shopper taxonomy for retail strategy development

Segmentation of shoppers has been explored by many academic researchers and business practitioners seeking to understand shopping behaviour or to develop marketing strategies for particular customer groups. Market segmentation holds the key to successful marketing strategy as it encourages understanding of the key variables that differentiate specific segments.

The shopper taxonomy determined through this study is based on a set of variables that is relevant and appropriate for shopper segmentation and reflects the key aspects important to shoppers in motivating shopping behaviour towards a specific retail location. This taxonomy extends the proposed motivational taxonomy of Westbrook and Black (1985), derived from Tauber's (1972) earlier research. Westbrook and Black defined this taxonomy through shopping motives, and identified categories of product-oriented, experiential and a combination of product and experiential shoppers. Their research findings, however, pointed to a six-cluster typology, defining department stone shopping around seven motivations aligned with evaluating options and acquiring the products, engaging in the sales process and gaining stimulation and affiliation through the retail environment.

The “apathetic”, “shopping-processed involved” and “choice optimisation” shopper segments described by Westbrook and Black align with the “have to” “experiential” and “practical” “segments found in this study in terms of their focus on the shopping activity itself and the affiliation and stimulation motives associated with the shopping activity. Other associations between shopper segments across the two studies are less clear, and may be explained through the differing purposes for which the studies were undertaken and resulting variation in the measures used to define the motivational constructs.     

Identifying College Students Likely to Participate in a Travel Abroad Volunteer Project

Foreign travel provides excellent opportunities for college students to broaden their global mindset. While empirical research focusing on variables that influence student participation in study abroad programs are available, there is a paucity of research that focuses on travel abroad programs relating to participating in volunteer projects. Using a sample of 193 undergraduate business students, this study attempts to develop profiles of students that are “not likely,” “maybe,” and “most likely” to participate in a travel abroad volunteer project. Those who were “mostly likely” to participate had traveled abroad before, demonstrated high levels of self-congruity and diversity seeking, and stated financial costs to be less of a constraint in participating in such a project. Discussion of findings and direction for future research is also provided.     

Social commerce: Is interpersonal trust formation similar between U.S.A. and Spain?

In social commerce, interpersonal trust when individuals communicate is key among the parties. The main objective of this study is to investigate how the consequent variables, “interpersonal trust” and “users’ intention”, are impacted by the antecedents of trust-building and cultural dimensions when people are engaged in social commerce. The research model is substantiated using data collected in the U.S.A. and Spain. While all the trust-building antecedents have significant positive impact upon trust, there are cultural differences between the countries. The findings can be of interest to global marketing managers and information officers.     

An Investigation of Ghana's Tourism Positioning

ABSTRACT

The purpose of this paper is to gain a deeper understanding of Ghana's tourism positioning and whether a literature-derived positioning framework can further elaborate the latter. Using the face-to-face long interviews among key policy makers, marketing managers and experts, and observation techniques, data were collected and analyzed via the inductive reasoning approach. The results show that Ghana's tourism positioning aim is built around perceptions of a “com petitive middle class tourist destination,” i.e., “profit and status” through the pursuit of “functional” positioning objective. Positioning strategies including “service”, “value for money”, “culture”, “selectivity”, “attractiveness”, “reliability”, “manpower development”, “quality controls” and “ecology” are pursued in order to achieve the aim and objectives. The latter are managed/positioned in the “primal” positioning life cycle stage. Conclusions, managerial implications, future research directions and limitations are noted.     

The Influence of Love of Money and Religiosity on Ethical Decision-Making in Marketing

The impact of “love of money” on different aspects of consumers’ ethical beliefs has been investigated by previous research. In this study we investigate the potential impact of “love of money” on a manager’s ethical decision-making in marketing. Another objective of the current study is to investigate the potential impacts of extrinsic and intrinsic religiosity on ethical marketing decision-making. We also include ethical judgments as an element of ethical decision-making. We found “love of money”, both dimensions of religiosity, and ethical judgment to have significant impacts on ethical intentions in a marketing situation. In addition to providing an important contribution to the business ethics literature, the findings also have important managerial implications.     

Waqf,perpetual charity,in a general system theory of tawhidi metascience

This article is premised on the intercausal socioeconomic embedded model of ethical design of perpetual charity in Islam called waqf. Such a model is formalized according to the theory of unity of knowledge in the light of the Primal Ontology of Divine Oneness called Tawhid in the Qur'an. Tawhid is argued to be the only foundational Law of Islam respecting “everything.” The implications of such an epistemic treatment in respect of waqf as an example of the whole class of charities in Islam is shown to be unlike the dissociative and human opinionated nature of what has now come to be known as “shari'ah‐compliance.” The Islamic shortfall of “shari'ah‐compliance” and its segmentation as opposed to organically unified synergy between the socioeconomic and moral/ethical variables of the objective criterion called the Well‐being Function have deprived the entire study of the present days' Islamic economics, finance, and banking from its true epistemological core of Tawhid as Law. To restore this true foundation in Islamic thought, a theory of metascience of Tawhid is presented. Waqf in Malaysia is studied as an example from the perspective of Tawhidi unity of knowledge, contrary to its existing dissociative presence in the ethically exogenous socioeconomic treatment under “shari'ah‐compliance.”     

The effect of sensation seeking and emotional brand attachment on consumers’ intention to consume risky foods in restaurants

Sensation seeking and emotional brand attachment have been studied extensively, but limited research has been conducted on “risky foods.” This study explored how sensation seeking, emotional brand attachment, and risky food consumption varies demographically, and the relationships among those variables. Approximately 300 responses were collected from a restaurant serving “risky” and “nonrisky” foods. Significant differences included that consumption of raw/undercooked fish/eggs was higher in younger groups. Females showed more affection toward emotionally attached restaurants. The hypotheses testing showed the positive relationship from sensation seeking and emotional attachment to risky food consumption. Results offer information about marketing to different demographic groups.     

The linking pin role in organizational buying centers

The buying center concept has been widely accepted in the organizational buying behavior literature. Nevertheless, the application of the concept in empirical investigations has been limited in scope. Most research has examined either the composition of the buying center or the influence processes operating within it. The intraorganizational dynamics (among members of the buying center) and the interorganizational dynamics (between buying center members and outside organizations) have been ignored in buying center research. Common to these two sets of relationships is the presence of a “linking pin” or “boundary role” person.The purposes of this paper are twofold. The first is to suggest the concept of the “linking pin” role in a buying center and to highlight the conceptual importance of this role in furthering the understanding and prediction of organizational buying processes and outcomes. Explication of this role should also lead to an enriched conceptualization of the relationships between the buying and selling organizations. The second objective is to report on the results of some initial empirical investigations into the role of a designated linking pin in hospital buying centers. These results offer preliminary evidence of the value of the linking pin concept.     

The issue of import motivation in manufacturer—overseas distributor relationships: Implications for exporters

Understanding the factors influencing the import decision making process plays an important role in export growth and development. However, little empirical work has been done in the pertinent marketing literature to examine the issue of import motivation. This paper reports on a systematic study of import stimulus variables in the UK exporting manufacturer‐Bahraini distributor relationship. It identifies a “multi‐attribute perceptual gap” in import motivation between exporting and importing companies, on the basis of which exporters appear to underestimate the significance of several variables in influencing the import decision of Bahraini distributors. The research findings have important implications for business practitioners in exporting firms and future research directions.     

Contrasting “complainers” with “non‐complainers” on attitude toward complaining,propensity to complain,and key personality characteristics: A nomological look

This study examines the influence of four personality characteristics (self‐efficacy, Machiavellianism, perceived control, and risk‐taking) on consumer attitude toward complaining and propensity to complain. The proposed model is tested on two groups of consumers classified as “complainers” and “non‐complainers.” The findings reveal that the two groups differ distinctly on the pattern of relationships among the variables. The implications of these differences are discussed. © 2007 Wiley Periodicals, Inc.     

Critical Success Factors of Service Orientation in Information Systems Engineering

Service orientation has been a major buzz-word in recent years. While the buzz is on a decline, organizations are slowly, but steadily moving towards service oriented designs. However, service orientation turns out to be as much of a managerial challenge as of a technical one. The most important complexity drivers in the service oriented design of information systems seem to be (a) inconsistent design goals of stakeholders and (b) the pursuit of exhaustive service orientation coverage. This research focuses on the following two questions: (1) What are the characteristics of successful implementations of service oriented information systems, and (2) what are the critical success factors influencing, driving and/or, determining these characteristics? Data of an empirical analysis is used to test a set of cause-effect relationship hypotheses based on nine latent variables. In the core of this model we differentiate the variables “overall service orientation infrastructure success” and “service orientation project success”. The hypothesized interrelationships between the nine variables lead to a causal model which is proven to hold.     

Information Sources in Advertising History. Edited and compiled by Richard W. Pollay,ed. Westport,Conn.: Greenwood Press, 1979, 330 pp

Abstract

This research examined how consumers responded to different print advertisements for a green laundry detergent. Hypotheses based on the salience literature were developed and tested in a laboratory experiment. One group considered a “green” appeal which emphasized the environmental attributes of the product. Another group considered a “non-green” appeal which emphasized the cost-saving attributes of the product. We measured each subject's involvement with the environment. Our results showed that for those highly involved with the environment, there were no significant differences in purchase intent, attitude toward the ad, and support arguments between appeals. However, for those less involved with the environment, the green appeal was significantly more persuasive than the non-green appeal in terms of the same variables.     

The Myths and Facts of Patent Troll and Excessive Payment: Have Nonpracticing Entities (NPEs) Been Overcompensated?

“Nonpracticing entities” (NPEs) own patents but do not practice the patented technologies. They are sometimes referred to as “patent trolls,” who hold up practicing companies to seek exorbitant payments. This paper conducts a review of the theoretical literature, which is inconclusive on whether NPEs have been systematically overcompensated. This study offers the first empirical study in license royalty rates, and its econometric analysis demonstrates that NPEs have not been overcompensated in license markets, regardless of whether other relevant variables are controlled. This conclusion is then put back into the larger context of NPE economics to lay out topics for further research through cross-examining other major conclusions in this field.     

Measures of marketing success

A mismatch of the meaning of “success”, as perceived by researcher and the firms researched, renders research less relevant and possibly, where the firm's resources are not directed at the goals selected by the researcher, misleading. This paper is concerned with the dependent variables used for business or marketing “success”, not its drivers, in seven leading marketing and strategy journals. The findings are that researcher, not respondent, views of performance dominate the literature which raises issues of relevance. Researchers are not necessarily being normative, and should be thoughtful in their selection of marketing performance objectives, i.e. the outcomes they seek to explain. A checklist of dependent variable considerations is provided together with a tentative definition of “success” against which performance may be compared.     

Out-of-stock,sold out,or unavailable? Framing a product outage in online retailing

Terms, such as “out-of-stock,” “sold out,” and “unavailable” are commonly used by retailers to communicate a product or brand outage. Although these terms are technically equivalent, prior research on product outage and product scarcity suggest that they may be interpreted and processed differently by consumers. The present research investigated whether the manner in which a product outage was framed elicited different consumer behavioral intentions, attributions, and perceptions in the context of online retailing. Data were collected by means of an online experiment. The experiment incorporated a hypothetical scenario approach in which research participants were asked to react to a particular combination of treatment and blocking factors. Results demonstrated that ceteris paribus, framing a product or brand outage as “sold out” produces fewer negative product and website reactions than does framing it as “out-of-stock” or “unavailable.”     

A product-centric data mining algorithm for targeted promotions

Targeted promotions in retail are becoming increasingly popular, particularly in UK grocery retail sector, where competition is stiff and consumers remain price sensitive. Given this, a targeted promotion algorithm is proposed to enhance the effectiveness of promotions by retailers. The algorithm leverages a mathematical model for optimising items to target and fuzzy c-means clustering for finding the best customers to target. Tests using simulations with real life consumer scanner panel data from the UK grocery retailer sector show that the algorithm performs well in finding the best items and customers to target whilst eliminating “false positives” (targeting customers who do not buy a product) and reducing “false negatives” (not targeting customers who could buy a product). The algorithm also shows better performance when compared to a similar published framework, particularly in handling “false positives” and “false negatives”. The paper concludes by discussing managerial and research implications, and highlights applications of the model to other fields.     

Using the “best‐fit” approach to investigate the effects of politico‐economic and social barriers on SMEs' internationalization in an emerging country context: Implications and future directions

The way this study has used the “best‐fit” approach has facilitated the investigation of how three hypothesized constructs of political, economic, and social barriers can deepen our knowledge of their impacts on small and medium‐sized enterprises (SMEs)' internationalization within a small developing country context. Based on a quantitative analysis of the three hypothesized barriers, we used the “best‐fit” approach to measure the extent to which the SMEs' internal variables like people, products, services, and practices might best fit some of the people and non‐people factors external to the businesses. The application of the “best‐fit” approach onto the three hypotheses—politics (H1), social (H2), economics (H3), helped us in explaining the major social and politico‐economic barriers faced by a developing economy' (Bangladeshi) SMEs' internationalization despite previous literatures' emphasis on the impacts of globalization, market drivers or their oversight. Based on the findings, we point to future research trajectory. This study used primary survey data from 212 Bangladeshi SMEs and successfully validated an HR model by using Smart PLS3 software. The results from the hypotheses were used to produce the HR model to help SMEs identify the significance of people and economic factors and propose these aspects for inclusion in the “best‐fit” approach, SME, and globalization research.     

A structural model of the effects of entrepreneurial characteristics on venture performance

Venture capitalists, “angel” investors, and experienced, successful entrepreneurs, when asked to identify the most important determinant of new venture performance, will undoubtedly answer “the entrepreneur.” Likewise, prominent academic scholars responsible for the accelerating development of entrepreneurship theory and research would almost always agree. Unfortunately, empirical and theoretical understanding of the influence of the entrepreneur on new venture performance (NVP) has long been stymied. Studies of entrepreneurial characteristics have failed to demonstrate convincing links with entrepreneurial states of being or with NVP, though studies of the former have shown more promise than have those of the latter. In an attempt to explain the failure to link entrepreneurial characteristics with performance and thus to stimulate and modify research agendas, this paper derives a structural, causal model of the relationships between entrepreneurial characteristics and performance. This derivation draws upon current psychological, management, economic, and entrepreneurship theory.Though there is considerable controversy in the field of psychology concerning the ability of personality traits to explain behavior, it is accepted by many that such traits do exist, that they are stable over time, and that they explain behaviors if the level of aggregation is wide enough. In 1988, Hollenbeck and Whitener noted that one of the problems in using personality traits to explain job performance was that such traits are mediated by motivation and moderated by abilities in their causal connection to performance. Thus personality traits are somewhat removed from performance in the causal chain of events. Applied to the study of the entrepreneur, this research suggests that an initial model of the “entrepreneurial characteristics → NVP” relationship must include the mediating role of motivation and the moderating role of entrepreneurial management abilities.This paper further redefines this emerging model of “entrepreneurial characteristics → NVP” by drawing upon other literature from the field of psychology. This literature suggests that “entrepreneurial behavior” and the context in which it is performed both intervene between motivation and ability in their relation to NVP. The paper concludes this section with a psychology-based model of the “characteristics → NVP” relationship that is more comprehensive and realistic than prior models in the entrepreneurship literature.The paper next draws from strategic management, entrepreneurship, and economics literature along with Sandberg's (1986) model of NVP [NVP = f(E,IS,S)] to show that any model of the connection between entrepreneurial characteristics and NVP must further recognize the relationship between strategy and NVP as well as industry structure and NVP. The resultant model suggests strategy and industry structure are “context” variables that interdependently interact with entrepreneurial behaviors to influence NVP. This adaptation of the model is reinforced and expanded by reviewing the management literature on matching managers to situations which in turn implies that the effects of entrepreneurial behaviors on NVP are contingent upon strategy and industry structure. Thus strategy and industry structure, though ultimately determined by entrepreneurial behavior, are themselves important inputs to the behavioral context of entrepreneurship.The last part of the paper examines decision-making, skills, aptitudes, and training as components helping to refine our understanding of the role of motivation as a mediator and ability as a moderator in a model of the “entrepreneurial characteristics → NVP” relationship. The intent here is to identify specific variables that can be studied or acted upon [in an applied sense] to improve the NVP impact of entrepreneurial behaviors.It is hoped that explication of this model will encourage future entrepreneurship research that seeks to examine causes of NVP to reintroduce “the entrepreneur” as the focus or a focus of the research. Hopefully a more fully developed model that includes motivations, abilities, skills, aptitudes, and training as elements in “modeling” entrepreneurial behavior along with the need for strategy and industry structure contexts provides a more compelling and risk-worthy starting point for such research. This should provide an impetus to put the entrepreneur back. into a central position in entrepreneurship research, where both theory and practitioners say he/she belongs.     

Store format choice and relationship quality in apparel retail: A study of young and early-middle aged shoppers in New Delhi region

Shopping format choice has been an interesting and important area of research in the academic literature from long time. However, research in this area is presently at a nascent stage in India. There are a very few studies which focus on store format choice in India which includes the works of Anand and Sinha (2009), Prasad and Aryasri (2008), Sinha and Banerjee (2004) and Tripathi and Sinha (2008). The present study compares three different retail formats (Discount stores, Exclusive stores and Multi-brand outlets) based on the shopper's perception of relationship quality (RQ) of these stores using multivariate techniques. For addressing, the objective of this study a sample of 313 shoppers is used. Results suggest that “conflict due to store” and “combined overall RQ due to the store and its employees” influence the store format choice. The RQ levels among the apparel store format are highly competitive.