The impact of low cost airline entry on competition, network expansion, and stock valuations

We conduct event studies and statistical analysis to explore the impact of low cost carriers’ entry on legacy airline stock prices. Oligopoly structures, entry barriers, and high fixed costs make the airline industry highly susceptible to competitive and network expansion impact of low cost airlines’ entry. Positive stock returns are observed, which we interpret as the spillover effects of network expansion. Thus, rising passenger traffic and improved connectivity increase the revenues of legacy airlines to sufficiently offset the low cost carriers’ competitive threats.     

The impact of low cost carriers on Korean Island tourism

Given the mixed findings of extant research on the impact of low-cost carriers (hereafter LCC) on aviation markets (with some studies showing stimulation of new demand, other studies showing LCCs encroaching on the turf of full-service carriers), the emergence of LCCs in Korea raised an interesting question as to whether or not they actually contribute to overall growth in domestic air traffic. The literature has paid limited attention to this issue so far. Employing a multivariate regression analysis with monthly data from 2000 to 2009, the impact of LCCs on tourism demand to a popular destination in Korea, Jeju Island, is examined, focusing on two specific questions: Have LCCs generated new tourism demand and brought more tourism revenue into the island’s economy? Have LCCs mitigated tourism seasonality on the island? Controlling for the effects of a number of factors, results showed that LCCs have generated new demand in addition to existing tourist flows to the island. Korean LCCs accounted for 35% of total passengers in 2009, which indicates an average growth rate of 161.7% over the last 4 years, compared to a −0.3% growth rate for all full-service carriers in Korea. However, LCCs seem to have had little impact on reducing seasonal fluctuations in passenger traffic to Jeju Island. The findings of this study will be of interest to researchers, policy makers, and a variety of stakeholders in the tourism industry interested in the relationship between no-frills airlines and island economies.     

Mitigation of airspace congestion impact on airline networks

In recent years European airspace has become increasingly congested and airlines can now observe that en-route capacity constraints are the fastest growing source of flight delays. In 2010 this source of delay accounted for 19% of all flight delays in Europe and has been increasing with an average yearly rate of 17% from 2005 to 2010. This paper suggests and evaluates an approach to how disruption management can be combined with flight planning in order to create more proactive handling of the kind of disruptions, which are caused by congested airspace. The approach is evaluated using data from a medium size European carrier and estimates a lower bound saving of several million USD.     

The strategic impact of airline group diversification: The cases of Emirates and Lufthansa

The airline industry is a diverse sector, requiring the support of a varied range of ancillary businesses such as maintenance, catering and travel agencies to carry out its activities. Many of these supporting businesses demonstrate the potential to drive wider profit margins despite generating lower revenues than the airlines themselves, making them attractive investment opportunities in a sector prone to volatile and often lacklustre trading. This study investigates two of the largest diversified airline groups, Germany's Lufthansa Group and Dubai's Emirates Group, each adopting a distinct approach towards diversification that may serve as a model for airline groups worldwide. The areas investigated were Cargo, Maintenance, Catering and Travel Services. The research found that whilst diversification may not always present the most attractive option financially, strategic factors can often outweigh such concerns. Business units studied were found to have variable prospects; particularly in the case of Catering, a sector on the rise – versus in-house Maintenance, which for airlines, is likely to see decline. The pursuit of third party revenue streams to offset weak internal trading and growth in competencies were found to be the key drivers of success. Interplay between segments was also apparent, showing that a well-organised diversification strategy can achieve robust cross-functional benefits and deliver significant value to the parent organisation.     

The impact on traffic,market shares and concentration of airline alliances on selected European—US routes

This paper examines the impact of airline alliances on traffic of the constituent airlines using an analysis of US Bureau of Transportation Statistics T-100 International Market Data on a monthly basis for five routes to the US from European hubs. The European hubs are Frankfurt and Paris. The period covered is January 1990–December 2003; a sufficiently lengthy period to enable the derivation of good time-series models before the ‘intervention’ of alliance formation and development. The alliances focussed on are Air France and Delta, part of the SkyTeam Alliance and Lufthansa and United Airlines, part of the Star Alliance. It is possible to distinguish code sharing agreements and then the subsequent immunity from US antitrust legislation. It is also possible to suggest some conclusions on the differences in alliance development in the more liberal open skies environments adopted by many European countries with the more traditional, stricter regulated bilaterals that exist in others such as the UK. Competition is examined using the Hirschman-Herfindahl Index so as to throw light on the impact of alliances on market concentration by route.     

The geographic effects of US airline alliances

Code-share agreements in the airline industry allow participants the opportunity to offer service to destinations they do not physically serve. This paper concentrates on the recently proposed domestic code-share agreements between United/Delta, Continental/Northwest, and American/US Airways, six of the largest commercial carriers in the United States. Changes in destinations served as well as geographic regions of dominance based upon market share are examined. The result is a clearer view of regions of dominance for each alliance in the United States. The proposed United/Delta alliance shows an expansion across the entire United States. The Continental/Northwest alliance allows the carriers to compete with the “Big Three”. The American/US Airways proposed alliance appears to benefit US Airways (US) more than American.     

The effects of China's airline mergers on prices

This paper looks at the effects of some of the recent airline mergers in China. Overall, no significant airfare increases are found in a sample of markets served by the merged China Eastern and China Southern after 2002; indeed in most of the markets directly affected airfares declined. This was despite the absence of antitrust laws and enforcement over the period. However, market power was possibly exercised after the mergers in China Eastern's hub-to-hub networks.     

Price premiums and low cost carrier competition

This study presents a time series examination of price premiums in the US airline industry. Price premiums are defined as price markups due to domination and concentration at the airport and route market levels. The differential effect of these price premium drivers is empirically investigated, and it is shown that the largest components of price premiums are those from airport market share and airport concentration. The effect of low cost carrier competition on the level and composition of price premiums is of particular interest in this study. The results indicate that low cost carriers do not charge price premiums, and that high cost carriers’ price premiums tend to be lower when there is competition by low cost carriers. While the absolute values of price premiums have been fairly constant over the 1992–2002 time frame, the proportion of US passengers subject to price premiums has decreased due to the increasing share of low cost carrier traffic.     

The impact of hubbing concentration on flight delays within airline networks: An empirical analysis of the US domestic market

This paper explores the relationship between hubbing activities and flight delays in the United States from an airline-specific network perspective. Airline hubbing is measured with the Hubbing Concentration Index. We estimate the impact of hubbing behavior on delays, using three measures of delay, two based on delay against schedule, and the third based on buffer-corrected excess travel times. A significant (and positive) influence of hubbing concentration can only be found for the latter delay indicator. We conclude that airlines use buffer times to mitigate passenger-perceived delays against schedule that would, without buffers, arise from more complex network operations.     

The perceived value of mobile devices to passengers across the airline travel activity chain

This paper investigates the determinants of air travellers ‘readiness’ to interface with airlines via mobile devices. A multi-dimensional measure is used based on factors influencing consumer adoption and use of mobile devices as well as perceptions of value across the air travel activity chain. The findings indicate that consumers' mobile readiness is directly related to their perception of the value of receiving information or making bookings on their mobile devices, but that certain predictors such as the purpose and frequency of travel and certain demographic characteristics are significant.     

The impact of progressive liberalization on the spatiality of airline networks: a measurement framework based on the assessment of hierarchical differentiation

There seems to be a renewed trade-off between processes of concentration and dispersal in airline networks. This development calls for a framework that allows for a systematic assessment of the overall evolution of the spatiality of airline networks. To this end, we develop an analytical framework based on a set of spatial interaction indices, which allows measuring the degree of hierarchical differentiation (i.e. dominance and connectivity) in a network. Moreover, a normalization of these indices through a systematic comparison with the corresponding values for a rank size distribution makes it possible to engage in meaningful longitudinal analyses and/or to compare the spatiality of networks with different numbers of nodes and/or links. Our framework is tested by applying it to data on air passenger flows within Europe, and its usefulness is discussed in the context of research on air traffic liberalization.     

Online drivers and offline influences related to loyalty to airline websites

This paper explores users loyalty to airlines’ websites, by examining differences among users belonging to the Y, X and baby boomer generations. The results indicate that to obtain users loyalty to a company’s site, it is necessary to first, affective e-loyalty, through e-trust, which is also positively influenced by offline perceived value, e-satisfaction, and indirectly by e-quality. We also demonstrates that significant differences exist among the various generations, implying airlines need to fine-tune their online strategies retain customer loyalty.     

The economics and geography of regional airline services in six countries

Do the determinants of service and pricing on “regional” routes – linking towns and smaller cities to main trunk routes and/or to each other – differ from the established results from the literature? We study all flights (about 3000) on all regional routes (about 250) with scheduled airline service from one of about 130 regional towns or cities, in regional airline markets in six countries: Australia, Canada, New Zealand, Norway, Sweden, and a sample of three U.S. states which closely resemble the other regions studied. For each flight we have observations on up to five prices offered at different times before flight date. We also have equipment type and social-economic data. Overall, our results give qualified support to the standard gravity model of the extent of service between city pairs, though with two interesting differences: operators on regional routes have greater flexibility in the size of aircraft they can deploy, which results in a finer-grained variability of service offerings and, the presence of competition on regional routes has a large effect on the total supply of seats. We are able to successfully estimate a well-specified airfare model, which shows strong effects of competition on prices, quite substantial intertemporal price discrimination, and interesting differences between regional and main trunk route pricing.     

Do low cost carriers have different corporate governance models?

In this paper, we investigate whether different business models in the same industry (passenger air transportation) lead to different corporate governance models. We found that low-cost carriers organise their boards differently from full service carriers to achieve lower costs and a faster decision-making process that is required by their business model. We also found that low-cost carriers and full service carriers solve their potential agency cost problems differently and that full service carriers have more board monitoring committees, and low-cost carriers have a closer coincidence of interests between shareholders and executive directors.     

Cooperative approaches to managing air traffic efficiently—the airline perspective

After decades of operating in a traditional customer–supplier relation, airlines and airports have started to discover the potential of cooperation strategies. Here we present an approach of how to identify possible fields for cooperation between the two players and give examples for proven successful joint development initiatives. In more detail we elaborate on two specific case studies, targeting at two entirely different kinds of actors. The field of air service development (ASD) enables airports to attract additional traffic in order to better utilize existing capacities. Collaborative decision making (CDM) on the other hand is an approach supporting the optimized utilization of congested airport infrastructure and air space. We conclude that even with low investment needs substantial benefits can be generated for the cooperating parties, opening room for further future cooperation projects.     

A note on how to measure hubbing practices in airline networks

Benefits and costs associated to hubbing practices of airlines are still subject to much debate. In the previous literature, some standard spatial concentration indices have been proposed to measure it. However, we show that these indices are “ill-defined” because they do not take into account the salient characteristic of hubbing: connecting passengers. The purpose of this research is to present a new methodology which avoids the pitfalls of other methods. Our new methodology also analyzes the level of concentration of the connecting passengers studying two different dimensions: hub airports and routes. Finally, we apply our methodology to some US carriers.     

The effect of public ownership and deregulation in the Scandinavian airline industry

We analyse why deregulation resulted in a temporary strong reduction in prices in Sweden, whereas in Norway the prices did not change significantly. SAS and Linjeflyg merged when the Swedish market was deregulated, whereas attempts to merge SAS and Braathens SAFE did not succeed. Upon deregulation in Sweden some of the carriers operating charter markets or regional secondary routes decided to enter the main routes. This put pressure on prices. Similar entries did not take place in the Norwegian market. We analyse whether the duopoly between SAS and Braathens SAFE is characterised by tacit collusion.     

Public/stakeholder perceptions of airline alliances: The New Zealand experience

The recent proposed alliance between Air New Zealand and Qantas is examined in the context of public opinion within New Zealand. Overall, public support for the alliance was lacking, and several reasons for this are discussed. More than half of respondents were not in favour of the Government of New Zealand having majority ownership in Air New Zealand. In this case, however, the New Zealand public act as both consumers and stakeholders. Thus, the proposed alliance raises issue of national interest as well as consumption-based considerations.     

Ethical and moral considerations of airline management

Air transport is a relatively new industry. It has expanded rapidly and now is an exceptionally safe way to travel. But all may not be well. Despite all this achievement, the human face of commercial aviation has been somewhat tarnished by the very prolific growth of carriage by air, and the monotonous regularity with which it is executed. Aviation business management needs to go back to basics, where the formula “everyone needs to know and feel that he is needed; and everyone wants to be treated as an individual” has to be revisited in the face of modern exigencies experienced by the passenger. The issue is likely to gain in importance in the future as economic, political and social trends affect the types of people who wish to use air transport. Airline managers have to be aware of the need to identify passengers in need and offer tangible support and assistance. This article addresses issues relating to the human face of aviation management and looks at some of the proposals to improve current practices.