Exploring the relationship between consumer knowledge and purchase behaviour of value‐based labels

Despite an increasing market presence, little research has been conducted regarding consumer‐purchase behaviour of food products bearing ‘value‐based’ labels. Moreover, as the effectiveness of these labelling formats is dependent upon consumer's knowledge of their existence, this paper aims to explore the relationship between knowledge, openness to experience (i.e. validated personality trait related to intellectual capability) and purchase behaviour upon consumer behaviour in this context. Using structural equation modelling techniques, causal influences on purchases of fresh meat bearing ‘value‐based’ labels are identified and three multi‐attribute attitude models are proposed. The paper concludes that these labels are of value to consumers and that product knowledge plays a significant role in aiding purchase decisions. Consequently, marketing communication implications arising from the proposed multi‐attribute attitude models are discussed.     

Limits to labels: The role of eco‐labels in the assessment of product sustainability and routes to sustainable consumption

There has been rapid development in the methods, data and protocols for the assessment of product sustainability over the past decade. Notwithstanding this welcome development, the widespread provision of sustainable products has not occurred. Moreover, indications from a myriad of surveys suggest that consumers remain full of intent to purchase sustainably, yet these stated preferences have not translated into a widespread uptake in the purchase of more sustainable products. Heightened interest in climate change over the past couple of years has led to rising calls for labelling to allow consumers to differentiate between more or less sustainable options. Such calls apparently assume that if consumers are presented with appropriate label information their purchases will change and more sustainable purchasing will result. For many observers these calls bring more than a ring of déjà vu as the failures (or at least unfulfilled expectations) of environmental labelling schemes of the past spring to mind. A review and assessment of eco‐labelling schemes is presented. Discussion focuses on the history, successes and failures of such schemes, and consideration of their potential role (or not) in future shifts towards sustainable consumption. Behavioural, social practice, institutional and infrastructure factors are considered and labelling, legislation and other options are explored. Conclusions are drawn regarding potential routes to sustainable consumption, with particular reference to eco‐labels.     

The heuristic‐systemic model of sustainability stewardship: facilitating sustainability values,beliefs and practices with corporate social responsibility drives and eco‐labels/indices

Using a framework from the heuristic‐systematic model and the value‐belief‐norm (VBN) theory, this study tests consumers’ systematic conjunction of sustainability values, beliefs and practices, and examines the heuristic influence of sustainability stewardship on the consumers’ VBN framework. In this study, sustainability stewardship within the textile and apparel industry refers to approaches that can facilitate the corporate social responsible (CSR) drive and eco‐labels/indices in corporate sustainability practices. Data from 239 US college students were analyzed using a structural equation modeling method. The findings confirmed that only the CSR drive is significant as heuristic sustainability stewardship in facilitating the consumer's systematic process in the VBN framework, while eco‐labels/indices do not moderate consumers’ sustainable practices. In particular, the current CSR drives in the textile and apparel industry strengthen consumers’ values in the altruistic, self‐enhancement and biospheric dimensions, and, further, lead to the sustainability practices of eco‐citizenship, green consumption and green product purchasing, through the mediation of proenvironmental belief. Comprehending these dynamics can empower marketers and researchers to devise pertinent ideas and practical applications of sustainability stewardship to academia and to the textiles and apparel industry.     

Value‐based labels for fresh beef: an overview of French consumer behaviour in a BSE crises context

In the last decade, the French beef industry has been through two major health scares related to bovine spongiform encephalopathy. This paper describes and discusses changes in beef supply in France from the consumer's perspective. The authors review the initiatives implemented in each crisis and show that the immediate effects (slump in consumption), however spectacular, were not the most lasting effects. By contrast, responses from the industry and the authorities brought about a far‐reaching change in practices by requiring new instruments to be used (traceability). Yet the information conveyed by this innovation cannot readily be appropriated by consumers who are not conversant with the characteristics of beef production systems.     

Chinese dietary culture influences consumers' intention to use imported soy‐based dietary supplements: an application of the theory of planned behaviour

The over‐saturated dietary supplement (DS) market in developed countries such as the US spurs the need for foreign market expansion, and the Chinese market provides a great potential for the foreign soy‐based DS industry. This study examined Chinese consumers' intention to use imported (US‐made US‐brand) soy‐based DS based on the Theory of Planned Behavior (TPB). Two alternative models were also examined in which Chinese dietary culture variables, including soyfoods favourability and dining‐out sociability, as well as their interactions with attitudes, were integrated into the TPB model. A cross‐sectional, self‐administered survey was conducted with a sample of 215 subjects (137 females; 78 males) in Shanghai, China. The TPB variables attitude, subjective norm, perceived behaviour control and behavioural intention, as well as the Chinese dietary culture variables: soyfoods favourability and dine‐out sociability were measured. Multiple linear regressions were used to analyze the three models. The statistical results indicated that all three models were statistically significant to predict intention (Model 1: R² = 0.473, P < 0.001; Model 2: R² = 0.505, P < 0.001; Model 3: R² = 0.525, P < 0.001). The results also showed that attitude, perceived behavioural control, and dine‐out sociability were significant (positive) determinants of intention. Soyfoods favourability acted a significant (negative) moderator of the relationship between attitude and intention. Subjective norm had no significant impact on intention. In conclusion, the TPB model was useful to predict Chinese consumers' intention to use imported soy‐based DS, but not all the TPB components weighed significantly in exploring DS consumption in China. The selected Chinese dietary culture variables were much more important predictors than subjective norm. This study makes a significant contribution in the application of the TPB model and in market strategy development for imported dietary supplements in China.     

Assessing the demand for value‐based organic meats in Canada: a combined retail and household scanner‐data approach

We apply sets of weekly retail and household scanner data to estimate consumer demand of selected organic and conventional fresh beef products in the Canadian retail market. The main contribution of our study stems from the application of a two‐stage procedure that provides new and deeper insight into consumers' responses to changing retail environment and pricing for organic and conventional meat products. Combined knowledge of point‐of‐sale consumer behaviour for value‐based products, such as organic products, and distinct socio‐demographic profiles of buyers vs. non‐buyers of meat is especially interesting for retail managers and meat industry stakeholders. First, household meat consumption patterns are investigated based on household scanner data that track household's meat purchases in the period 2006–2007. The second step of analysis then involves the estimation of an almost ideal demand system for selected organic and conventional fresh beef products using retail scanner data for the period 2000–2007. The introduction of greater selections in organic product lines across mainstream supermarkets in Canada in response to consumer health concerns is expected to spur retail competition in an otherwise saturated Canadian retail market. The analysis of socio‐demographic profiles in beef consumption using individual household's purchase data reveals that besides regional differences in preferences, household size and resource characteristics are major determinants of point‐of‐sale beef purchase decisions. Our demand system results indicate that organic beef is highly dependent on price and expenditures, whereas demand for conventional beef is mostly driven by income, habits and ‘typical’ Canadian seasonal beef consumption patterns. Altogether, our conclusions on organic beef vs. conventional beef buyers may have further implications for institutional regulations.     

Market orientation,organizational performance,and the mediating role of crowdsourcing in knowledge‐based firms

This paper establishes the relationships between market orientation and crowdsourcing in knowledge‐based firms for improving their organizational performance. By understanding the relationships among these variables, firms are in a better position to tackle complex business and innovation problems faster and at a lower cost. Results from the Spanish biotechnology and telecommunications sectors show the relevance of social networks for a better adaptation to rapidly changing markets and increasing competitiveness.     

Pilot intervention with adolescents to increase knowledge and consumption of folate‐rich foods based on the Health Belief Model

Folate is important in the prevention of birth defects and in the maintenance of general health. Even after mandatory fortification, many people are still not consuming the recommended dietary allowance (RDA) of 400 mcg folate/day. Consuming a diet rich in naturally high‐folate foods, as opposed to supplementation, may offer additional health benefits and promote an overall healthy diet. The purpose of this pilot study was to test the hypothesis that a learner‐centred educational intervention based on the Health Belief Model (HBM) will successfully increase knowledge and consumption of folate‐rich foods, while increasing positive beliefs about folate and health in adolescents. A two‐group parallel control trial was conducted in two schools in Nebraska. Pre‐ and post‐study questionnaires included a folate‐based food frequency questionnaire, a HBM questionnaire and a folate knowledge test. Participants in the intervention group completed a post‐study evaluation. The intervention consisted of three 30‐min lessons followed by participant creation of podcasts. One podcast was viewed each week for 8 weeks following the lessons. Data were analysed using t‐tests to measure simple effects within the intervention and control groups, and analysis of variance to measure within‐subject effects between the groups. Folate consumption decreased in both the intervention and control groups, but these differences were not significant (P > 0.05). Significant increases (P = 0.000) in folate knowledge occurred in the intervention group. This difference remained significant (P = 0.001) when compared to the control group. Average HBM rankings significantly decreased (P < 0.05) towards ‘strongly agree’ (Likert scale of 1–6) in the intervention group (P < 0.05) for all constructs except cues to action. However, when compared to the control group, these differences were only significant for self‐efficacy and perceived susceptibility. Creating and viewing podcasts may be helpful for the retention of knowledge over time, but did not appear to be an effective cue to action for increased folate‐rich foods in this pilot study.     

Introducing a three‐tier sustainability framework to examine bike‐sharing system use: An extension of the technology acceptance model

There is growing interest among the general public and researchers in the sharing economy, because of its profound impact on individuals, businesses and governments today. A particular kind of the sharing economy is bike‐sharing systems which provide benefits for users, societies and the environment, suggesting sustainability could play an important role in their use. With this in mind, the purpose of this paper is to examine bike‐sharing users through a three‐tier framework, where sustainability is considered at multiple tiers, that is, micro (personality), mezzo (relations) and macro (system) tiers. In line with this proposition, the conceptual model is an extension of the Technology Acceptance Model (TAM), representing factors at the macro tier, that is, perceived sustainable usefulness and ease‐of‐use, influenced by bike quality. The effect of sustainable subjective norms on loyalty plays out at the mezzo tier, while sustainable extraversion is linked to loyalty at the micro tier. The model was tested on a sample of bike‐sharing system users. The results show that bike quality positively influences perceived sustainable usefulness, but not ease‐of‐use; however, ease‐of‐use positively influences loyalty among users, while usefulness does not. In addition, sustainable subjective norms and sustainable extraversion have a significant positive effect on user bike‐sharing system loyalty. The findings offer a range of implications for the providers of bike‐sharing systems, municipalities and governments which are promoting alternative means of transportation to reduce the carbon footprint.     

Reducing non‐attendance at specialist clinics: an evaluation of the effectiveness and cost of patient‐focussed booking and SMS reminders at a Scottish health board

The aim of the paper is to test the effectiveness of patient‐focussed booking and last minute reminders using short message service (SMS) messages to reduce non‐attendance at consultant outpatient clinics, and to estimate their cost to the service provider per non‐attendance [did not attend (DNA)] avoided. Non‐attendance is modelled in terms of patient‐focussed booking, reminders and a variety of control variables on new and return appointments at one health board in Scotland over a 14‐month period. Patient‐focussed booking and last minute reminders reduced non‐attendance. We find patient‐focussed booking demonstrated the importance of booking appointments no more than 6 weeks in advance, and would incur recurrent costs of £6 ($9.15, €6.73) compared with the status quo, assuming the DNA rate with neither initiative were 10%. Requiring patients also to opt in would cost an additional £200 ($305, €224). Coverage in terms of SMS reminders was limited both in respect to contact details and spread of cellphone ownership, but incurs no recurrent costs when the in‐house network, NHSmail, is used. Interactive voice response is an alternative to SMS reminders: it could achieve wide coverage, but at a cost of £5.50 ($8.39, €6.17) per DNA avoided. We conclude that SMS reminders and booking appointments no more than 6 weeks in advance can be effective and low‐cost ways to reduce non‐attendance. It is questionable whether patients should be required to opt in, unless this is by far the best way to obtain cellphone contact details. Otherwise. interactive voice response might be considered as the preferred method to send last minute reminders.     

The Emerging Role of the Third‐Party Logistics Provider (3PL) as an Orchestrator

The connectivity and communication requirements of leading supply chains have created the emergence of a more advanced role for third‐party logistics providers 3PLs. They have evolved from providing logistics capabilities to becoming orchestrators of supply chains that create and sustain a competitive advantage. This article uses a theoretical perspective based on resource‐based theory, network theory and transaction cost economics, and a thorough literature review, to develop a model with seven propositions. Finally, using structured interviews of industry executives from a leading 3PL, we offer empirical support for the model and propositions that can be used to define the orchestrator role of a 3PL.     

The effectiveness of deservingness‐based advertising messages: The role of product knowledge and belief in a just world

Are advertisements that tell consumers they deserve a product effective? Given evidence showing people are motivated to get what they deserve, we argue that for certain consumers this is the case. In two experiments, we manipulated the type of ad participants viewed for a luxury product and then assessed ad effectiveness. We also measured participants’ belief in a just world (BJW) and product knowledge. Deservingness‐based ads were (a) more effective for strong BJW participants, mediated by the degree to which the ads matched participants’ worldview and justified buying the product, and (b) less effective for high knowledge participants. We conclude that deservingness‐based advertising can be successful, depending on consumer characteristics. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

A cross‐cultural comparison of consumer vanity in the People's Republic of China,South Korea and Thailand: an exploratory study

In response to calls regarding the applicability of marketing scales in other cultures, the current study re‐examined the psychometric properties and measurement equivalence of the consumer vanity scale. The sample consisted of 723 undergraduate participants from China, South Korea and Thailand. Results revealed that the 21‐item, four‐factor (physical concern, physical view, achievement concern and achievement view) model of consumer vanity exhibited a satisfactory condition of psychometric properties across three samples. Multigroup analysis also revealed that the consumer vanity scales have partial factorial invariance. More specifically, the results as related to latent means comparison revealed that there are differences and similarities between the four dimensions of consumer vanity among Chinese, South Korean and Thai participants. Implications and future research directions are discussed.     

The perception of self‐efficacy in coping with economic risks among young adults: an application of psychological theory and research

The present study was prompted by the paucity of research about the perception among young people of their ability to cope with economic risks of contemporary society. The variables used in this exploration were attitudes to money. The variable of emotion management was included on the rationale that stress and negative emotions tend to arise from demands to manage economic aspects of life. The links between a sense of economic self‐efficacy and these variables were examined using a questionnaire filled out by 120 respondents. The findings revealed considerable correspondence between economic self‐efficacy and the notion of adhering to meticulous saving plans as well as firmer self‐control of emotions. Profiles that successfully discriminated between low and high sense of economic self‐efficacy were identified. The results further our understanding of the interplay between psychological factors and the self‐perception of efficacy in dealing with economic change.     

Using the “best‐fit” approach to investigate the effects of politico‐economic and social barriers on SMEs' internationalization in an emerging country context: Implications and future directions

The way this study has used the “best‐fit” approach has facilitated the investigation of how three hypothesized constructs of political, economic, and social barriers can deepen our knowledge of their impacts on small and medium‐sized enterprises (SMEs)' internationalization within a small developing country context. Based on a quantitative analysis of the three hypothesized barriers, we used the “best‐fit” approach to measure the extent to which the SMEs' internal variables like people, products, services, and practices might best fit some of the people and non‐people factors external to the businesses. The application of the “best‐fit” approach onto the three hypotheses—politics (H1), social (H2), economics (H3), helped us in explaining the major social and politico‐economic barriers faced by a developing economy' (Bangladeshi) SMEs' internationalization despite previous literatures' emphasis on the impacts of globalization, market drivers or their oversight. Based on the findings, we point to future research trajectory. This study used primary survey data from 212 Bangladeshi SMEs and successfully validated an HR model by using Smart PLS3 software. The results from the hypotheses were used to produce the HR model to help SMEs identify the significance of people and economic factors and propose these aspects for inclusion in the “best‐fit” approach, SME, and globalization research.     

Private Benefits of Managerial Control,Government Ownership,and Acquirer Returns: Evidence from the Chinese State‐Controlled Listed Companies

This article examines how government ownership affects the relationship between private benefits of managerial control, measured as excessive overhead expenses, and profitability of acquirers. A total of 246 merger and acquisition (M&A) events from Chinese state‐controlled listed companies (CSCLCs) between 2001 and 2006 constitutes the analytical sample. Under a low level of government shareholding, private benefits of managerial control positively correlated with acquirer announcement returns. However, there was no relationship between private benefits of managerial control and acquirer announcement returns under a high level of government shareholding. The implications of these findings for scholarship and practice are discussed. Copyright © 2011 ASAC. Published by John Wiley & Sons, Ltd.