International Students in Asia: Travel Behaviors and Destination Perceptions

This study investigates the incidence of international student travel in Taiwan. It was found that Chinese, Asian and other international students behave somewhat differently from respondents in prior studies conducted in Western settings. Cultural background influenced the travel behaviors of international students as well as their perceptions of Taiwan as a tourism destination. The visiting friends and relatives (VFR) market induced by Asian respondents offers greater tourism-related potential than the travel activity that students themselves undertake. The contrary was found for non-Asian students where the student-induced VFR market is small and prospectively less attractive than the student market. The Chinese international student travel market and induced VFR market showed less potential than anticipated, perhaps because of the embryonic stage of diplomatic and commercial relations between Taiwan and mainland China.     

Examining Chinese College Students’ Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraints

Understanding the decision-making process and predicting travel behavior are critical for destination tourism marketers. This study develops and tests a structural equation model using the extended Theory of Planned Behavior (TPB) to explain Chinese college students’ intention to travel to Japan. Ten hypotheses were proposed regarding the relationships between destination image, travel constraints, and the original TPB constructs. The results of structural analyses reveal that the extended TPB has better predictive power for travel intention to Japan than the original one. Attitude is found to have the greatest impact on intention to travel to Japan. The mediating role of travel constraints shows a significantly negative effect on the relationships between the predictors and travel intention except for the relationship between perceived behavioral control and travel intention. The results of this study can help improve marketing promotions and the development of more effective destination positioning strategies for Japanese inbound tourism.     

Destination competitiveness and tourism development in Russia: Issues and challenges

With new border policies and the development of travel infrastructure, international tourism to Russia experienced double-digit growth in the past few years. Yet, few authors have reported on the challenges the country faces towards sustainable tourism development and competitiveness. This study discusses issues that have affected and that will continue to affect tourism in Russia. The tenets of destination competitiveness and sustainable development are used to guide a critical discussion of tourism in Russia. The study results from a three-year project that brought together European and Russian partners. Despite great potential, tourism development in Russia remains hindered by numerous issues such as destination image, infrastructure development, workforce training and education, quality management, and sustainable management. Beyond contributing to the tourism academic literature, this paper also aims at contributing to private and public policy stakeholders who prepare the future of Russia's tourism with Russian universities.     

论"旅游目的地"与"旅游过境地"

旅游地的空间竞争与合作是当前学术界颇为关注的一个热点问题.处在同一旅游线路①上的不同旅游地之间产业和产品的空间竞争与合作是区域旅游竞争与合作的典型代表,较少有学者进行研究.本文在回顾以往研究成果的基础上,分析了旅游目的地与旅游过境地在竞争与合作中旅游产业定位和空间布局等重大问题对两地在旅游开发、投资等方面的影响.     

VFR tourism and intersecting global mobilities: Experiences of international PhD students in new Zealand

This article examines the VFR tourism behaviour of international PhD students in New Zealand. Both quantitative (419 online survey responses) and qualitative (six focus groups) methods were used. The results showed considerable participation of international PhD students in VFR tourism during their studies, although at relatively low travel frequency (1–3 times per year). Students undertook a wide range of activities when travelling to visit their friends and relatives, and often stayed with the visited friends or relatives. The findings also indicate a number of travel behavioural differences and similarities between the VF and VR categories. The study recognises potential growth of non-traditional forms of VFR tourism such as VFR tourism in a third place, and VFR in transit. A conceptual framework was proposed to help describe spatial flows of VFR tourism. Overall, this paper adds to the understanding of the VFR tourism phenomenon in the global mobile context.     

Examining destination images from travel blogs: a big data analytical approach using latent Dirichlet allocation

ABSTRACT

In the big data era, destination images have played an increasingly important role in tourism development. However, seldom tourism research has utilised big data analytics to examine destination images from travel blogs. Therefore, this study proposes and evaluates a big data analytical approach using latent Dirichlet allocation to extract attributes of online destination images from 140,286 travel blogs about 20 cities in China. Results reveal 14 dimensions with 54 attributes of destination images of the studied cities. Interesting findings are discovered between online destination images and tourism cities. This study also summarises the implications for tourism research and practice.     

Effects of Gender Differences on Perceptions of Destination Attributes,Motivations, and Travel Values: An Examination of a Nature-Based Resort Destination

This study examines the perceptions of the potential tourist market to a nature-based resort destination from the gendered perspective. The research reveals that significant gender differences exist about the perceived importance of destination attributes and travel values when potential nature tourists consider destination choices. After controlling for demographic and travel behaviour variables, such as age, marital status, education, household income, preference of price quote and length of stay, most gender differences remain significant. In addition, more significant distinctions between men and women are demonstrated after controlling for age and income level. The study provides insights into gendered perceptions of nature-based tourism settings. Specific marketing implications are discussed in an attempt to successfully attract nature tourists and provide a high-quality nature destination experience.     

Factors Affecting Group-Oriented Travel Intention to Major Events

Large-scale, major social events, such as music and cultural festivals and international sporting events, are an important motivator of tourism activity and an increasingly significant component of destination marketing. Despite the growing consumption trend of group-oriented travel behavior and the economic significance of large-scale, event-based tourism, a theoretical gap exists in understanding what drives potential attendees' desire to attend these events, particularly in groups. A theoretically developed conceptual model is empirically tested using survey data from 170 Australian respondents planning to attend, and travel in a group, to a major social event. The results support the model showing that travel motivations (configured as a Type II multidimensional model), affective destination image, and enduring involvement in the event category influence group-oriented travel behavior to major events. Managerial implications and recommendations for future research are also presented.     

Destination Image of Taiwan From the Perspective of Hong Kong Residents: Revisiting Structural Relationships Between Destination Image Attributes and Behavioral Intention

Destination image plays an important role in how tourists make their travel and purchase decisions. This study examines the perceived image of Taiwan as a travel destination from the perspective of Hong Kong residents. The Hong Kong outbound tourism market is important for Taiwan. Using a self-completed questionnaire, this research examines the destination image of Taiwan among 213 Hong Kong residents. The results indicate that affective image is a stronger predictor of travel intention than cognitive image. Affective image also plays a mediating role in the relationship between cognitive image and behavioral intention. Hence, affective image is an important intangible quality for today’s destinations.     

Destination attractiveness and travel intention: the case of Chinese and Indian students in Queensland,Australia

Destination attractiveness is an important stream of literature. Australia has been recognized as one of the world’s most attractive destinations. This study looked into international students’ perceptions of Australia as an attractive international tourism destination as well as their travel intention. A sample of 252 Chinese and Indian international students participated in the study. Students’ perceived destination attractiveness and how it influenced their travel intention, pleasure of travel and place attachment were investigated. The study also looked into perception differences between Chinese and Indian students using t-test and hierarchical regressions.     

Sustaining urban place-making

Educational travel, a neglected area of study in sustainable tourism, has grown substantially over the last 20 years in part as a response to institutional missions to promote international education, but also as a result of the USA's national security concerns to nurture a global citizenry. Considerable future growth is predicted following the bipartisan Lincoln Commission report and under the pending new legislation in the USA. Our pre-test/post-test study of almost 5% (n = 651 US students) of the entire short-term, US educational travel market to Australia and New Zealand between 2008 and 2009 revealed significant differences between the cohorts of the two programs, both of which focused on sustainable development. The Australia program not only produced significant increases in global citizenship (as measured by scores on consumer behaviors, support for environmental policies, and environmental citizenship) beyond that of the New Zealand program, but any initial differences between the programs were erased following participation. Reasons for the differences in attitude change are discussed. Analysis also noted key differences between students with different political orientations, but no gender differences. Implications for managing educational travel, marketing Australia's and New Zealand's tourism, sustainable tourism planning, and theory advancements are discussed.     

A Missing Link in Understanding Revisit Intention—The Role of Motivation and Image

This study addresses two gaps in the research on tourist revisit intention: the impact of the pre-visit psychological factor of travel motivation and its relationship with destination image. Path analysis is adopted to examine the relationships among destination image, travel motivation, and revisit intention in a rural tourism context. A causal relationship is detected between three motivation dimensions, two image dimensions, and revisit intention. All three motivational constructs (intellectual, escape, and belonging) exert a significant influence on the cognitive dimension of image, whereas only the motivation construct of escape is significantly related to the affective dimension of image. A causal relationship is also identified between the affective dimension of image and revisit intention.     

Understanding the travel motivation and patterns of international students in Korea: using the theory of travel career pattern

This study examined the travel motivation of international students in Korea using the theory of travel career pattern (TCP). In particular, latent profile analysis (LPA) was applied to identify latent classes within international students. Based on the results, four latent profiles were derived and named “Core,” “Longing,” “Middle,” and “Veteran.” The results described the travel motivation and patterns across these four profiles to enhance the understanding of international students in the context of tourism. There were significant differences in travel patterns (i.e. travel companion and information sources) among the profiles segmented by motivation. This study has expanded travel motivation research by (a) applying TCP to an understudied population (i.e. international students in a non-English-speaking country); (b) comparing travel careers between the home country, Korea (i.e. a study abroad destination), and the third countries; and (c) highlighting LPA as a clustering tool to understand travel motivation.     

Destination brand experience and visitor behavior: the mediating role of destination brand identification

ABSTRACT

Destination branding has emerged as a critical tool for achieving competitive advantage through various conceptualizations, focusing on various aspects of branding. This research examines the role of destination brand experience (DBE), a new conceptualization, in assessing the holistic and unified view of tourism destinations. The conceptual model proposed in this research has been validated using structural equation modeling, based on the primary responses collected from 312 and 262 foreign visitors for study 1 and study 2 respectively, conducted at two different tourism destinations in India. Findings of both the studies suggest that various dimensions of DBE have a varied influence on destination brand identification (DBI), which subsequently affects both tourists’ trust and loyalty toward tourism destinations. In addition, DBI emerges as an important mediator for the relationship between DBE and destination trust (DT) as well as DBE and destination loyalty (DL). The study provides several implications for destination marketers about building trust and loyalty among tourists using DBE and DBI.     

The Effect of Uganda’s Official Tourism Website on Travel Motivations and Constraints

Destination marketers increasingly rely on the official tourism website as an early point of contact with potential tourists. This research examined the effect of Uganda’s official tourism website on interest in traveling to Uganda, travel motivations, and travel constraints. Novelty preference and gender were included as moderators. A two-group randomized experimental design was used (N = 278) with exposure to Uganda’s official tourism website as the intervention (n = 139). Pre-test results show that interest in traveling to Uganda was greatest among novelty seekers. Gender had no influence. Pre-test motivations were learning, culture, novelty, and an interest in travel. Pre-test constraints were perceptions that Uganda is not safe and unfamiliar. Post-test results show that exposure to the website significantly increased interest in traveling to Uganda among all groups. Furthermore, this occurred by mitigating travel constraints rather than by stimulating travel motivations. Generalized implications for destination marketing are discussed.     

Stormy Outlook?

ABSTRACT

The education of international students in Australian universities has grown significantly over recent years, with Australia now having the highest ratio of international students to domestic students among the major English-speaking destinations popular with international students. While there is a variety of research that examines the learning experiences of international students, little research has been conducted that examines the impact that international students have on their domestic counterparts. This paper reports on research that solicits the perceived advantages and disadvantages held by 301 domestic students, who are sharing their educational experience with international students studying hospitality and tourism management. The study reveals that there is a sizable proportion of domestic students (28%) who consider that there are too many international students on campus; that domestic and international students do not readily mix and it also highlights the fact that racist incidents occur. It is suggested that institutions wishing to increase their number of international students must take into consideration the feelings and concerns of their domestic students.     

Partnerships in International Travel and Tourism Marketing: A Systems-Oriented Approach Between Australia,New Zealand,Germany and the United Kingdom

Abstract

Little empirical research has been conducted about international partnerships between travel and tourism organisations, airlines and their intermediaries such as wholesalers and travel agents. Nevertheless, these partnerships are important because tourism is becoming more international and most destinations have to compete at a global level. Moreover, both producers and intermediaries are increasingly using information technology to increase their knowledge and relationship with customers. Thus this research set out to develop and empirically confirm a systemic model of these partnerships and four related research objectives. The methodology involved multiple case studies based on in-depth interviews with key players in Australia, New Zealand, the United Kingdom and Germany. The first outcome is a confirmation of the systemic model. In addition, the findings show the reasons for engaging in partnerships and the scope for further partnerships among the industry players. As well, the findings show that while ‘disintermediation’ may occur because of the advancement of communication technology, the linkages between travel and tourism organisations, airlines and intermediaries are still significant. Our framework can assist public and private travel and tourism organisations to mutually develop and manage marketing strategies and tactics for overseas markets.     

How would the contextual features of a destination function together with individual factors to enhance tourists’ intention toward ST in Taiwan?

Abstract

Slow travel (ST), which emphasizes deeper experiences via slower transportation modes, has been promoted as an alternative to current practice and a more sustainable form of tourism. With lower GHG emissions being a national environmental goal in Taiwan, ST concepts have been garnering attention. The relationship between the environments of destinations and pro-environmental behavior of tourists has attracted relatively little academic attention. To remedy this, the current research establishes a fairly complete model for incorporating factors at the contextual level into the individual determinants useful in encouraging ST. The goal of this research is to understand how certain predictors directly and interactively influence the choices of tourists toward ST. This study collected 508 validly filled surveys addressing 13 industrial tourist destinations, and applied Hierarchical Linear and Nonlinear Modeling (HLM) analyses. In addition to the individual-level factors, including perceived benefits of tourism experiences and ages of tourists, the design of onsite tourism programs at the contextual level was one of the most influential drivers to encourage visitors’ ST intentions. Included in this research are the insights into how to promote ST and corresponding suggestions for tourism operations within the context of sustainable tourism and destination management.     

Using Wellness Services to Position and Promote Brand India

As travelers seek different experiences from different destinations, it is essential for destinations to create unique travel experiences on an emotional, physical, intellectual, and even spiritual level. The purpose of this article is to present a rationale for promoting brand India as a provider of wellness services. The article also discusses international literature on destination branding and wellness tourism. The success and shortcomings of India's current tourism campaign, and opportunities and challenges that come with branding India as a wellness destination are presented.     

Mature vs. youth travelers: The Korean market

An important consideration in understanding and predicting tourist behavior concerns the underlying motivation governing the choice of tourist destinations, and the tourists” evaluation and level of satisfaction with the actual experiences (Pearce, 1991). Motivation is a fundamental element in helping to explain tourist behavior. Unfortunately, the research on motivation has only received moderate attention, both conceptually and empirically. A new theoretical framework employed in sociology and social psychology has recently been proposed by Pearce to explain tourism motivation. It is known as the “Travel Career Ladder” (TCL). This paper attempts to reveal comprehensive information on the travel motivations of Korean tourists with regards to overseas trips by employing the concepts predicated in the TCL model. The implications of this research are discussed in terms of the potential of the TCL model, and to what end it can be used to predict tourist behavior and improve the level of cross‐cultural understanding of international tourists.