Consumer responses to trade-offs in eco-friendly clothing: The moderating effects of fashion leadership and regulatory focus

Consumers of eco-friendly clothing often face trade-offs between eco-friendliness and other product attributes. Across two experiments, we investigate the moderating role of fashion leadership and regulatory focus in such trade-off situations. Our results suggest that while non-fashion leaders are willing to trade-off hedonic attributes for eco-friendliness, fashion leaders are not willing to trade-off either hedonic or utilitarian attributes. It is also suggested that prevention-focused fashion leaders are more likely than promotion-focused fashion leaders to trade-off hedonic attributes for eco-friendliness. Implications for practitioners as well as directions for future research are discussed.     

From business to politics: cross-border CEOs and political leadership in Japan and South Korea

ABSTRACT

Whether or not successful CEOs can make themselves competent political leaders has been a concern within the field of management studies. The fact that capitalist democracy depends largely on a close orchestration between the capitalist class and political leaders has also instigated many studies on the exact nature of such bi-partite relationships between the two groups. The number of the cross-border CEOs who expand their horizons into politics has been on the rise in East Asia, as both historical and contemporary examples indicate. A new trend of the cross-border CEOs invites us to examine historical patterns to confirm how widespread the phenomenon has been since the expansion of capitalist democracies. This study offers a limited historical comparison between Japanese and South Korean cross-border CEOs using an illustrative historical case of Aoki Ichigorô, who mass mobilized the farmers movement against the US military base in Japan and a contemporary case of Ahn Cheol-soo, who unsuccessfully ran for the presidency in 2017. We find that CEOs can be successful as political leaders if they can promote networking leadership styles for both business and politics.     

A longitudinal examination of negative political advertising and advertisement attitudes: a North American example

This study examined the cognitive and affective components of advertisement attitudes towards positive and negative political advertising. Simulated advertisements for two US presidential campaigns conducted eight years apart were given to student samples at two state universities. The results indicated that, while overall attitudes had not changed, when examining sponsor‐positive advertisements and opponent‐negative advertisements separately the components of advertisement attitudes had changed over the eight‐year time span, particularly for female subjects.     

企业形象广告的文化取向特征与变迁——对《南方周末》1999-2008年间企业形象广告的内容分析

本文以1999-2008年间《南方周末》上的企业形象广告为研究对象,运用内容分析法,综合分析企业形象广告文化取向的总体特点和历时性特点,探讨企业形象广告的文化取向对企业形象塑造的意义和影响,并在此基础上,针对企业形象广告策略提出了相应建议。     

The relationship between laissez-faire leadership and burnout: Mediation through work alienation and the moderating role of political skill

We tested the relationship between laissez-faire leadership and job burnout and the mediating role of work alienation in this relationship. We also examined the moderating role of political skill in the relationship between laissez-faire leadership and burnout. Based on time-lagged (three waves, two months apart) survey data collected from 272 employees in 92 firms operating in China, our results showed that laissez-faire leadership was positively related to burnout both directly and via work alienation. Moreover, the positive relationship between laissez-faire leadership and burnout was contingent on political skill, such that the relationship was weak when political skill was high. The study provides useful suggestions to help managers curb employees' feelings of burnout and work alienation.     

Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership

Opinion leaders propel the diffusion of innovation and exert a significant influence on the marketplace. This influence is especially pronounced during adolescence, a period marked by increasing reliance on peers and the emergence of a tension between two countervailing needs: assimilation and individuation. A survey of 1142 adolescents reveals that these developmental needs affect adolescent opinion leadership in the critical clothing market. Adolescent opinion leadership relies on a balance between desires for assimilation (i.e., centrality within the peer network) and individuation (i.e., need for uniqueness); adolescents' susceptibility to peers' normative influence and gender moderate these relationships. Adolescents who occupy central positions within their peer network tend to be opinion leaders, though only if they are not susceptible to normative influence. Position within the peer network is a key for girls, whereas need for uniqueness is a key for boys. These differences implicate different approaches for managers targeting adolescent males and females.