Redefining Accountability As Relational Responsiveness

The way in which accountability is currently employed in business ethics practice is based on a few central assumptions. It is assumed, for instance, that ethical failures result from the deliberate, rational decision-making of moral agents. A second important assumption is that there is a direct cause and effect relationship between the decisions and actions of individuals and the consequences of those decisions. Furthermore, the current approach towards accountability failures relies on the ability on legal sanctions to deter agents from ethical lapses. This paper will argue that these three assumptions do not survive critical interrogation and that our understanding of accountability therefore has to be reconsidered. It will propose that accountability be reconceived as a relational responsiveness towards stakeholders.     

From Stakeholder Management to Stakeholder Accountability

Confronted with mounting pressure to ensure accountability vis-à-vis customers, citizens and beneficiaries, organizational leaders need to decide how to choose and implement so-called accountability standards. Yet while looking for an appropriate standard, they often base their decisions on cost-benefit calculations, thus neglecting other important spheres of influence pertaining to more broadly defined stakeholder interests. We argue in this paper that, as a part of the strategic decision for a certain standard, management needs to identify and act according to the needs of all stakeholders. We contend that the creation of a dialogical understanding among affected stakeholders cannot be a mere outcome of applying certain accountability standards, but rather must be a necessary precondition for their use. This requires a stakeholder dialogue prior to making a choice. We outline such a discursive decision framework for accountability standards based on the Habermasian concept of communicative action and, in the final section, apply our conceptual framework to one of the most prominent accountability tools (AA 1000). Andreas Rasche is currently working at the chair for Business Administration at the Helmut-Schmidt-University, Hamburg, Germany and is finishing his PhD in strategic management at EUROPEAN BUSINESS SCHOOL, Germany where he is also teaching business ethics. His research interests include the institutionalization of ethics initiatives in multinational corporations (see also www.ethics-in-pratice.org) and reflections about the theory of strategic management. Daniel Esser until recently was a Tutorial Fellow in Development Management at the London School of Economics and Political Science. He is now working for the UN Economic and Social Commission for Asia and the Pacific where he is involved in the design and management of urban governance programmes and service schemes supporting the poverty reduction agenda for the region.     

Employees and the Operation of Accountability

This article examines a social accounting cycle in a Danish savings bank with specific focus on how employees interacted with the cycle. The case study is based on archival material and observations of employee engagement sessions that were a significant part of the cycle. The article exposes the ways in which the cycle can be understood as an initiative that prompts different forms of accountability. The cycle had the potential to bring different forms of accountability together, but the cycle also faced challenges that threatened its relevance from an employee perspective. These challenges might have implications for the way we perceive social accounting and the role of employees.     

A Praxis Framework for Implementing Market Orientation Into Charities

There is a scarcity of research regarding the process of introducing market orientation into the not-for-profit sector. Understanding this process would greatly assist the not-for-profit sector, which is under increasing pressure to obtain funds to operate and offer appropriate services. In this article, we examine the successful introduction of market orientation into three Australian charities and identify the stages of implementation. The introduction of market orientation is analyzed from a discourse transformation perspective and a praxis framework is developed. This is amongst the first studies examining the transition to a market orientation discourse within charity organizations and the first study to develop a praxis framework to guide managers. The study also pioneers a discourse transformation perspective in market orientation research. The article thus extends our knowledge of market orientation within the not-for-profit sector and increases understanding of practitioner engagement in marketing activities.     

Predicting the Lifetime Durations of Donors to Charities

ABSTRACT

Charitable organisations increasingly attempt to estimate the “lifetime values” of their donors with the intention of segmenting supporters and focusing resources and activities on high lifetime value givers. This paper contributes to the literature on donor lifetime value by presenting the results of an empirical study of the factors that encouraged donors to a certain charity to continue their relationship with the organisation. It emerged that the length of a person's association with the charity was significantly associated with two psychometric traits (involvement with charity giving and “helper's high”), four “exchange” variables (value and frequency of donations, number of charities supported and means of donation), and the strength of a person's inner feelings of enjoyment about being thanked for making a gift. Clear linkages between lifetime duration and the likelihood of an individual naming a charity as a beneficiary of his or her will were identified.     

Working Together: Critical Perspectives on Six Cross-Sector Partnerships in Southern Africa

Early strategy scholars have pointed to the importance of reflecting on moral issues within the scope of strategic management. Although strategy content and context have been discussed in relation to ethical reflection, the third aspect, strategy process, has found only little or no attention with regard to ethics. We argue that by emphasizing the process perspective one can understand the related character of strategic management and ethical reflection. We discuss this relatedness along formal, functional, and procedural similarities. Whereas formal aspects refer to the conditions under which both processes occur, functional aspects look at the role that strategy process and ethical reflection fulfill. Procedural aspects account for similarities in the nature of both processes insofar as the activities that are conducted within each process phase share common characteristics. We claim that ethical reflection can be thought of as an integrative part of strategic management – either explicitly or implicitly. Michael Behnam received his PhD from the University of Frankfurt, Germany. He is an Associate Professor of Management at the Sawyer Business School, Suffolk University, Boston, USA. Prior to this he was the Head of the Department of International Management at the European Business School, Germany. His research has been published in Journal of Business Ethics, Journal of International Business and Economy as well as in German top-tier outlets. He authored or co-authored numerous book chapters as well as three books, most recently the 7th edition of a textbook on Strategic Management. His research areas are Strategic Management, International Management and Business Ethics. Andreas Rasche received his PhD from European Business School, Germany and is currently Assistant Professor for Business Ethics at Helmut-Schmidt-University, University of the Federal Armed Forces in Hamburg, Germany. He has published articles in the Journal of Business Ethics, Business Ethics Quarterly and authored numerous book chapters on international accountability standards. He has gained working experience at the United Nations in Washington D.C. and New York and works closely with the United Nations Global Compact Office. His research interests and publications focus on the process of standardization in the field of CSR and the adoption of standards by corporations. More information is available under: http://www.arasche.com     

Stakeholder Perspectives and Business Risk Perception

Stakeholder theory calls for decision makers to balance stakeholder interests, but before this can happen, management must understand how other parties view its decisions. Effective stakeholder dialogues convened to reach this understanding require management to appreciate how others perceive the risks posed by their decision. Although understanding others’ risk perception is crucial for effective communications, we do not have a clear idea of how viewing a situation from multiple stakeholder perspectives affects risk perception. Based on a technique derived from risk perception studies of health and environmental issues, an experiment with 224 business students examined how an individual’s risk perception can account for both managerial and customer perspectives. Factors described as customer participation, extent of the effect, and management input, together with the respondent’s self-assessed understanding of the decision process, help categorize overall risk perceptions and are shown to be associated with behaviors based on the decision’s riskiness. Discussion includes implications for designs of business communications, including their content and transparency, and for understanding the audience for these communications.     

推行军队工程问责制的思考

推行军队工程问责制是一项深刻的改革,它适应了国家行政部门推行问责制的客观需要。它的推行有利于增强人们的事业心责任感,提高工程经费使用效益,促进军队建设。推行军队工程问责制,要参照地方和外军成功经验,根据军队工程管理的特点,更好地选择改革路径。推行军队工程问责制度,能使工程管理更加科学化、规范化、透明化,实现基本建设经费效益的最大化。文章探讨了问责制实行过程中应注意的几个问题。     

企业社会责任与SA8000认证

企业社会责任和企业伦理是一个问题,国外学者在这方面的研究已走在了前面,他们认识到企业社会责任是公司的一种无形资产,这种无形资产可以为公司带来比较优势。然而,对于我国这一市场化起步较晚,企业参与国际竞争仍处于较低水平的国家而言,社会责任问题还是一个新课题。     

The Hypothesized Relationship Between Accountability and Ethical Behavior

Unethical behavior is important to study because it may have an adverse influence on organizational performance. This paper is an attempt to better understand why individuals behave as they do when faced with ethical dilemmas. We first explore the definition, theories and models of ethical behaviors and accountability. This discussion of societal ethics and accountability as forms of social control segues into a discussion of how accountability may influence ethical behaviors. Based on the business ethics and accountability literatures, we suggest a number of research questions and hypotheses that need to be tested, as well as an appropriate research strategy.     

Social Paradigms and Attitudes Toward Environmental Accountability

This paper argues that commitment to the Dominant Social Paradigm (DSP) in Western societies, which includes support for such ideologies as free enterprise, private property rights, economic individualism, and unlimited economic growth, poses a threat to progress in imposing greater standards of corporate environmental accountability. It is hypothesized that commitment to the DSP will be negatively correlated with support for the New Ecological Paradigm (NEP) and support for corporate environmental accountability, and that belief in the NEP will be positively correlated with support for corporate environmental accountability. The findings, based on a survey of MBA students, are generally consistent with the hypotheses. William E. Shafer is an associate professor in the Department of Accountancy at Lingnan University in Hong Kong. His primary research interests are professionalism and ethics in accounting and corporate social and environmental accountability. His publications have appeared in a variety of academic and professional journals, including Auditing: A Journal of Practice & Theory; Accounting Horizons; Accounting, Auditing & Accountability Journal; Business Ethics Quarterly; Journal of Business Ethics; Journal of Accountancy; and The CPA Journal.     

The Challenge of Leadership Accountability for Integrity Capacity as a Strategic Asset

The authors identify the challenge of holding contemporary business leaders accountable for enhancing the intangible strategic asset of integrity capacity in organizations. After defining integrity capacity and framing it as part of a strategic resource model of sustainable global competitive advantage, the stakeholder costs of integrity capacity neglect are delineated. To address this neglect issue, the authors focus on the cultivation of judgment integrity to handle behavioral, moral and hypothesized economic complexities as key dimensions of integrity capacity. Finally, the authors recommend two leadership practices to build competence in business leaders to enhance integrity capacity as an organizational strategic asset.     

从国际视角看强化我国企业社会责任的必要性

本文认为,目前我国对企业的社会责任认识不一,存在一些误区,有的甚至有抵触情绪。文章提出,从国外的企业社会责任报告制度来看,我国一方面应以政府引导、妥善应对、稳步推进、和谐发展、趋利避害为指导方针,加快企业社会责任法制化,建立我国企业社会责任评价标准和体系,充分发挥工会在强化企业社会责任方面的作用,加大对企业社会责任的宣传力度。另一方面,企业也要重视企业社会责任,积极担负起企业应肩负的社会责任,在注重自身发展的同时承担起社会责任,实现企业发展和社会发展的双赢目标。     

社会责任认证(SA8000)对我国出口的挑战及对策

随着新兴工业化国家和广大发展中国家的崛起 ,发达国家不断设置各种技术壁垒以降低其竞争优势 ;随着人们社会意识不断的增强 ,开始要求企业承担起一定的社会责任 ,最终导致社会责任认证(SA80 0 0 )的产生。SA80 0 0对我国出口和出口企业将产生不利影响 ,如何扭转被动局面 ,成为我国出口企业迫切需要解决的问题。就SA80 0 0产生的必然性及其对我国出口企业的影响进行分析 ,并提出一些应对策略     

Accountability and the public benefit corporation

Can benefit corporations be held accountable for delivering requisite public goods? An oft-cited criticism is that they cannot, but little empirical research exists to support that claim. Based on an in-depth case study of the oldest corporation to amend its governing documents as a public benefit corporation (PBC) under Delaware law, this article suggests that a company can be held accountable for delivering requisite public goods when external mechanisms are accompanied by an organization’s internal commitment to self-awareness, learning, and measurement. In the case in question, the company established a three-pillar structure focused on professional engagement, community support, and charitable giving built on a 6-year-old sustainability initiative, accompanied by an adaptive learning culture, and driven by top-down and bottom-up efforts. Current challenges include measuring impact and branding the PBC to grow the company’s business.     

电子商务协议可追究性的Kailar分析与改进

可追究性是电子商务安全性的基本要求之一,Kailar逻辑是专门针对电子商务可追究性进行分析的逻辑。然而Kailar逻辑也存在不足。本文讨论了逻辑的一种缺陷——初始化假设不当而致Kailar逻辑不能正确分析各方的可追究性,并分析了出现这种缺陷的原因,提出了改进方案。     

Economic Governance,Accountability and Accounting Change in East Asia

The development of economic governance is now thought to require the remaking of respective accountabilities along with significant corresponding accounting change. On the basis of key discourses about a particular ‘critical’ period in East Asia's recent history, this article considers whether certain regional and individual country accountabilities were actually remade and whether the role of accounting changed accordingly. It finds that the preferred strategies governing economic recovery after the East Asian crisis were partial and incompletely realized. It concludes that ‘higher order’ governance has been unexpectedly problematic and requires more East Asian sourced research in future.     

国际企业社会责任与我国劳动者权利保护

本文认为,中国在成为“世界工厂”的同时,劳工问题也日益突出,并被国际社会所关注。目前我国企业在社会责任方面存在的问题,集中表现在侵害劳动者合法权益现象严重,如签订劳动合同的比率很低,劳动者的经济利益得不到保障,劳动条件恶劣、劳动安全问题严重,不支付加班工资,劳动者的生存权受到侵害等。文章提出,为维护劳动者权益,第一,要在全国范围内推行以签订劳动合同为基础的劳动用工登记制度。第二,各级政府和部门要加大执法力度,严厉查处拒不执行最低工资规定的用人单位。第三,劳动保障部门要加强对劳动定额标准的管理,建立和完善日常监察制度。第四,加快社会保障制度建设,抓紧解决进城务工人员参保问题。第五,要加快制订《劳动合同法》、《社会保险法》、《劳动争议处理法》、《就业促进法等法律》,修改完善《劳动法》。     

从盈余管理透视会计核算制度改革

进行会计核算制度改革，使我国的会计制度发展递进到一个更高层次，这对社会主义市场经济的发展具有深远意义。盈余管理是企业管理当局通过合法的会计和非会计方法影响财务报告中有关会计数据以达到既定目的时作出的判断决策和会计选择的过程。然而盈余管理有利有害，应努力做到趋利避害，以促进会计核算制度的改革。