Shopping enjoyment and store shopping modes: The moderating influence of chronic time pressure

The objectives of this study were to investigate: (a) whether shopping enjoyment has a differential influence on two key store shopping modes (browsing vs. bargain hunting); (b) whether the level of chronic time pressure moderates the influence of shopping enjoyment on each shopping mode; and (c) whether each of the shopping modes has a differential influence on hedonic shopping value. Data were collected from a sample of US store shoppers (n=1009). Results revealed that the influence of shopping enjoyment was much stronger on the browsing mode than on the bargain hunting mode. In turn, the browsing mode exerted a stronger influence on hedonic shopping value. Also, this study confirmed that the level of chronic time pressure significantly moderated the influence of shopping enjoyment on the browsing mode. Implications for brick-and-mortar retailers were discussed with suggestions for future research.     

Consumers' attitudes and intentions toward Internet-enabled TV shopping

An increasing number of households are equipped with Internet-enabled televisions (IETVs) that yield opportunities for online activities. This research contributes by investigating the motivational factors of consumers’ attitudes and intentions toward IETV shopping. A quasi-experimental study in the environmental context of a living room was designed to explore IETV shopping behavior. Findings indicate that utilitarian motivations are determined by characteristics of technology and hedonic motivations from the physical environment. Attitudes toward IETV shopping are primarily influenced by hedonic shopping motivations. Conclusions suggest that by providing an IETV shopping app, retailers would make online shopping more enjoyable and comfortable for consumers.     

The influence of college students' shopping orientations and gender differences on online information searches and purchase behaviours

Using the data collected from a survey of 1277 US college students, this study investigated college students' shopping orientations, and examined the relationships between their shopping orientations and searches for information about and purchases of apparel products online and the differences between male and female students in their shopping orientations, online information searches and purchase experiences. Seven shopping orientation constructs were identified: shopping enjoyment, brand/fashion consciousness, price consciousness, shopping confidence, convenience/time consciousness, in‐home shopping tendency and brand/store loyalty. Results showed that participants' shopping orientations were significantly related to their searches for information about and purchases of apparel items online. In addition, male and female participants showed significant differences in their shopping orientations, online information searches and purchase experiences. This study provided suggestions for apparel e‐tailors to develop effective marketing strategies to reach their target market, for consumer educators and for educators in the retail merchandizing area to prepare their students for future careers.     

Generational and family structural differences in male attitudes and orientations towards shopping

New evidence suggests Millennial men are assuming the role for household shopping at a growing pace. This study employs the generational cohort theory to examine differences among male shoppers. Specifically, exploring the variables of family structure and social class relative to male enjoyment of their shopping experience through an online questionnaire. ANOVA and logistic regression were used to analyze the data of 443 respondents. The results show significant differences in the impact of family structures across generations. Present social class and the social class during ones upbringing lead to key differences in Millennials in terms of entertainment facilities and willingness to wait on purchases.     

Receptivity to advertising messages and desired shopping values

Advertising designed around the ‘value’ notion represents a way to deal with widespread retail competition and knowledgeable, empowered consumers. This study empirically examines the influence of receptivity to advertising messages (RTAM) on desired shopping values and assesses whether this relationship is moderated by gender, age, and income. The structural model indicates that, compared to low‐RTAM shoppers, high‐RTAM shoppers tend to perceive each of the six value dimensions, (i.e. monetary cost saving, time cost saving, energy cost saving, post‐sale customer support, engaging store environment, and personal leisure experience) as more important in making a retail patronage decision. Further analysis shows that the links from RTAM to monetary cost saving and to post‐sale customer support are stronger for younger male shoppers. Another interesting finding is that the link from RTAM to monetary cost saving is stronger for high‐income shoppers whereas the link from RTAM to engaging store environment is stronger for low‐ and middle‐income shoppers. If retail advertisers are aware of the value dimensions that are crucial to the high‐RTAM segment within specific target markets, they could achieve advertising goals more effectively and efficiently through tailored advertising messages.     

Factors affecting Internet shopping behaviour in Singapore: gender and educational issues

Despite the increasing number of online users and products that are being offered on the Web, there is relatively little work that specifically examines the role of gender and educational level on the attitudes of Internet users in the Singapore context. Our findings reveal that there is a general consensus amongst Singaporeans that the Internet is a convenient medium for information search or making purchases. The better‐educated respondents seem to be less concerned with security issues. They also perceive that Internet shopping provides better prices and more cost savings. Females indicate a strong dislike for not being able to savour a physically fulfilling shopping experience online.     

Effects of distance and rescue time to medical facilities on traffic mortality utilizing GIS

Although supported by little scientific evidence, the concept of ‘golden hour,’ which claims that mortality for trauma patients rises significantly over rescue time, plays a vital role in the design of our current trauma system. Only the contrary results could be found by using Fatality Analysis Reporting System data from 2010 to 2012. The results of logistic regression showed that longer total time intervals were associated with lower traffic mortality, with an odds ratio (OR) of 0.993 per minute. Utilizing the closest facility solver in the Geographic Information System, the effect of ‘reverse causation’ and the difference between trauma centre and non-trauma centre on the time-mortality relationship were discussed. Furthermore, based on the Kentucky Collision Analysis for the Public data from 2010 to 2012, the results of logistic regression showed that the mortality increased with each additional mile to the trauma centre with an OR of 1.011 per mile.     

An Anglo‐Japanese study of young people and some domestic tasks related to food

Housework, in particular related to food preparation, has received little attention. Tasks are performed in line with gender stereotypes which are culturally specific and change with time. A comparison has been made between the domestic tasks and behaviours and attitudes related to food in young people in Japan and England. Gender stereotyping was apparent in both countries to a remarkable and fairly similar degree (very few children thought that men should have responsibility for tasks related to food) although many aspects were different; English children were more involved in preparing food and fewer Japanese children claimed to like cooking. Fewer Japanese boys (almost half) than English boys (14%) helped to clear up after meals. Almost all Japanese children ate sitting at a table compared with about 75% of English children for whom it was more common to have to be careful to keep their mouths closed when eating. Japanese culture however, does seem to be becoming more Westernized. Even ‘liberated women’ and ‘new age men’ may acquiesce to a degree of stereotyping in order to ensure that their children are ‘normal’. Curiously, the high media attention given to food and food preparation does not seem to be resulting in increased involvement in cooking by young people. This lack of involvement by young people in food preparation may have consequences for nutritional skills and so compromise health in later life.     

浙江省和谐社会评价指标体系的构建与实证分析

本文以中共中央关于构建社会主义“和谐社会”的论述为依据,借鉴中外思想家关于“和谐”的思想和国内诸学者对“和谐社会”的理解,在正确理解“和谐社会”的科学内涵和本质的基础上,结合我省经济社会发展的实际,构建浙江省“和谐社会”评价指标体系,并进行了实证分析。为科学地认识我省各地区社会和谐发展的状态和进程,及时发现各地区在构建“和谐社会”进程中面临的问题和需要着重改进的方面提供依据。     

农民对农村发展旅游业的认知与态度研究——以皖南古村落西递和宏村为例

为提高农民对农村发展旅游业支持度提供科学依据,运用因子分析和信度分析对原始数据进行简化和分析,发现农民对积极影响的认知强烈,对消极影响的认知较弱。利用回归分析法考察了农民的旅游影响认知和支持发展旅游业态度之间的联系,得出"农民自豪感增加"和"促进当地经济发展"是两个最重要的正向影响指标,而发展旅游的环境负效应是一个不容忽视的削弱力。     

Modeling and Promoting Organic Food Purchase

This study aims at enhancing organic food product (OFP) purchase by identifying customer segments based on their knowledge and attitude related to organic food along with their demographic profile. Two scales for measuring Knowledge and Attitude related to organic food were developed to measure their levels. The scales have covered six dimensions of organic food: Healthy, Eco-friendliness, Price, Availability, Certification, and Brand. After identifying the customer segments, each segment was further segmented based on their media consumption behavior. Hierarchical followed by K means cluster analysis resulted to six distinct segments with their corresponding subsegments. Cluster analysis was again performed for each customer segment, and a media selection method (MSM) was evolved to effectively communicate with OFP customers. These methods can guide marketers in devising an appropriate communication plan for enhancing OFP purchase.     

Think before you eat: photographic food diaries as intervention tools to change dietary decision making and attitudes

This paper examines the use of photographic and written food diaries as interventions to raise awareness of and change dietary habits. Weinstein's precaution adoption theory and Guagnano, Stern and Dietz's Attitude Behaviour Context theory provide the theoretical basis to explain why nutrition knowledge does not result in healthy eating behaviour and why an intervention may be necessary to change attitudes and behaviours. A pilot study using written and photographic food diaries was conducted with 43 participants. Qualitative analysis of participant interviews revealed that photographic food diaries can alter attitudes and behaviours associated with food choices, and they are more likely to do so than written diaries because they serve as an intervention at the point when decisions regarding what to eat are being made.     

Information use and company performance : An application to the retail electrical appliances sector

While there is no doubt that we are living in an information age, the question as to whether information is really beneficial to its users has not often been addressed empirically. This paper aims to address this issue by analysing information use by retail electrical appliance companies in order to explain differences in company performance. The results suggest that some companies spend too many resources on information, so that information use becomes counterproductive.     

An exploratory study of characteristics and attributes of Turkish entrepreneurs: A cross-country comparison to Irish entrepreneurs

There has been limited research on entrepreneurship in Turkey. Given the fact that globalization has rapidly been increasing, that foreign direct investment is spreading throughout the world, and that more and more foreign investors are seeking partners in emergent markets such as Turkey. One important reason for the interest in Turkish entrepreneurs is because they have many characteristics that are similar to entrepreneurs in Western markets. Even if there are many differences between Western entrepreneurs and Turkish entrepreneurs, it would be valuable to compare the characteristics of Turkish entrepreneurs with others. Moreover, a few cross-cultural studies have examined the similarities among entrepreneurs in various nations. Ireland and Turkey have many striking similarities despite varying cultural backgrounds. Hence, this empirical research was undertaken to investigate the characteristics and attributes of Turkish entrepreneurs and compare them to Irish entrepreneurs. The research design in this study focused on 161 Turkish entrepreneurs who were randomly selected from a list (obtained from local Chamber of Commerce) and interviewed using a structured questionnaire. The questions assessed relevant areas, such as demographic and business information, motivations, entrepreneurial characteristics, business problems, personality characteristics, and management skills. Information on the Irish entrepreneurs was incorporated from a published study. Overall, in terms of entrepreneurial characteristics, Turkish entrepreneurs displayed surprisingly similar characteristics to the Irish. The implications of this study are discussed along with some recommendations.     

Exchange rate effects: A case study of the export performance of the Swiss agriculture and food sector

The Swiss franc appreciated strongly against the currencies of Switzerland's most important trading partners after the global financial crisis in 2008. This has raised the question of how sensitive Swiss exports are with respect to exchange rate movements. We analyse this question for exports of the Swiss agriculture and food sector, using both time series and dynamic panel data models based on data from 1999 to 2012. We find that in the long run a one per cent appreciation of the Swiss franc leads on average to a decrease in exports of agricultural and food products between 0.8 and 0.9 per cent. Our results suggest that on average, producers in the Swiss agriculture and food sector are able to successfully avoid price competition by differentiating their products, producing high‐quality products for niche markets.     

Japanese consumers' use of extrinsic and intrinsic cues to mitigate risky food choices

The stated preference data were used to simulate and examine consumers' valuation of important extrinsic and intrinsic cues that are associated with risky foods. This analysis generates information on how consumers assess trade‐offs between price and selected intrinsic and extrinsic cues to determine their choice among alternative products. From this, optimum level of product quality attributes (i.e. intrinsic cues) and optimum price level for import products can be derived. Also, most effective sources of communicating food safety and risk management can be identified. The results show that the country origin cue is a key factor in understanding consumers' choice behaviour for food product that entails potential risk, which may suggest that consumers are using this information as a risk‐reduction strategy.     

Predictability and interpretability of hybrid link-level crash frequency models for urban arterials compared to cluster-based and general negative binomial regression models

Machine learning (ML) techniques have higher prediction accuracy compared to conventional statistical methods for crash frequency modelling. However, their black-box nature limits the interpretability. The objective of this research is to combine both ML and statistical methods to develop hybrid link-level crash frequency models with high predictability and interpretability. For this purpose, M5′ model trees method (M5′) is introduced and applied to classify the crash data and then calibrate a model for each homogenous class. The data for 1134 and 345 randomly selected links on urban arterials in the city of Charlotte, North Carolina was used to develop and validate models, respectively. The outputs from the hybrid approach are compared with the outputs from cluster-based negative binomial regression (NBR) and general NBR models. Findings indicate that M5' has high predictability and is very reliable to interpret the role of different attributes on crash frequency compared to other developed models.     

义务教育均等化测度及影响因素--基于2004-2013年数据的分析

伴随经济体制改革的进一步深化,基本公共服务已成为彰显我国社会公平和正义的重要领域。义务教育作为基本公共服务的重要组成部分之一,其均等化程度不仅影响当代人的生存权和发展权,更成为影响代际公平的主要原因。本文选择2004-2013年作为样本期,运用多元统计分析中的因子分析法在构建义务教育综合评价指标体系的基础上动态考察我国义务教育地区差距问题,分析了形成当前教育差距格局的主要原因并提出相关对策和建议。