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1.
Sachin Kumar Kamal Gupta Ashwani Kumar Amol Singh Rajesh Kumar Singh 《International Journal of Consumer Studies》2023,47(1):118-135
The organic food market has emerged as a growing trend among consumers. The present study examines the relationship between Health Consciousness (HC), Organic Food Knowledge (OFK), Subjective Norms (SN), Price Perception (PP), Environmental Concern (EC), Attitude (ATT), Willingness to Purchase (WP), and Actual Buying Behaviour (ABB) towards organic food. Furthermore, the study explores the mediating effects of ATT and WP in the relationship between the aforesaid variables and ABB. The data was collected from 240 respondents using convenience sampling approach. The Structure Equation Modelling (SEM) using ADANCO 2.2 is used to test the hypotheses of the conceptual model proposed in the present study. The study found that the variables HC, OFK, SN, EC, ATT, WP significantly affect the ABB. Also, it is observed that EC is the strongest predictor of ATT, WP, and ABB in organic food purchase, whereas PP is the least influencing factor. Further, HC positively influences ATT and WP but shows a negative association with ABB. The antecedents HC, OFK, SN, PP, EC has shown a significant indirect effect on ABB among respondents through ATT and WP. Finally, the theoretical and practical implications are discussed. 相似文献
2.
《食品市场学杂志》2012,18(8):849-860
ABSTRACTThe focus of this study was to classify actual buying behavior of edible bird’s nest (EBN) products into relatively homogenous groups for the purpose of market segmentation. Determining the profile of actual customers could provide direct characterization of products that should be displayed on the shelf. The data were collected by quota sampling with 312 buyers participated in the survey. Three types of cluster models (K-means, Kohonen, and two-step cluster) were estimated and compared with in order to identify an optimum number of clusters and capture group with a similar pattern. Foremost, a two-step method was chosen for analysis as it provides better average silhouette and well-defined of group segments than the other two cluster methods. The results provide specific characterization of buyers that will be useful to build a target list of potential customers and develop new offerings to meet the new needs of customers for EBN products in Malaysia. 相似文献
3.
本文以2003-2013年中国30个省份(不包括西藏)的面板数据为基础, 运用门槛回归方法, 分析了环境污染与公共服务对健康支出的影响. 结果表明: 环境污染对健康支出具有显著性影响, 两者之间呈正相关关系. 公共服务变量的引入, 对环境污染的健康支出产生了门槛效应, 并且不同公共服务对环境的健康支出影响产生的门槛数各不相同. 其中, 教育产生的门槛数为三个, 城市基础设施建设与环境保护产生的门槛数均为一个. 相似文献
4.
Participants in this pilot study are asked to rank their perceptions of food waste by choosing between pairs of four types of foods of equal weight: chicken, cheese, bread and peas. We examine whether these perceptions are consistent for proportionally different weights and whether they are linked to the perceived cost of the items. The subjects (n = 106) who are students are randomly assigned to one of three information treatments: a control, a food waste video or the text of the food waste video. We find that the subjects have very accurate perceptions of the environmental impacts of food waste and the relative wastefulness of different food groups. These perceptions are not related to cooking skills or frequency. We find that the perceptions are consistent for proportionally different weights of food: 25 and 50 g. We also find that the perceptions are linked to participants’ assessments of the relative prices of the foods. However, while the participants have somewhat accurate estimates of the relative prices, they vastly overestimate the actual prices of foods. This implies that more accurate information about the true prices could actually decrease their perceptions of the wastefulness of throwing out food. Given that the participants had highly accurate perceptions of the environmental impacts of food waste and the relative wastefulness of animal vs. plant products, we found no significant increase in overall accuracy of perceptions due to information treatment, except for bread, for those who saw the food waste video. 相似文献
5.
Hans De Steur Ge Liqun Dominique Van Der Straeten Willy Lambert Xavier Gellynck 《食品市场学杂志》2013,19(3):231-243
Genetically modified rice with a high folate content, i.e., folate biofortified rice, was recently developed to tackle folate deficiency. A consumer segmentation study is conducted to explore its market potential in the Chinese Shanxi Province, where the burden of folate deficiency is among the world’s highest. Cluster analysis of 451 rice consumers identified three segments: enthusiasts (14.2%), cautious (41.2%), and opponents (44.6%). Enthusiasts obtain the highest score of GM food knowledge and attitudes and have the highest GM rice acceptance rate, followed by cautious and reluctant consumers. Regarding GM food information, enthusiasts use almost entirely audiovisual channels and rely more on the industry, while other segments depend more on informal channels and anti-GM sources. Trust levels in these channels/sources differ between enthusiasts (high), opponents (neutral), and cautious (low). Based on multinomial regression, a targeted communication approach is recommended with a focus on female, cautious consumers and rural, low-educated opponents. 相似文献
6.
市场细分理论的新发展 总被引：10，自引：0，他引：10
市场细分理论被广泛地运用于指导企业的市场营销活动,在加强企业市场竞争力方面起到了重要作用。随着市场营销实践的发展,市场细分理论逐渐向两个极端发展,形成了超市场细分理论和反市场细分理论。文章认为,既不能简单地否定超市场细分理论,也不能简单地否定反市场细分理论,两者在实践中各有不同的适用时期和范围,只有充分把握,才能正确地指导企业的营销活动。 相似文献
7.
We draw on gatekeeping theory to explore the individual and routine-level criticisms that entrepreneurship experimentalists receive during the review process. Using a multi-study approach, we categorize common gatekeeping themes and present illustrative critiques derived from a unique sample of decision letters and a supplemental survey of entrepreneurship editors. In combination, we extend gatekeeping theory by considering how it applies to the scholarly domain, contribute to the literature by exploring an alternative theoretical explanation as to why entrepreneurship experiments might fail to survive the review process, and finally, provide contextualized recommendations for authors and reviewers of experimental research. 相似文献
8.
为增强无人直升机对着舰环境的感知理解,促进其安全高效地实现自主着舰,将ERFNet网络模型应用于无人直升机着舰场景语义分割任务中。首先,结合非对称残差模块和弱瓶颈模块对ERFNet网络模型进行改进,提高运行速度、减少精度损失;其次,利用MultiGenCreator和VegaPrime等技术开发无人机自主着舰仿真系统,并建立无人机自主着舰场景数据集;最后,采用PyTorch深度学习框架实现网络模型,采取模型再训练方法对网络进行学习和训练。实验结果表明,所提网络综合优势明显,平均交并比(Mean Intersection over Union,MIOU)达到76.35%,前向传播时间为22.37 ms。 相似文献
9.
《Journal of Strategic Marketing》2012,20(2):113-131
Market segmentation is well established in marketing theory and applied by organisations from all industry sectors. Despite widespread use, developing and implementing segmentation schemes is rarely problem free. Testing the quality and robustness of segments is one of the difficulties which marketers face. The literature describes segment quality criteria which are intended to help with this task, yet there is little evidence of their deployment and efficacy in practice. Using a longitudinal case study from the Eastern European mobile phone market, the practical application, impact and efficacy of these segment quality criteria are examined. The findings reveal the value of combining ‘hard’ statistical and ‘soft’ segment quality criteria to test the validity and robustness of segmentation outputs prior to implementing the segmentation. Implications from this case for managers seeking to select and deploy suitable quality criteria are considered. 相似文献
10.
Werner Güth Kirsten Häger Joachim Schwalbach 《International Journal of the Economics of Business》2016,23(1):63-86
Like Feinberg and Sherman (1985) and Phillips and Mason (1992), we test experimentally whether conglomerate firms, i.e. firms competing on multiple, structurally unrelated markets, effectively limit competition through forbearance. Unlike these authors, our more general analysis assumes differentiated rather than homogeneous products and distinguishes strategic substitutes as well as complements to test their forbearance hypothesis. We vary the duration of the interaction to disentangle effects of forbearance and repetition. Surprisingly, rather than limiting competition, conglomerate firms foster it. In line with our expectations, we find more cooperation with strategic complements than with strategic substitutes and also more cooperation with long term than with short term interaction. 相似文献
11.
介绍了一种硬件实现较简单的混沌调制保密通信系统电路,并分析系统的同步原理,由编程计算对发射系统进行仿真,最后构建了相应的实验电路,在此基础上进行了传送音频信号的实验,给出了实验结果。 相似文献
12.
Ann H⊘jbjerg Clarke 《商对商营销杂志》2013,20(4):343-373
Purpose: Segmentation is seen today as a core concept within mainstream marketing. While industrial segmentation has received considerable attention within academic literature, there have been many reports on companies having problems using, applying, and implementing the principles of segmentation. Authors criticize the literature on segmentation for giving too little attention to implementation, providing marketers little help and guidance on how to make segmentation work in a practical environment. This article addresses some of these problems. Methodology/Approach: The objective of this article is to design a process with methods and activities for segmentation by building on action research case study data from a large Danish industrial company. Findings: Along with important considerations, this article presents the process of segmentation using a build-up approach based on qualitative market data. The process is practical and easily approachable for companies. The purpose behind segmentation is strategic—identify target segments and facilitate the planning of future product offers. It is argued that segmentation should be dedicated to the purpose and context of the company. This case illustrates how the company adapted segmentation theory to their particular needs. 相似文献
13.
《International Business Review》2014,23(6):1203-1211
The importance of Chinese culture in cross-national negotiation has become conventional wisdom in international business research and practice. However, empirical work has not sufficiently established whether, how and under what conditions specific cultural values of the Chinese affect their negotiation decisions. This paper reports an experiment with a purpose-designed game task in which Chinese subjects divide a fixed gain over escalating stages. We find that concerns for face and harmony promote cooperative negotiation decisions while desire to win and risk seeking accentuate competitive ones. Values only predict behaviour in the critical, final stage of the bargaining process supporting a dynamic view of the effect of culture in negotiation. 相似文献
14.
This study examines the impact of low, medium, and high prices on luxury brand choices by consumers very high versus very low in chronic desire for conspicuousness (CC) on selection of a luxury brand, namely, as well as the combination of very high versus very low chronic desire for rarity (CR). The research design tests and confirms the nomological validity of a system of relationships among chronic and manipulated conditions. High versus low manipulated desire for conspicuousness (MC) and manipulated desire for rarity (MR) conjoined with high versus low chronic desire for conspicuousness (CC) and chronic desire for rarity (CR) moderates the typically hypothesized negative main effect of price on demand and may cause a positive main effect of price on luxury brand choice across a relevant range of price-points. These findings confirm the applied theory that for some consumers, chronic psychological states in combination with manipulated related states allow for—perhaps demand that—merchants to charge higher prices to increase sales of luxury brands. 相似文献
15.
《Journal of Strategic Marketing》2012,20(2):129-156
In the past two decades, the concept of international segmentation has received increasing attention in the strategic marketing literature. However, although segmentation decisions are critical for achieving competitive advantage in an increasingly globalizing marketplace, there is a lack of a sound measurement instrument capturing the effectiveness of international segmentation decisions. In this study, we conduct in‐depth interviews with international companies and external experts and identify a reliance on bottom‐line measures which, however, inadequately capture the effectiveness of segmentation. Based on the interview material as well as the extensive literature on segmentation, we subsequently conceptualize segmentation effectiveness as a multidimensional construct, capturing four core dimensions of segmentation success (namely targeting performance, positioning performance, cost reduction and increased adaptability to environmental uncertainty). A formal measurement model to operationalize the construct is also proposed as are suggestions for further research on the topic of segmentation effectiveness. 相似文献
16.
《Journal of Strategic Marketing》2012,20(2):123-140
One of the most widely used and familiar theories in marketing is market segmentation — the familiar protocols for the division of markets in a variety of ways into homogeneous groups of buyers, to form differentiated targets for marketing strategies and programmes. However, the view developed in this paper is that the conventional explication of this conceptual framework ignores some of the most critical issues faced in its use in practice. Uncovering these issues suggests the need to distinguish between ‘organizational levels’ in segmentation: the strategic compared with the managerial/operational; and, between the ‘internal’ and ‘external’ issues implicit and unavoidable in implementing segmentation strategies. This leads to the argument that segmentation models may vary in purpose and that segment targets should be evaluated not simply in the conventional terms of external market attractiveness, but also in terms of ‘internal compatibility’ with the structure and processes of the organization in question. Observations from practice suggest that refining and extending the scope of the market segmentation concept in this way is rich in implications for both practitioners and academic researchers. Our starting point is to re-examine the segmentation issue by addressing the concerns of practitioners as to the operational relevance of segment-based approaches by adopting a more holistic perspective on the segmentation issue. In this process of addressing operational relevance we identify a number of conceptual questions for marketing researchers and a diagnostic process for practitioners. 相似文献
17.
CHAID分析在抽油烟机产品市场细分中的应用 总被引：3，自引：0，他引：3
市场细分是企业战略营销的重要组成部分。根据一些调查数据显示,把抽油烟机市场细分变量区分为广度细分变量和深度细分变量,如果与传统市场细分方法进行对比,可了解到CHAID细分方法的优越性,方能用该方法对抽油烟机整体市场和潜在市场做以细分。 相似文献
18.
电子商务实验教学体系构建的完整性和科学性,直接影响到学生的培养质量和未来就业。教育部《普通高等学校电子商务本科专业知识体系》的推出,为电子商务实验教学体系的规范构建奠定了基础。跟踪电子商务发展和社会需求,分析电子商务实验教学体系的结构,研究电子商务实验教学体系的内容,探索电子商务实验教学体系的实施,对培养复合型电子商务专业人才具有重要的现实意义。 相似文献
19.
20.
Employing online consumer reviews, this research develops a market segmentation procedure that is feasible to businesses present on social media. Because online reviews typically encompass large numbers of both reviewers and businesses, this data structure allows for both reviewer segmentation and business segmentation. This two-side segmentation approach segments not only reviewers in the preferences expressed in their reviews, but also businesses in their business practices specified in the reviews. Whereas common existing segmentation approaches predominantly use survey and transaction data, the proposed procedure uses publicly available and detailed consumption information in such reviews. A large number of product features elicited from such reviews lead to rich and detailed profiling of both reviewer segments and business segments. Using restaurant reviews on Yelp, this research demonstrates how the proposed procedure can help businesses develop segmentation strategies on social media. 相似文献