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Leo Huang 《Asia Pacific Journal of Tourism Research》2013,18(6):615-634
With social media playing an increasingly important role in marketing strategies for travel agencies, this study explores travel agencies that develop their own travel blogs as a marketing channel in order to differentiate their products or services and their strategic performances. The paper herein adopts a two-stage research design, with the first stage developing a three-round Delphi research. According to this research, Taiwanese travel agencies consider four external environment forces, five internal motivations for investment, four developing differentiated strategies, and four channel performance measurement indicators for managing travel agencies' own blogs as a marketing channel. The second stage explores a quantitative survey, Structural Equation Modeling, with the structural equation testing the business model of a travel blog marketing channel strategy. Finally, the findings provide innovative approaches for effectively exploiting differentiated marketing channel strategies when targeting maximum profits. 相似文献
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Family travel receives growing attention from both the travel industry and academia, but they ignore a vital segment of the family holiday: nuclear families that travel with young children. This study investigated the motivations that drive this market segment to take vacations as a starting point to understand the travel behavior of family tourists, especially those with young and dependent children. By employing netnography, this study collected and analyzed 97 travel diaries from five travel blogs and one travel forum in 2015. Five motivation themes emerged, namely they are spending quality time with children, creating pleasant memories, learning and development, compensation for children, and self-compensation. Both theoretical and practical implications are discussed and future research is suggested. 相似文献
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旅游活动是一项体验性很强的消费活动。为了降低购买风险,旅游者倾向于在决策前搜集相关信息,而博客则是旅游者获取信息的重要渠道。博客中喜、怒、哀、乐等个人情绪的展示是其区别于其他信息来源的重要特征,该情绪可以感染博客浏览者,进而对其旅游意向产生影响。因此,以情绪感染理论为基础,利用实验法,通过实证分析,探讨旅游博客情绪展示对浏览者旅游意向的影响,并重点检验该过程中的调节作用和中介作用。结果显示,旅游博客情绪展示对浏览者的旅游意向有显著影响;情绪感染力和情绪易感性在该过程中起到调节作用;浏览者情绪在该过程中起到部分中介作用。 相似文献
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This study examines how consumer-written and system-aggregated user-generated content (UGC) on travel booking websites jointly influence consumer behavior. The purpose of this research is to test the effects of different types of UGC on various consumer behavior outcomes. Experiment 1 found a significant interaction effect between UGC type (consumer-written versus system-aggregated) and valence (positive versus negative) on product evaluation, perceived information value, and satisfaction. Experiment 2 found a significant interaction between consumer-written and system-aggregated UGC valences. When consumer-written UGC was negative, consumers demonstrated more negative product evaluation and lower buying intention, regardless of system-aggregated UGC valence. When consumer-written and system-aggregated UGC valences matched, consumers indicated greater perceived information value, satisfaction, and future behavioral intention. Trustworthiness partially mediated the effect of the fit between consumer-written and system-aggregated UGC on consumer satisfaction. 相似文献
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This study examines how the readers’ credibility assessment of a travel blog article written about a destination relates to the following: intention to adopt the opinions expressed in the article; intention to recommend the article to others; intention to visit that destination; and place familiarity with and attachment to that destination. Partial least squares analysis revealed that past experience with the destination is needed for readers to use their credibility assessment of the article to recommend it to others. Place identity negatively moderates between blog’s credibility and review acceptance. Past experience is needed for place familiarity to be a moderator. 相似文献
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Over the past two decades, there has been an increasing focus on the development of Information and Communication Technologies (ICTs), as well as the impact that they have had on the tourism industry and on travelers’ behaviors. However, research on what drives consumers to purchase travel online has typically been fragmented. In order to better understand consumers’ behavior toward online travel purchasing, this article offers a review of articles that were published in leading tourism and hospitality journals, the ENTER proceedings, and several articles from other peer-reviewed journals, found on the main academic search databases. The antecedents of online travel shopping found are classified into three main categories: Consumer Characteristics, Perceived Channel Characteristics, and Website and Product Characteristics. Finally, this study identifies several gaps and provides some orientation for future research. 相似文献
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Based on perceived risk and zone of tolerance theory, this study selected two popular tour-based products and two ticket-based products to investigate how travel product types and online review directions influence review persuasiveness. The study showed that travel product type and online review direction have a combined effect on online persuasiveness. Additionally, participants perceive negative reviews to be more persuasive than positive reviews for group package tours and packages of airline ticket and hotel accommodation products. However, positive reviews are more persuasive than negative reviews for budget airline ticket products. These findings have managerial implications both for product improvement strategies and for theoretical advances in hospitality and tourism. 相似文献
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饮食作为旅游体验中重要的组成部分,受到不少学者的关注,已积累了丰富的研究成果.21世纪初更是提出了以美食为核心的旅游,成为特殊兴趣旅游中的重要分支.文章对于国外美食与旅游的相关文献从“旅游中的饮食”和“美食旅游”两个方面进行了归纳和梳理.文献研究发现,作为旅游产品组成的饮食和美食旅游,这两个概念在研究过程中存在着相互替代、界限模糊的现象.而美食旅游概念泛化现象将导致研究过程中美食旅游者数量被人为放大,美食旅游对旅游目的地贡献被高估,真正的美食旅游者需求被忽视.文章提出要从美食在旅游过程中的中心性出发讨论美食旅游、美食旅游者和美食旅游者的体验. 相似文献
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ABSTRACTIn the big data era, destination images have played an increasingly important role in tourism development. However, seldom tourism research has utilised big data analytics to examine destination images from travel blogs. Therefore, this study proposes and evaluates a big data analytical approach using latent Dirichlet allocation to extract attributes of online destination images from 140,286 travel blogs about 20 cities in China. Results reveal 14 dimensions with 54 attributes of destination images of the studied cities. Interesting findings are discovered between online destination images and tourism cities. This study also summarises the implications for tourism research and practice. 相似文献
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Cheol Park 《Asia Pacific Journal of Tourism Research》2013,18(1):11-18
The Internet has become a dominant issue in today's tourism environment. This paper is to provide large travel agencies in Korea with a better understanding of their Web‐based competitive environment. A content analysis of the top 60 travel agencies Web‐sites in Korea suggests that many travel agencies do not develop their own Web‐sites and although travel agencies are using the Web, they have not, as yet, fully utilized capabilities of Web‐sites. This study also suggests some implications for successful cyber tourism marketing, including the establishment of a Web‐site, on‐line selling, customer supports, and cyber marketing mix strategy on the Web. Limitations and further research issues are also suggested. 相似文献
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Review usefulness represents a vital indicator for evaluating the quality of online reviews in the tourism industry, and various heuristic cues have been recognized as determinants of this indicator. This study constructs a comprehensive conceptual framework based on the heuristic-systematic model to observe how two systematic cues, namely, review novelty and inconsistency, shape the perceived usefulness of reviews. Through an empirical analysis based on 1,744,693 reviews of 62,543 restaurants in the United States, we unveil a positive effect of review novelty on review usefulness but a negative effect of review inconsistency. We also underscore the moderating effects of several heuristic cues in the model, including review valence, reviewer expertise, and restaurant popularity. These results indicate that systematic and heuristic cues simultaneously and interactively determine review usefulness. The findings present theoretical implications to the literature and practical implications to hospitality professionals and designers/managers of review platforms. 相似文献
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Although numerous tourism-related articles have been published by authors affiliated with Asian universities, operationalized here as the “Asian Wave,” little research effort has focused on examining such authorship. Adopting a publication counting method, this study analyzes articles published in four top tourism journals from 1999–2008 that are either Asia-focused or co-authored by researchers from Asian universities. The results reveal that both Asian research productivity and Asia-related contributions have increased over time, although there have been few inter-Asia and international research collaborations in the past decade. A discussion of the Asian Wave and suggestions for its further growth are provided. 相似文献
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尽管旅游业被视为落实2030年可持续发展目标(Sustainable Development Goals,SDGs)的重要工具,但很少有研究系统梳理相关文献,导致我们对该领域的研究进展和知识缺口不明确。文章以2015—2021年Web of ScienceTM数据库收录的82篇旅游类SSCI期刊文献为样本,旨在通过梳理旅游学术共同体对2030年SDGs的研究响应,揭示研究发展脉络与学术热点,并启发未来研究方向。结果发现:(1)旅游衔接2030年SDGs研究已得到旅游学术共同体的积极响应,总体经历了初期探索和快速发展两个阶段;(2)研究热点集中在旅游与消除贫困(SDG 1)、良好健康与福祉(SDG 3)、性别平等(SDG 5)、清洁饮水和卫生设施(SDG 6)、经济适用的清洁能源(SDG 7)、体面工作和经济增长(SDG 8)、减少不平等(SDG 10)、负责任消费和生产(SDG 12)、气候行动(SDG 13)、和平正义(SDG 16)等10个方面;(3)旅游业既是落实2030年SDGs的积极贡献者,但也面临诸多潜在挑战与外部威胁;(4)未来需重点拓展旅游衔接SDGs的研究框架,审视旅游对SDGs的贡献与挑战,厘清旅游影响SDGs的权衡与协同,观照旅游衔接SDGs的情境因素。 相似文献