The effects of mall personality and fashion orientation on shopping value and mall patronage intension

It is imperative for mall operators in China to gain insights into consumer shopping behaviours that will allow them to further develop their mall personalities, in order to better differentiate themselves from the competition. The overarching objective of the present study was two-fold: to increase our understanding about contemporary Chinese shoppers; and to examine the relationships among mall personality, fashion orientation, shopping value and mall patronage intention. This study presents the results of a research survey conducted in Wuhan, China. Partial Least Square Structural Equation Modeling (PLS SEM) was used to analyze the survey responses from 324 shopping mall patrons. The findings indicate that consumers' fashion orientation has a significant influence based on their perception of the shopping mall personality. The path model analysis revealed that consumers' perception of shopping value had the strongest effect on their shopping intentions at the mall.     

The effects of mall renovation on shopping values,satisfaction and spending behaviour

Managers renovate malls to keep up with newer shopping centres and retail formats that erode traffic. This paper investigates shoppers׳ psychological processes that trigger changes in spending behaviour in the renovated mall. Renovation has a direct impact on the perception of the mall atmosphere and an indirect one on shoppers׳ hedonic and utilitarian values, satisfaction, and spending. Renovation affects shoppers׳ spending through the perception of utilitarian shopping benefits.This study is the first of its kind to explore the effects of mall renovation on shoppers׳ spending. It focuses on the effect of renovations on shoppers׳ holistic perception of the mall atmosphere. The hedonic benefit contributes more to shoppers׳ satisfaction than does the utilitarian value. However, the utilitarian value affects shoppers׳ spending while the hedonic value does not.     

Branding in a global marketplace: The mediating effects of quality and self-identity brand signals

Research documents that consumers with a stronger belief in global citizenship through global brands (GCGB) view branded products as more important and prefer global to local brands. We test the mediating effects of consumer use of quality and self-identity brand signals on the relationships between GCGB and the importance attributed to branded products (Study 1: U.S. and Russia) as well as purchases of global brands (Study 2: U.S., U.K, and Russia). Our research establishes that consumer involvement with branded products and purchases of global brands revolves around consumers' use of brands as signals of quality and self-identity. In the developing country, results document mediation effects for the use of both quality and self-identity signals on the importance of branded products and global brand purchases. In developed countries, we find that the importance of branded products is explained by a greater use of brands as self-identity signals, whereas purchases of global brands are explained by a greater use of quality signals. Overall, consumers with a stronger belief in GCGB are more likely to use brands as symbolic signals and to express their identity through brands, and consumer use of global brands as quality signals provides a distinct competitive advantage to global brands in both developed and developing countries.     

The effect of digital signage on shoppers' behavior: The role of the evoked experience

This paper investigates the role of digital signage as experience provider in retail spaces. The findings of a survey-based field experiment demonstrate that digital signage content high on sensory cues evokes affective experience and strengthens customers' experiential processing route. In contrast, digital signage messages high on “features and benefits” information evoke intellectual experience and strengthen customers' deliberative processing route. The affective experience is more strongly associated with the attitude towards the ad and the approach behavior towards the advertiser than the intellectual experience. The effect of an ad high on sensory cues on shoppers' approach to the advertiser is stronger for first-time shoppers, and therefore important in generating loyalty. The findings indicate that the design of brand-related informational cues broadcast over digital in-store monitors affects shoppers' information processing. The cues evoke sensory and affective experiences and trigger deliberative processes that lead to attitude construction and finally elicit approach behavior towards the advertisers.     

Four generations of mall visitors in Israel: A study of mall activities,visiting patterns,and products purchased

The goal of the present project is to establish a division between generations as a basis for segmentation of mall visitors. Data were collected through a phone survey of 1120 respondents comprising a representative sample of the Israeli population. The study participants were asked about their mall visiting patterns, activities, and products purchased. Among the 1120 respondents, 725 reported having visited a shopping mall at least once during the last month. The study sample was divided into four generations: Veterans, Baby Boomers, Xers and Millennials. Significant differences were found between the four age cohorts: The Veterans appear to be the least-engaged mall shoppers, while the Millennials are the most enthusiastic about shopping malls, with Baby Boomers and Xers falling somewhere between these two cohorts. It is suggested that these differences derive from differences among members of these generations, born in different eras, and not only from their chronological ages. Theoretical and practical implications are discussed.     

Consumer emotions: Determinants and outcomes in a shopping mall

The present study aims to provide a deeper understanding of consumers’ emotions in a shopping mall by taking into account its two dimensions i.e. pleasure and arousal. The conceptual model is developed by considering a few unexamined determinants (namely perceived human and spatial mall crowding, promotional events, and co-visitors) and outcomes (namely repatronage and positive word-of-mouth) of arousal and pleasure. The responses (n=346) are collected by using a mall-intercept technique. Results of structural equation modeling reveal positive linkages between determinants and outcomes of pleasure and arousal. Overall, the work extends and complements the extant literature by delineating the role of various social cues and promotional cues on consumers’ pleasure and arousal in a shopping mall setting. Theoretical and managerial implications are further discussed.     

从国外Mall的概况看我国Mall的前景

Shopping Mall,即购物中心,是一个集购物、餐饮、服务和娱乐于一体的综合性购物场所.Mall起源于欧美,最早出现在上世纪50年代,经过近半个世纪的发展,Mall已经成为一种比较成熟的商业形态.据悉,在欧美国家Mall的销售额已占据其社会消费品总额的一半左右.Mall作为一种较先进的商业形态于上世纪90年代引入我国的一些发达大城市.近几年,随着我国传统百货业的衰落,零售界掀起了造Mall运动.如北京、上海、东莞、广州、深圳、武汉等都开始纷纷在建或准备发展一到两个Mall.中国发展Mall的前景到底如何呢?     

The effects of emotion and need for cognition on consumer choice involving risk

Building upon previous research, this article proposes that the effect of mood on risk-taking is moderated by the individual’s need for cognition. The hypothesized effect of mood and the need for cognition are tested with different types of consumer choices in three studies. Consistent with the hypotheses, the results indicate that the subjects in happy mood tend to be risk-aversive while the subjects in sad mood incline to take risks. Furthermore, the mood affects risk-taking behavior more for the low-NFC subjects than for the high-NFC ones. Finally, implications of the findings and suggestions for future research are discussed.     

How socialization tactics affect supplier-buyer co-development performance in exploratory and exploitative projects: The mediating effects of cooperation and collaboration

Drawing on prominent theories of innovation and interorganzational relationship paradigms, this research identifies exploration-exploitation, one of the innovation characteristics of co-development projects, as a boundary condition for the effects of formal and informal socialization tactics on co-development performance. The results suggest that formal socialization tactics enhance co-development performance in exploitative innovation projects, while informal socialization tactics facilitate co-development performance in exploratory innovation projects. Moreover, the research firstly introduces cooperation and collaboration to interpret the mediating mechanisms underlying the relationships above. The findings indicate that cooperation mediates the effect of formal socialization tactics on co-development performance of exploitative projects, whereas the influence of informal socialization tactics on co-development performance of exploratory projects is mediated by collaboration. Based on the results, this research provides practical guidelines for managers who are considering how to employ appropriate socialization tactics to facilitate performance in a setting of co-development.     

The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions

The role of emotions in hedonic service settings is well established, but their role in utilitarian service settings has received scant attention. This research attempts to fill this gap by investigating the effects of customers’ perceptions of service quality and servicescape on their emotional reactions, and their perceptions of product quality and subsequent behavioral intentions. Data are collected from 189 clients/patients who visited an optometry clinic. The study reports that perceived service quality (reliability, responsiveness, assurance, and empathy) and service environment (atmosphere and layout) both increase positive emotional satisfaction. In turn, positive emotional satisfaction leads to a high perception of product quality, high recommendation, patronage intention, and likelihood of purchase. Additionally, product quality perceptions have a significant positive impact on behavioral intentions.     

The role of emotion in advertising

This paper addresses the reemergence of attention to the role of emotion in advertising. Conceptual clarity requires that emotions be distinguished from other motivational and affective constructs. Having thus narrowed our focus, we present a model of the emotional process and a typology of emotional content. We then address some related managerial issues in advertising strategy and methodological problems in measuring emotions. Finally, the preceding considerations suggest directions for future research on the role of emotion in advertising.     

建设环境 建筑招牌在建筑主题中如何找到自己的位置?

22年以来,社会环境图形设计社会(SEGD)一直举行设计大奖的颁布活动,并且它为进入环境图形设计这个圈子铺了一条道路。     

Exploring corporate citizenship and purchase intention: mediating effects of brand trust and corporate identification

Corporate citizenship represents various organizational activities and status related to the organization's societal and stakeholder obligations. This study develops five different dimensions of corporate citizenship and examines the relationship between the five dimensions and purchase intention by including two key mediators. In the proposed model of this study, purchase intention is indirectly affected by economic, legal, ethical, general philanthropic, and strategic philanthropic citizenship via the mediation of corporate identification and brand trust. Empirical testing using a survey of 353 consumers from various industries confirms most of our hypothesized effects. Last, managerial implications for corporate leaders and limitations of our findings are discussed in depth.     

Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret

People are more likely to invest their money, time, and efforts to attain a desired outcome if they have already devoted resources to its attainment than if they did not. This ??sunk cost effect?? is robust and has been demonstrated in a wide range of settings. Four experiments in the present research show that the effect is significantly smaller under regulatory mismatch, i.e., when there is a mismatch between the decision makers?? regulatory focus and the characteristics of the desired outcome, than under regulatory match. This difference is not attributable to the operation of value-from-fit but mediated by differences in future regret that people anticipate experiencing when they fail to devote additional resources to the attainment of the outcome, and consequently fail to realize it.     

玩得开心 用于娱乐场所和相关地区的美术馆标识系统

在当今的信息时代,由于日程安排需求的不断加剧,再加上在特定情况下经济形势的预算有限,很多家庭和企业的娱乐和旅游经费也一再地缩减。因此,度假村、俱乐部和其他一些和娱乐相关的企业都在激烈地在有限的客户群中不断挖掘可以赚钱的机会。除此之外,经济发展组织、商会和旅游局必须要积极促进和维护该地区或城市的“品牌知名度“。因此,这些资产和组织的决策者们必须逐步地引导这些发展趋势。在一些城市中,街道和指定区政府会调整他们的经济发展,从而吸引更多的游客和企业参观者。当然,标识系统发挥着不可或缺的作用。此外,体育运动场馆和其他场所凭借及其醒目的广告标识,每年都会吸引数以万计的游客来参观。不管这个标牌是用于一家新开的餐馆还是商店,对于环保图形项目或者现代化的媒体广告来说,标志系统的品牌化和革新特征应当被首要考虑。同时,招牌制作商应当意识到这个重要性,并以此为目标提供及时而有效的服务。毕竟,在一般情况下,这种大规模的特性往往最能体现出商家们的良知。画廊里色彩各异的图像展示出标识系统是多么有效地提高了周围的气氛,那么,最后的结果很可能就转变为机构不断获得利润。     

When new product development fails in China: mediating effects of voice behaviour and learning from failure

This paper investigates conflicts following a new product development (NPD) failure. Conducted in a Chinese business setting, the study examines whether voice behaviour and learning from failure mediate the relationship between task- and emotional conflict emerging from NPD failure. Our findings indicate that voice behaviour and learning from failure are necessary to effectively reduce task and emotional conflict and thus to enhance future NPD. Specifically, it is revealed that emotional conflict leads to a reduced level; and that voice behaviour and learning from failure are significant mediators that influences the relationships between emotional and task conflicts with it.     

The importance of importance: Its impact on decision-making in mall retail categories during an economic downturn

The study examines how, during an economic downturn, the perceived importance of the value offering of retail store categories, as identified by a major international mall operator based in Australia, influences the relationship between consumers’ shopping attitudes and likelihood of purchasing in those categories. The findings show variance in the importance pertaining to retail store categories between those that have and those that have not altered their shopping behaviour. Different mediating effects were found in the major, mini-major, leisure, apparel, and mobile phone categories, suggestive of each group having differing levels of self-interest in the value offerings of each category, thus, symptomatic of dissimilar decision-making strategies for each group. Contributions to theory and practice are discussed.     

Yuan and marketing: The perception of Chinese owner-managers

Entrepreneurship researchers point to the lack of any substantial assessment of the state of research into entrepreneurship in regions other than North America. Thus, to advance entrepreneurship research and build an indigenous model, this paper attempts to explain Yuan or external locus of control [cf. Rotter, J. B. (1966). Generalized expectancies for internal versus external control of reinforcement. Psychological Monographs, 80 (Whole No. 609)], in the context of Chinese owner-managers. This paper undertakes a narrative analysis of the interviews conducted with 48 Chinese, 26 Hong Kong and 28 Taiwanese owner-managers and/or chief marketing executives of small and medium enterprises about how Yuan affects their marketing practices. Four dimensions of Yuan (e.g., association, quality, matching and attitude) were identified. A two-dimensional model using the optimal scaling method was applied to determine the interdependence of the four dimensions. Four groups, namely Yuan accepters, anti-Yuan-ers, stuck in the middlers, and dedicated Yuan believers, emerged. The results suggest that Yuan believers tend to exhibit higher company performance.     

Dependence and effectiveness in the nonprofit-corporate alliance: The mediating effect of objectives achievement

This study advances research on the link between dependence and perceived effectiveness in nonprofit-corporate alliances from the perspective of NPOs. Drawing on resource dependence theory and specialized nonprofit literature, the authors develop a theoretical framework that allows examination of factors that contribute to alliance effectiveness. The developed framework specifies a relationship between dependence and effectiveness accounting for the mediating effect of social and organizational objectives. Further, the article assesses the moderating effect of market conditions on these relationships. Results from a sample of 269 managers of Australian NPOs suggest that dependence does not influence effectiveness directly but that social and organizational objectives mediate this link. Furthermore, during periods of market volatility, social objectives are a stronger mediator than organizational objectives.