以来，两国之间的经济、文化交流日益频繁。中国已经成为韩国第二大旅游客源国，中国公民赴韩国旅游业已成为我国出境游市场的重要组成部分。本论文旨在通过对中国公民赴韩国出境游市场的现状进行分析，提出当前韩国游市场存在的问题，并从政府旅游部门、旅游企业及韩方相关机构角度提出相关对策建议，以利于促进中国公民赴韩出境游市场的持续、健康、快速发展。     

Characterizing destination networks through mobility traces of international tourists — A case study using a nationwide mobile positioning dataset

This article demonstrates how large-scale tourist mobility data can be linked with network science approaches to better understand tourism destinations and their interactions. By analyzing a mobile positioning dataset that captures the nationality and movement patterns of foreign tourists to South Korea, we employ a few metrics to quantify the network properties of tourism destinations, aiming to reveal the collective dynamics of tourist movements and key differences across nationalities. According to the results, the number of inbound tourists to destinations follows a log-normal distribution, which indicates a notable heterogeneity of destination attractiveness. Although this finding holds across different nationalities, we find that tourists from different countries tended to visit different places in South Korea. A community detection algorithm partitions South Korea into several tourism regions, each covering a set of destinations that are closely connected by tourist flows. The implications for transportation development and regional tourism planning are discussed.     

Social contact theory and attitude change through tourism: Researching Chinese visitors to North Korea

Drawing on 34 interviews with Chinese visitors to North Korea, this paper adopts the social contact theory to examine their attitude change through tourism. The paper first examines how Chinese tourists imagine North Korea as a tourism destination prior to their visits. Then the paper focuses on both the regulated and agentive dimensions involved in their travel, asking how individual Chinese tourist negotiates with the externally imposed restrictions to obtain more tourist-host contact. Third, it identifies both positive and negative post-trip attitude changes. In doing so, the paper creates a deeper and more comprehensive understanding of tourism conducted between China and North Korea which are perceived as “friendly” neighbors with conflicts. Apart from offering empirical and policy implications, this paper extends the use of intergroup social contact theory by focusing on a destination with restrictions on tourist-host contact.     

旅游目的地映象研究述评

旅游目的地映象概念自亨特1971年提出后,引起了学术界的广泛关注,并成为国外旅游学研究的热点问题之一.本文通过对国外有关旅游目的地映象研究文献的分析,从旅游目的地映象的内涵、目的地映象的形成、目的地映象研究的意义、测量与评估等方面进行了综述与评述.最后指出,国内旅游目的地形象设计研究较多,但至今国内旅游目的地映象研究成果有限,有待学者们进一步的探索.     

Examining destination images from travel blogs: a big data analytical approach using latent Dirichlet allocation

ABSTRACT

In the big data era, destination images have played an increasingly important role in tourism development. However, seldom tourism research has utilised big data analytics to examine destination images from travel blogs. Therefore, this study proposes and evaluates a big data analytical approach using latent Dirichlet allocation to extract attributes of online destination images from 140,286 travel blogs about 20 cities in China. Results reveal 14 dimensions with 54 attributes of destination images of the studied cities. Interesting findings are discovered between online destination images and tourism cities. This study also summarises the implications for tourism research and practice.     

Korean and conventional medicine tourism industry trends as indicated in medical tourism advertisement images: qualitative research using data from medical Korea 2015

This study analyzed advertisement images targeting international audiences of South Korean medical facilities (traditional Korean and conventional medicine) participating in Medical Korea 2015 using thematic content analysis. The image categories most often used in conventional medicine were medical procedures, facilities, and staff photos, while those for traditional Korean medicine were medical procedures, staff photos, and images. Conventional medicine consistently presented high SERVQUAL tangibility scores, whereas Korean medicine displayed distinct associations between SERVQUAL categories and image size. Analyses suggested specialty preference by language. These findings may be used to recognize key messages in medical tourism and contribute to its systematic promotion.

Abbreviations: KHIDI: Korea health industry development institute; SERVQUAL: service quality     

Roles of Films and Television Dramas in International Tourism: The Case of Japanese Tourists to the UK

It is believed that films and television dramas that are not directly concerned with tourism promotion have become a catalyst for tourism as publicity and promotional media for attracting tourists. This paper considers what roles films and television dramas play in influencing overseas tourists' behaviors in terms of their travel destination selection. The results from the survey of Japanese tourists to the UK gave evidence of a wide range of roles of films and television drams as different stages in respondents' destination choice processes. This paper concludes that films and television dramas have an ability to create destination awareness, consciousness, and images leading to a stronger interest in the destination and actual travel to the destination.     

Tourism, peace, politics and ideology: impacts of the Mt. Gumgang tour project in the Korean Peninsula

A number of researchers have postulated that tourism between nations that have been divided or remain hostile to each other may be a means of reducing tension and promoting peace. The Korean Peninsula has remained divided since the Korean War and tensions between the North and South remain high. In the first tangible attempt to develop meaningful relations between the North and South outside of the UN structure, the Hyundai Corporation of South Korea was given permission to build and operate a resort destination at Mt. Gumgang in North Korea. The project has not been well supported by South Korean tourists and has required significant financial assistance from the South Korean Government. The paper examines the background of the project, the issues that were the primary cause for low demand and the role of the project as a vehicle for promoting peace. The paper finds that while tourism may be a method of reducing political tension as suggested by Butler and Mao (Asia Pacific J. Tourism Res. 1(1) (1996) 25) and Yu (Asia Pacific J. Tourism Res. 2(1) (1997) 19), it may also have a darker side and inadvertently become a vehicle for inhibiting peace. Further the paper suggests that in the case of Mt. Gumgang, tourism is the consequence of a political process aimed at rapprochement, not the genesis of the process.     

Spatial structures of tourism destinations: A trajectory data mining approach leveraging mobile big data

The advancement of mobile technology provides an opportunity to obtain the real-time information of travelers, such as their spatial and temporal behaviors, during their visits to a destination. This study analyzes a large scale mobile phone dataset that captures the cellphone trace of international travelers who visited South Korea. We apply a trajectory data mining approach to understand the spatial structures of tourist activities within three different destinations. Through spatial clustering analysis and sequential pattern mining, the study reveals multiple “hot spots” (or popular areas) in travel destinations and spatial interactions across these places. As a result, this paper provides important tourism implications integrating spatial models with destination planning, which is the foundation of tourism design.     

暗夜星空旅游研究进展——基于2001—2021年英文文献的综述

近几年中国星空旅游市场快速崛起,然而国内学术界对这一旅游新业态的研究明显不足。本文采用传统的文献分析方法,对国际暗夜星空旅游的发展脉络与研究进展进行了系统梳理。研究发现：（1）在全球暗夜保护运动的推动下,星空的旅游价值得到发掘,暗夜星空体验项目在西方国家已趋于成熟;（2）国际暗夜星空旅游的实证研究于2011年起步,文献数量持续上升,质性研究与量化研究同步发展,但研究主要集中在欧洲和北美等发达国家和地区;（3）通过分析与对比天文旅游,本文界定了暗夜星空旅游的概念并探讨了暗夜星空旅游的主要特征;（4）国际暗夜星空旅游研究主要集中在光污染测量与暗夜星空旅游发展、暗夜星空旅游发展效益、暗夜星空旅游体验及其影响、暗夜星空目的地的旅游发展4个方面。对于正处在萌芽成长期的中国星空旅游而言,国际研究成果为此旅游新业态的发展与管理提供了一定的理论基础,同时也促进国内学者结合本土暗夜星空旅游市场展开具体的实证研究,逐渐建立暗夜星空旅游研究的中西对话。     

Exploring tourists' perceptions of tourism impacts

Unlike how tourism is viewed by residents, little is known about how tourists feel about tourism in the destination. Nevertheless, studies have shown that tourists' emotional bonds with the destination positively affect their perceptions of and reactions to tourism in the destination. Such emotional bonds often vary based on tourists' previous experience in the destination. Thus, this study explored how tourists' emotional solidarity with residents influences their perceptions of tourism and how first-timers and repeat tourists differ in their views. To this end, 404 responses from South Korean sport tourists were analyzed. Though differences were not evident between first-timers and repeat tourists in their emotional solidarity or attitudes toward tourism, a positive relationship was confirmed between emotional solidarity and perceptions of tourism. The findings suggest that attitudes toward tourism is no longer a construct exclusive to residents and destination managers should also consider tourists' views.